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市場調查報告書
商品編碼
1971419

私密女用貼身內衣市場－全球產業規模、佔有率、趨勢、機會與預測：按產品、通路、地區和競爭格局分類，2021-2031年

Intimate Lingerie Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Briefs, Bras, Shapewear, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球內衣市場預計將從 2025 年的 203.4 億美元成長到 2031 年的 320.8 億美元，複合年成長率為 7.89%。

該行業涵蓋種類繁多的女性用內衣，包括胸罩、內褲、睡衣和塑身衣，旨在提供衛生、支撐和美觀。推動該行業成長的關鍵因素是職業女性可支配收入的增加以及產品結構向整體性和舒適性方向的顯著轉變。這些因素並非追逐短暫的潮流，而是反映了消費者優先事項的深層轉變，如今的需求深受身體積極觀念的影響，以及對適合全天穿著的多功能、高品質服裝的需求。

市場概覽
預測期 2027-2031
市場規模：2025年 203.4億美元
市場規模：2031年 320.8億美元
複合年成長率：2026-2031年 7.89%
成長最快的細分市場 線上
最大的市場 北美洲

然而，供應鏈不穩定和複雜的採購物流阻礙了市場發展。製造商面臨巨大的壓力，需要實現生產能力多元化，以避免經濟和地緣政治風險。根據美國時裝設計師協會（USFIA）的數據，到2024年，43%的大型時裝公司將表示，服飾採購中來自中國的佔有率將低於10%。這項數據凸顯了採購模式重大轉變和業務結構重組的重要性，而這種轉變目前正在對整個內衣市場造成衝擊。

市場促進因素

人工智慧驅動的個人化客製化和虛擬試穿工具的引入，正在透過解決線上尺寸選擇難題，變革全球內衣市場。借助電腦視覺和先進演算法，顧客可以直覺地看到產品在不同體型上的穿著效果，從而增強顧客信心並降低退貨率。這項技術已被證明具有至關重要的商業性價值。例如，零售科技創新中心 (Retail Tech Innovation Hub) 在 2024 年 11 月發表的報導《包容性女用貼身內衣品牌 Adore Me 採用 Veesual 的人工智慧虛擬試穿技術》的文章中指出，Adore Me 在實施 Veesual 的虛擬試穿系統後，其品類頁面訪問轉換率提升了 48%。此類技術進步對於數位零售領域至關重要，它能夠維持消費者參與度，並提供媲美實體店的購物體驗。

同時，消費者對符合道德規範且永續的材料的需求日益成長，推動整個行業的發展，迫使品牌轉向環保選項，例如再生聚酯纖維。這項轉型需要嚴格的供應鏈監控，同時也為材料採購帶來了營運方面的挑戰。根據紡織品交易所於2024年9月發布的《2024年材料市場報告》，2023年再生聚酯纖維在全球市佔率中佔12.5%，反映出該產業正逐步穩定地進行重組。儘管面臨這些挑戰，市場仍保持著強勁的財務狀況。例如，維多利亞的秘密在2024年12月宣布，第三季淨銷售額達到13.47億美元，年增7%，凸顯了消費者對創新內衣產品的持續需求。

市場挑戰

全球內衣市場的成長很大程度上受到物流複雜性和供應鏈波動性的限制。這些因素阻礙了奢侈服飾的及時生產。為了降低風險，生產商紛紛將製造地分散化，導致生產分散，難以進行品管，並延長了前置作業時間。這種分散化對內衣產業來說尤其嚴重，因為塑身衣和胸罩等產品的生產需要專用設備和統一的原料，而協調地理位置分散的工廠生產這些設備極具挑戰性。

因此，這種營運負擔迫使企業管理龐大的供應商網路，從而增加了運輸和管理成本。根據美國時尚產業理事會預測，到2024年，約70%的大型時尚公司將報告稱，為了擴大其供應鏈，其採購來源將超過10個國家。雖然這種多元化是必要的，但它消耗了本應用於支持創新的資源，並減緩了供應鏈的運作。最終，簡化這些複雜物流的困難限制了市場補充庫存的能力，使其無法滿足消費者對舒適且多樣化產品日益成長的需求。

