查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1731737

全球 A2P SMS 市場規模（按應用程式、最終用戶、區域覆蓋範圍和預測）

Global A2P SMS Market Size By Application (Customer Relationship Management Services, Inquiry Related Services), By End-User (BFSI, Entertainment and Media), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

A2P SMS市場規模與預測

2024 年 A2P SMS 市場規模價值 808.4 億美元，預計到 2032 年將達到 1,205.5 億美元，2026 年至 2032 年的複合年成長率為 5.65%。

A2P（應用程式到個人）簡訊是指應用程式或系統向個人行動電話發送訊息的過程。與用於個人之間直接通訊的個人對個人 (P2P) SMS 不同，A2P SMS 用於企業和組織發送交易、促銷和資訊訊息。

常見用途包括發送動態密碼(OTP)、警報、通知和行銷訊息。這種類型的簡訊對於確保重要資訊快速可靠地到達收件人至關重要。

隨著各種業務功能對行動通訊的依賴程度不斷提高，A2P SMS 的未來前景光明。隨著行動使用量的不斷成長，企業將擴大利用 A2P SMS 進行個人化行銷宣傳活動、客戶服務和即時更新。

全球A2P簡訊市場動態

影響全球 A2P SMS 市場的關鍵市場動態：

關鍵市場促進因素

行動普及率不斷上升：全球智慧型手機普及率不斷上升正在推動對 A2P SMS 的需求。根據電訊（ITU）的預測，到2023年，全球每100人擁有行動電話用戶數將達到110支。在已開發國家，這一數字甚至更高，達到每100人136人。

不斷發展的電子商務：不斷擴展的電子商務平台需要使用 A2P SMS 進行訂單確認、動態密碼和促銷訊息，從而提高客戶參與和安全性。根據美國人口普查局的數據，2023 年第四季度，電子商務銷售額佔零售總額的 15.4%，高於 2022 年同期的 14.9%。

改善客戶體驗：企業正在利用 A2P SMS 提供及時更新、警報和個人化訊息，從而改善整體客戶體驗和滿意度。 Twilio 2023 年的一項調查發現，89% 的消費者更喜歡透過文字訊息而不是電話或電子郵件接收企業的通訊。

技術進步不斷進步：簡訊閘道器技術的創新以及與其他數位管道的整合正在提高 A2P 簡訊的有效性和可靠性，從而推動市場成長。例如，Twilio 於 2024 年 2 月宣布推出一個新的人工智慧簡訊平台，以增強訊息個人化和傳遞最佳化。

主要挑戰

監管挑戰：不同國家的監管規定不同，可能會使合規性變得複雜，並為使用 A2P SMS 進行全球通訊的企業帶來額外成本。

垃圾郵件和詐騙問題：垃圾郵件和詐騙訊息的興起會破壞 A2P SMS 的可傳遞性和可靠性，影響其有效性和使用者信任。

傳遞問題：網路限制和營運商過濾可能導致訊息傳遞失敗或延遲，從而使 A2P SMS 作為通訊管道不可靠。

高成本：發送 A2P SMS 的成本可能很高，尤其是在發送大量簡訊或跨多個地區發送時，這可能會限制其在中小型企業中的使用。

來自替代管道的競爭：隨著企業尋求更整合和具有成本效益的解決方案，電子郵件、推播通知和通訊應用程式等替代通訊管道的興起可能會減少對 A2P SMS 的需求。

主要趨勢

融入全通路策略：企業擴大將 A2P SMS 與其他通訊管道（例如電子郵件和聊天應用程式）結合，以客戶參與策略保持一致和個人化，從而提高整體互動和有效性。根據客戶體驗協會 (CEA) 2023 年的一份報告，78% 的企業使用至少三個管道與客戶溝通，其中簡訊與電子郵件和社交媒體一起排名靠前。

增強的安全功能：重點將雙因素認證(2FA) 和加密等高級安全措施納入 A2P SMS，以打擊詐騙並保護敏感訊息，從而推動安全通訊的採用率不斷提高。網路安全與基礎設施安全局 (CISA) 在 2024 年初進行的一項調查發現，62% 的企業正在使用或計劃在未來 12 個月內實施基於 SMS 的 2FA。

個人化和自動化：A2P SMS 中人工智慧和自動化的使用正在增加，從而實現了更有針對性和個性化的通訊。這一趨勢將使企業能夠根據用戶行為和偏好發送相關訊息，從而提高參與度和回應率。根據美國貿易委員會 2023 年數位行銷趨勢報告，在通訊中使用人工智慧個人化的公司客戶參與率平均提高了 28%。

目錄

第1章 引言

  • 市場定義
  • 市場區隔
  • 調查時間表
  • 先決條件
  • 限制

第2章調查方法

  • 資料探勘
  • 二次調查
  • 初步調查
  • 專家建議
  • 品質檢查
  • 最終審核
  • 數據三角測量
  • 自下而上的方法
  • 自上而下的方法
  • 調查流程
  • 業界專家的重要見解
  • 資料來源

第3章執行摘要

  • 概述
  • 世界A2P簡訊生態地圖
  • 全球A2P SM市場吸引力分析
  • 全球A2P簡訊市場機會
  • 全球 A2P SMS 市場的地理洞察
  • 全球 A2P SMS 市場（按應用分類）
  • 全球 A2P SMS 市場（按最終用戶）
  • 未來市場機會
  • 全球市場區隔

第4章 市場展望

  • 全球A2P簡訊市場的變化
  • 全球 A2P SMS 市場展望
  • 市場促進因素
    • 擴大 A2P 推播內容服務在以客戶為中心的產業中的應用。
    • 開發A2P通訊市場的舉措
  • 市場限制
    • 詐騙和垃圾郵件相關事件增加
  • 可能性
    • 智慧型手機正在改變消費行為
    • 行動行銷活動的成長
  • Covid19 對全球 A2P SMS 市場的影響
  • 波特五力分析
    • 新進入者的威脅
    • 替代品的威脅
    • 供應商的議價能力
    • 買家的議價能力
    • 競爭對手之間的競爭強度
  • 價值鏈分析
  • 宏觀經濟分析
  • 平均 A2P 簡訊取消費用、國際和國內 A2P 資費

第5章 按應用分類的市場

  • 概述
  • 客戶關係管理服務
  • 身份驗證服務
  • 推播型內容服務
  • 推廣宣傳活動
  • 互動服務
  • 其他

第6章 終端用戶市場

  • 概述
  • BFSI
  • 零售與電子商務
  • 旅行/交通
  • 醫療保健和酒店業
  • 娛樂（遊戲）和媒體
  • 其他

第7章 區域市場

  • 概述
  • 北美洲
    • 北美市場概述
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 歐洲市場概述
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 亞太市場概述
    • 中國
    • 日本
    • 印度
    • 亞太地區其他國家
  • 拉丁美洲
    • 拉丁美洲市場概述
    • 巴西
    • 阿根廷
    • 其他拉丁美洲
  • 中東和非洲
    • 中東和非洲市場概述
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非
    • 其他中東和非洲地區

第8章 競爭態勢

  • 概述
  • 各公司市場排名分析
  • 區域足跡
  • 公司在各行業的足跡
  • 王牌矩陣

第9章 公司簡介

  • SAP SE
  • TATA COMMUNICATIONS LTD.
  • SINCH
  • INFOBIP LTD.
  • VONAGE HOLDINGS CORP.
  • TYNTEC
Product Code: 30716

A2P SMS Market Size And Forecast

A2P SMS Market size was valued at USD 80.84 Billion in 2024 and is projected to reach USD 120.55 Billion by 2032, growing at a CAGR of 5.65% from 2026 to 2032.

A2P (Application-to-Person) SMS refers to the process where messages are sent from an application or system to an individual's mobile phone. Unlike P2P (Person-to-Person) SMS, which is used for direct communication between individuals, A2P SMS is employed for transactional, promotional, or informational messages sent by businesses and organizations.

Common applications include sending one-time passwords (OTPs), alerts, notifications, and marketing messages. This type of SMS is crucial for ensuring that critical communications are delivered reliably and promptly to recipients.

The future of A2P SMS looks promising with the increasing reliance on mobile communication for various business functions. As mobile engagement continues to grow, businesses will increasingly leverage A2P SMS for personalized marketing campaigns, customer service, and real-time updates.

Global A2P SMS Market Dynamics

The key market dynamics that are shaping the global A2P SMS market include:

Key Market Drivers

Rising Mobile Penetration: Increasing global smartphone adoption drives the demand for A2P SMS, as more users rely on mobile devices for communication and transactions. According to the International Telecommunication Union (ITU), as of 2023, global mobile-cellular subscriptions reached 110 per 100 inhabitants. In developed countries, this number was even higher at 136 per 100 inhabitants.

Growing E-Commerce: The expansion of e-commerce platforms necessitates the use of A2P SMS for order confirmations, OTPs, and promotional messages, enhancing customer engagement and security. The U.S. Census Bureau reported that e-commerce sales accounted for 15.4% of total retail sales in the fourth quarter of 2023, up from 14.9% in the same quarter of 2022.

Enhanced Customer Experience: Businesses are leveraging A2P SMS to provide timely updates, alerts, and personalized messages, improving overall customer experience and satisfaction. A study by Twilio in 2023 found that 89% of consumers prefer to receive communications from businesses via text message over phone calls or emails.

Rising Technological Advancements: Innovations in SMS gateway technologies and integration with other digital channels enhance the effectiveness and reliability of A2P SMS, driving market growth. For instance, in February 2024, Twilio announced the launch of its new AI-powered SMS platform, enhancing message personalization and delivery optimization.

Key Challenges:

Regulatory Challenges: Varying regulations across different countries can complicate compliance and lead to additional costs for businesses using A2P SMS for global communications.

Spam and Fraud Concerns: The increasing prevalence of spam and fraudulent messages can affect the deliverability and credibility of A2P SMS, impacting its effectiveness and user trust.

Delivery Issues: Network limitations and carrier filtering can result in message delivery failures or delays, reducing the reliability of A2P SMS as a communication channel.

High Costs: The cost associated with sending A2P SMS, especially in bulk or across multiple regions, can be significant, potentially limiting its use for smaller businesses.

Competition from Alternative Channels: The rise of alternative communication channels, such as email, push notifications, and messaging apps, may reduce the demand for A2P SMS as businesses explore more integrated and cost-effective solutions.

Key Trends

Integration with Omnichannel Strategies: Businesses are increasingly integrating A2P SMS with other communication channels like email and chat apps to create cohesive and personalized customer engagement strategies, enhancing overall interaction and effectiveness. According to a 2023 report by the Customer Experience Association (CEA), 78% of businesses reported using at least three channels for customer communication, with SMS being one of the top choices alongside email and social media.

Enhanced Security Features: There is a growing focus on incorporating advanced security measures such as two-factor authentication (2FA) and encryption into A2P SMS to combat fraud and protect sensitive information, driving increased adoption for secure communications. A survey by the Cybersecurity and Infrastructure Security Agency (CISA) in early 2024 found that 62% of businesses were using or planning to implement SMS-based 2FA within the next 12 months.

Personalization and Automation: The use of AI and automation in A2P SMS is on the rise, allowing for more targeted and personalized messaging. This trend enables businesses to send relevant messages based on user behavior and preferences, improving engagement and response rates. The U.S. Federal Trade Commission's 2023 report on digital marketing trends indicated that businesses using AI-driven personalization in their messaging saw an average increase of 28% in customer engagement rates.

Global A2P SMS Market Regional Analysis

Here is a more detailed regional analysis of the global A2P SMS market:

Asia Pacific

Asia-Pacific is emerging as the dominant region in the A2P SMS market, capturing a substantial share of global revenue. According to a report from the International Telecommunication Union (ITU) published in June 2024, Asia-Pacific accounts for approximately 55% of the global A2P SMS traffic. This significant share underscores the region's leading role in mobile communication and its growing reliance on A2P SMS for various applications, including authentication and notifications.

The market's expansion in Asia-Pacific is further evidenced by data from the Asian Development Bank (ADB) in July 2024, which reported a 15% annual growth in A2P SMS volume across the region. This growth is driven by the increasing adoption of mobile-based services and digital marketing strategies by businesses in countries like India and China. Key industry players, such as Sinch and Twilio, are heavily investing in the region to capitalize on this growing demand.

North America

North America is experiencing rapid growth in the A2P SMS market, with increasing adoption rates across various sectors. According to the Federal Communications Commission (FCC) report released in May 2024, the region has seen a 20% year-over-year increase in A2P SMS traffic. This growth reflects the rising demand for SMS-based authentication and customer engagement solutions among businesses in the United States and Canada.

The market dynamics in North America are further supported by recent statistics from the U.S. Census Bureau published in July 2024, which indicate a 12% annual growth rate in A2P SMS revenues. This uptick is driven by advancements in mobile technology and the integration of SMS solutions into marketing and operational strategies. Major players like Twilio and Bandwidth are significantly contributing to this growth by expanding their service offerings and technological capabilities.

