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市場調查報告書

商品編碼

1746531

日本 A2P 訊息市場報告（按組件、部署模式、簡訊流量、應用、最終用戶和地區分類）2025 年至 2033 年

Japan A2P Messaging Market Report by Component, Deployment Mode, SMS Traffic, Application, End User, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 119 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本A2P訊息傳遞市場規模達33億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到54億美元，2025-2033年期間的複合年成長率（CAGR）為5.42%。電子商務產業和線上購物平台的顯著擴張、金融服務領域A2P訊息傳遞的廣泛應用，以及醫療保健領域為保障患者健康而對A2P訊息傳遞的需求不斷成長，這些都是推動市場發展的關鍵因素。

A2P 訊息傳遞，即應用程式對個人的訊息傳遞，是數位時代必不可少的溝通管道，允許企業透過應用程式發送的簡訊與客戶互動。它因其高效、便利和多種應用而日益受到青睞。它充當企業與目標受眾之間的橋樑，使企業能夠將重要訊息、通知、更新甚至促銷訊息直接髮送到消費者的行動裝置上。此外，A2P 訊息傳遞透過自動簡訊促進組織與個人之間的無縫溝通，提供了一種直接、即時的方式傳遞重要訊息。它通常用於各種目的，包括自動通知、警報、提醒和用於身份驗證的一次性密碼 (OTP)。如今，A2P 訊息傳遞廣泛應用於銀行、醫療保健、零售和物流等行業，在這些行業中，與客戶或用戶的及時溝通至關重要，它使企業能夠有效地接觸目標受眾，並且是一種以便捷、即時的方式傳遞重要訊息或與客戶互動的有效方式。例如，銀行使用 A2P 訊息傳遞向客戶發送帳戶餘額更新或交易警報，不僅高效，還能提高客戶參與度和滿意度。

日本A2P訊息市場趨勢：

日本 A2P 訊息傳遞市場主要受即時通訊和通知需求日益成長的驅動。日本企業持續面臨著向客戶提供及時更新和警報的壓力，無論是確認交易、發送預約提醒還是通知訂單狀態。 A2P 訊息傳遞提供了一種解決方案，可確保這些訊息及時送達客戶，從而提高客戶滿意度和對品牌的信任度。此外，電子商務行業和線上購物平台促使電子商務領域的企業依賴 A2P 訊息傳遞來提供訂單確認、貨運追蹤資訊和促銷優惠，這是另一個重要的成長誘因。除此之外，A2P 訊息傳遞透過在整個購買過程中讓客戶隨時了解情況，簡化了客戶體驗並降低了購物車放棄率，從而加速了市場成長。它依靠 A2P 訊息傳遞來預防詐欺和進行客戶身份驗證。此外，銀行和金融機構擴大使用A2P訊息技術向客戶發送一次性密碼（OTP）和交易提醒，確保金融交易安全，保護客戶的金融資產，並幫助金融機構持續遵守監管要求，這些都推動了市場的成長。此外，日本的醫療保健產業正在使用A2P訊息技術進行預約提醒、藥物依從性通知和健康相關更新，這在老齡人口不斷成長的國家至關重要，醫療保健提供者需要有效的方式與患者溝通並確保他們的健康，從而創造了積極的市場前景。

日本 A2P 訊息傳遞市場區隔：

組件洞察：

平台
A2P服務

部署模式洞察：

本地
基於雲端

簡訊流量洞察：

全國交通
多國

應用程式洞察：

身份驗證服務
促銷和行銷服務
推播內容服務
互動式訊息服務
客戶關係管理服務
其他

最終用戶洞察：

金融服務業
零售與電子商務
電子化政府
超在地化企業
衛生保健
旅遊與飯店
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本 A2P 訊息傳遞市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本 A2P 訊息傳遞市場有何影響？
日本 A2P 訊息傳遞市場按組件分類的分佈如何？
根據部署模式，日本 A2P 訊息傳遞市場是如何分類的？
根據簡訊流量，日本 A2P 訊息市場是如何分類的？
日本 A2P 訊息傳遞市場根據應用如何分類？
根據最終用戶，日本 A2P 訊息傳遞市場是如何分類的？
日本 A2P 訊息傳遞市場的價值鏈分為哪些階段？
日本 A2P 訊息傳遞的主要促進因素和挑戰是什麼？
日本 A2P 訊息傳遞市場的結構是怎麼樣的？主要參與者是誰？
日本 A2P 訊息市場的競爭程度如何？

本報告回答的關鍵問題：

日本 A2P 訊息傳遞市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本 A2P 訊息傳遞市場有何影響？
日本 A2P 訊息傳遞市場按組件分類的分佈如何？
根據部署模式，日本 A2P 訊息傳遞市場是如何分類的？
根據簡訊流量，日本 A2P 訊息市場是如何分類的？
日本 A2P 訊息傳遞市場根據應用如何分類？
根據最終用戶，日本 A2P 訊息傳遞市場是如何分類的？
日本 A2P 訊息傳遞市場的價值鏈分為哪些階段？
日本 A2P 訊息傳遞的主要促進因素和挑戰是什麼？
日本 A2P 訊息傳遞市場的結構是怎麼樣的？主要參與者是誰？
日本 A2P 訊息市場的競爭程度如何？

The Japan A2P messaging market size reached USD 3.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.42% during 2025-2033. The significant expansion in the e-commerce industry and online shopping platforms, the widespread adoption of A2P messaging in the financial services sector, and the growing demand for A2P messaging in the healthcare sector to ensure patient well-being represent some of the key factors driving the market.

A2P messaging, or application-to-person messaging, is an essential communication channel in the digital age, allowing businesses to interact with their customers through text messages sent from applications. It is gaining traction due to its efficiency, convenience, and several applications. It serves as a bridge between businesses and their target audiences, enabling companies to deliver important information, notifications, updates, and even promotional messages directly to consumers' mobile devices. Additionally, A2P messaging facilitates seamless communication between organizations and individuals through automated text messaging, providing a direct and immediate way to convey vital messages. It is commonly used for various purposes, including automated notifications, alerts, reminders, and one-time passwords (OTP) for authentication. Nowadays, A2P messaging is widely utilized in industries such as banking, healthcare, retail, and logistics, where timely communication with customers or users is essential and enables businesses to reach their target audience efficiently and can be an effective way to deliver important information or engage with customers in a convenient and immediate manner. For instance, a bank uses A2P messaging to send account balance updates or transaction alerts to its customers, which is efficient and also enhances customer engagement and satisfaction.

Japan A2P Messaging Market Trends:

The Japan A2P messaging market is primarily driven by the increasing demand for real-time communication and notifications. Businesses in Japan are under constant pressure to provide timely updates and alerts to their customers, whether it's confirming a transaction, sending appointment reminders, or notifying them about order status. A2P messaging offers a solution that ensures these messages reach customers promptly, enhancing customer satisfaction and trust in the brand. Moreover, the e-commerce industry and online shopping platforms led businesses in the e-commerce sector to rely on A2P messaging to provide order confirmations, shipment tracking information, and promotional offers, representing another major growth-inducing factor. Besides this, A2P messaging streamlines the customer experience and reduces cart abandonment rates by keeping customers informed throughout their purchase journey, which is accelerating market growth. It depends on A2P messaging for fraud prevention and customer authentication. Along with this, the increasing use of A2P messaging by banks and financial to deliver one-time passwords (OTPs) and transaction alerts to their customers, ensuring the security of financial transactions to safeguard customers' financial assets and help financial organizations maintain compliance with regulatory requirements, are propelling the market growth. Furthermore, the healthcare sector in Japan is using A2P messaging for appointment reminders, medication adherence notifications, and health-related updates, which is essential in a country with a growing geriatric population, where healthcare providers need efficient ways to communicate with patients and ensure their well-being, thus creating a positive market outlook.

Japan A2P Messaging Market Segmentation:

Component Insights:

Platform
A2P Service

Deployment Mode Insights:

On-premises
Cloud-based

SMS Traffic Insights:

National Traffic
Multi-Country

Application Insights:

Authentication Services
Promotional and Marketing Services
Pushed Content Services
Interactive Messages Services
Customer Relationship Management Services
Others

End User Insights:

BFSI
Retail and Ecommerce
E-Governance
Hyperlocal Businesses
Healthcare
Travel and Hospitality
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan A2P messaging market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan A2P messaging market?
What is the breakup of the Japan A2P messaging market on the basis of component?
What is the breakup of the Japan A2P messaging market on the basis of deployment mode?
What is the breakup of the Japan A2P messaging market on the basis of SMS traffic?
What is the breakup of the Japan A2P messaging market on the basis of application?
What is the breakup of the Japan A2P messaging market on the basis of end user?
What are the various stages in the value chain of the Japan A2P messaging market?
What are the key driving factors and challenges in the Japan A2P messaging?
What is the structure of the Japan A2P messaging market and who are the key players?
What is the degree of competition in the Japan A2P messaging market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan A2P Messaging Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan A2P Messaging Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan A2P Messaging Market - Breakup by Component

6.1 Platform
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 A2P Service
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan A2P Messaging Market - Breakup by Deployment Type

7.1 On-premises
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Cloud-based
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan A2P Messaging Market - Breakup by SMS Traffic

8.1 National Traffic
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Multi-Country
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan A2P Messaging Market - Breakup by Application

9.1 Authentication Services
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Promotional and Marketing Services
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Pushed Content Services
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Interactive Messages Services
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Customer Relationship Management Services
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2019-2024)
- 9.5.3 Market Forecast (2025-2033)
9.6 Others
- 9.6.1 Historical and Current Market Trends (2019-2024)
- 9.6.2 Market Forecast (2025-2033)

10 Japan A2P Messaging Market - Breakup by End User

10.1 BFSI
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2019-2024)
- 10.1.3 Market Forecast (2025-2033)
10.2 Retail and Ecommerce
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2019-2024)
- 10.2.3 Market Forecast (2025-2033)
10.3 E-Governance
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2019-2024)
- 10.3.3 Market Forecast (2025-2033)
10.4 Hyperlocal Businesses
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2019-2024)
- 10.4.3 Market Forecast (2025-2033)
10.4 Healthcare
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2019-2024)
- 10.5.3 Market Forecast (2025-2033)
10.6 Travel and Hospitality
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2019-2024)
- 10.6.3 Market Forecast (2025-2033)
10.7 Others
- 10.7.1 Historical and Current Market Trends (2019-2024)
- 10.7.2 Market Forecast (2025-2033)

11 Japan A2P Messaging Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Product Portfolio
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Product Portfolio
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Product Portfolio
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Product Portfolio
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Product Portfolio
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan A2P Messaging Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis