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1747048

日本汽車資訊娛樂市場規模、佔有率、趨勢及預測（按產品類型、車輛類型、作業系統、安裝類型、銷售管道、技術、連接性和地區），2025 年至 2033 年

Japan Automotive Infotainment Market Size, Share, Trends and Forecast by Product Type, Vehicle Type, Operating System, Installation Type, Sales Channel, Technology, Connectivity, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 119 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本汽車資訊娛樂市場規模達12.479億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到22.903億美元，2025-2033年期間的複合年成長率（CAGR）為6.98%。先進技術的普及、強勁的國內汽車產業以及消費者對車載互聯和娛樂日益成長的需求，共同推動市場前景。此外，人工智慧（AI）、語音辨識和第五代（5G）互聯的整合也是市場發展的關鍵趨勢。

日本汽車資訊娛樂市場趨勢：

人工智慧語音助理的整合

人工智慧語音助理的日益普及正在塑造日本的汽車資訊娛樂市場。汽車製造商正在整合智慧語音辨識系統，以增強導航、媒體和車輛設定的免持控制。先進的自然語言處理技術可實現無縫交互，滿足了日本消費者對高科技便利性的偏好。連網汽車的成長也促進了基於雲端的人工智慧助理的發展，並保證即時更新和個人化建議。汽車製造商正與科技巨頭合作，力求豐富車內體驗，這與日本智慧出行的發展方向相契合。這符合消費者對無干擾、更安全駕駛體驗的需求，進一步推動了日本汽車資訊娛樂市場的成長。

擴增實境 (AR) 和沈浸式顯示的興起

擴增實境 (AR) 和先進顯示器的採用正在改變日本的汽車資訊娛樂產業。汽車製造商正在整合 AR 抬頭顯示器 (HUD)，將導航、危險警報和駕駛輔助資料投射到擋風玻璃上，從而提高態勢感知能力。曲面 OLED 和觸控顯示器透過直覺的控制和高品質的視覺效果增強了儀錶板介面。對高階汽車的需求正在推動沉浸式資訊娛樂創新，包括 AR 增強導航和基於手勢的控制。由於日本消費者青睞高科技功能，汽車製造商正在利用 AR 重新定義車載體驗。順應這一趨勢，日本顯示器公司 (JDI) 投資了 OLED Works，並獲得了 6.69% 的股份。此次合作旨在美國建立一條先進的 OLED 生產線，用於汽車、國防和醫療應用。

車載連接的擴展和 5G 的採用

5G 網路推動的高速互聯發展正在改變日本汽車資訊娛樂市場的佔有率。汽車製造商正在透過基於雲端的資訊娛樂系統增強車輛互聯，支援即時導航、無線軟體更新和串流媒體播放。日本高度發展的電信基礎設施促進了互聯汽車的普及，並催生了車聯網（V2X）等新應用，提升了駕駛效率和道路安全。汽車製造商正在與電信公司合作，實現 5G 整合，該技術可提供超低延遲和快速資料傳輸，從而支援雲端遊戲和高清串流媒體視訊等沉浸式資訊娛樂應用程式。向互聯生態系統的轉變與日本的智慧城市計劃和自動駕駛汽車（AV）轉型相契合。

日本汽車資訊娛樂市場細分：

產品類型洞察：

導航單元
顯示音訊
聲音的
其他

車輛類型洞察：

搭乘用車
商用車

作業系統見解：

QNX
Linux
微軟
其他

安裝類型洞察：

車載資訊娛樂系統
後座資訊娛樂系統

銷售通路洞察：

OEM
售後市場

技術洞察：

融合的
嵌入式
繫留

連接洞察：

藍牙
無線上網
3G
4G
5G

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本汽車資訊娛樂市場迄今表現如何？未來幾年將如何表現？
根據產品類型，日本汽車資訊娛樂市場是如何分類的？
根據車型，日本汽車資訊娛樂市場是如何分類的？
日本汽車資訊娛樂市場根據作業系統的分類是怎樣的？
根據安裝類型，日本汽車資訊娛樂市場是如何分類的？
日本汽車資訊娛樂市場根據銷售管道的分佈是怎樣的？
日本汽車資訊娛樂市場按技術分類的分佈如何？
日本汽車資訊娛樂市場在連結性方面如何分類？
日本汽車資訊娛樂市場按地區分類的分佈如何？
日本汽車資訊娛樂市場的價值鏈分為哪些階段？
日本汽車資訊娛樂市場的主要促進因素和挑戰是什麼？
日本汽車資訊娛樂市場的結構是怎麼樣的？主要參與者有哪些？
日本汽車資訊娛樂市場的競爭程度如何？

本報告回答的關鍵問題：

日本汽車資訊娛樂市場迄今表現如何？未來幾年將如何表現？
根據產品類型，日本汽車資訊娛樂市場是如何分類的？
根據車型，日本汽車資訊娛樂市場是如何分類的？
日本汽車資訊娛樂市場根據作業系統的分類是怎樣的？
根據安裝類型，日本汽車資訊娛樂市場是如何分類的？
日本汽車資訊娛樂市場根據銷售管道的分佈是怎樣的？
日本汽車資訊娛樂市場按技術分類的分佈如何？
日本汽車資訊娛樂市場在連結性方面如何分類？
日本汽車資訊娛樂市場按地區分類的分佈如何？
日本汽車資訊娛樂市場的價值鏈分為哪些階段？
日本汽車資訊娛樂市場的主要促進因素和挑戰是什麼？
日本汽車資訊娛樂市場的結構是怎麼樣的？主要參與者有哪些？
日本汽車資訊娛樂市場的競爭程度如何？

The Japan automotive infotainment market size reached USD 1,247.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,290.3 Million by 2033, exhibiting a growth rate (CAGR) of 6.98% during 2025-2033. The market outlook is driven by advanced technology adoption, a strong domestic automotive industry, and growing consumer demand for in-car connectivity and entertainment. Key trends also include integration of artificial intelligence (AI), voice recognition, and fifth-generation (5G) connectivity.

Japan Automotive Infotainment Market Trends:

Integration of AI-Powered Voice Assistants

The increasing adoption of AI-driven voice assistants is shaping Japan's automotive infotainment market. Automakers are integrating intelligent voice recognition systems to enhance hands-free control over navigation, media, and vehicle settings. Advanced natural language processing enables seamless interaction, catering to Japan's preference for high-tech convenience. The growth of networked cars also bolsters cloud-based AI assistants, with guarantees of real-time updates and customizable suggestions. Automakers are teaming up with technology giants in a bid to enrich in-car experiences, in alignment with Japan's drive towards smart mobility. This aligns with consumer demand for distraction-free and safer driving experiences, further bolstering the Japan automotive infotainment market growth.

Rise of Augmented Reality (AR) and Immersive Displays

The adoption of augmented reality (AR) and advanced displays is transforming Japan's automotive infotainment sector. Automakers are integrating AR heads-up displays (HUDs) that project navigation, hazard alerts, and driver assistance data onto windshields, improving situational awareness. Curved OLED and touch-sensitive displays are enhancing dashboard interfaces with intuitive controls and high-quality visuals. The demand for premium vehicles is driving immersive infotainment innovations, including AR-enhanced navigation and gesture-based controls. As Japanese consumers favor high-tech features, automakers are leveraging AR to redefine in-car experiences. Aligning with this trend, Japan Display Inc. (JDI) has invested in OLED Works, acquiring a 6.69% stake. The partnership aims to establish an advanced OLED production line in the U.S. for automotive, defense, and medical applications.

Expansion of In-Car Connectivity and 5G Adoption

The growth of high-speed connectivity, fueled by 5G networks, is transforming Japan's automotive infotainment market share. Automakers are adding vehicle connectivity through cloud-based infotainment systems, supporting real-time navigation, over-the-air software updates, and media streaming. Japan's highly developed telecommunication infrastructure facilitates the spread of connected vehicles, enabling new applications such as vehicle-to-everything (V2X) communication. This increases driving efficiency and road safety. Automakers are collaborating with telecom companies to implement 5G integration, which offers ultra-low latency and fast data transfer, enabling immersive infotainment applications like cloud gaming and streaming HD video. The move to connected ecosystems matches Japan's initiatives for smart cities and the transformation of autonomous vehicles (AVs).

Japan Automotive Infotainment Market Segmentation:

Product Type Insights:

Navigation Unit
Display Audio
Audio
Others

Vehicle Type Insights:

Passenger Cars
Commercial Vehicles

Operating System Insights:

QNX
LINUX
Microsoft
Others

Installation Type Insights:

In-Dash Infotainment
Rear Seat Infotainment

Sales Channel Insights:

OEM
Aftermarket

Technology Insights:

Integrated
Embedded
Tethered

Connectivity Insights:

Bluetooth
Wi-Fi
3G
4G
5G

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan automotive infotainment market performed so far and how will it perform in the coming years?
What is the breakup of the Japan automotive infotainment market on the basis of product type?
What is the breakup of the Japan automotive infotainment market on the basis of vehicle type?
What is the breakup of the Japan automotive infotainment market on the basis of operating system?
What is the breakup of the Japan automotive infotainment market on the basis of installation type?
What is the breakup of the Japan automotive infotainment market on the basis of sales channel?
What is the breakup of the Japan automotive infotainment market on the basis of technology?
What is the breakup of the Japan automotive infotainment market on the basis of connectivity?
What is the breakup of the Japan automotive infotainment market on the basis of region?
What are the various stages in the value chain of the Japan automotive infotainment market?
What are the key driving factors and challenges in the Japan automotive infotainment market?
What is the structure of the Japan automotive infotainment market and who are the key players?
What is the degree of competition in the Japan automotive infotainment market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Automotive Infotainment Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Automotive Infotainment Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Automotive Infotainment Market - Breakup by Product Type

6.1 Navigation Unit
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Display Audio
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Audio
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Others
- 6.4.1 Historical and Current Market Trends (2019-2024)
- 6.4.2 Market Forecast (2025-2033)

7 Japan Automotive Infotainment Market - Breakup by Vehicle Type

7.1 Passenger Cars
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Commercial Vehicles
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Automotive Infotainment Market - Breakup by Operating System

8.1 QNX
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 LINUX
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Microsoft
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Others
- 8.4.1 Historical and Current Market Trends (2019-2024)
- 8.4.2 Market Forecast (2025-2033)

9 Japan Automotive Infotainment Market - Breakup by Installation Type

9.1 In-Dash Infotainment
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Rear Seat Infotainment
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)

10 Japan Automotive Infotainment Market - Breakup by Sales Channel

10.1 OEM
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2019-2024)
- 10.1.3 Market Forecast (2025-2033)
10.2 Aftermarket
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2019-2024)
- 10.2.3 Market Forecast (2025-2033)

11 Japan Automotive Infotainment Market - Breakup by Technology

11.1 Integrated
- 11.1.1 Overview
- 11.1.2 Historical and Current Market Trends (2019-2024)
- 11.1.3 Market Forecast (2025-2033)
11.2 Embedded
- 11.2.1 Overview
- 11.2.2 Historical and Current Market Trends (2019-2024)
- 11.2.3 Market Forecast (2025-2033)
11.3 Tethered
- 11.3.1 Overview
- 11.3.2 Historical and Current Market Trends (2019-2024)
- 11.3.3 Market Forecast (2025-2033)

12 Japan Automotive Infotainment Market - Breakup by Connectivity

12.1 Bluetooth
- 12.1.1 Overview
- 12.1.2 Historical and Current Market Trends (2019-2024)
- 12.1.3 Market Forecast (2025-2033)
12.2 Wi-Fi
- 12.2.1 Overview
- 12.2.2 Historical and Current Market Trends (2019-2024)
- 12.2.3 Market Forecast (2025-2033)
12.3 3G
- 12.3.1 Overview
- 12.3.2 Historical and Current Market Trends (2019-2024)
- 12.3.3 Market Forecast (2025-2033)
12.4 4G
- 12.4.1 Overview
- 12.4.2 Historical and Current Market Trends (2019-2024)
- 12.4.3 Market Forecast (2025-2033)
12.5 5G
- 12.5.1 Overview
- 12.5.2 Historical and Current Market Trends (2019-2024)
- 12.5.3 Market Forecast (2025-2033)

13 Japan Automotive Infotainment Market - Competitive Landscape

13.1 Overview
13.2 Market Structure
13.3 Market Player Positioning
13.4 Top Winning Strategies
13.5 Competitive Dashboard
13.6 Company Evaluation Quadrant

14 Profiles of Key Players

14.1 Company A
- 14.1.1 Business Overview
- 14.1.2 Products Offered
- 14.1.3 Business Strategies
- 14.1.4 SWOT Analysis
- 14.1.5 Major News and Events
14.2 Company B
- 14.2.1 Business Overview
- 14.2.2 Products Offered
- 14.2.3 Business Strategies
- 14.2.4 SWOT Analysis
- 14.2.5 Major News and Events
14.3 Company C
- 14.3.1 Business Overview
- 14.3.2 Products Offered
- 14.3.3 Business Strategies
- 14.3.4 SWOT Analysis
- 14.3.5 Major News and Events
14.4 Company D
- 14.4.1 Business Overview
- 14.4.2 Products Offered
- 14.4.3 Business Strategies
- 14.4.4 SWOT Analysis
- 14.4.5 Major News and Events
14.5 Company E
- 14.5.1 Business Overview
- 14.5.2 Products Offered
- 14.5.3 Business Strategies
- 14.5.4 SWOT Analysis
- 14.5.5 Major News and Events

15 Japan Automotive Infotainment Market - Industry Analysis

15.1 Drivers, Restraints, and Opportunities
- 15.1.1 Overview
- 15.1.2 Drivers
- 15.1.3 Restraints
- 15.1.4 Opportunities
15.2 Porters Five Forces Analysis
- 15.2.1 Overview
- 15.2.2 Bargaining Power of Buyers
- 15.2.3 Bargaining Power of Suppliers
- 15.2.4 Degree of Competition
- 15.2.5 Threat of New Entrants
- 15.2.6 Threat of Substitutes
15.3 Value Chain Analysis