首頁 > 市場調查報告書 > 通訊

消費者行為巨量資料

市場調查報告書

商品編碼

1922384

日本客戶旅程分析市場報告：按組件、觸點、實施類型、組織規模、應用、產業和地區分類（2026-2034 年）

Japan Customer Journey Analytics Market Report by Component, Touchpoint, Deployment, Organization Size, Application, Industry Vertical, and Region 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2025年，日本客戶旅程分析市場規模達9.16億美元。 IMARC Group預測，到2034年，該市場規模將達到31.151億美元，2026年至2034年的複合年成長率（CAGR）為14.77%。電子商務行業的持續擴張以及對即時客戶行為洞察日益成長的需求是推動市場成長的關鍵因素。

顧客旅程分析是指系統性地分析和監控顧客在購買過程中每個接觸點的體驗。此分析的關鍵階段包括客戶獲取、啟動和採用。企業廣泛利用客戶旅程分析來即時洞察客戶行為。這種方法融合了客戶細分、預測分析和即時分析等先進的分析技術。透過將來自不同管道的數據匯總到一個統一的介面，客戶旅程分析能夠幫助企業基於整體觀點做出決策。它在預測客戶行為、提升整體客戶體驗、增加收入和提高客戶獲取率方面發揮著至關重要的作用。因此，其應用範圍正在不斷擴展，涵蓋電信、醫療保健、酒店、旅遊以及銀行、金融服務和保險 (BFSI) 等多個行業。

日本客戶旅程分析市場的發展趨勢：

日本的客戶旅程分析市場受益於廣泛的數位化。各組織機構日益成長的將資訊數位化並輔助策略決策的需求，是推動該地區市場擴張的主要動力。此外，客戶旅程分析在流量分析和電子商務分析領域的廣泛應用，也透過滿足不斷變化的業務需求，進一步推動了市場發展。尤其值得一提的是，人工智慧 (AI) 的整合在整個客戶旅程中發揮關鍵作用，為客戶帶來智慧、便利和資訊豐富的體驗，從而促進了市場成長。此外，零售和電子商務產業對能夠即時追蹤跨通路客戶旅程的產品需求激增，凸顯了個人化全通路體驗的重要性。這也是另一個關鍵的成長促進因素。此外，各行業對分析軟體的日益普及、智慧型手機滲透率的不斷提高以及對跨平台一致客戶支援需求的不斷成長，預計將成為推動日本客戶旅程分析市場在預測期內持續成長的關鍵因素。

本報告解答的關鍵問題

日本的客戶旅程分析市場目前發展狀況如何？未來幾年又將如何發展？
新冠疫情對日本顧客旅程分析市場產生了哪些影響？
日本客戶旅程分析市場按組成部分是如何分類的？
日本客戶旅程分析市場依接觸點分類的組成是怎樣的？
日本客戶旅程分析市場依實施類型分類的組成是怎樣的？
日本客戶旅程分析市場依企業規模分類的組成是怎樣的？
日本客戶旅程分析市場按應用領域分類的組成是怎樣的？
日本客戶旅程分析市場按行業分類的結構是怎麼樣的？
日本客戶旅程分析市場價值鏈的不同階段有哪些？
日本客戶旅程分析的關鍵促進因素和挑戰是什麼？
日本客戶旅程分析市場的結構是怎麼樣的？主要參與者有哪些？
日本客戶旅程分析市場的競爭程度如何？

Japan customer journey analytics market size reached USD 901.6 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 3,115.1 Million by 2034, exhibiting a growth rate (CAGR) of 14.77% during 2026-2034. The expanding e-commerce industry and the inflating need for gaining real-time insights into customer behavior represent some of the key factors driving the market.

Access the full market insights report Request Sample

Customer journey analytics is the process of systematically analyzing and monitoring the customer experience at each interaction point throughout their journey. The primary stages of this analysis include acquisition, activation, and adoption. Organizations extensively utilize customer journey analytics to gain real-time insights into customer behavior. This approach involves incorporating advanced analytics techniques such as customer segmentation, predictive analytics, and real-time analytics. By consolidating data from various channels into a unified interface, customer journey analytics facilitates informed decision-making with a comprehensive perspective. It plays a pivotal role in anticipating customer behavior, enhancing the overall consumer experience, increasing revenue, and fortifying customer acquisition. Consequently, its application extends across diverse sectors such as telecommunications, healthcare, hospitality, travel, and the banking, financial services, and insurance (BFSI) industries.