Global A2P SMS Market: Segmentation Analysis

The Global A2P SMS Market is segmented based on Application, End-User, and Geography.

A2P SMS Market, By End-User

  • BFSI
  • Entertainment (Gaming) and Media
  • Healthcare and Hospitality
  • Retail
  • Travel and Transport

Based on End-User, the Global A2P SMS Market is bifurcated into BFSI, Entertainment (Gaming) and Media, Healthcare and Hospitality, Retail, and Travel and Transport. BFSI (Banking, Financial Services, and Insurance) is the dominant segment in the A2P SMS market due to its critical reliance on secure communication for transactional alerts, authentication processes, and customer notifications. This sector's need for robust security and real-time updates drives its substantial use of A2P SMS. Meanwhile, the Entertainment (Gaming) and Media sector is experiencing rapid growth, as it increasingly utilizes A2P SMS for user engagement, promotions, and interactive content delivery. The surge in mobile gaming and digital media consumption propels the demand for A2P SMS services in this dynamic sector.

A2P SMS Market, By Application

  • Customer Relationship Management Services
  • Authentication Services
  • Interactive Services
  • Promotional Campaigns
  • Pushed Content Services

Based on Application, the Global A2P SMS Market is bifurcated into Customer Relationship Management Services, Authentication Services, Interactive Services, Promotional Campaigns, and Pushed Content Services. Authentication Services are the leading segment in the A2P SMS market due to their critical role in enhancing security through two-factor authentication (2FA) and one-time passwords (OTPs), which are increasingly essential for secure online transactions and user verification. Conversely, Promotional Campaigns are the rapidly growing segment, as businesses leverage A2P SMS for targeted marketing, customer engagement, and personalized offers. The growing emphasis on customer acquisition and retention through effective marketing strategies drives the expansion of this segment.

A2P SMS Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the Global A2P SMS Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently dominates the A2P SMS market due to its advanced mobile infrastructure, high smartphone penetration, and significant adoption of A2P messaging for various applications such as customer authentication and marketing. However, Asia Pacific is the fastest-growing region, driven by rapid digitalization, increasing mobile user base, and expanding e-commerce sectors. The region's large population and rising demand for secure and efficient communication solutions contribute to the accelerated growth of A2P SMS services.

Key Players

The "Global A2P SMS Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Infobip Ltd., SAP SE, Sinch, Vonage Holdings Corp., Tata Communications, and Tyntec.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • A2P SMS Market Recent Developments
  • In January 2023, Twilio announced the launch of its new A2P SMS platform featuring enhanced security protocols and advanced analytics. The platform aims to improve message delivery rates and provide detailed insights into campaign performance, helping businesses optimize their communication strategies.
  • In March 2023, Route Mobile introduced a new A2P SMS gateway with built-in machine learning capabilities. This development focuses on improving message routing accuracy and reducing delivery latency, thereby enhancing the overall user experience for businesses and end-users alike.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 MARKET DEFINITION
  • 1.2 MARKET SEGMENTATION
  • 1.3 RESEARCH TIMELINES
  • 1.4 ASSUMPTIONS
  • 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

  • 2.1 DATA MINING
  • 2.2 SECONDARY RESEARCH
  • 2.3 PRIMARY RESEARCH
  • 2.4 SUBJECT MATTER EXPERT ADVICE
  • 2.5 QUALITY CHECK
  • 2.6 FINAL REVIEW
  • 2.7 DATA TRIANGULATION
  • 2.8 BOTTOM-UP APPROACH
  • 2.9 TOP DOWN APPROACH
  • 2.1 RESEARCH FLOW
  • 2.11 KEY INSIGHTS FROM INDUSTRY EXPERTS
  • 2.12 DATA SOURCES

3 EXECUTIVE SUMMARY

  • 3.1 OVERVIEW
  • 3.2 GLOBAL A2P SMS ECOLOGY MAPPING
  • 3.3 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS
  • 3.4 GLOBAL A2P SMS MARKETABSOLUTE MARKET OPPORTUNITY
  • 3.5 GLOBAL A2P SMS MARKET GEOGRAPHICAL INSIGHTS
  • 3.6 GLOBAL A2P SMS MARKET, BY APPLICATION (USD MILLION)
  • 3.7 GLOBAL A2P SMS MARKET, BY END-USER (USD MILLION)
  • 3.8 FUTURE MARKET OPPORTUNITIES
  • 3.9 GLOBAL MARKET SPLIT

4 MARKET OUTLOOK

  • 4.1 GLOBAL A2P SMS MARKET EVOLUTION
  • 4.2 GLOBAL A2P SMS MARKET OUTLOOK
  • 4.3 MARKET DRIVERS
    • 4.3.1 GROWING USE OF A2P PUSHED CONTENT SERVICESS IN CUSTOMER-FOCUSED INDUSTRIES. 36
    • 4.3.2 DEVELOPMENTS IN A2P MESSAGING MARKET SPACE
  • 4.4 MARKET RESTRAINT
    • 4.4.1 INCREASING FRAUD AND SPAM RELATED INCIDENTS
  • 4.5 OPPORTUNITIES
    • 4.5.1 SMARTPHONES CHANGING CONSUMER BEHAVIOR
    • 4.5.2 GROWTH IN MOBILE MARKETING ACTIVITIES
  • 4.6 IMPACT OF COVID19 ON THE GLOBAL A2P SMS MARKET
  • 4.7 PORTER'S FIVE FORCES ANALYSIS
    • 4.7.1 THREAT OF NEW ENTRANTS
    • 4.7.2 THREAT OF SUBSTITUTES
    • 4.7.3 BARGAINING POWER OF SUPPLIERS
    • 4.7.4 BARGAINING POWER OF BUYERS
    • 4.7.5 INTENSITY OF COMPETITIVE RIVALRY
  • 4.8 VALUE CHAIN ANALYSIS
  • 4.9 MACROECONOMIC ANALYSIS
  • 4.1 AVERAGE COST OF TERMINATION OF A2P SMS, INTERNATIONAL AND LOCAL A2P TARIFF

5 MARKET, BY APPLICATION

  • 5.1 OVERVIEW
  • 5.2 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES
  • 5.3 AUTHENTICATION SERVICES
  • 5.4 PUSHED CONTENT SERVICES
  • 5.5 PROMOTIONAL CAMPAIGNS
  • 5.6 INTERACTIVE SERVICES
  • 5.7 OTHERS

6 MARKET, BY END-USER

  • 6.1 OVERVIEW
  • 6.2 BFSI
  • 6.3 RETAIL AND ECOMMERCE
  • 6.4 TRAVEL AND TRANSPORT
  • 6.5 HEALTHCARE AND HOSPITALITY
  • 6.6 ENTERTAINMENT (GAMING) AND MEDIA
  • 6.7 OTHERS

7 MARKET, BY GEOGRAPHY

  • 7.1 OVERVIEW
  • 7.2 NORTH AMERICA
    • 7.2.1 NORTH AMERICA MARKET SNAPSHOT
    • 7.2.2 U.S.
    • 7.2.3 CANADA
    • 7.2.4 MEXICO
  • 7.3 EUROPE
    • 7.3.1 EUROPE MARKET SNAPSHOT
    • 7.3.2 GERMANY
    • 7.3.3 U.K.
    • 7.3.4 FRANCE
    • 7.3.5 ITALY
    • 7.3.6 SPAIN
    • 7.3.7 REST OF EUROPE
  • 7.4 ASIA PACIFIC
    • 7.4.1 ASIA PACIFIC MARKET SNAPSHOT
    • 7.4.2 CHINA
    • 7.4.3 JAPAN
    • 7.4.4 INDIA
    • 7.4.5 REST OF APAC
  • 7.5 LATIN AMERICA
    • 7.5.1 LATIN AMERICA MARKET SNAPSHOT
    • 7.5.2 BRAZIL
    • 7.5.3 ARGENTINA
    • 7.5.4 REST OF LATIN AMERICA
  • 7.6 MIDDLE EAST AND AFRICA
    • 7.6.1 MIDDLE EAST AND AFRICA MARKET SNAPSHOT
    • 7.6.2 UAE
    • 7.6.3 SAUDI ARABIA
    • 7.6.4 SOUTH AFRICA
    • 7.6.5 REST OF MIDDLE EAST AND AFRICA

8 COMPETITIVE LANDSCAPE

  • 8.1 OVERVIEW
  • 8.2 COMPANY MARKET RANKING ANALYSIS
  • 8.3 COMPANY REGIONAL FOOTPRINT
  • 8.4 COMPANY INDUSTRY FOOTPRINT
  • 8.5 ACE MATRIX

