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市場調查報告書
商品編碼
1901588

客戶旅程分析市場 - 全球產業規模、佔有率、趨勢、機會和預測（按組件、應用、觸點、產業垂直領域、地區和競爭格局分類，2021-2031 年預測）

Customer Journey Analytics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Component, By Application, By Touchpoint, By Industry Vertical, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球顧客旅程分析市場規模將從2025年的129.6億美元成長到2031年的383.3億美元，複合年成長率達19.81%。客戶旅程分析是一種技術框架，它使企業能夠跨多個管道追蹤、整合和分析客戶互動，從而可視化整個用戶生命週期。此解決方案使企業能夠深入了解消費者行為，最佳化觸點，並即時提供個人化的互動策略。

市場概覽
預測期 2027-2031
市場規模：2025年 129.6億美元
市場規模：2031年 383.3億美元
複合年成長率：2026-2031年 19.81%
成長最快的細分市場 解決方案
最大的市場 北美洲

主要市場促進因素

先進人工智慧和機器學習技術的融合正在重塑市場格局，實現大規模的預測洞察和自動化互動。企業正擴大部署這些技術，以分析大量資料集、預測消費者需求，並在無需人工干預的情況下簡化客戶旅程流程。

主要市場挑戰

全球客戶旅程分析市場成長的主要挑戰是資料整合和治理的持續複雜性，這從根本上削弱了建立統一客戶視圖的能力。當企業試圖整合來自分散的傳統系統（從客戶關係管理系統到各種行銷平台）的資訊時，他們經常會遇到技術不相容問題，導致資料孤島的形成。

主要市場趨勢

自助式和低程式碼分析平台的興起正在普及資料訪問，使非技術團隊無需依賴集中式 IT 部門即可獲取可執行的情報。隨著數位化業務發展速度的加快，產品和行銷團隊正在摒棄傳統的靜態報告方式，轉而使用敏捷、方便用戶使用的工具，以支持快速假設檢驗和迭代分析。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：客戶之聲

第5章：全球客戶旅程分析市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件（解決方案、服務）
    • 依應用領域（顧客細分與目標定位、顧客行為分析、顧客流失分析、品牌管理、行銷活動管理、產品管理、其他）
    • 按觸點（網站、社群媒體、行動裝置、電子郵件、分店/門市、電話客服中心、其他）
    • 按行業垂直領域（（銀行、金融服務和保險、IT和電信、零售和電子商務、醫​​療保健、媒體和娛樂、旅遊和酒店以及其他）、地區）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美客戶旅程分析市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲客戶旅程分析市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區客戶旅程分析市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲客戶旅程分析市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲客戶旅程分析市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球客戶旅程分析市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • JourneyMetrics Solutions Pvt. Ltd.
  • Pathway Analytics Inc.
  • CX Navigator Technologies Ltd.
  • InsightTrail Analytics Pvt. Ltd.
  • CustomerPulse Solutions Ltd.
  • JourneyIQ Analytics Pvt. Ltd.
  • CXVision Technologies Inc.
  • PathInsights Solutions Ltd.
  • JourneySense Analytics Pvt. Ltd.
  • CustomerMap Technologies Ltd.

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 17033

The Global Customer Journey Analytics Market will grow from USD 12.96 Billion in 2025 to USD 38.33 Billion by 2031 at a 19.81% CAGR. Customer Journey Analytics is a technological framework that enables organizations to track, stitch, and analyze customer interactions across multiple channels to visualize the entire user lifecycle. This solution allows businesses to derive granular insights into consumer behavior, optimize touchpoints, and deliver personalized engagement strategies in real time.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 12.96 Billion
Market Size 2031USD 38.33 Billion
CAGR 2026-203119.81%
Fastest Growing SegmentSolutions
Largest MarketNorth America

Key Market Drivers

The integration of advanced AI and Machine Learning is reshaping the market by enabling predictive insights and automated interactions at scale. Businesses are increasingly deploying these technologies to analyze vast datasets, anticipate consumer needs, and streamline journey orchestration without manual intervention. This technological shift allows organizations to move beyond static reporting toward dynamic, intent-driven engagement models that significantly reduce friction.

Key Market Challenges

The primary challenge hampering the growth of the Global Customer Journey Analytics Market is the persistent complexity of data integration and governance, which fundamentally undermines the ability to create a unified customer view. As organizations attempt to consolidate information from fragmented legacy systems-ranging from CRMs to diverse marketing platforms-they frequently encounter technical incompatibilities that result in rigid data silos. These isolated pockets of information prevent analytics solutions from accurately stitching together user interactions across channels, rendering the visualization of the entire user lifecycle incomplete or inaccurate. Without a cohesive dataset, businesses cannot derive the granular, real-time insights necessary for proactive experience management, thereby reducing the practical utility and return on investment of these analytics frameworks.

Key Market Trends

The Rise of Self-Service and Low-Code Analytics Platforms is democratizing data access, allowing non-technical teams to derive actionable intelligence without relying on centralized IT departments. As the speed of digital business accelerates, product and marketing teams are bypassing traditional, static reporting in favor of agile, user-friendly tools that support rapid hypothesis testing and iterative analysis. This shift is fundamentally changing the market landscape, as organizations prioritize solutions that empower frontline employees to independently visualize performance metrics and optimize user flows.

Key Market Players

  • JourneyMetrics Solutions Pvt. Ltd.
  • Pathway Analytics Inc.
  • CX Navigator Technologies Ltd.
  • InsightTrail Analytics Pvt. Ltd.
  • CustomerPulse Solutions Ltd.
  • JourneyIQ Analytics Pvt. Ltd.
  • CXVision Technologies Inc.
  • PathInsights Solutions Ltd.
  • JourneySense Analytics Pvt. Ltd.
  • CustomerMap Technologies Ltd.

