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A2P及商務通訊市場:2025-2030年
市場調查報告書
商品編碼
1802909

A2P及商務通訊市場:2025-2030年

A2P & Business Messaging Market: 2025-2030
出版日期: | 出版商: Juniper Research Ltd | 英文 | 商品交期: 最快1-2個工作天內

價格
簡介目錄

"對話式用例推動全球訊息傳遞繁榮：到 2030 年，商業訊息將達到近 3 兆"

主要統計
2025年的通訊業者的商務通訊總收益: 517億美元
2030年的通訊業者的商務通訊總收益: 546億美元
2025～2030年的經營者收益的增長: 5%
預測期間: 2025-2030年

我們的套件 這份全面的報告對快速發展的 A2P 和商業簡訊市場進行了詳細的分析，提供指導行動營運商如何應對這些變化並在未來增加其商業訊息收入。本報告評估了主要的市場顛覆性因素，包括 iOS 上 RCS（富通訊服務）的推出、簡訊價格上漲和詐欺問題，以及 OTT 商業訊息管道的出現，這些管道在降低簡訊價格的同時也提供新功能。

報告內容均為英文。

主要的特徵

  • 市場動態：本報告深入分析了 A2P 訊息市場前景，並評估了未來市場成長的關鍵推動因素，包括中小企業採用的影響以及對富媒體和對話式訊息用例日益增長的需求。報告還重點介紹了 A2P 訊息運營商在市場中取得成功應優先考慮的關鍵合作夥伴關係和基本商業模式。本報告也分析了銀行、保險、醫療保健、飯店、零售、運輸、媒體與娛樂以及 IT 與科技等重點產業的業務訊息傳遞流量需求演變。
  • 關鍵要點和策略建議：本報告深入分析了 A2P 訊息傳遞市場的關鍵發展機會、產業趨勢和研究成果，並為利害關係人提供了重要的策略建議。
  • 產業基準預測：本報告提供了 A2P 訊息傳遞市場的規模和預測，包括 A2P 訊息傳遞流量、營運商和訊息平台收入的五年預測，並按 A2P SMS、RCS 業務訊息傳遞和 OTT 業務訊息傳遞進行細分。本報告還提供了銀行、保險、醫療保健、酒店、零售、交通、媒體與娛樂以及 IT 與科技等行業的垂直細分。
  • Juniper Research 競爭力排行榜：本報告評估了 24 家 A2P 訊息傳遞供應商的功能和產品。

樣品view

市場資料&預測報告


樣品報告

市場趨勢與策略報告


市場數據與預測報告

本研究套件包含一整套市場預測數據，包含超過 210 個表格和超過 146,000 個數據點。此研究套件包含以下指標：

  • A2P通訊的流量及收益 (各流通管道)
    • A2P SMS
    • RCS商務通訊
    • OTT商務通訊
  • A2P通訊的流量及收益 (各產業)
    • 銀行
    • 保險
    • 醫療保健
    • 飯店
    • 零售·電子商務
    • 運輸
    • 媒體&娛樂
    • IT&技術
    • 其他
  • 來自商務通訊的通訊平台收益

Juniper Research 的互動式預測 (Excel) 包含以下功能：

  • 統計分析：顯示資料期間所有地區和國家的圖表。圖表可以輕鬆修改並匯出到剪貼簿。
  • 國家/地區資料工具：此工具可讓您查看預測期間內所有主要地區和國家/地區的指標。您可以使用搜尋欄縮小查看指標的範圍。
  • 國家比較工具：您可以選擇不同的國家進行比較。此工具包含匯出圖表的功能。
  • 假設分析：您可以透過五個互動式情境將預測指標與您自己的假設進行比較。

Juniper Research的A2P及商務通訊的競爭排行榜，以下的主要企業包含著的:

