汽車資訊娛樂市場按系統、車型、銷售管道和地區分類

預計 2025 年汽車資訊娛樂市場規模將達到 338.1 億美元，到 2032 年將達到 564.6 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 7.6%。

汽車資訊娛樂是車輛中軟體和硬體的組合，為乘客提供音訊和視訊娛樂。最初，汽車資訊娛樂系統僅由帶有收音機、磁帶或 CD參與企業的汽車音響系統組成。然而，現代汽車資訊娛樂系統已經發展到包括導航、視訊參與企業、USB 和藍牙連接以及 Wi-Fi 等高級功能。現代資訊娛樂系統傳統上用於後座娛樂，包括社交網路、通訊、撥打和接聽電話以及訪問支持網際網路的設備和應用程式，如交通報告、體育比分和天氣預報。此外，雖然這些應用程式和功能曾經由簡單的儀表板旋鈕和按鈕控制，但現代資訊娛樂系統現在由方向盤音訊控制和免持語音控制來控制。

市場動態

多年來，隨著技術創新和發明的不斷進步，汽車資訊娛樂系統也發生了翻天覆地的變化，汽車儀錶板從簡單的音樂主機演變成功能豐富的應用程式，讓駕駛人和乘客在行駛過程中享受娛樂，並與周圍環境和車外世界保持聯繫。最初，汽車資訊娛樂系統僅由帶有收音機、磁帶和 CD參與企業的汽車音響系統組成。然而，現代汽車資訊娛樂系統已發展到包含導航、視訊參與企業、USB 和藍牙連接以及 Wi-Fi 等高級功能。

隨著人們對安全問題的日益關注以及高密度交通的日益成長，汽車開始採用各種智慧技術，例如自動泊車輔助、GPS 技術和防撞感測器。此外，這些技術正日益整合，旨在為車主提供更舒適的駕駛體驗。許多汽車製造商正致力於研發新型汽車資訊娛樂解決方案。

本次調查的主要特點

• 本報告詳細分析了汽車資訊娛樂市場規模（十億美元）及其預測期（2023-2030 年）的年複合成長率(CAGR)，以 2024 年為基準年。
• 它還強調了各個領域的潛在商機，並說明了該市場有吸引力的投資提案矩陣。
• 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、區域前景以及主要市場參與者採用的競爭策略的重要見解。
• 本報告根據公司概況、財務表現、產品系列、地理位置、市值、關鍵發展、策略和未來計劃等參數，對汽車資訊娛樂市場的主要企業進行了分析。研究涵蓋的公司包括大陸集團、Garmin 有限公司、電裝株式會社、德爾福汽車有限責任公司、富士通天有限公司、哈曼國際、歌樂、先鋒公司、松下公司、偉世通公司和太平洋工業公司。
• 本報告的見解將使企業負責人和經營團隊能夠就未來的產品發布、產品升級、市場擴張和行銷策略做出明智的決策。
• 本報告針對該產業的各個相關人員，包括投資者、供應商、託管服務供應商、第三方服務供應商、經銷商、新進業者和增值轉售商。
• 透過汽車資訊娛樂市場分析中使用的各種策略矩陣，相關人員將更容易做出決策。

目錄

第1章：調查目標和先決條件

• 調查目的
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要
• 一致的機會圖（COM）

第3章：市場動態、法規與趨勢分析

• 市場動態
  • 驅動程式
• 智慧整合
• 專注於駕駛輔助和安全
  • 抑制因素
• 高成本
• 法規和安全合規性
  • 機會
• 語音助理和人工智慧整合
• 擴增實境(AR)抬頭顯示器(HUD)
• 影響分析
• 監管情景
• 產品發布/核准
• PEST分析
• 波特分析
• 併購場景

4. 2020 年至 2032 年全球汽車資訊娛樂市場（依系統分類）

• 介紹
• 娛樂系統
• 連接性
• 駕駛輔助

5. 全球汽車資訊娛樂市場（依車款分類），2020 年至 2032 年

• 介紹
• 搭乘用車
• 輕型商用車
• 大型商用車

6. 2020 年至 2032 年全球汽車資訊娛樂市場（依通路）

• 介紹
• OEM
• 售後市場

7. 2020 年至 2032 年全球汽車資訊娛樂市場（按地區）

• 介紹
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 東南亞國協
  • 澳洲
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
• 中東和非洲
  • 南非
  • 海灣合作理事會國家
  • 其他中東和非洲地區

第8章 競爭態勢

• Continental AG
• Garmin Ltd.
• DENSO Corporation
• Delphi Automotive LLP
• Fujitsu Ten Limited
• HARMAN International
• Clarion
• Pioneer Corporation
• Panasonic Corporation
• Visteon Corporation
• Pacific Industrial Co., Ltd.
• Robert Bosch GmbH

第9章 章節

• 調查方法
• 關於出版商

Automotive Infotainment Market is estimated to be valued at USD 33.81 Bn in 2025 and is expected to reach USD 56.46 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.6% from 2025 to 2032.

Auto infotainment or in-vehicle infotainment is a combination of software and hardware in automobiles that provide audio or video entertainment to occupants. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and Wi-Fi. Modern infotainment system has been used for rear-seat entertainment such as social networking, SMS text messaging, making and receiving phone calls, and accessing internet-enabled devices and applications such as traffic conditions, sports scores, and weather forecasts. Moreover, these applications and features were controlled by simple dashboard knobs and buttons, though modern infotainment system is controlled by steering wheel audio controls and hands-free voice control.

Market Dynamics

Automotive infotainment systems have changed significantly over the years due to gradual innovation and inventions and reinventing vehicle dashboards from only music consoles to a wide range of applications that help the driver and passengers stay connected with their surroundings and the world outside of the vehicle along with entertainment while on move. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and wifi

Increasing concerns regarding safety and high density traffic have led cars to adopt various smart technologies including automatic parking assistance, GPS technology, anti-collision sensors, etc. Moreover, this integration of technology is increasing, in order to offer ease in driving for vehicle owners. Many automobile manufacturing companies are focused on research activities, in order to develop novel infotainment solutions for cars.

Key features of the study

• This report provides an in-depth analysis of Automotive Infotainment market size (USD Bn) and compound annual growth rate (CAGR %) for the forecast period (2023 to 2030), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players.
• It profiles leading players in the Automotive Infotainment market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans Companies covered as a part of this study include Continental AG, Garmin Ltd., DENSO Corporation, Delphi Automotive LLP, Fujitsu Ten Limited, HARMAN International, Clarion, Pioneer Corporation, Panasonic Corporation, Visteon Corporation, Pacific Industrial Co., Ltd., Robert Bosch GmbH.
• Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics.
• The Automotive Infotainment market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Automotive Infotainment market.

Market Segmentation

• Global Automotive Infotainment Market, By System Type
  • Entertainment System
  • Audio System
  • Video System
  • Connectivity
  • Hands Free Call
  • USB Bluetooth
  • Wi-Fi Router
  • Driver Assistance
  • Traffic Message Channel (TMC)
  • Adaptive Cruise Control (ACC)
  • GPS Navigation System (GPS)
• Global Automotive Infotainment Market, By Vehicle Type
  • Passenger Car
  • Compact & Mid-size
  • Premium
  • Luxury
  • Light Commercial Vehicle
  • High Commercial Vehicle
  • Buses
  • Trailers
  • Trucks
• Global Automotive Infotainment Market, By Sales Channel
  • OEM
  • Aftermarket
• Global Automotive Infotainment Market, By Region
  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • Italy
  • U.K.
  • France
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
  • Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa
• Key Players Insights
  • Continental AG
  • Garmin Ltd.
  • DENSO Corporation
  • Delphi Automotive LLP
  • Fujitsu Ten Limited
  • HARMAN International
  • Clarion
  • Pioneer Corporation
  • Panasonic Corporation
  • Visteon Corporation
  • Pacific Industrial Co., Ltd.
  • Robert Bosch GmbH

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By System Type
  • Market Snippet, By Vehicle Type
  • Market Snippet, By Sales Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Integration of Smart Features
• Focus on Driver Assistance and Safety
  • Restraints
• High Costs
• Regulatory and Safety Compliance
  • Opportunities
• Integration of Voice Assistants and AI
• Augmented Reality (AR) and Heads-Up Display (HUD)
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Automotive Infotainment Market, By System Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021-2032
  • Segment Trends
• Entertainment System
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Audio System
    • Video System
• Connectivity
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Hands Free Call
    • USB Bluetooth
    • Wi-Fi Route
• Driver Assistance
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Traffic Message Channel (TMC)
    • Adaptive Cruise Control (ACC)
    • GPS Navigation System (GPS)

5. Global Automotive Infotainment Market, By Vehicle Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021-2032
  • Segment Trends
• Passenger Cars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Compact & Mid-size
    • Premium
    • Luxury
• Light Commercial Vehicle
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Heavy Commercial Vehicle
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Buses
    • Trailers
    • Trucks

6. Global Automotive Infotainment Market, By Sales Channel, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021-2032
  • Segment Trends
• OEM
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Aftermarket
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Automotive Infotainment Market, By Region, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021-2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • U.K.
    • Germany
    • France
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • South Africa
    • GCC Countries
    • Rest of the Middle East and Africa

8. Competitive Landscape

• Continental AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Garmin Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• DENSO Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Delphi Automotive LLP
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fujitsu Ten Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• HARMAN International
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Clarion
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Pioneer Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Panasonic Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Visteon Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Pacific Industrial Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Robert Bosch GmbH
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Analyst Views

9. Section

• Research Methodology
• About us