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市場調查報告書
商品編碼
1840203

2025年全球客戶旅程分析市場報告

Customer Journey Analytics Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

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簡介目錄

近年來，客戶旅程分析市場發展迅速，預計將從2024年的145.4億美元成長到2025年的173.5億美元，複合年成長率達19.4%。這一成長主要歸功於以客戶為中心的商業模式、資料來源的激增、個人化和精準行銷、即時洞察和可操作性，以及合規性和資料隱私方面的考量。

預計未來幾年，客戶旅程分析市場規模將呈指數級成長，到2029年將達到378.4億美元，複合年成長率（CAGR）為21.5%。預測期內的成長可歸因於對客戶體驗的日益重視、全通路客戶旅程分析、人工智慧和機器學習的應用、即時分析能力以及資料整合和整合解決方案。預測期內的關鍵趨勢包括跨職能協作、業務流程最佳化、隱私和資料安全合規性、客戶維繫和忠誠度以及預測性和指導性分析。

客戶旅程分析是指評估客戶在不同接觸點和時間段的行為，以確定客戶行為如何影響最終結果。客戶旅程分析技術包括預測分析、即時分析和客戶細分。客戶旅程分析旨在透過便利的協作介面，幫助企業啟動並提升客戶旅程中的互動體驗。

客戶旅程分析的主要組成部分是解決方案和服務。解決方案指的是能夠幫助企業跨通路和介面管理客戶體驗的應用程式。客戶旅程分析的應用範圍涵蓋各個組織層級，從大型企業到中小企業 (SME)，並利用多種資料來源，包括網站、社群媒體、行動裝置、電子郵件、門市和客服中心。其應用包括客戶細分和目標定位、客戶行為分析、客戶流失分析、品牌管理、宣傳活動管理和產品管理。從產業來看，客戶旅程分析的應用領域包括銀行、金融服務和保險 (BFSI)、資訊科技和電信、醫療保健、零售和電子商務、政府和國防、媒體和娛樂以及製造業。

美國關稅的大幅上漲以及由此引發的貿易緊張局勢，在2025年春季對資訊科技產業，尤其是硬體製造、資料基礎設施和軟體部署領域，產生了顯著影響。進口半導體、電路基板和網路設備的關稅提高，並推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司面臨更長的前置作業時間和價格壓力。同時，對專用軟體徵收的關稅以及主要國際市場的報復性措施，擾亂了全球IT供應鏈，並降低了海外對美國製造技術的需求。為了應對這些挑戰，該行業正在加大對國內晶片生產的投資，擴大供應商網路，並利用人工智慧驅動的自動化技術來增強韌性並更有效地控制成本。

這份客戶旅程分析市場研究報告是商業研究公司最新報告系列的一部分，提供客戶旅程分析市場統計數據，包括全球市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的市場細分、市場趨勢以及客戶旅程分析行業的商機。這份異常檢測市場研究報告全面展望了該行業的現狀和未來發展趨勢，並進行了深入分析。

我們預測未來五年該市場將成長21.5%，較先前預測略微下調0.3%。這一下調主要歸因於美國與其他國家之間的關稅影響。關稅可能會限制企業取得國際採購的先進追蹤工具和基於人工智慧的行為分析引擎，從而降低對客戶接點的洞察深度。此外，相互關稅以及日益加劇的貿易緊張局勢和限制措施對全球經濟和貿易的負面影響可能會更加廣泛。

預計巨量資料分析的普及將推動未來客戶旅程分析市場的成長。數據分析是指分析原始數據以得出結論並幫助最佳化企業績效的過程。為了建立強大的客戶旅程分析平台，企業正在採用巨量資料和數據分析技術，將使用者行為集中到一個資料庫中，從而深入了解客戶行為。例如，根據美國商業和科技新聞網站ZDNet報道，預計到2023年，巨量資料分析市場規模將達到1,030億美元，其中45%的企業將在雲端運行巨量資料工作負載。因此，巨量資料分析的普及正在推動客戶旅程分析市場需求的成長。