  • Bird
  • CEQUENS
  • Clickatell
  • CM.com
  • Comviva
  • Globe Teleservices
  • Global Message Services (GMS)
  • Infobip
  • Interop Technologies
  • LANCK Telecom
  • LINK Mobility
  • Mitto
  • Monty Mobile
  • Orange Wholesale
  • Plivo
  • Proximus Global
  • Sinch
  • SMSPortal
  • Soprano Design
  • Syniverse
  • Tanla Platforms
  • Tata Communications
  • Twilio
  • Vonage

目錄

市場趨勢與策略

第1章 重要點和策略性建議

  • 重要點
  • 策略性建議

第2章 未來市場預測

  • 簡介:A2P通訊市場
  • 未來展望:A2P通訊市場
    • 推動 A2P 訊息收入成長的關鍵趨勢
  • A2P 簡訊
    • 未來展望：A2P 簡訊
    • 操作員關於解決 A2P 簡訊拒收問題的建議
  • RCS 商業消息
    • 未來展望：RCS 商業消息
    • RCS 商業消息：市場課題
  • OTT 商業消息
    • 未來展望：OTT 商業消息
    • 營運商對 OTT 商業訊息的回應

第3章 不斷變化的產業業務需求訊息傳遞

  • 關鍵商業訊息傳遞用例和產業

競爭排行榜

第1章 Juniper Research的競爭排行榜

  • 讀該報告的理由

第2章 業者簡介

  • A2P通訊供應商的簡介
    • Bird
    • CEQUENS
    • Clickatell
    • CM.com
    • Comviva
    • Globe Teleservices
    • Global Message Services (GMS)
    • Infobip
    • Interop Technologies
    • LANCK Telecom
    • LINK Mobility
    • Mitto
    • Monty Mobile
    • Orange Wholesale
    • Plivo
    • Proximus Global
    • Sinch
    • SMSPortal
    • Soprano Design
    • Syniverse
    • Tanla Platforms
    • Tata Communications
    • Twilio
    • Vonage
  • 評估手法
  • 限制與解釋
  • 相關調查

資料&預測

第1章 市場摘要和未來展望

  • A2P通訊市場:摘要和未來展望
  • A2P通訊預測
    • A2P 訊息總流量
    • 營運商從商業訊息流量中獲得的總收入
  • A2P SMS通訊市場
    • 預測手法
  • A2P SMS通訊
    • A2P 簡訊總流量
    • 營運商從直連 A2P 簡訊流量中獲得的收入
    • 主要行業劃分的 A2P 簡訊收入

第2章 RCS商務通訊

  • RCS商務通訊市場
    • 預測手法
    • 流量:各地區
    • 收益:各地區
    • 收益:各主要產業

第3章 OTT商務通訊

  • OTT商務通訊市場
    • 預測手法
    • 流量:各地區
    • 收益:各地區
    • 收益:各主要產業
簡介目錄

'Conversational Use Cases Fuel Global Messaging Boom: Nearly 3 Trillion Business Messages by 2030'

KEY STATISTICS
Total operator business messaging revenue in 2025:$51.7bn
Total operator business messaging revenue in 2030:$54.6bn
Operator revenue growth 2025-20305%
Forecast period:2025-2030

Overview

Our extensive "A2P & Business Messaging" research suite comprises detailed analysis of a market undergoing rapid evolution. It provides guidance to mobile operators on how to navigate this shift and grow revenue from business messaging in the future. This report assesses the significant disruption in the market; including Rich Communication Services (RCS) support on iOS, SMS challenged with high prices and fraud, and over-the-top (OTT) business messaging channels launching new capabilities and undercutting SMS prices.

The A2P messaging market report includes several different options that can be purchased separately. This includes access to a market forecast of A2P messaging traffic and revenue, split by A2P SMS, RCS business messaging, and OTT business messaging channels, and further split by eight industries. This includes a comprehensive study highlighting the latest market trends and opportunities, as well as a Competitor Leaderboard document containing an extensive analysis of the major players in the A2P messaging space, backed by 18 interviews with leading market players. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.

The study will provide operators with recommendations on how to effectively monetise A2P SMS and RCS business messaging over the next few years. Moreover, it assesses the A2P SMS, RCS business messaging, and OTT business messaging markets in detail; identifying key trends impacting the growth of each channel.

All report content is delivered in the English language.

Key Features

  • Market Dynamics: Provides detailed insight into the outlook of the A2P messaging market; assessing key drivers to future market growth, including the impact of small and medium-sized enterprise adoption, as well as the growth in demand for rich media and conversational messaging use cases. It addresses key partnerships that A2P messaging players must prioritise for future success in the market, as well as essential business models. The research also explores the shift in demand for business messaging traffic across key industries, including banking, insurance, healthcare, hospitality, retail, transportation, media & entertainment, and IT & tech.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, industry trends, and findings within the A2P messaging market; accompanied by key strategic recommendations for stakeholders.
  • Benchmark Industry Forecasts: This provides market sizing and forecasts for the A2P messaging market, including five-year forecasts for total A2P messaging traffic, and operator and messaging platform revenue split by A2P SMS, RCS business messaging, and OTT business messaging, and further split by industry, including banking, insurance, healthcare, hospitality, retail, transportation, media & entertainment, and IT & tech.
  • Juniper Research Competitor Leaderboard: Key industry player capability and capacity assessment for 24 A2P messaging vendors, via the Juniper Research Competitor Leaderboard.

SAMPLE VIEW

Market Data & Forecasting Report


The numbers tell you what's happening, but our written report details why, alongside the methodologies.

SAMPLE VIEW

Market Trends & Strategies Report


A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Market Data & Forecasting Report

The market-leading research suite for the "A2P & Business Messaging" market includes access to the full set of market forecast data of over 210 tables and more than 146,000 datapoints. Metrics in the research suite include:

  • Total A2P messaging traffic and revenue, split by channel:
    • A2P SMS
    • RCS Business Messaging
    • OTT Business Messaging
  • Total A2P messaging traffic and revenue is then further split by industry:
    • Banking
    • Insurance
    • Healthcare
    • Hospitality
    • Retail & eCommerce
    • Transportation
    • Media & Entertainment
    • IT & Tech
    • Other
  • Total messaging platform revenue from business messaging.

Juniper Research Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool lets users look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select and compare different countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.

Market Trends & Strategies Report

This market study examines the "A2P & Business Messaging" landscape in detail; assessing how disruption within the market will impact the future growth in operator revenue from business messaging; providing insight into where future growth in business messaging traffic will be, and key use cases driving this growth. The report offers in-depth analysis of the strategic opportunities for operators; addressing key partnership and monetisation opportunities.

It evaluates industry-level opportunities for A2P messaging growth; summarising the forecasted growth in traffic across A2P SMS, RCS business messaging, and OTT business messaging for each industry. The research provides an understanding of each industry's needs from business messaging, and how these needs will drive the shift in business messaging channel preferences for different industry use cases over the next few years.

Competitor Leaderboard Report

This "A2P & Business Messaging" market study includes a Competitor Leaderboard report, which provides detailed evaluation and market positioning of 24 A2P messaging vendors. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers, based on product and capability assessments.

Juniper Research's Competitor Leaderboard for A2P & Business Messaging includes the following key players:

  • Bird
  • CEQUENS
  • Clickatell
  • CM.com
  • Comviva
  • Globe Teleservices
  • Global Message Services (GMS)
  • Infobip
  • Interop Technologies
  • LANCK Telecom
  • LINK Mobility
  • Mitto
  • Monty Mobile
  • Orange Wholesale
  • Plivo
  • Proximus Global
  • Sinch
  • SMSPortal
  • Soprano Design
  • Syniverse
  • Tanla Platforms
  • Tata Communications
  • Twilio
  • Vonage

This report is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by robust methodology.

Table of Contents

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

  • 1.1. Key Takeaways
  • 1.2. Strategic Recommendations

2. Future Market Outlook

  • 2.1. Introduction: A2P Messaging Market
  • 2.2. Future Outlook: A2P Messaging Market
    • Figure 2.1: Total A2P Messaging Traffic (m) Split by Channel: A2P SMS, RCS Business Messaging, OTT Business Messaging, 2025-2030
    • 2.2.1. Key Trends Driving A2P Messaging Revenue Growth
      • i. SME Adoption
      • ii. Increased Demand for Conversational Messaging
      • iii. Apple Launch of RCS and Roll-out
        • Figure 2.2: Proportion of Mobile Subscribers That Are RCS-capable, in 8 Key Regions in 2025 (%)
      • iv. Technological Advancements
        • Figure 2.3: Example of Agentic AI in Customer Support
  • 2.3. A2P SMS
    • 2.3.1. Future Outlook: A2P SMS
      • Figure 2.4: Total Revenue from A2P SMS ($m), Split by 8 Key Regions, 2025-2030
      • i. Key Regulation Changes
        • Table 2.5: China's Regulations on A2P SMS
        • Figure 2.6: A2P SMS Traffic in China (m), 2024-2025
        • Table 2.7: Ireland's Sender ID Registration
    • 2.3.2. Operator Recommendations to Respond to A2P SMS Decline
  • 2.4. RCS Business Messaging
    • 2.4.1. Future Outlook: RCS Business Messaging
      • Figure 2.8: Total Number of A2P RCS Messages Received per annum (m), 2022-2030
      • Figure 2.9: RCS Business Messaging Traffic in India (m), 2024-2030
      • Figure 2.10: RCS Business Messaging Traffic in the US (m), 2024-2030
      • Figure 2.11: RCS Business Messaging Traffic in West Europe (m), 2024-2030
      • Table 2.12: T-Mobile Penalties for RCS Business Messaging Traffic Violating Code of Conduct
      • i. Monetisation of RCS
    • 2.4.2. RCS Business Messaging: Market Challenges
      • i. Differences in Compliance
        • Table 2.13: Details of RCS Business Messaging Compliance in Select Markets in 2025
      • ii. Pricing Models
      • iii. P2P RCS Fraud
  • 2.5. OTT Business Messaging
    • 2.5.1. Future Outlook: OTT Business Messaging
      • i. Trend Towards Superapps
      • ii. Impact of WhatsApp Per-message Pricing Model Change
        • Figure 2.14: SMS vs WhatsApp Authentication Pricing ($), as of July 2025, in Key WhatsApp Markets
    • 2.5.2. Operator Response to OTT Business Messaging

3. Shifting Industry Demand for Business Messaging

  • 3.1. Key Use Cases & Industries for Business Messaging

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

  • 1.1. Why Read this Report
    • Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (1 of 2)
    • Table 1.2: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (2 of 2)
    • Figure 1.3: Juniper Research Competitor Leaderboard: A2P Messaging Vendors
    • Table 1.4: Juniper Research Competitor Leaderboard: Vendors & Positioning

2. Vendor Profiles

  • 2.1. A2P Messaging Vendor Profiles
    • 2.1.1. Bird
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.2. CEQUENS
      • i. Corporate Information
        • Table 2.1: CEQUENS' Acquisitions, 2016-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.3. Clickatell
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.4. CM.com
      • i. Corporate Information
        • Table 2.2: Relevant Acquisitions Made by CM.com, 2020-present
        • Table 2.3: CM.com's Select Financial Information (Euro-m), 2022-2024
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.5. Comviva
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.6. Globe Teleservices
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.7. Global Message Services (GMS)
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.8. Infobip
      • i. Corporate Information
        • Table 2.4: Infobip's Acquisitions - April 2021 to Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.9. Interop Technologies
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.10. LANCK Telecom
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.11. LINK Mobility
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.12. Mitto
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.13. Monty Mobile
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.14. Orange Wholesale
      • i. Corporate Information
        • Table 2.5: Orange Group's Revenue for Financial Years 2022-2024 (Euro-bn)
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.15. Plivo
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.16. Proximus Global
      • i. Corporate Information
        • Table 2.6: Proximus Global Select Financial Information (Euro-m), FY23-FY24
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.17. Sinch
      • i. Corporate Information
        • Table 2.7: Sinch's Most Recent Acquisitions, 2020-2021
        • Table 2.8: Sinch's Select Financial Information (SEKm), 2022-2024
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.18. SMSPortal
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Customers & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.19. Soprano Design
      • i. Corporate Information
      • ii. Geographical Spread
        • Figure 2.9: Soprano Design's Global Reach and Support Network
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.20. Syniverse
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Customers & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.21. Tanla Platforms
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.22. Tata Communications
      • i. Corporate Information
        • Table 2.10: Tata Communications' Select Financial Information (Indian Rupee in crore), FY 23-24 & FY 24-25
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.23. Twilio
      • i. Corporate Information
        • Table 2.11: Twilio's Revenue Information 2022-2024
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.24. Vonage
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.2. Juniper Research Leaderboard Assessment Methodology
  • 2.3. Limitations & Interpretations
    • Table 2.12: Juniper Research Competitor Leaderboard Scoring Criteria
  • 2.4. Related Research

Data & Forecasting

1. Market Summary & Future Outlook

  • 1.1.1. A2P Messaging Market Summary & Future Outlook
  • 1.2. A2P Messaging Forecasts
    • 1.2.1. Total A2P Messaging Traffic
      • Figure & Table 1.1: Total A2P Messages Delivered per annum (m) (Including A2P SMS, OTT Business Messages & RCS Business Messaging), Split by 8 Key Regions, 2025-2030
    • 1.2.2. Total Operator Revenue from Business Messaging Traffic
      • Figure & Table 1.2: Total Operator Revenue from A2P SMS & RCS Business Messaging Traffic ($m), Split by 8 Key Regions, 2025-2030
  • 1.3. A2P SMS Messaging Market
    • 1.3.1. A2P SMS Messaging Forecast Methodology
  • 1.4. A2P SMS Messaging
    • 1.4.1. Total Traffic Across A2P SMS
      • Figure & Table 1.3: Total Number of A2P SMS Messages per annum (m), Split 8 Key Regions, 2025-2030
    • 1.4.2. Operator Revenue from Directly Connected A2P SMS Traffic
      • Figure & Table 1.4: Total A2P SMS Message Revenue ($m), Split by 8 Key Regions, 2025-2030
    • 1.4.3. Key Market Verticals and A2P SMS Message Revenue
      • Figure & Table 1.5: Mobile Network Operator Revenue (MNO) from Directly Connected A2P SMS Traffic ($m), Split by Sector, 2025-2030
      • Figure 1.6: A2P SMS Forecast Methodology

2. RCS Business Messaging

  • 2.1. RCS Business Messaging Market
    • 2.1.1. RCS Business Messaging Forecast Methodology
    • 2.1.2. Total Traffic Across RCS Business Messaging
      • Figure & Table 2.1: Total Number of A2P RCS Messages Received per annum (m), Split by 8 Key Regions, 2025-2030
    • 2.1.3. Operator Revenue from A2P RCS Messaging
      • Figure & Table 2.2: MNO Revenue from A2P RCS Traffic ($m), Split by 8 Key Regions, 2025-2030
    • 2.1.4. Key Market Verticals and RCS Business Messaging
      • Figure & Table 2.3: MNO Revenue from RCS Business Messaging Traffic ($m), Split by Sector, 2025-2030
      • Figure 2.4: A2P RCS Forecast Methodology

3. OTT Business Messaging

  • 3.1. OTT Business Messaging Market
    • 3.1.1. OTT Business Messaging Forecast Methodology
    • 3.1.2. Total OTT Business Messaging Traffic
      • Figure & Table 3.1: Total A2P OTT Traffic (m), Split by 8 Key Regions, 2025-2030
    • 3.1.3. Revenue from OTT Business Messaging
      • Figure & Table 3.2: Total Revenue from OTT Business Messaging Traffic ($m), Split by 8 Key Regions, 2025-2030
    • 3.1.4. Key Market Verticals and OTT Business Messaging
      • Figure & Table 3.3: Total Revenue from OTT Business Messaging Traffic ($m), Split by Sector, 2025-2030
      • Figure 3.4: A2P OTT Messaging Forecast Methodology