市場趨勢

全球內衣市場正經歷一場根本性的轉變，朝著無束縛、舒適至上的運動休閒設計方向發展，這主要源自於消費者對兼具居家服和內衣功能的多功能服飾的需求。這一趨勢摒棄了傳統的束縛結構，轉而採用更柔軟、更具彈性的布料，以適應積極的生活方式和「從健身房到街頭」的百搭造型。那些致力於彌合內衣和運動服之間鴻溝的品牌正經歷著顯著的成長。 2025年12月，FashionUnited在報導《American Eagle第三季度業績強勁成長，Aerie行銷宣傳活動助力其業績成長》的文章中指出，Aerie的行銷活動推動了American Eagle Outfitters的成長，使其第三季度同店銷售額成長了11%，充分證明了以舒適為先的策略取得了商業性的成功。

同時，復古風格的束身衣和立體輪廓正在強勢回歸，重點在於勾勒出清晰的輪廓和優美的身形。採用先進的壓縮材料，這股潮流得以打造出沙漏型身材，同時避免傳統束身衣帶來的不適感，巧妙地將塑身衣與時尚外套融為一體。隨著消費者追求自信和體型的改變，這不再是小眾潮流，而是重要的收入來源。 《衛報》在2025年12月報導中指出，Skims的年銷售額預計將超過10億美元，這凸顯了人們對修飾身材服裝的巨大需求，以及塑身衣作為必備衣櫥單品的日益普及。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球貼身女用貼身內衣市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（內褲、胸罩、塑身衣、其他）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美女用貼身內衣市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲貼身女用貼身內衣市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區貼身女用貼身內衣市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲女用貼身內衣市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲女用貼身內衣市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球貼身女用貼身內衣市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Victoria's Secret & Co.
  • Reliance Retail Limited
  • Gap, Inc.
  • Triumph Intertrade AG
  • Calvin Klein, Inc.
  • Wacoal EMEA LTD
  • Chantelle SA
  • HanesBrands Inc
  • HunkemOller BV
  • The Natori Company Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 25075

The Global Intimate Lingerie Market is projected to expand from USD 20.34 Billion in 2025 to USD 32.08 Billion by 2031, reflecting a CAGR of 7.89%. This sector covers a wide array of women's innerwear, such as bras, panties, sleepwear, and shapewear, all engineered to offer hygiene, support, and aesthetic value. Growth is primarily fueled by the increasing disposable income of working women and a significant structural evolution toward inclusivity and comfort. Rather than following temporary fads, these drivers reflect a deep-seated change in consumer priorities, with demand now heavily influenced by body positivity and the need for versatile, high-quality garments that can be worn throughout the day.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 20.34 Billion
Market Size 2031USD 32.08 Billion
CAGR 2026-20317.89%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, market progression is hindered by supply chain instability and the intricate logistics involved in sourcing. Manufacturers are under considerable pressure to spread out their production capabilities to avoid economic and geopolitical vulnerabilities. Data from the United States Fashion Industry Association indicates that in 2024, 43 percent of major fashion firms reported sourcing less than 10 percent of their apparel from China. This statistic underscores the significant sourcing shifts and operational reorganizations that are currently causing disruptions across the wider intimate apparel landscape.

Market Driver

The adoption of AI-powered personalization and virtual fitting tools is transforming the Global Intimate Lingerie Market by resolving the difficulties associated with online sizing. By utilizing computer vision and sophisticated algorithms, customers can now visualize how items fit on various body shapes, which boosts buyer confidence and lowers return rates. This technology is proving commercially vital; for example, Retail Tech Innovation Hub reported in November 2024 regarding the article 'Inclusive lingerie specialist Adore Me deploys Veesual AI powered virtual try-on experience technology' that Adore Me experienced a 48 percent increase in conversions from category page visits after implementing Veesual's virtual try-on system. These advancements are essential for maintaining consumer engagement in a digital retail world, offering an experience comparable to in-store service.

Simultaneously, the industry is being driven by a rising demand for ethically sourced and sustainable materials, compelling brands to switch to eco-friendly options like recycled polyester. While this transition invites strict supply chain oversight, it presents operational hurdles regarding material access. As per the 'Materials Market Report 2024' by Textile Exchange in September 2024, recycled polyester comprised 12.5 percent of the global market share in 2023, reflecting the sector's slow but steady structural adjustment. Despite these challenges, the market remains financially robust. Victoria's Secret & Co., for instance, announced in December 2024 that its third-quarter net sales reached $1.347 billion, a 7 percent year-over-year rise, highlighting the persistent demand for innovative intimate apparel.

Market Challenge

The growth of the Global Intimate Lingerie Market is significantly hampered by logistical complexities and supply chain volatility, which interfere with the timely manufacturing of premium garments. As producers diversify their manufacturing hubs to reduce risk, they face a fragmented landscape that makes quality control difficult and lengthens lead times. This fragmentation is especially problematic for the intimate apparel industry, as producing items like shapewear and bras demands specialized equipment and uniform materials that are hard to coordinate across geographically separated facilities.

Consequently, this operational stress compels firms to oversee extensive vendor networks, escalating freight and administrative expenses. According to the United States Fashion Industry Association, nearly 70 percent of large fashion enterprises reported in 2024 that they sourced from ten or more distinct countries to broaden their supply base. While necessary, this diversification drains resources that could otherwise support innovation and decelerates the supply chain. Ultimately, the struggle to streamline these intricate logistics restricts the market's ability to quickly replenish stock and satisfy the rising consumer desire for comfortable, diverse products.

Market Trends

The Global Intimate Lingerie Market is undergoing a fundamental shift toward wireless and comfort-oriented athleisure designs, fueled by consumers seeking versatile clothing that serves as both loungewear and innerwear. This movement moves away from restrictive, traditional structures in favor of soft, stretchy fabrics suited for active lifestyles and a "gym-to-street" look. Brands bridging the gap between intimate apparel and activewear are gaining significant ground; FashionUnited reported in December 2025 in the 'American Eagle posts strong Q3 driven by Aerie and marketing campaigns' article that Aerie led growth for American Eagle Outfitters with an 11 percent increase in comparable third-quarter sales, proving the commercial success of comfort-first strategies.

In contrast, there is a simultaneous resurgence of retro-inspired corsetry and structured silhouettes, focusing on defined contours and body sculpting. Modernized with advanced compression fabrics, this trend offers an hourglass look without the discomfort of historical corsetry, effectively merging shapewear with fashionable outerwear. This is a major revenue driver rather than a niche fad, as consumers seek confidence and physical transformation. As noted by The Guardian in December 2025 in the 'I feel shrink-wrapped: the reluctant rise of shapewear for men' article, Skims is projected to exceed $1 billion in annual sales, highlighting the immense demand for body-enhancing apparel and the acceptance of shapewear as an essential wardrobe element.

Key Market Players

  • Victoria's Secret & Co.
  • Reliance Retail Limited
  • Gap, Inc.
  • Triumph Intertrade AG
  • Calvin Klein, Inc.
  • Wacoal EMEA LTD
  • Chantelle SA
  • HanesBrands Inc
  • HunkemOller B.V.
  • The Natori Company Inc.

Report Scope

In this report, the Global Intimate Lingerie Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Intimate Lingerie Market, By Product

  • Briefs
  • Bras
  • Shapewear
  • Others

Intimate Lingerie Market, By Distribution Channel

  • Online
  • Offline

Intimate Lingerie Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Intimate Lingerie Market.

Available Customizations:

Global Intimate Lingerie Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Intimate Lingerie Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Briefs, Bras, Shapewear, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Intimate Lingerie Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Intimate Lingerie Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Intimate Lingerie Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Intimate Lingerie Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Intimate Lingerie Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Intimate Lingerie Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Intimate Lingerie Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Intimate Lingerie Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Intimate Lingerie Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Intimate Lingerie Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Intimate Lingerie Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Intimate Lingerie Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Intimate Lingerie Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Intimate Lingerie Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Intimate Lingerie Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Intimate Lingerie Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Intimate Lingerie Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Intimate Lingerie Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Intimate Lingerie Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Intimate Lingerie Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Intimate Lingerie Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Intimate Lingerie Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Intimate Lingerie Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Intimate Lingerie Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Intimate Lingerie Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Victoria's Secret & Co.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Reliance Retail Limited
  • 15.3. Gap, Inc.
  • 15.4. Triumph Intertrade AG
  • 15.5. Calvin Klein, Inc.
  • 15.6. Wacoal EMEA LTD
  • 15.7. Chantelle SA
  • 15.8. HanesBrands Inc
  • 15.9. HunkemOller B.V.
  • 15.10. The Natori Company Inc.

16. Strategic Recommendations

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