9 COMPANY PROFILES

  • 9.1 SAP SE
    • 9.1.1 COMPANY OVERVIEW
    • 9.1.2 COMPANY INSIGHTS
    • 9.1.3 SEGMENT BREAKDOWN
    • 9.1.4 PRODUCT BENCHMARKING
    • 9.1.5 WINNING IMPERATIVES
    • 9.1.6 CURRENT FOCUS & STRATEGIES
    • 9.1.7 THREAT FROM COMPETITION
    • 9.1.8 SWOT ANALYSIS
  • 9.2 TATA COMMUNICATIONS LTD.
    • 9.2.1 COMPANY OVERVIEW
    • 9.2.2 COMPANY INSIGHTS
    • 9.2.3 SEGMENT BREAKDOWN
    • 9.2.4 PRODUCT BENCHMARKING
    • 9.2.5 WINNING IMPERATIVES
    • 9.2.6 CURRENT FOCUS & STRATEGIES
    • 9.2.7 THREAT FROM COMPETITION
    • 9.2.8 SWOT ANALYSIS
  • 9.3 SINCH
    • 9.3.1 COMPANY OVERVIEW
    • 9.3.2 COMPANY INSIGHTS
    • 9.3.3 SEGMENT BREAKDOWN
    • 9.3.4 PRODUCT BENCHMARKING
    • 9.3.5 KEY DEVELOPMENTS
    • 9.3.6 WINNING IMPERATIVES
    • 9.3.7 CURRENT FOCUS & STRATEGIES
    • 9.3.8 THREAT FROM COMPETITION
    • 9.3.9 SWOT ANALYSIS
  • 9.4 INFOBIP LTD.
    • 9.4.1 COMPANY OVERVIEW
    • 9.4.2 COMPANY INSIGHTS
    • 9.4.3 PRODUCT BENCHMARKING
    • 9.4.4 KEY DEVELOPMENTS
    • 9.4.5 SWOT ANALYSIS
  • 9.5 VONAGE HOLDINGS CORP.
    • 9.5.1 COMPANY OVERVIEW
    • 9.5.2 COMPANY INSIGHTS
    • 9.5.3 SEGMENT BREAKDOWN
    • 9.5.4 PRODUCT BENCHMARKING
    • 9.5.5 SWOT ANALYSIS
  • 9.6 TYNTEC
    • 9.6.1 COMPANY OVERVIEW
    • 9.6.2 COMPANY INSIGHTS
    • 9.6.3 PRODUCT BENCHMARKING
    • 9.6.4 KEY DEVELOPMENTS

LIST OF TABLES

  • TABLE1 PROJECTED REAL GDP GROWTH (ANNUAL PERCENTAGE CHANGE) OF KEY COUNTRIES
  • TABLE 2 GLOBAL A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 3 GLOBAL A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 4 GLOBAL A2P SMS MARKET, BY GEOGRAPHY, 2022 - 2030 (USD MILLION)
  • TABLE 5 NORTH AMERICA A2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
  • TABLE 6 NORTH AMERICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 7 NORTH AMERICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 8 U.S A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 9 U.S A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE10 CANADA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE11 CANADA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE12 MEXICO A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE13 MEXICOA2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE14 EUROPE A2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
  • TABLE15 EUROPE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE16 EUROPE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE17 GERMANY A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE18 GERMANYA2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE19 U.K. A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 20 U.K.A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 21 FRANCE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 22 FRANCE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 23 ITALY A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 24 ITALY A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 25 SPAIN A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 26 SPAIN A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 27 REST OF EUROPE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 28 REST OF EUROPE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 29 ASIA PACIFIC A2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
  • TABLE 30 ASIA-PACIFIC A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 31 ASIA-PACIFIC A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 32 CHINA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 33 CHINA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 34 JAPAN A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 35 JAPAN A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 36 INDIA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 37 INDIA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 38 REST OF ASIA-PACIFIC A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 39 REST OF ASIA-PACIFIC A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 40 LATIN AMERICAA2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
  • TABLE 41 LATIN AMERICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 42 LATIN AMERICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 43 BRAZIL A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 44 BRAZIL A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 45 ARGENTINA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 46 ARGENTINA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 47 REST OF LATIN AMERICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 48 REST OF LATIN AMERICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 49 MIDDLE EAST AND AFRICAA2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
  • TABLE 50 MIDDLE EAST AND AFRICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 51 MIDDLE EAST AND AFRICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 52 UAE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 53 UAE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 54 SAUDI ARABIA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 55 SAUDI ARABIA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 56 SOUTH AFRICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 57 SOUTH AFRICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 58 REST OF MEA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
  • TABLE 59 REST OF MEA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
  • TABLE 60 COMPANY MARKET RANKING ANALYSIS
  • TABLE 61 COMPANY REGIONAL FOOTPRINT
  • TABLE 62 COMPANY INDUSTRY FOOTPRINT
  • TABLE 63 SAP SE: PRODUCT BENCHMARKING
  • TABLE 65 TATA COMMUNICATIONS LTD.: PRODUCT BENCHMARKING
  • TABLE 67 SINCH: PRODUCT BENCHMARKING
  • TABLE 68 SINCH: KEY DEVELOPMENTS
  • TABLE 70 INFOBIP LTD: PRODUCT BENCHMARKING
  • TABLE 71 INFOBIP LTD: KEY DEVELOPMENTS
  • TABLE 72 VONAGE HOLDINGS CORP: PRODUCT BENCHMARKING
  • TABLE 73 TYNTEC: PRODUCT BENCHMARKING
  • TABLE 74 TYNTEC: KEY DEVELOPMENTS

LIST OF FIGURES

  • FIGURE1 GLOBAL A2P SMS MARKET SEGMENTATION
  • FIGURE 2 RESEARCH TIMELINES
  • FIGURE 3 DATA TRIANGULATION
  • FIGURE 4 MARKET RESEARCH FLOW
  • FIGURE 5 KEY INSIGHTS FROM INDUSTRY EXPERTS
  • FIGURE 6 DATA SOURCES
  • FIGURE 7 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS BY REGION
  • FIGURE 8 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS, BY APPLICATION
  • FIGURE 9 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS, BY END-USER
  • FIGURE10 GLOBAL A2P SMS MARKETABSOLUTE MARKET OPPORTUNITY
  • FIGURE11 GLOBAL A2P SMS MARKET GEOGRAPHICALINSIGHTS, 2023-2030
  • FIGURE12 GLOBAL A2P SMS MARKET, BY APPLICATION (USD MILLION)
  • FIGURE13 GLOBAL A2P SMS MARKET, BY END-USER (USD MILLION)
  • FIGURE14 FUTURE MARKET OPPORTUNITIES
  • FIGURE15 ASIA-PACIFIC DOMINATED THE MARKET IN 2021
  • FIGURE16 GLOBAL A2P SMS MARKET OUTLOOK
  • FIGURE17 PORTER'S FIVE FORCES ANALYSIS
  • FIGURE18 VALUE CHAIN ANALYSIS
  • FIGURE19 GLOBAL A2P SMS MARKET, BY APPLICATION
  • FIGURE 20 GLOBAL A2P SMS MARKET, BY END-USER
  • FIGURE 21 GLOBAL A2P SMS MARKET, BY GEOGRAPHY, 2022 - 2030 (USD MILLION)
  • FIGURE 22 SAP SE: COMPANY INSIGHT
  • FIGURE 23 SAP SE: SEGMENT BREAKDOWN
  • FIGURE 24 SAP SE.: SWOT ANALYSIS
  • FIGURE 25 TATA COMMUNICATIONS LTD: COMPANY INSIGHT
  • FIGURE 26 TATA COMMUNICATIONS LTD: SEGMENT BREAKDOWN
  • FIGURE 27 TATA COMMUNICATIONS.: SWOT ANALYSIS
  • FIGURE 28 SINCH: COMPANY INSIGHT
  • FIGURE 29 SINCH: SEGMENT BREAKDOWN
  • FIGURE 30 SINCH: SWOT ANALYSIS
  • FIGURE 31 INFOBIP LTD.: COMPANY INSIGHT
  • FIGURE 32 INFOBIP LTD.: SWOT ANALYSIS
  • FIGURE 33 VONAGE HOLDINGS CORP: COMPANY INSIGHT
  • FIGURE 34 VONAGE HOLDINGS CORP.: SEGMENT BREAKDOWN
  • FIGURE 35 VONAGE HOLDINGS CORP.: SWOT ANALYSIS
  • FIGURE 36 TYNTEC: COMPANY INSIGHT