JAPAN CUSTOMER JOURNEY ANALYTICS MARKET TRENDS:

The growth of digitalization on a wide scale is fostering a positive environment for the customer journey analytics market in Japan. The escalating need to transform information into a digital format, facilitating strategic decision-making across diverse organizations, is a significant driver of expansion in the region. Additionally, the market is further propelled by the widespread adoption of customer journey analytics for traffic and e-commerce analytics, catering to the evolving needs of businesses. Notably, the integration of artificial intelligence (AI) is playing a crucial role in providing intelligent, convenient, and well-informed customer experiences throughout their journeys, thereby contributing to market growth. Apart from this, the retail and e-commerce sectors are experiencing a surge in product demand for tracking customer journeys across multiple channels in real-time, emphasizing the importance of personalized omnichannel experiences, which is acting as another significant growth-inducing factor. Additionally, the increasing adoption of analytics software in various industries, rising smartphone penetration, and the growing demand for consistent customer support across diverse platforms are anticipated to be key factors driving the sustained growth of the customer journey analytics market in Japan over the forecasted period.

JAPAN CUSTOMER JOURNEY ANALYTICS MARKET SEGMENTATION:

Component Insights:

To get detailed segment analysis of this market Request Sample
Solution
Services
Solution
Services

Touchpoint Insights:

Web
Social Media
Mobile
Email
Branch and Store
Call Center
Others
Web
Social Media
Mobile
Email
Branch and Store
Call Center
Others

Deployment Insights:

On-premises
Cloud-based
On-premises
Cloud-based

Organization Size Insights:

Large Enterprises
Small and Medium-sized Enterprises
Large Enterprises
Small and Medium-sized Enterprises

Application Insights:

Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Brand Management
Campaign Management
Product Management
Others
Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Brand Management
Campaign Management
Product Management
Others

Industry Vertical Insights:

BFSI
IT and Telecommunications
Retail and E-Commerce
Healthcare
Media and Entertainment
Travel and Hospitality
Others
BFSI
IT and Telecommunications
Retail and E-Commerce
Healthcare
Media and Entertainment
Travel and Hospitality
Others

Regional Insights:

To get detailed regional analysis of this market Request Sample
Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT
How has the Japan customer journey analytics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan customer journey analytics market?
What is the breakup of the Japan customer journey analytics market on the basis of component?
What is the breakup of the Japan customer journey analytics market on the basis of touchpoint?
What is the breakup of the Japan customer journey analytics market on the basis of deployment?
What is the breakup of the Japan customer journey analytics market on the basis of organization size?
What is the breakup of the Japan customer journey analytics market on the basis of application?
What is the breakup of the Japan customer journey analytics market on the basis of industry vertical?
What are the various stages in the value chain of the Japan customer journey analytics market?
What are the key driving factors and challenges in the Japan customer journey analytics?
What is the structure of the Japan customer journey analytics market and who are the key players?
What is the degree of competition in the Japan customer journey analytics market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Customer Journey Analytics Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Customer Journey Analytics Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Customer Journey Analytics Market - Breakup by Component

6.1 Solution
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Services
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)

7 Japan Customer Journey Analytics Market - Breakup by Touchpoint

7.1 Web
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Social Media
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Mobile
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Email
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)
7.5 Branch and Store
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2020-2025)
- 7.5.3 Market Forecast (2026-2034)
7.6 Call Center
- 7.6.1 Overview
- 7.6.2 Historical and Current Market Trends (2020-2025)
- 7.6.3 Market Forecast (2026-2034)
7.7 Others
- 7.7.1 Historical and Current Market Trends (2020-2025)
- 7.7.2 Market Forecast (2026-2034)

8 Japan Customer Journey Analytics Market - Breakup by Deployment

8.1 On-premises
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Cloud-based
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)

9 Japan Customer Journey Analytics Market - Breakup by Organization Size

9.1 Large Enterprises
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Small and Medium-sized Enterprises
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)

10 Japan Customer Journey Analytics Market - Breakup by Application

10.1 Customer Segmentation and Targeting
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Forecast (2026-2034)
10.2 Customer Behavioral Analysis
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Forecast (2026-2034)
10.3 Customer Churn Analysis
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Forecast (2026-2034)
10.4 Brand Management
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Forecast (2026-2034)
10.5 Campaign Management
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Forecast (2026-2034)
10.6 Product Management
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Forecast (2026-2034)
10.7 Others
- 10.7.1 Historical and Current Market Trends (2020-2025)
- 10.7.2 Market Forecast (2026-2034)

11 Japan Customer Journey Analytics Market - Breakup by Industry Vertical

11.1 BFSI
- 11.1.1 Overview
- 11.1.2 Historical and Current Market Trends (2020-2025)
- 11.1.3 Market Forecast (2026-2034)
11.2 IT and Telecommunications
- 11.2.1 Overview
- 11.2.2 Historical and Current Market Trends (2020-2025)
- 11.2.3 Market Forecast (2026-2034)
11.3 Retail and E-Commerce
- 11.3.1 Overview
- 11.3.2 Historical and Current Market Trends (2020-2025)
- 11.3.3 Market Forecast (2026-2034)
11.4 Healthcare
- 11.4.1 Overview
- 11.4.2 Historical and Current Market Trends (2020-2025)
- 11.4.3 Market Forecast (2026-2034)
11.5 Media and Entertainment
- 11.5.1 Overview
- 11.5.2 Historical and Current Market Trends (2020-2025)
- 11.5.3 Market Forecast (2026-2034)
11.6 Travel and Hospitality
- 11.6.1 Overview
- 11.6.2 Historical and Current Market Trends (2020-2025)
- 11.6.3 Market Forecast (2026-2034)
11.7 Others
- 11.7.1 Historical and Current Market Trends (2020-2025)
- 11.7.2 Market Forecast (2026-2034)

12 Japan Customer Journey Analytics Market - Breakup by Region

12.1 Kanto Region
- 12.1.1 Overview
- 12.1.2 Historical and Current Market Trends (2020-2025)
- 12.1.3 Market Breakup by Component
- 12.1.4 Market Breakup by Touchpoint
- 12.1.5 Market Breakup by Deployment
- 12.1.6 Market Breakup by Organization Size
- 12.1.7 Market Breakup by Application
- 12.1.8 Market Breakup by Industry Vertical
- 12.1.9 Key Players
- 12.1.10 Market Forecast (2026-2034)
12.2 Kansai/Kinki Region
- 12.2.1 Overview
- 12.2.2 Historical and Current Market Trends (2020-2025)
- 12.2.3 Market Breakup by Component
- 12.2.4 Market Breakup by Touchpoint
- 12.2.5 Market Breakup by Deployment
- 12.2.6 Market Breakup by Organization Size
- 12.2.7 Market Breakup by Application
- 12.2.8 Market Breakup by Industry Vertical
- 12.2.9 Key Players
- 12.2.10 Market Forecast (2026-2034)
12.3 Central/ Chubu Region
- 12.3.1 Overview
- 12.3.2 Historical and Current Market Trends (2020-2025)
- 12.3.3 Market Breakup by Component
- 12.3.4 Market Breakup by Touchpoint
- 12.3.5 Market Breakup by Deployment
- 12.3.6 Market Breakup by Organization Size
- 12.3.7 Market Breakup by Application
- 12.3.8 Market Breakup by Industry Vertical
- 12.3.9 Key Players
- 12.3.10 Market Forecast (2026-2034)
12.4 Kyushu-Okinawa Region
- 12.4.1 Overview
- 12.4.2 Historical and Current Market Trends (2020-2025)
- 12.4.3 Market Breakup by Component
- 12.4.4 Market Breakup by Touchpoint
- 12.4.5 Market Breakup by Deployment
- 12.4.6 Market Breakup by Organization Size
- 12.4.7 Market Breakup by Application
- 12.4.8 Market Breakup by Industry Vertical
- 12.4.9 Key Players
- 12.4.10 Market Forecast (2026-2034)
12.5 Tohoku Region
- 12.5.1 Overview
- 12.5.2 Historical and Current Market Trends (2020-2025)
- 12.5.3 Market Breakup by Component
- 12.5.4 Market Breakup by Touchpoint
- 12.5.5 Market Breakup by Deployment
- 12.5.6 Market Breakup by Organization Size
- 12.5.7 Market Breakup by Application
- 12.5.8 Market Breakup by Industry Vertical
- 12.5.9 Key Players
- 12.5.10 Market Forecast (2026-2034)
12.6 Chugoku Region
- 12.6.1 Overview
- 12.6.2 Historical and Current Market Trends (2020-2025)
- 12.6.3 Market Breakup by Component
- 12.6.4 Market Breakup by Touchpoint
- 12.6.5 Market Breakup by Deployment
- 12.6.6 Market Breakup by Organization Size
- 12.6.7 Market Breakup by Application
- 12.6.8 Market Breakup by Industry Vertical
- 12.6.9 Key Players
- 12.6.10 Market Forecast (2026-2034)
12.7 Hokkaido Region
- 12.7.1 Overview
- 12.7.2 Historical and Current Market Trends (2020-2025)
- 12.7.3 Market Breakup by Component
- 12.7.4 Market Breakup by Touchpoint
- 12.7.5 Market Breakup by Deployment
- 12.7.6 Market Breakup by Organization Size
- 12.7.7 Market Breakup by Application
- 12.7.8 Market Breakup by Industry Vertical
- 12.7.9 Key Players
- 12.7.10 Market Forecast (2026-2034)
12.8 Shikoku Region
- 12.8.1 Overview
- 12.8.2 Historical and Current Market Trends (2020-2025)
- 12.8.3 Market Breakup by Component
- 12.8.4 Market Breakup by Touchpoint
- 12.8.5 Market Breakup by Deployment
- 12.8.6 Market Breakup by Organization Size
- 12.8.7 Market Breakup by Application
- 12.8.8 Market Breakup by Industry Vertical
- 12.8.9 Key Players
- 12.8.10 Market Forecast (2026-2034)

13 Japan Customer Journey Analytics Market - Competitive Landscape

13.1 Overview
13.2 Market Structure
13.3 Market Player Positioning
13.4 Top Winning Strategies
13.5 Competitive Dashboard
13.6 Company Evaluation Quadrant

14 Profiles of Key Players

14.1 Company A
- 14.1.1 Business Overview
- 14.1.2 Services Offered
- 14.1.3 Business Strategies
- 14.1.4 SWOT Analysis
- 14.1.5 Major News and Events
14.2 Company B
- 14.2.1 Business Overview
- 14.2.2 Services Offered
- 14.2.3 Business Strategies
- 14.2.4 SWOT Analysis
- 14.2.5 Major News and Events
14.3 Company C
- 14.3.1 Business Overview
- 14.3.2 Services Offered
- 14.3.3 Business Strategies
- 14.3.4 SWOT Analysis
- 14.3.5 Major News and Events
14.4 Company D
- 14.4.1 Business Overview
- 14.4.2 Services Offered
- 14.4.3 Business Strategies
- 14.4.4 SWOT Analysis
- 14.4.5 Major News and Events
14.5 Company E
- 14.5.1 Business Overview
- 14.5.2 Services Offered
- 14.5.3 Business Strategies
- 14.5.4 SWOT Analysis
- 14.5.5 Major News and Events

15 Japan Customer Journey Analytics Market - Industry Analysis

15.1 Drivers, Restraints, and Opportunities
- 15.1.1 Overview
- 15.1.2 Drivers
- 15.1.3 Restraints
- 15.1.4 Opportunities
15.2 Porters Five Forces Analysis
- 15.2.1 Overview
- 15.2.2 Bargaining Power of Buyers
- 15.2.3 Bargaining Power of Suppliers
- 15.2.4 Degree of Competition
- 15.2.5 Threat of New Entrants
- 15.2.6 Threat of Substitutes
15.3 Value Chain Analysis