Report Scope:

In this report, the Global Customer Journey Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Customer Journey Analytics Market, By Component:

  • Solutions
  • Services

Customer Journey Analytics Market, By Application:

  • Customer Segmentation and Targeting
  • Customer Behavioral Analysis
  • Customer Churn Analysis
  • Brand Management
  • Campaign Management
  • Product Management
  • Others

Customer Journey Analytics Market, By Touchpoint:

  • Web
  • Social Media
  • Mobile
  • Email
  • Branch/Store
  • Call Center
  • Others

Customer Journey Analytics Market, By Industry Vertical:

  • (BFSI, IT & Telecommunications, Retail & E-Commerce, Healthcare, Media & Entertainment, Travel & Hospitality, and Others)
  • Region

Customer Journey Analytics Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Customer Journey Analytics Market.

Available Customizations:

Global Customer Journey Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Customer Journey Analytics Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Component (Solutions, Services)
    • 5.2.2. By Application (Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis, Brand Management, Campaign Management, Product Management, Others)
    • 5.2.3. By Touchpoint (Web, Social Media, Mobile, Email, Branch/Store, Call Center, Others)
    • 5.2.4. By Industry Vertical ((BFSI, IT & Telecommunications, Retail & E-Commerce, Healthcare, Media & Entertainment, Travel & Hospitality, and Others), Region)
    • 5.2.5. By Region
    • 5.2.6. By Company (2025)
  • 5.3. Market Map

6. North America Customer Journey Analytics Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Component
    • 6.2.2. By Application
    • 6.2.3. By Touchpoint
    • 6.2.4. By Industry Vertical
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Customer Journey Analytics Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Component
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Touchpoint
        • 6.3.1.2.4. By Industry Vertical
    • 6.3.2. Canada Customer Journey Analytics Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Component
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Touchpoint
        • 6.3.2.2.4. By Industry Vertical
    • 6.3.3. Mexico Customer Journey Analytics Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Component
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Touchpoint
        • 6.3.3.2.4. By Industry Vertical

7. Europe Customer Journey Analytics Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component
    • 7.2.2. By Application
    • 7.2.3. By Touchpoint
    • 7.2.4. By Industry Vertical
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Customer Journey Analytics Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Component
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Touchpoint
        • 7.3.1.2.4. By Industry Vertical
    • 7.3.2. France Customer Journey Analytics Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Component
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Touchpoint
        • 7.3.2.2.4. By Industry Vertical
    • 7.3.3. United Kingdom Customer Journey Analytics Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Component
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Touchpoint
        • 7.3.3.2.4. By Industry Vertical
    • 7.3.4. Italy Customer Journey Analytics Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Component
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Touchpoint
        • 7.3.4.2.4. By Industry Vertical
    • 7.3.5. Spain Customer Journey Analytics Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Component
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Touchpoint
        • 7.3.5.2.4. By Industry Vertical

8. Asia Pacific Customer Journey Analytics Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Application
    • 8.2.3. By Touchpoint
    • 8.2.4. By Industry Vertical
    • 8.2.5. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Customer Journey Analytics Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Component
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Touchpoint
        • 8.3.1.2.4. By Industry Vertical
    • 8.3.2. India Customer Journey Analytics Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Component
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Touchpoint
        • 8.3.2.2.4. By Industry Vertical
    • 8.3.3. Japan Customer Journey Analytics Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Component
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Touchpoint
        • 8.3.3.2.4. By Industry Vertical
    • 8.3.4. South Korea Customer Journey Analytics Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Component
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Touchpoint
        • 8.3.4.2.4. By Industry Vertical
    • 8.3.5. Australia Customer Journey Analytics Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Component
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Touchpoint
        • 8.3.5.2.4. By Industry Vertical

9. Middle East & Africa Customer Journey Analytics Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Application
    • 9.2.3. By Touchpoint
    • 9.2.4. By Industry Vertical
    • 9.2.5. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Customer Journey Analytics Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Component
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Touchpoint
        • 9.3.1.2.4. By Industry Vertical
    • 9.3.2. UAE Customer Journey Analytics Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Component
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Touchpoint
        • 9.3.2.2.4. By Industry Vertical
    • 9.3.3. South Africa Customer Journey Analytics Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Component
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Touchpoint
        • 9.3.3.2.4. By Industry Vertical

10. South America Customer Journey Analytics Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Application
    • 10.2.3. By Touchpoint
    • 10.2.4. By Industry Vertical
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Customer Journey Analytics Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Component
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Touchpoint
        • 10.3.1.2.4. By Industry Vertical
    • 10.3.2. Colombia Customer Journey Analytics Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Component
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Touchpoint
        • 10.3.2.2.4. By Industry Vertical
    • 10.3.3. Argentina Customer Journey Analytics Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Component
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Touchpoint
        • 10.3.3.2.4. By Industry Vertical

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Customer Journey Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. JourneyMetrics Solutions Pvt. Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Pathway Analytics Inc.
  • 15.3. CX Navigator Technologies Ltd.
  • 15.4. InsightTrail Analytics Pvt. Ltd.
  • 15.5. CustomerPulse Solutions Ltd.
  • 15.6. JourneyIQ Analytics Pvt. Ltd.
  • 15.7. CXVision Technologies Inc.
  • 15.8. PathInsights Solutions Ltd.
  • 15.9. JourneySense Analytics Pvt. Ltd.
  • 15.10. CustomerMap Technologies Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer