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市場調查報告書
商品編碼
1819971

2025 年至 2033 年進階訊息傳遞市場報告（按類型、工具、最終用戶和地區）

Premium Messaging Market Report by Type, Tools, End User, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 136 Pages | 商品交期: 2-3個工作天內

價格

2024 年，全球優質簡訊市場規模達到 806 億美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 1,202 億美元，2025-2033 年期間的成長率 (CAGR) 為 4.31%。

付費簡訊是指使用專屬短代碼發送簡訊 (SMS) 的服務。與標準簡訊費率相比，付費簡訊需要額外付費，費用將計入用戶的手機話費中。付費簡訊允許用戶使用快速撥號存取各種資訊和服務，包括路線、測驗、音樂、翻譯、鈴聲、電話號碼、搜尋結果、競賽遊戲、聊天會話、背景圖片和股票價格。如今，這些服務按需並以預定頻率運行，例如航班延誤和體育賽事結果。

優質消息市場趨勢：

行動用戶數量的大幅成長，以及雙重認證的普及，是積極影響市場的關鍵因素之一。此外，企業正在利用嵌入情境通訊的雲端應用程式介面 (API)，用於現場服務軟體和客戶關係管理 (CRM) 等應用程式。這有助於註冊用戶、增強客戶互動，並在全球範圍內發送待處理服務的狀態更新。此外，付費訊息服務還可用於慈善和投票活動。例如，用戶可以輕鬆發送簡訊捐款，並在自然災害期間幫助有需要的人。它還提供天氣警報、交通更新和反向收費電話等服務。此外，醫療狀況的日益普遍也擴大了付費訊息服務在醫療保健產業的應用，用於自動提醒即將到來的預約和輕鬆溝通。此外，它還被全球的銀行、金融服務和保險 (BFSI) 行業採用，以加強與員工的內部和外部溝通，以實現後端 IT 流程的自動化，並改善客戶關係和服務。

本報告回答的關鍵問題

  • 全球付費簡訊市場有多大？ 2025-2033年期間，全球付費簡訊市場的預期成長率為何？
  • 推動全球優質簡訊市場發展的關鍵因素有哪些？
  • COVID-19 對全球高階簡訊市場有何影響？
  • 全球付費簡訊市場按類型分類是怎麼樣的？
  • 根據工具，全球付費訊息市場是如何分類的？
  • 根據最終用戶，全球付費訊息市場是如何分類的？
  • 全球優質簡訊市場的主要區域有哪些？
  • 全球優質簡訊市場的主要參與者/公司有哪些？

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 二手資料
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

第5章：全球優質簡訊市場

  • 市場概況
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場細分：依類型

  • A2P 訊息傳遞
  • P2A 訊息傳遞

第7章：市場區隔：按工具

  • 雲端 API 訊息平台
  • 傳統和託管訊息服務

第 8 章：市場區隔：依最終用戶

  • 金融服務業協會
  • 交通和旅行
  • 衛生保健
  • 媒體和娛樂
  • 零售與電子商務
  • IT和電信
  • 政府
  • 其他

第9章：市場細分：依地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第 10 章：SWOT 分析

第 11 章：價值鏈分析

第 12 章：波特五力分析

第13章：價格分析

第 14 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • AMD Telecom SA
    • AT&T Inc.
    • Comviva Technologies Limited (Tech Mahindra Limted)
    • Infobip Ltd.
    • Mavenir
    • Sinch
    • Syniverse Technologies LLC
    • Tata Communications Limited
    • Twilio Inc.
    • Tyntec
    • Verizon Communications Inc.
Product Code: SR112025A4397

The global premium messaging market size reached USD 80.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 120.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.31% during 2025-2033.

Premium messaging refers to a service wherein Short Message Service (SMS) is sent using a unique short code. Its subscription requires an additional fee compared to the standard messaging rate, which is billed into the user's mobile credits. It gives access to various information and services, including routes, quizzes, music, translations, ringtones, phone numbers, search results, contest games, chat sessions, background images, and stock exchange prices, using speed dial numbers. Nowadays, these services operate on-demand and at a predetermined frequency, such as flight delays and sports results.

Premium Messaging Market Trends:

A significant increase in the number of mobile subscribers, along with the surging adoption of two-factor authentication, represents one of the key factors positively influencing the market. Moreover, enterprises are utilizing cloud application programming interface (API) with embedded contextual communications for applications, such as field service software and customer relationship management (CRM). This is aiding in registering users, enhancing customer interaction, and sending status updates on pending services globally. In addition, premium messaging can be used for charity and voting activities. For instance, subscribers can easily send an SMS message to donate funds and help people in need during a natural disaster. It also provides the benefits of weather alerts, transport updates, and reverse charge phone calls. Apart from this, the rising prevalence of medical conditions is expanding the use of premium messaging in the healthcare industry for automatic reminders about upcoming appointments and hassle-free communication. Furthermore, it is employed in the banking, financial services, and insurance (BFSI) sector across the globe to enhance internal and external communications with staff, automate back-end IT processes, and improve customer relations and services.

Key Market Segmentation:

Breakup by Type:

  • A2P Messaging
  • P2A Messaging

Breakup by Tools:

  • Cloud API Messaging Platform
  • Traditional and Managed Messaging Services

Breakup by End User:

  • BFSI
  • Transport and Travelling
  • Healthcare
  • Media and Entertainment
  • Retail and E-Commerce
  • IT and Telecom
  • Government
  • Others

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.

Key Questions Answered in This Report

  • 1.How big is the global premium messaging market?
  • 2.What is the expected growth rate of the global premium messaging market during 2025-2033?
  • 3.What are the key factors driving the global premium messaging market?
  • 4.What has been the impact of COVID-19 on the global premium messaging market?
  • 5.What is the breakup of the global premium messaging market based on the type?
  • 6.What is the breakup of the global premium messaging market based on the tools?
  • 7.What is the breakup of the global premium messaging market based on the end user?
  • 8.What are the key regions in the global premium messaging market?
  • 9.Who are the key players/companies in the global premium messaging market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Premium Messaging Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 A2P Messaging
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 P2A Messaging
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Tools

  • 7.1 Cloud API Messaging Platform
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Traditional and Managed Messaging Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End User

  • 8.1 BFSI
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Transport and Travelling
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Healthcare
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Media and Entertainment
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Retail and E-Commerce
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 IT and Telecom
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast
  • 8.7 Government
    • 8.7.1 Market Trends
    • 8.7.2 Market Forecast
  • 8.8 Others
    • 8.8.1 Market Trends
    • 8.8.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 AMD Telecom S.A.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 AT&T Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Comviva Technologies Limited (Tech Mahindra Limted)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Infobip Ltd.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Mavenir
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Sinch
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
    • 14.3.7 Syniverse Technologies LLC
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Tata Communications Limited
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Twilio Inc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Tyntec
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Verizon Communications Inc.
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Premium Messaging Market: Major Drivers and Challenges
  • Figure 2: Global: Premium Messaging Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Premium Messaging Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Premium Messaging Market: Breakup by Type (in %), 2024
  • Figure 5: Global: Premium Messaging Market: Breakup by Tools (in %), 2024
  • Figure 6: Global: Premium Messaging Market: Breakup by End User (in %), 2024
  • Figure 7: Global: Premium Messaging Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Premium Messaging (A2P Messaging) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Premium Messaging (A2P Messaging) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Premium Messaging (P2A Messaging) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Premium Messaging (P2A Messaging) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Premium Messaging (Cloud API Messaging Platform) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Premium Messaging (Cloud API Messaging Platform) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Premium Messaging (Traditional and Managed Messaging Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Premium Messaging (Traditional and Managed Messaging Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Premium Messaging (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Premium Messaging (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Premium Messaging (Transport and Travelling) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Premium Messaging (Transport and Travelling) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Premium Messaging (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Premium Messaging (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Premium Messaging (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Premium Messaging (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Premium Messaging (Retail and E-Commerce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Premium Messaging (Retail and E-Commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Premium Messaging (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Premium Messaging (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Premium Messaging (Government) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Premium Messaging (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Premium Messaging (Other End Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Premium Messaging (Other End Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: North America: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: North America: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: United States: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: United States: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Canada: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Canada: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Asia-Pacific: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Asia-Pacific: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: China: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: China: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Japan: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Japan: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: India: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: India: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: South Korea: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: South Korea: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Australia: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Australia: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Indonesia: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Indonesia: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Others: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Others: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Europe: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Europe: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Germany: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Germany: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: France: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: France: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: United Kingdom: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: United Kingdom: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Italy: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Italy: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Spain: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Spain: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Russia: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Russia: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Others: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Others: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Latin America: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Latin America: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Brazil: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Brazil: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Mexico: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Mexico: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Others: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Others: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Middle East and Africa: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Middle East and Africa: Premium Messaging Market: Breakup by Country (in %), 2024
  • Figure 80: Middle East and Africa: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Global: Premium Messaging Industry: SWOT Analysis
  • Figure 82: Global: Premium Messaging Industry: Value Chain Analysis
  • Figure 83: Global: Premium Messaging Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Premium Messaging Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Premium Messaging Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 3: Global: Premium Messaging Market Forecast: Breakup by Tools (in Million USD), 2025-2033
  • Table 4: Global: Premium Messaging Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 5: Global: Premium Messaging Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Premium Messaging Market: Competitive Structure
  • Table 7: Global: Premium Messaging Market: Key Players