汽車資訊娛樂市場規模、佔有率、成長分析（按產品類型、按安裝類型、按車輛、按操作系統、按配銷通路和按地區）- 2025 年至 2032 年行業預測

預計 2023 年全球汽車資訊娛樂市場價值將達到 88 億美元，並預計從 2024 年的 97.2 億美元成長到 2032 年的 214.4 億美元，預測期內（2025-2032 年）的複合年成長率為 10.4%。

受可支配收入增加和資金籌措選擇增加的推動，開發中國家對高技術含量汽車的需求激增。消費者越來越被最新功能所吸引，促使汽車製造商增強汽車技術，使其不再局限於娛樂系統。公司正受惠於物聯網 (IoT) 的發展，以整合 ADAS（高級駕駛輔助系統）和 AR（擴增實境）顯示器等先進的安全功能。但新冠疫情擾亂了供應鏈，導致汽車短缺和半導體危機，迫使寶馬等製造商縮減產能以維持生產。隨著數位監控系統和即時數據分析等安全技術的進步，汽車資訊娛樂市場將迎來成長。技術創新與數據收集的融合凸顯了汽車產業轉型的跡象。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析

汽車資訊娛樂市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 音訊單元
• 顯示單元
• 抬頭顯示器
• 導航單元
• 通訊單元

汽車資訊娛樂市場規模（按安裝類型和複合年成長率） (2025-2032)

• 市場概覽
• 嵌入系統資訊娛樂系統
• 後座資訊娛樂系統

汽車資訊娛樂市場規模（依車型及複合年成長率） (2025-2032)

• 市場概覽
• 搭乘用車
• 輕型商用車（LCV）
• 重型商用車（HCV）

汽車資訊娛樂市場規模（按作業系統和複合年成長率） (2025-2032)

• 市場概覽
• QNX
• Linux
• Microsoft
• 其他

汽車資訊娛樂市場規模（依分銷管道分類）及複合年成長率（2025-2032 年）

• 市場概覽
• OEM
• 售後市場

汽車資訊娛樂市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

    主要企業簡介

    • 哈曼國際（美國）
    • 大陸集團（德國）
    • 羅伯特·博世有限公司（德國）
    • 阿爾派電子株式會社（日本）
    • 電裝株式會社（日本）
    • 偉世通公司（美國）
    • 松下公司（日本）
    • 先鋒公司（日本）
    • 歌樂株式會社（日本）
    • 現代摩比斯（韓國）
    • LG電子（韓國）
    • 德賽西威汽車電子（中國）
    • 佛吉亞（法國）
    • Aptiv PLC（愛爾蘭）
    • TomTom NV（荷蘭）
    • NVIDIA公司（美國）
    • 高通公司（美國）
    • 德州儀器公司（美國）
    • Elektrobit（德國）
    • Cerence Inc.（美國）

結論和建議

Global Automotive Infotainment Market size was valued at USD 8.8 billion in 2023 and is poised to grow from USD 9.72 billion in 2024 to USD 21.44 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

Demand for tech-savvy vehicles in developing nations is surging, fueled by rising disposable incomes and accessible financing options. Consumers are increasingly drawn to modern features, prompting automakers to enhance car technology beyond entertainment systems. Companies are integrating advanced safety features like driver assistance systems and augmented reality displays, benefiting from the growth of the Internet of Things (IoT). However, the COVID-19 pandemic disrupted supply chains, leading to vehicle shortages and a semiconductor crisis, forcing manufacturers like BMW to scale back features to maintain production. As safety technologies advance, including digital monitoring systems and real-time data analytics, the car infotainment market is poised for growth. This blend of innovation and data collection underscores a transformative shift in the automotive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automotive Infotainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automotive Infotainment Market Segments Analysis

Global Automotive Infotainment Market is segmented by Product, Installation Type, Vehicle, Operating System, Distribution Channel and region. Based on Product, the market is segmented into Audio unit, Display unit, Heads-up display, Navigation unit and Communication unit. Based on Installation Type, the market is segmented into In-dash infotainment and Rear seat infotainment. Based on Vehicle, the market is segmented into Passenger cars, Light Commercial Vehicles (LCVs) and Heavy Commercial Vehicles (HCVs). Based on Operating System, the market is segmented into QNX, Linux, Microsoft and Others. Based on Distribution Channel, the market is segmented into OEM and Aftermarket. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Automotive Infotainment Market

A key factor propelling the global automotive infotainment market is the surging demand for advanced in-car entertainment systems. Modern consumers are seeking solutions that provide superior audio and video quality, effortless connectivity, and intuitive user interfaces. As vehicle owners increasingly prioritize entertainment during travel, the need for sophisticated infotainment options continues to rise, driving manufacturers to innovate and enhance their offerings. This growing consumer preference for high-performance infotainment solutions is reshaping the automotive landscape and encouraging investment in technology that delivers enjoyable and engaging driving experiences. Consequently, this trend is significantly influencing the overall growth of the industry.

Restraints in the Global Automotive Infotainment Market

A significant challenge facing the global automotive infotainment market is the elevated cost associated with advanced infotainment systems. Developing and integrating cutting-edge technologies, such as artificial intelligence (AI) and augmented reality (AR), requires substantial investment, driving up the overall cost of these systems. This high pricing can limit accessibility for a considerable portion of consumers, ultimately hindering widespread adoption and growth in the market. As a result, manufacturers may struggle to find a balance between innovation and affordability, impacting their ability to capture a larger share of the market while keeping consumer interests in mind.

Market Trends of the Global Automotive Infotainment Market

The Global Automotive Infotainment market is witnessing a significant surge due to the escalating demand for connected cars. As consumers increasingly seek enhanced in-vehicle experiences, automotive manufacturers are prioritizing the integration of advanced infotainment systems that facilitate seamless connectivity with entertainment, navigation, and communication services. This trend is driven by the rise of smart technology and consumer expectations for personalization and convenience. Additionally, the shift towards electric vehicles and autonomous driving is further propelling the need for sophisticated infotainment solutions, positioning the automotive infotainment market for robust growth in the coming years as manufacturers innovate to meet evolving consumer needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Automotive Infotainment Market Size by Product & CAGR (2025-2032)

• Market Overview
• Audio unit
• Display unit
• Heads-up display
• Navigation unit
• Communication unit

Global Automotive Infotainment Market Size by Installation Type & CAGR (2025-2032)

• Market Overview
• In-dash infotainment
• Rear seat infotainment

Global Automotive Infotainment Market Size by Vehicle & CAGR (2025-2032)

• Market Overview
• Passenger cars
• Light Commercial Vehicles (LCVs)
• Heavy Commercial Vehicles (HCVs)

Global Automotive Infotainment Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• QNX
• Linux
• Microsoft
• Others

Global Automotive Infotainment Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• OEM
• Aftermarket

Global Automotive Infotainment Market Size & CAGR (2025-2032)

• North America (Product, Installation Type, Vehicle, Operating System, Distribution Channel)
  • US
  • Canada
• Europe (Product, Installation Type, Vehicle, Operating System, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Installation Type, Vehicle, Operating System, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Installation Type, Vehicle, Operating System, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Installation Type, Vehicle, Operating System, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Harman International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Electronics, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visteon Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Mobis (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Desay SV Automotive (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faurecia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aptiv PLC (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom NV (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Texas Instruments Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elektrobit (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerence Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations