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市場調查報告書
商品編碼
1848388
車載資訊娛樂系統市場預測至2032年:按組件、作業系統、顯示類型、應用和地區分類的全球分析In-Car Infotainment Systems Market Forecasts to 2032 - Global Analysis By Component, Operating System, Display Type, Application and By Geography |
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根據 Stratistics MRC 的數據,預計 2025 年全球車載資訊娛樂系統市場規模將達到 257 億美元,到 2032 年將達到 477 億美元,預測期內複合年成長率為 9.2%。
車載資訊娛樂系統是整合於車輛內的多媒體平台,為駕駛和乘客提供娛樂、導航、連網和資訊服務。它們融合了硬體和軟體組件,包括觸控螢幕、音訊單元、語音辨識和智慧型手機整合。這些系統支援即時導航、串流媒體播放、免持通訊和車輛診斷。娛樂和數位通訊的整合提升了用戶體驗和便利性,實現了車內乘客、行動裝置和更廣泛的連網汽車生態系統之間的互動。
據 Strategy Analytics 稱,整合人工智慧、語音控制和智慧型手機連接的先進資訊娛樂系統的採用率正在飆升,隨著 OEM 優先考慮數位化體驗,推動了全球乘用車和商用車市場的擴張。
智慧型手機生態系統整合
智慧型手機生態系統的整合將成為車載資訊娛樂系統市場的主要成長催化劑。現代消費者越來越期望智慧型手機與車載資訊娛樂平台之間能夠無縫連接。 Apple CarPlay、Android Auto 和 MirrorLink 等技術實現了導航、媒體和通訊應用程式的同步存取。這種整合提升了駕駛的便利性、個人化體驗和使用者參與度。隨著汽車日益數位化,汽車製造商正致力於整合先進的智慧型手機相容性,將車輛轉變為互聯的數位環境,從而提升整體駕駛體驗。
資料隱私和延遲問題
資料隱私和延遲問題嚴重限制了車載資訊娛樂系統市場的成長。連網設備之間不斷交換個人資料和車輛資料引發了安全和隱私方面的擔憂。不安全的網路和緩慢的資料傳輸會導致系統漏洞,影響效能和使用者信任。此外,遵守諸如GDPR之類的資料保護法規也為汽車製造商帶來了營運上的複雜性。這些問題迫使製造商在加密技術和雲端基礎安全措施方面投入巨資,增加了實施成本。
整合語音和人工智慧介面
語音和人工智慧介面的融合為車載資訊娛樂系統的創新帶來了巨大機會。人工智慧助理能夠實現自然語言處理、個人化建議和免持控制,進而提升使用者互動體驗和安全性。這些系統利用雲端連接和即時分析技術,提供更智慧的娛樂和導航解決方案。對話式人工智慧和多語言支援的日益普及也提高了用戶體驗。隨著汽車朝向自動駕駛能力發展,智慧語音驅動的資訊娛樂系統正成為高階汽車體驗的關鍵差異化因素。
跨各種汽車平臺的兼容性
不同汽車平臺之間的相容性對市場擴張構成持續威脅。不同原始設備製造商 (OEM) 在硬體配置、作業系統和通訊協定方面的差異,使得軟體標準化變得複雜。這種碎片化導致用戶體驗不一致,並限制了跨品牌的互通性。此外,與快速發展的行動生態系統保持相容性也增加了系統開發的難度。如果沒有標準化的框架,製造商將面臨不斷上升的整合成本和延遲的產品部署,這可能會影響消費者滿意度和技術的擴充性。
新冠疫情暫時擾亂了汽車生產和供應鏈,減緩了車載資訊娛樂系統的普及。然而,疫情也加速了數位化,因為在旅行時間受限的情況下,消費者更加重視車載娛樂和導航的互聯功能。汽車製造商隨即增強了空中下載(OTA)更新功能和非接觸式資訊娛樂介面。疫情後,遠端軟體更新和雲端整合成為必備功能。從長遠來看,消費者對互聯、個人化和健康導向的車載資訊娛樂環境的期望將不斷提高,這將重塑整個汽車產業的設計重點。
預計在預測期內,顯示器細分市場將是最大的細分市場。
由於消費者對先進視覺介面和身臨其境型用戶體驗的需求不斷成長,預計在預測期內,顯示單元細分市場將佔據最大的市場佔有率。高解析度觸控螢幕、抬頭顯示器(HUD) 和曲面 OLED 面板正擴大被整合到汽車中,以實現直覺的控制。汽車製造商正優先考慮用於資訊娛樂、導航和診斷的大型互動式顯示器。此外,擴增實境 (AR) 整合和多點觸控等顯示技術的進步,進一步提升了這些系統的吸引力和功能性。
預計在預測期內,Android車載作業系統細分市場將實現最高的複合年成長率。
預計在預測期內,Android車載作業系統細分市場將實現最高成長率,這主要得益於其開放原始碼的靈活性和龐大的開發者生態系統。該平台使汽車製造商能夠自訂資訊娛樂功能、整合Google服務並提供持續的空中下載更新。其可擴展性支援跨車型整合,並降低了軟體開發成本。此外,Android與人工智慧助理和互聯應用的兼容性提升了用戶體驗,使其在高階和中階車型領域中廣泛應用。
由於汽車產量不斷成長、可支配收入增加以及消費者對互聯技術的強烈偏好,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、日本和韓國等國家是汽車電子產品製造的主要中心。該地區的汽車製造商正在迅速整合資訊娛樂創新技術,以增強其競爭力。此外,智慧型手機的普及和對智慧運輸解決方案日益成長的需求,也推動了該全部區域先進車載資訊娛樂系統的普及。
預計在預測期內,北美將實現最高的複合年成長率,這主要得益於技術的快速發展和消費者對高階數位體驗的需求。汽車製造商與Google、蘋果等科技巨頭之間的緊密合作正在推動生態系統的整合。該地區聯網汽車和電動車的普及率也在不斷提高,進一步刺激了對車載資訊娛樂系統的需求。此外,對軟體定義汽車和5G互聯技術的投資不斷成長,正使北美成為車載資訊娛樂系統創新領域的領先中心。
According to Stratistics MRC, the Global In-Car Infotainment Systems Market is accounted for $25.7 billion in 2025 and is expected to reach $47.7 billion by 2032 growing at a CAGR of 9.2% during the forecast period. In-Car Infotainment Systems are integrated multimedia platforms within vehicles that deliver entertainment, navigation, connectivity, and information services to drivers and passengers. They combine hardware and software components such as touchscreens, audio units, voice recognition, and smartphone integration. These systems support real-time navigation, streaming, hands-free communication, and vehicle diagnostics. By merging entertainment with digital communication, they enhance user experience and convenience while enabling interaction between occupants, mobile devices, and the broader connected vehicle ecosystem.
According to Strategy Analytics, adoption of advanced infotainment systems integrating AI, voice control, and smartphone connectivity is surging, with OEMs prioritizing digital experiences, driving market expansion across passenger and commercial vehicles worldwide.
Integration of smartphone ecosystems
Integration of smartphone ecosystems acts as a major growth catalyst for the In-Car Infotainment Systems Market. Modern consumers increasingly seek seamless connectivity between their smartphones and vehicle infotainment platforms. Technologies such as Apple CarPlay, Android Auto, and MirrorLink enable synchronized access to navigation, media, and communication applications. This integration enhances driving convenience, personalization, and user engagement. As automotive digitalization advances, OEMs are focusing on embedding advanced smartphone compatibility, transforming vehicles into connected digital environments that enhance the overall driving experience.
Data privacy and latency issues
Data privacy and latency issues significantly restrain the growth of the In-Car Infotainment Systems Market. The constant exchange of personal and vehicular data between connected devices raises security and privacy concerns. Unsecured networks or delayed data transmission can lead to system vulnerabilities, affecting performance and user trust. Moreover, regulatory compliance with data protection laws like GDPR adds operational complexity for automakers. These concerns compel manufacturers to invest heavily in encryption technologies and cloud-based safeguards, increasing implementation costs.
Voice and AI interface integration
Voice and AI interface integration present substantial opportunities for innovation within in-car infotainment systems. AI-powered assistants enable natural language processing, personalized recommendations, and hands-free control, improving user interaction and safety. These systems leverage cloud connectivity and real-time analytics to deliver smarter entertainment and navigation solutions. The increasing adoption of conversational AI and multilingual support also enhances user accessibility. As vehicles evolve toward autonomous capabilities, intelligent voice-driven infotainment is becoming a key differentiator for premium automotive experiences.
Compatibility across diverse vehicle platforms
Compatibility across diverse vehicle platforms poses a persistent threat to market expansion. Varying hardware configurations, operating systems, and communication protocols across different OEMs complicate software standardization. This fragmentation leads to inconsistent user experiences and limits cross-brand interoperability. Additionally, maintaining compatibility with rapidly evolving mobile ecosystems adds to system development challenges. Without standardized frameworks, manufacturers face higher integration costs and delayed product rollouts, potentially impacting consumer satisfaction and technological scalability.
The COVID-19 pandemic temporarily disrupted automotive production and supply chains, delaying infotainment system deployments. However, it accelerated digital adoption, as consumers prioritized in-car connectivity for entertainment and navigation during limited travel. Automakers responded by enhancing OTA (Over-The-Air) update capabilities and contactless infotainment interfaces. Remote software updates and cloud integration became vital post-pandemic features. The long-term impact includes increased consumer expectation for connected, personalized, and health-conscious vehicle infotainment environments, reshaping design priorities across the automotive industry.
The display units segment is expected to be the largest during the forecast period
The display units segment is expected to account for the largest market share during the forecast period, resulting from rising consumer demand for advanced visual interfaces and immersive user experiences. High-definition touchscreens, HUDs (Head-Up Displays), and curved OLED panels are increasingly integrated into vehicles for intuitive control. Automakers are prioritizing larger and more interactive displays for infotainment, navigation, and diagnostics. Additionally, advancements in display technology, such as AR integration and multitouch capabilities, further enhance system appeal and functionality.
The android automotive OS segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the android automotive OS segment is predicted to witness the highest growth rate, propelled by its open-source flexibility and extensive developer ecosystem. The platform enables OEMs to customize infotainment features, integrate Google services, and offer continuous OTA updates. Its scalability supports integration across vehicle models, reducing software development costs. Furthermore, Android's compatibility with AI assistants and connected applications enhances user experience, driving widespread adoption across both premium and mid-range automotive categories.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to increasing vehicle production, rising disposable incomes, and strong consumer preference for connected technologies. Countries like China, Japan, and South Korea are major hubs for automotive electronics manufacturing. Regional automakers are rapidly integrating infotainment innovations to enhance competitiveness. Additionally, expanding smartphone penetration and growing demand for smart mobility solutions drive adoption of advanced in-car infotainment systems throughout the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with rapid technological advancements and consumer demand for premium digital experiences. Strong collaborations between automotive OEMs and tech giants such as Google and Apple are fostering ecosystem integration. The region's high adoption of connected and electric vehicles further accelerates infotainment demand. Additionally, growing investments in software-defined vehicles and 5G-enabled connectivity enhance North America's position as a leading infotainment innovation hub.
Key players in the market
Some of the key players in In-Car Infotainment Systems Market include Sony Group Corporation, Samsung Electronics Co., Ltd., Panasonic Holdings Corporation, LG Electronics Inc., Visteon Corporation, Alps Alpine Co., Ltd., Pioneer Corporation, JVCKENWOOD Corporation, Forvia (formerly Faurecia), Valeo SA, Continental AG, DENSO Corporation, NVIDIA Corporation, Qualcomm Incorporated, NXP Semiconductors N.V., Renesas Electronics Corporation, Texas Instruments Incorporated and Harman.
In August 2025, Sony Group Corporation and Honda's joint venture launched the "Afeela Immersive Audio Platform," featuring proprietary speakers in each headrest. The system creates personalized sound zones, allowing passengers to experience individual audio streams without headphones.
In July 2025, Qualcomm Incorporated introduced the new "Snapdragon Cocktail Digital Chassis," a single-chipset architecture designed to power ultra-high-resolution displays, advanced driver-assistance systems, and AI-powered personal assistants within a unified and scalable infotainment platform.
In June 2025, Continental AG announced the launch of its 'ShyTech' curved display for the Indian market. The system integrates a massive, transparent OLED screen that appears only when activated, providing a widescreen experience while maintaining a minimalist and uncluttered dashboard design.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.