社群媒體的日益普及預計將推動客戶旅程分析市場的未來成長。社群媒體數據能夠提供有關客戶回饋、情緒、多管道互動和即時互動的寶貴洞察，使企業能夠改善客戶體驗、個人化行銷並快速回應客戶需求。社群媒體數據還有助於競爭分析、影響者行銷、危機管理、產品開發、預測分析以及創建更全面的客戶畫像。例如，根據美國跨國科技公司 Meta Platforms, Inc. 的數據顯示，截至 2022 年 9 月，Facebook 的每日有效用戶(DAU) 為 19.8 億，較去年同期成長 3%。因此，社群媒體的廣泛應用正在推動客戶旅程分析市場的成長。

人工智慧和機器學習的興起是推動客戶旅程分析市場發展的關鍵趨勢。人工智慧正被納入全面的數位轉型策略，旨在提升客戶滿意度、策略性地利用客戶資料、實現任務自動化、提高回應速度並加速數據主導的決策。客戶旅程分析領域的主要企業正致力於採用新技術來增強客戶體驗。例如，2022年9月，總部位於美國的企業軟體解決方案供應商IgniteTech透過整合Iris Insights改進了其BryterCX平台。 Iris Insights利用預測分析來增強客戶旅程分析。這項改進利用人工智慧和機器學習技術即時識別並解決客戶體驗問題，最終幫助企業更有效地最佳化客戶互動。

客戶旅程分析市場由透過網路、社群媒體和電子郵件提供客戶旅程分析服務的公司所產生的收入所構成。該市場的價值是“出廠價”，即製造商或產品創造者銷售的商​​品價值，無論銷售對像是其他實體（包括下游製造商、批發商、經銷商和零售商）還是直接銷售給最終客戶。該市場中的商品價值還包括產品創造者提供的任何相關服務。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場：宏觀經濟情景，包括利率、通貨膨脹、地緣政治、貿易戰和關稅，以及新冠疫情及其復甦對市場的影響

第5章 全球成長分析與策略分析框架

  • 全球客戶旅程分析：PESTEL 分析（政治、社會、科技、環境、法律因素、促進因素與限制因素）
  • 終端用戶產業分析
  • 全球顧客旅程分析市場：成長率分析
  • 全球顧客旅程分析市場表現：規模與成長，2019-2024 年
  • 全球顧客旅程分析市場預測：規模與成長，2024-2029年，2034年
  • 全球客戶旅程分析：潛在市場規模 (TAM)

第6章 市場細分

  • 全球客戶旅程分析市場按組件、效能和預測分類，2019-2024年、2024-2029年、2034年
  • 解決方案
  • 服務
  • 全球顧客旅程分析市場：依組織規模、績效及預測分類，2019-2024年、2024-2029年、2034年
  • 主要企業
  • 小型企業
  • 全球顧客旅程分析市場：依資料來源、績效與預測分類，2019-2024年、2024-2029年、2034年
  • 網站
  • 社群媒體
  • 移動的
  • 電子郵件
  • 店鋪
  • 客服中心
  • 其他數據來源
  • 全球客戶旅程分析市場：按應用、效能和預測分類，2019-2024年、2024-2029年、2034年
  • 客戶區隔與目標定位
  • 客戶行為分析
  • 客戶流失分析
  • 品牌管理
  • 宣傳活動管理
  • 產品管理
  • 其他用途
  • 全球顧客旅程分析市場：依產業、績效及預測分類，2019-2024年、2024-2029年、2034年
  • BFSI
  • 資訊科技/通訊
  • 衛生保健
  • 零售與電子商務
  • 政府/國防
  • 媒體與娛樂
  • 製造業
  • 其他行業
  • 全球顧客旅程分析市場：細分解決方案（按類型）、績效和預測，2019-2024 年、2024-2029 年、2034 年
  • 數據分析工具
  • 視覺化工具
  • 客戶區隔解決方案
  • 歸因建模解決方案
  • 全球客戶旅程分析市場按服務、類型、效能和預測分類，2019-2024年、2024-2029年、2034年
  • 諮詢服務
  • 實施服務
  • 支援和維護服務
  • 培訓服務

第7章 區域和國家分析

  • 全球客戶旅程分析市場：依地區、績效及預測分類，2019-2024年、2024-2029年、2034年
  • 全球客戶旅程分析市場：按國家、績效和預測分類，2019-2024 年、2024-2029 年、2034 年

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章：西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章：俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

  • 顧客旅程分析市場：競爭格局
  • 客戶旅程分析市場：公司概況
    • Acxiom LLC Overview, Products and Services, Strategy and Financial Analysis
    • NICE Ltd Overview, Products and Services, Strategy and Financial Analysis
    • Quadient Overview, Products and Services, Strategy and Financial Analysis
    • Salesforce. com Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Verint Systems Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章：其他領先和創新企業

  • Kitewheel LLC
  • Servion Global Solutions Limited
  • Amperity Inc.
  • Google LLC
  • Microsoft Corporation
  • Genesys Telecommunications Laboratories Inc
  • Oracle Corporation
  • International Business Machines Corporation
  • Adobe Inc.
  • SAP SE
  • Pointillist Inc.
  • ClickFox Inc.
  • BryterCX Inc.
  • Teradata Corporation
  • MoEngage Inc.

第32章 全球市場競爭基準化分析與儀錶板

第33章 重大併購

第34章 近期市場趨勢

第35章：高潛力市場國家、細分市場與策略

  • 2029年顧客旅程分析市場：提供新機會的國家
  • 2029年顧客旅程分析市場：新興細分市場帶來新機會
  • 顧客旅程分析市場展望（2029）：成長策略
    • 基於市場趨勢的策略
    • 競爭對手策略

第36章附錄

簡介目錄
Product Code: r21327u

Customer journey analytics refer to evaluating customer behavior across touchpoints and time to determine how customer behavior affects behavior outcomes. The methods for customer journey analytics are predictive analytics, real-time analytics, and customer segmentation. The customer journey analytics are used to assist organizations in activating and improving engagement throughout the customer journey with their accessible, collaborative interface.

The main components of customer journey analytics are solutions and services. Solution refers to applications that enable businesses to manage the customer experience across channels and interfaces. The various organization levels in customer journey analytics are large enterprises, small and medium-sized enterprises (SMEs) that use several data sources such as the web, social media, mobile, email, stores, call centers, and others. The different applications include customer segmentation and targeting, customer behavioral analysis, customer churn analysis, brand management, campaign management, product management, and others. It is employed in BFSI, IT and telecom, healthcare, retail and eCommerce, government and defense, media and entertainment, manufacturing, and other industry verticals.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The customer journey analytics market research report is one of a series of new reports from The Business Research Company that provides Customer journey analytics market statistics, including customer journey analytics industry global market size, regional shares, competitors with a customer journey analytics market share, detailed Customer journey analytics market segments, market trends and opportunities, and any further data you may need to thrive in the customer journey analytics industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The customer journey analytics market size has grown rapidly in recent years. It will grow from $14.54 billion in 2024 to $17.35 billion in 2025 at a compound annual growth rate (CAGR) of 19.4%. The growth in the historic period can be attributed to customer-centric business approach, proliferation of data sources, personalization and targeted marketing, real-time insights and actionability, compliance and data privacy concerns.

The customer journey analytics market size is expected to see exponential growth in the next few years. It will grow to $37.84 billion in 2029 at a compound annual growth rate (CAGR) of 21.5%. The growth in the forecast period can be attributed to enhanced customer experience focus, omnichannel customer journey analysis, ai and machine learning adoption, real-time analytics capabilities, data integration and unification solutions. Major trends in the forecast period include cross-functional collaboration, business process optimization, privacy and data security compliance, customer retention and loyalty, predictive and prescriptive analytics.

The forecast of 21.5% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs may limit access to advanced tracking tools and AI-based behavioral analytics engines sourced internationally, reducing the depth of insights into customer touchpoints. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The adoption of big data analytics is expected to propel the growth of the customer journey analytics market going forward. Data analytics can be referred to as the process of analyzing raw data in order to draw conclusions and help businesses optimize their performance. Businesses employ big data and data analytics to have a strong customer journey analytics platform, where companies collect user actions in one central database to get valuable insight into customer behavior, which results in an increase in the demand for analytics services. For instance, according to ZDNet, a US-based business technology news website, the big data analytics market is expected to reach $103 billion by 2023, with 45% of enterprises running their big data workloads in the cloud. Therefore, the adoption of big data analytics is driving the demand for the consumer journey analytics market growth.

The increasing adoption of social media is expected to propel the growth of customer journey analytics market going forward. Social media data provides valuable insights into customer feedback, sentiment, multichannel engagement, and real-time interactions. It enables businesses to enhance customer experiences, personalize marketing efforts, and respond promptly to customer needs. Social media data also aids in competitive analysis, influencer marketing, crisis management, product development, predictive analytics, and the creation of more comprehensive customer profiles. For instance, in September 2022, according to Meta Platforms, Inc., a US-based multinational technology company, as of September 2022, the average daily active users (DAUs) on Facebook were 1. 98 billion, with a 3% year-over-year increase. Therefore, rising adoption of social media is driving the growth of customer journey analytics market.

The rise of artificial intelligence and machine learning is a significant trend gaining traction in the customer journey analytics market. AI is utilized as part of a comprehensive digital transformation strategy to enhance customer satisfaction, strategically leverage customer data, automate tasks, increase responsiveness, and accelerate data-driven decision-making. Major companies in the customer journey analytics sector are focused on introducing new technologies to enhance customer experience. For example, in September 2022, IgniteTech, a U.S.-based provider of a full suite of enterprise software solutions, improved its BryterCX platform by integrating Iris Insights, which employs predictive analytics to enhance customer journey analytics. This advancement leverages AI and machine learning to identify and address customer experience issues in real time, ultimately assisting organizations in optimizing customer interactions more effectively.

Major companies operating in the customer journey analytics market are focused on developing new customer tracking solutions to gain a competitive edge in the market. Customer tracking refers to the process of monitoring and recording interactions and activities of customers across various touchpoints and channels. For instance, in March 2022, Adobe Inc., a US-based software company launched a new experimentation feature in its Customer Journey Analytics tool, enhancing its ability to track and personalize the customer experience across various platforms. This new feature enables businesses to test real-world scenarios and analyze their impact on the overall customer journey. For example, companies can assess how changes to their mobile app might reduce call center interactions or lead to increased website downloads of the mobile app. Powered by machine learning models, this feature considers historical data, comparable campaigns, and benchmarks to help businesses understand customer behavior better and personalize experiences. It simplifies the process of omni-channel analysis and provides actionable insights for businesses, ultimately boosting customer engagement and satisfaction.

In January 2022, mParticle, a U.S.-based customer data platform, acquired Indicative for an undisclosed amount. This acquisition aimed to enhance mParticle's capabilities in customer journey analytics by integrating Indicative's advanced product analytics tools. Indicative is a U.S.-based analytics company specializing in product analytics.

Major companies operating in the customer journey analytics market include Acxiom LLC, NICE Ltd, Quadient, Salesforce. com Inc., Verint Systems Inc., Kitewheel LLC, Servion Global Solutions Limited, Amperity Inc., Google LLC, Microsoft Corporation, Genesys Telecommunications Laboratories Inc, Oracle Corporation, International Business Machines Corporation, Adobe Inc., SAP SE, Pointillist Inc., ClickFox Inc., BryterCX Inc., Teradata Corporation, MoEngage Inc., NetBase Quid Inc., Accenture plc, SAS Institute Inc., Tealium Inc., Mixpanel Inc., Woopra Inc., FullStory Inc., Amplitude Inc., ContentSquare SAS, Quantum Metric Inc., Glassbox Ltd., SessionCam Ltd., Decibel Insight Ltd., Smartlook s. r. o., UserReplay Ltd.

North America was the largest region in the customer journey analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer journey analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the customer journey analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The customer journey analytics market consists of revenues earned by entities by providing customer journey analytics through web, social media and email. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Customer Journey Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on customer journey analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for customer journey analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The customer journey analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Solution; Services
  • 2) By Organization Size: Large Enterprises; Small and Medium-sized Enterprises (SMEs)
  • 3) By Data Source: Web; Social Media; Mobile; Email; Store; Call Center; Other Data Sources
  • 4) By Application: Customer Segmentation and Targeting; Customer Behavioral Analysis; Customer Churn Analysis; Brand Management; Campaign Management; Product Management; Other Applications
  • 5) By Industry Vertical: BFSI; IT And Telecom; Healthcare; Retail And eCommerce; Government And Defense; Media And Entertainment; Manufacturing; Other Industry Verticals
  • Subsegments:
  • 1) By Solution: Data Analytics Tools; Visualization Tools; Customer Segmentation Solutions; Attribution Modeling Solutions
  • 2) By Services: Consulting Services; Implementation Services; Support And Maintenance Services; Training Services
  • Companies Mentioned: Acxiom LLC; NICE Ltd; Quadient; Salesforce. com Inc.; Verint Systems Inc.; Kitewheel LLC; Servion Global Solutions Limited; Amperity Inc.; Google LLC; Microsoft Corporation; Genesys Telecommunications Laboratories Inc; Oracle Corporation; International Business Machines Corporation; Adobe Inc.; SAP SE; Pointillist Inc.; ClickFox Inc.; BryterCX Inc.; Teradata Corporation; MoEngage Inc.; NetBase Quid Inc.; Accenture plc; SAS Institute Inc.; Tealium Inc.; Mixpanel Inc.; Woopra Inc.; FullStory Inc.; Amplitude Inc.; ContentSquare SAS; Quantum Metric Inc.; Glassbox Ltd.; SessionCam Ltd.; Decibel Insight Ltd.; Smartlook s. r. o.; UserReplay Ltd.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Customer Journey Analytics Market Characteristics

3. Customer Journey Analytics Market Trends And Strategies

4. Customer Journey Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Customer Journey Analytics Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Customer Journey Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Customer Journey Analytics Market Growth Rate Analysis
  • 5.4. Global Customer Journey Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Customer Journey Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Customer Journey Analytics Total Addressable Market (TAM)

6. Customer Journey Analytics Market Segmentation

  • 6.1. Global Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Solution
  • Services
  • 6.2. Global Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)
  • 6.3. Global Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Web
  • Social Media
  • Mobile
  • Email
  • Store
  • Call Center
  • Other Data Sources
  • 6.4. Global Customer Journey Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Customer Segmentation and Targeting
  • Customer Behavioral Analysis
  • Customer Churn Analysis
  • Brand Management
  • Campaign Management
  • Product Management
  • Other Applications
  • 6.5. Global Customer Journey Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • BFSI
  • IT And Telecom
  • Healthcare
  • Retail And eCommerce
  • Government And Defense
  • Media And Entertainment
  • Manufacturing
  • Other Industry Verticals
  • 6.6. Global Customer Journey Analytics Market, Sub-Segmentation Of Solution, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Data Analytics Tools
  • Visualization Tools
  • Customer Segmentation Solutions
  • Attribution Modeling Solutions
  • 6.7. Global Customer Journey Analytics Market, Segmentation By Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Consulting Services
  • Implementation Services
  • Support And Maintenance Services
  • Training Services

7. Customer Journey Analytics Market Regional And Country Analysis

  • 7.1. Global Customer Journey Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Customer Journey Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Customer Journey Analytics Market

  • 8.1. Asia-Pacific Customer Journey Analytics Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Customer Journey Analytics Market

  • 9.1. China Customer Journey Analytics Market Overview
  • 9.2. China Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Customer Journey Analytics Market

  • 10.1. India Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Customer Journey Analytics Market

  • 11.1. Japan Customer Journey Analytics Market Overview
  • 11.2. Japan Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Customer Journey Analytics Market

  • 12.1. Australia Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Customer Journey Analytics Market

  • 13.1. Indonesia Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Customer Journey Analytics Market

  • 14.1. South Korea Customer Journey Analytics Market Overview
  • 14.2. South Korea Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Customer Journey Analytics Market

  • 15.1. Western Europe Customer Journey Analytics Market Overview
  • 15.2. Western Europe Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Customer Journey Analytics Market

  • 16.1. UK Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Customer Journey Analytics Market

  • 17.1. Germany Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Customer Journey Analytics Market

  • 18.1. France Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Customer Journey Analytics Market

  • 19.1. Italy Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Customer Journey Analytics Market

  • 20.1. Spain Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Customer Journey Analytics Market

  • 21.1. Eastern Europe Customer Journey Analytics Market Overview
  • 21.2. Eastern Europe Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Customer Journey Analytics Market

  • 22.1. Russia Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Customer Journey Analytics Market

  • 23.1. North America Customer Journey Analytics Market Overview
  • 23.2. North America Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Customer Journey Analytics Market

  • 24.1. USA Customer Journey Analytics Market Overview
  • 24.2. USA Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Customer Journey Analytics Market

  • 25.1. Canada Customer Journey Analytics Market Overview
  • 25.2. Canada Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Customer Journey Analytics Market

  • 26.1. South America Customer Journey Analytics Market Overview
  • 26.2. South America Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Customer Journey Analytics Market

  • 27.1. Brazil Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Customer Journey Analytics Market

  • 28.1. Middle East Customer Journey Analytics Market Overview
  • 28.2. Middle East Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Customer Journey Analytics Market

  • 29.1. Africa Customer Journey Analytics Market Overview
  • 29.2. Africa Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Customer Journey Analytics Market Competitive Landscape And Company Profiles

  • 30.1. Customer Journey Analytics Market Competitive Landscape
  • 30.2. Customer Journey Analytics Market Company Profiles
    • 30.2.1. Acxiom LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. NICE Ltd Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Quadient Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Salesforce. com Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Verint Systems Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Customer Journey Analytics Market Other Major And Innovative Companies

  • 31.1. Kitewheel LLC
  • 31.2. Servion Global Solutions Limited
  • 31.3. Amperity Inc.
  • 31.4. Google LLC
  • 31.5. Microsoft Corporation
  • 31.6. Genesys Telecommunications Laboratories Inc
  • 31.7. Oracle Corporation
  • 31.8. International Business Machines Corporation
  • 31.9. Adobe Inc.
  • 31.10. SAP SE
  • 31.11. Pointillist Inc.
  • 31.12. ClickFox Inc.
  • 31.13. BryterCX Inc.
  • 31.14. Teradata Corporation
  • 31.15. MoEngage Inc.

32. Global Customer Journey Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Customer Journey Analytics Market

34. Recent Developments In The Customer Journey Analytics Market

35. Customer Journey Analytics Market High Potential Countries, Segments and Strategies

  • 35.1 Customer Journey Analytics Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Customer Journey Analytics Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Customer Journey Analytics Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer