情趣女用貼身內衣市場規模、佔有率及成長分析（依產品類型、通路、最終用戶及地區分類）－2026-2033年產業預測

預計到 2024 年，全球情趣女用貼身內衣市場規模將達到 226.6 億美元，到 2025 年將達到 242.3 億美元，到 2033 年將達到 413.2 億美元，預測期（2026-2033 年）的複合年成長率為 6.9%。

全球情趣女用貼身內衣市場正經歷顯著成長，這主要得益於人們對身體自信和性健康的日益關注、電子商務的快速發展以及可支配收入的增加。隨著社會規範的改變，越來越多的人開始將情趣女用貼身內衣視為自信和自我表達的一種方式。線上零售滿足了消費者在購物過程中對隱私的需求，進一步推動了市場成長。此外，創新設計的湧現也為市場參與者帶來了更多收益。各大品牌正有效地利用社群媒體平台，透過視覺內容和與網紅的合作來展現自身風格並與消費者互動。然而，文化偏見、奢侈品的高昂價格、品質問題以及廣告障礙等挑戰可能會阻礙市場滲透。

全球情趣女用貼身內衣市場促進因素

全球情趣女用貼身內衣市場正經歷顯著成長，這主要得益於消費者對舒適、高品質、美觀且功能性產品的需求不斷成長。各大品牌透過專注於精緻的設計，運用蕾絲、拉伸、彈性布料、薄紗、鏤空和綁帶等元素，以及採用先進的柔軟布料，贏得了消費者的青睞。透過強調設計創新、獨特質感和精湛工藝，各大品牌得以在競爭中脫穎而出。這種在產品設計和製造方面不斷追求創新的精神，為情趣女用貼身內衣產業的供應商開闢了新的機遇，並拓展了業務範圍。

限制全球情趣女用貼身內衣市場的因素

由於各地對性健康的固有禁忌，全球情趣女用貼身內衣市場面臨嚴峻挑戰。在許多保守社會，討論和推廣性感或帶有性暗示的內衣往往會遭到抵制，導致其行銷和供應受到限制。審查和進口禁令等法律限制阻礙了市場的進一步發展，而社會壓力也可能使潛在消費者望而卻步。因此，文化、社會和宗教信仰的互動很可能成為全球不同市場接受和消費情趣內衣的障礙，從而阻礙情趣女用貼身內衣市場的成長。

全球情趣女用貼身內衣市場趨勢

全球情趣女用貼身內衣市場正隨著人們對永續性和道德時尚的日益重視而改變。消費者正在尋找採用有機棉、竹纖維和再生蕾絲等永續材料製成的環保產品。這一趨勢反映了更廣泛的循環時尚轉型，負責任的生產方式、符合道德規範的採購和透明的供應鏈既滿足了消費者的期望，也增強了品牌忠誠度。因此，情趣女用貼身內衣供應商正在擁抱性感與責任的融合，以吸引那些既重視魅力又注重環保的、具有良知的消費者群體。情趣與永續性的相互作用正在從根本上改變市場格局，推動創新並提升品牌聲譽。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球情趣女用貼身內衣市場規模（依產品類型及複合年成長率分類）（2026-2033 年）

• 胸罩
• 內褲
• 連體衣
• 其他產品類型

全球情趣女用貼身內衣市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球情趣女用貼身內衣市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 男性
• 女士

全球情趣女用貼身內衣市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Agent Provocateur（UK）
• La Perla（Italy）
• Savage X Fenty（US）
• Coco de Mer（UK）
• Bluebella（UK）
• Fleur du Mal（US）
• Intimissimi（Italy）
• Victoria's Secret & Co.（US）
• Ann Summers（UK）
• Frederick's of Hollywood（US）
• Hunkemoller International BV（Netherlands）
• Chantelle Group（France）
• Lise Charmel（France）
• Adore Me（US）
• Boux Avenue（UK）
• Oh La La Cheri（US）
• Rene Rofe Sexy（US）
• Trashy Lingerie（US）
• Yandy（US）
• Cosabella（US）

結論與建議

Global Erotic Lingerie Market size was valued at USD 22.66 Billion in 2024 and is poised to grow from USD 24.23 Billion in 2025 to USD 41.32 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global erotic lingerie market is experiencing significant growth driven by increased awareness of body positivity and sexual wellness, along with the rapid expansion of e-commerce and rising disposable incomes. As societal norms evolve, more individuals are viewing erotic lingerie as a medium for self-confidence and personal expression. The demand for privacy during purchases is met by online retail, enhancing market growth. Additionally, accessibility to innovative designs further fuels revenue for market players. Brands effectively utilize social media platforms to highlight their styles and engage with consumers through visuals and influencer partnerships. However, challenges such as cultural stigma, high pricing of premium products, quality concerns, and advertising obstacles may hinder market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Erotic Lingerie market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Erotic Lingerie Market Segments Analysis

Global Erotic Lingerie Market is segmented by Product Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Bras, Briefs, Bodysuits and Other Product Types. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Erotic Lingerie Market

The Global Erotic Lingerie market is experiencing significant growth driven by increasing consumer demand for comfortable, high-quality, and visually appealing products that also offer functional benefits. Brands are concentrating on incorporating advanced, soft fabrics as well as intricate designs that feature lace, satin, stretch materials, transparency, cut-outs, and strappy elements to captivate customers. By emphasizing design innovation, unique textures, and exceptional craftsmanship, brands are setting themselves apart from competitors. This continuous pursuit of creativity in product design and manufacturing is paving the way for new opportunities and expanding the business potential for vendors in the erotic lingerie sector.

Restraints in the Global Erotic Lingerie Market

The global erotic lingerie market faces significant challenges due to persistent taboos surrounding sexual wellness in various regions. In many conservative societies, discussions and promotions of intimate apparel with erotic or sensual implications are often met with resistance, leading to restrictions on marketing and availability. Legal limitations, such as censorship and import bans, further hinder progress, while societal pressures can dissuade potential consumers from making purchases. Consequently, the interplay of cultural, social, and religious beliefs is likely to impede the growth of the erotic lingerie market, as these factors create barriers to acceptance and consumption in diverse global markets.

Market Trends of the Global Erotic Lingerie Market

The Global Erotic Lingerie market is increasingly shaped by a growing emphasis on sustainability and ethical fashion, with consumers seeking eco-friendly options crafted from sustainable materials such as organic cotton, bamboo fibers, and recycled lace. This trend reflects a broader shift towards circular fashion, where responsible production practices, ethical sourcing, and transparent supply chains reinforce brand loyalty while meeting consumer expectations. As a result, erotic lingerie providers are embracing this convergence of sensuality and responsibility, appealing to a conscientious customer base that values both allure and environmental integrity. The interplay of eroticism and sustainability fundamentally transforms the market landscape, driving innovation and enhancing brand reputation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Erotic Lingerie Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Bras
• Briefs
• Bodysuits
• Other Product Types

Global Erotic Lingerie Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Erotic Lingerie Market Size by End User & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Erotic Lingerie Market Size & CAGR (2026-2033)

• North America (Product Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Agent Provocateur (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Perla (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coco de Mer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluebella (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleur du Mal (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria's Secret & Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ann Summers (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frederick's of Hollywood (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hunkemoller International B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chantelle Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lise Charmel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adore Me (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boux Avenue (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oh La La Cheri (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rene Rofe Sexy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trashy Lingerie (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yandy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosabella (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations