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1725152

2032 年汽車資訊娛樂市場預測：按產品、車輛類型、安裝類型、作業系統、連接性、應用和地區進行的全球分析

Automotive Infotainment Market Forecasts to 2032 - Global Analysis By Product, Vehicle Type, Installation Type, Operating System, Connectivity, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球汽車資訊娛樂市場預計在 2025 年達到 186 億美元，到 2032 年將達到 409 億美元，預測期內的複合年成長率為 11.9%。

汽車資訊娛樂是指為駕駛和乘客提供娛樂、資訊和連接功能組合的整合式車載系統。這些系統通常包括觸控螢幕、音訊和視訊播放、GPS 導航、智慧型手機整合（例如 Apple CarPlay 或 Android Auto）、語音控制和網路存取。汽車資訊娛樂系統旨在增強駕駛體驗，還提供即時交通資訊、免持通訊和應用程式存取。現代汽車通常使用這些系統作為控制氣候、媒體和車輛設置的中心樞紐，透過直覺的介面和與外部數位生態系統的高水準連接來促進便利性和安全性。

根據國際能源總署（IEA）的數據，預計2024年全球電動車銷量將達到約1,700萬輛。

車載連線需求不斷成長

車載連接需求的不斷成長，將汽車轉變為智慧運輸中心，穩步推動汽車資訊娛樂市場的發展。消費者越來越要求智慧型手機、導航、語音控制和即時數據的無縫整合，從而推動了對先進資訊娛樂系統的需求。汽車製造商正在採取創新解決方案來改善使用者體驗、安全性和便利性。這種互聯趨勢不僅推動了市場成長，也加速了科技公司和汽車製造商之間的合作，共同塑造智慧互聯交通的未來。

先進資訊娛樂系統高成本

先進資訊娛樂系統的高成本正在對汽車資訊娛樂市場產生不利影響和阻礙因素，尤其是在價格敏感的地區。觸控螢幕、人工智慧整合和高級連接等昂貴的功能正在推高汽車價格，限制了注重預算的消費者的採用。這將阻礙製造商在低價定價模式中提供高階資訊娛樂選項，從而減緩整體市場的成長。此外，成本可能會延遲升級或阻止入門級汽車提供最新的資訊娛樂技術。

人工智慧和物聯網整合

人工智慧和物聯網的融合透過智慧、即時個人化和連接增強用戶體驗，徹底改變了汽車資訊娛樂市場。人工智慧語音助理、預測導航和行為模式的內容推薦將提高便利性和安全性。物聯網實現了與智慧型裝置和雲端服務的無縫整合，使車輛始終保持最新狀態並保持連接。這種協同效應將推動創新，增加消費者需求，為汽車製造商開發新的收益來源，並將資訊娛樂系統定位為不斷發展的智慧運輸系統的中心樞紐。

網路安全問題

網路安全問題對汽車資訊娛樂市場構成了重大挑戰。隨著汽車連網程度越來越高，針對資訊娛樂系統的網路攻擊風險也隨之增加。這些漏洞可能導致資料外洩、未授權存取和系統故障，從而破壞消費者信任。加強安全措施的需求將增加汽車製造商的成本，減緩新技術的部署，從而阻礙市場成長和車輛先進資訊娛樂功能的採用。

COVID-19的影響

COVID-19 疫情對汽車資訊娛樂市場產生了重大影響，擾亂了生產、供應鏈和消費者需求。由於封鎖期間汽車製造暫停，新的資訊娛樂系統的推出被推遲。然而，向遠端工作的轉變和對車載娛樂的需求增加加速了聯網技術的採用。疫情過後，在人工智慧、互聯互通和駕駛輔助功能進步的推動下，市場出現復甦。

付款服務領域預計將成為預測期內最大的領域

付款服務部門預計將在預測期內佔據最大的市場佔有率，因為它可以實現燃料、通行費、停車、食品等的無縫交易，從而推動消費者的採用。這項創新提高了用戶參與度，並使資訊娛樂系統成為多功能平台。此外，夥伴關係可以為汽車製造商和服務供應商提供額外的收益來源。總體而言，付款服務正在增強駕駛體驗、促進技術進步並加速汽車資訊娛樂市場的成長。

預計 Android 市場將在預測期內實現最高複合年成長率

預計 Android 領域將在預測期內實現最高成長率，因為 Android 的開放原始碼平台允許汽車製造商整合語音控制、導航、智慧型手機鏡像等高級功能，從而改善整體駕駛體驗。透過持續更新和存取各種應用程式，Android 可確保您的資訊娛樂系統始終保持現代感和吸引力。這種靈活性和創新正在推動消費者的偏好和需求，使 Android 成為汽車資訊娛樂的關鍵成長引擎。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率。這是因為消費者對智慧汽車的需求不斷成長以及智慧型手機普及率的提高正在推動技術創新。該市場透過增加對汽車電子產品和軟體開發的投資來推動經濟成長。此外，透過實現語音控制、即時交通資訊和無縫智慧型手機整合，它提高了道路安全性和用戶便利性，使全部區域的駕駛更具吸引力、更有效率、更互聯。

複合年成長率最高的地區：

在預測期內，由於人工智慧、語音辨識和無縫智慧型手機連接等先進技術，預計北美將呈現最高的複合年成長率。這些系統透過即時導航、娛樂和通訊工具提高了駕駛員的安全性、舒適性和便利性。消費者對聯網汽車和智慧運輸解決方案的需求不斷成長，推動了該領域的創新和投資。這一市場發展將支持區域經濟發展，刺激技術主導的就業機會，並加強北美在汽車技術方面的領先地位。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章全球汽車資訊娛樂市場（按產品）

  • 音訊單元
  • 顯示單元
  • 抬頭顯示器
  • 導航單元
  • 通訊單元

第6章全球汽車資訊娛樂市場（依車型）

  • 搭乘用車
  • 輕型商用車（LCV）
  • 重型商用車（HCV）

7. 全球汽車資訊娛樂市場（依安裝類型）

  • 嵌入系統資訊娛樂系統
  • 後座資訊娛樂系統

8. 全球汽車資訊娛樂市場（依作業系統）

  • Linux
  • QNX
  • Microsoft
  • Android
  • iOS

第9章 全球汽車資訊娛樂市場（依連結性）

  • Bluetooth
  • Wi-Fi
  • 4G/5G
  • USB

第10章全球汽車資訊娛樂市場（按應用）

  • 導航
  • 媒體
  • 溝通
  • 付款服務
  • 遠端資訊處理
  • 其他應用

第 11 章全球汽車資訊娛樂市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第12章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第13章 公司概況

  • Robert Bosch GmbH
  • Panasonic Corporation
  • Continental AG
  • Denso Corporation
  • Alpine Electronics, Inc.
  • Pioneer Corporation
  • Visteon Corporation
  • Mitsubishi Electric Corporation
  • Clarion Co., Ltd.
  • Garmin Ltd.
  • Aptiv PLC
  • TomTom International BV
  • Nvidia Corporation
  • Apple Inc.
  • Google LLC
  • Hyundai Mobis
  • Sony Corporation
Product Code: SMRC29298

According to Stratistics MRC, the Global Automotive Infotainment Market is accounted for $18.6 billion in 2025 and is expected to reach $40.9 billion by 2032 growing at a CAGR of 11.9% during the forecast period. Automotive infotainment refers to integrated in-vehicle systems that deliver a combination of entertainment, information, and connectivity features to drivers and passengers. These systems typically include touchscreens, audio and video playback, GPS navigation, smartphone integration (such as Apple CarPlay or Android Auto), voice control, and internet access. Designed to enhance the driving experience, automotive infotainment systems also provide real-time traffic updates, hands-free communication, and access to various apps. Modern vehicles often use these systems as central hubs for controlling climate, media, and vehicle settings, promoting both convenience and safety through intuitive interfaces and advanced connectivity with external digital ecosystems.

According to the International Energy Agency, EVs sales are anticipated to reach approximately 17 million in 2024, globally.

Market Dynamics:

Driver:

Rising Demand for In-Vehicle Connectivity

The rising demand for in-vehicle connectivity is absolutely driving the automotive infotainment market by transforming vehicles into smart mobility hubs. Consumers increasingly seek seamless integration of smartphones, navigation, voice control, and real-time data, boosting demand for advanced infotainment systems. Automakers are responding with innovative solutions, enhancing user experience, safety, and convenience. This connectivity trend not only fuels market growth but also accelerates collaborations between tech companies and automakers, shaping the future of intelligent, connected transportation.

Restraint:

High Cost of Advanced Infotainment Systems

The high cost of advanced infotainment systems has a negative and hindering impact on the automotive infotainment market, particularly in price-sensitive regions. Expensive features like touchscreens, AI integration, and advanced connectivity increase vehicle prices, limiting adoption among budget-conscious consumers. This deters manufacturers from offering high-end infotainment options in lower-priced models, slowing the market's overall growth. Additionally, the cost can delay upgrades or prevent entry-level vehicles from featuring the latest infotainment technologies.

Opportunity:

Integration of AI and IoT

The integration of AI and IoT is completely transforming the automotive infotainment market by enhancing user experiences through intelligent, real-time personalization and connectivity. AI-driven voice assistants, predictive navigation, and behavior-based content recommendations improve convenience and safety. IoT enables seamless integration with smart devices and cloud services, allowing vehicles to stay updated and connected. This synergy drives innovation, boosts consumer demand, and opens new revenue streams for automakers, positioning infotainment systems as central hubs in the evolving smart mobility ecosystem.

Threat:

Cybersecurity Concerns

Cybersecurity concerns pose a significant challenge to the automotive infotainment market. As vehicles become more connected, the risk of cyberattacks targeting infotainment systems increases. These vulnerabilities can lead to data breaches, unauthorized access, and system malfunctions, undermining consumer trust. The need for enhanced security measures raises costs for automakers and delays the deployment of new technologies, hindering market growth and adoption of advanced infotainment features in vehicles.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the automotive infotainment market, causing disruptions in production, supply chains, and consumer demand. With automotive manufacturing halted during lockdowns, the rollout of new infotainment systems slowed. However, the shift to remote work and increased in-car entertainment demand accelerated the adoption of connected technologies. Post-pandemic, the market saw a resurgence, driven by advancements in AI, connectivity, and driver assistance features.

The payment services segment is expected to be the largest during the forecast period

The payment services segment is expected to account for the largest market share during the forecast period, as it enables seamless transactions for fuel, tolls, parking, and food, driving consumer adoption. This innovation boosts user engagement and differentiates infotainment systems as multifunctional platforms. Additionally, it opens revenue streams for automakers and service providers through partnerships. Overall, payment services are elevating the driving experience, fostering technological advancements, and accelerating growth in the automotive infotainment market.

The android segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the android segment is predicted to witness the highest growth rate, because its open-source platform enables automakers to integrate advanced features like voice control, navigation, and smartphone mirroring, enhancing the overall driving experience. With continuous updates and access to a wide range of apps, Android ensures infotainment systems remain current and engaging. This flexibility and innovation drive consumer preference and boost demand, positioning Android as a key growth engine in the automotive infotainment space.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to Rising consumer demand for smart vehicles and growing smartphone penetration are fueling innovation. This market is driving economic growth through increased investments in automotive electronics and software development. Additionally, it enhances road safety and user convenience by enabling voice controls, real-time traffic updates, and seamless smartphone integration, making driving more engaging, efficient, and connected across the region.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced technologies such as AI, voice recognition, and seamless smartphone connectivity. These systems enhance driver safety, comfort, and convenience through real-time navigation, entertainment, and communication tools. The growing consumer demand for connected vehicles and smart mobility solutions is driving innovation and investment in the sector. This market growth supports regional economic development, fosters tech-driven job creation, and strengthens North America's position as a leader in automotive technology.

Key players in the market

Some of the key players profiled in the Automotive Infotainment Market include Robert Bosch GmbH, Panasonic Corporation, Continental AG, Denso Corporation, Alpine Electronics, Inc., Pioneer Corporation, Visteon Corporation, Mitsubishi Electric Corporation, Clarion Co., Ltd., Garmin Ltd., Aptiv PLC, TomTom International BV, Nvidia Corporation, Apple Inc., Google LLC, Hyundai Mobis and Sony Corporation.

Key Developments:

In September 2024, Continental India, in collaboration with Amrita Vishwa Vidyapeetham and MathWorks, has launched a specialized course titled "Automotive Systems and Layered Architecture" to bridge the gap between academic learning and industry requirements in the automotive sector.

In June 2024, Continental and Samsara have partnered to develop integrated, data-driven fleet management solutions, focusing on enhancing efficiency and sustainability in truck trailer operations.

Products Covered:

  • Audio Unit
  • Display Unit
  • Head-Up Display
  • Navigation Unit
  • Communication Unit

Vehicle Types Covered:

  • Passenger Cars
  • Light Commercial Vehicles (LCVs)
  • Heavy Commercial Vehicles (HCVs)

Installation Types Covered:

  • In-Dash Infotainment
  • Rear Seat Infotainment

Operating Systems Covered:

  • Linux
  • QNX
  • Microsoft
  • Android
  • iOS

Connectivities Covered:

  • Bluetooth
  • Wi-Fi
  • 4G/5G
  • USB

Applications Covered:

  • Navigation
  • Media
  • Communication
  • Payment Services
  • Telematics
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Automotive Infotainment Market, By Product

  • 5.1 Introduction
  • 5.2 Audio Unit
  • 5.3 Display Unit
  • 5.4 Head-Up Display
  • 5.5 Navigation Unit
  • 5.6 Communication Unit

6 Global Automotive Infotainment Market, By Vehicle Type

  • 6.1 Introduction
  • 6.2 Passenger Cars
  • 6.3 Light Commercial Vehicles (LCVs)
  • 6.4 Heavy Commercial Vehicles (HCVs)

7 Global Automotive Infotainment Market, By Installation Type

  • 7.1 Introduction
  • 7.2 In-Dash Infotainment
  • 7.3 Rear Seat Infotainment

8 Global Automotive Infotainment Market, By Operating System

  • 8.1 Introduction
  • 8.2 Linux
  • 8.3 QNX
  • 8.4 Microsoft
  • 8.5 Android
  • 8.6 iOS

9 Global Automotive Infotainment Market, By Connectivity

  • 9.1 Introduction
  • 9.2 Bluetooth
  • 9.3 Wi-Fi
  • 9.4 4G/5G
  • 9.5 USB

10 Global Automotive Infotainment Market, By Application

  • 10.1 Introduction
  • 10.2 Navigation
  • 10.3 Media
  • 10.4 Communication
  • 10.5 Payment Services
  • 10.6 Telematics
  • 10.7 Other Applications

11 Global Automotive Infotainment Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Robert Bosch GmbH
  • 13.2 Panasonic Corporation
  • 13.3 Continental AG
  • 13.4 Denso Corporation
  • 13.5 Alpine Electronics, Inc.
  • 13.6 Pioneer Corporation
  • 13.7 Visteon Corporation
  • 13.8 Mitsubishi Electric Corporation
  • 13.9 Clarion Co., Ltd.
  • 13.10 Garmin Ltd.
  • 13.11 Aptiv PLC
  • 13.12 TomTom International BV
  • 13.13 Nvidia Corporation
  • 13.14 Apple Inc.
  • 13.15 Google LLC
  • 13.16 Hyundai Mobis
  • 13.17 Sony Corporation

List of Tables

  • Table 1 Global Automotive Infotainment Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Automotive Infotainment Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Automotive Infotainment Market Outlook, By Audio Unit (2024-2032) ($MN)
  • Table 4 Global Automotive Infotainment Market Outlook, By Display Unit (2024-2032) ($MN)
  • Table 5 Global Automotive Infotainment Market Outlook, By Head-Up Display (2024-2032) ($MN)
  • Table 6 Global Automotive Infotainment Market Outlook, By Navigation Unit (2024-2032) ($MN)
  • Table 7 Global Automotive Infotainment Market Outlook, By Communication Unit (2024-2032) ($MN)
  • Table 8 Global Automotive Infotainment Market Outlook, By Vehicle Type (2024-2032) ($MN)
  • Table 9 Global Automotive Infotainment Market Outlook, By Passenger Cars (2024-2032) ($MN)
  • Table 10 Global Automotive Infotainment Market Outlook, By Light Commercial Vehicles (LCVs) (2024-2032) ($MN)
  • Table 11 Global Automotive Infotainment Market Outlook, By Heavy Commercial Vehicles (HCVs) (2024-2032) ($MN)
  • Table 12 Global Automotive Infotainment Market Outlook, By Installation Type (2024-2032) ($MN)
  • Table 13 Global Automotive Infotainment Market Outlook, By In-Dash Infotainment (2024-2032) ($MN)
  • Table 14 Global Automotive Infotainment Market Outlook, By Rear Seat Infotainment (2024-2032) ($MN)
  • Table 15 Global Automotive Infotainment Market Outlook, By Operating System (2024-2032) ($MN)
  • Table 16 Global Automotive Infotainment Market Outlook, By Linux (2024-2032) ($MN)
  • Table 17 Global Automotive Infotainment Market Outlook, By QNX (2024-2032) ($MN)
  • Table 18 Global Automotive Infotainment Market Outlook, By Microsoft (2024-2032) ($MN)
  • Table 19 Global Automotive Infotainment Market Outlook, By Android (2024-2032) ($MN)
  • Table 20 Global Automotive Infotainment Market Outlook, By iOS (2024-2032) ($MN)
  • Table 21 Global Automotive Infotainment Market Outlook, By Connectivity (2024-2032) ($MN)
  • Table 22 Global Automotive Infotainment Market Outlook, By Bluetooth (2024-2032) ($MN)
  • Table 23 Global Automotive Infotainment Market Outlook, By Wi-Fi (2024-2032) ($MN)
  • Table 24 Global Automotive Infotainment Market Outlook, By 4G/5G (2024-2032) ($MN)
  • Table 25 Global Automotive Infotainment Market Outlook, By USB (2024-2032) ($MN)
  • Table 26 Global Automotive Infotainment Market Outlook, By Application (2024-2032) ($MN)
  • Table 27 Global Automotive Infotainment Market Outlook, By Navigation (2024-2032) ($MN)
  • Table 28 Global Automotive Infotainment Market Outlook, By Media (2024-2032) ($MN)
  • Table 29 Global Automotive Infotainment Market Outlook, By Communication (2024-2032) ($MN)
  • Table 30 Global Automotive Infotainment Market Outlook, By Payment Services (2024-2032) ($MN)
  • Table 31 Global Automotive Infotainment Market Outlook, By Telematics (2024-2032) ($MN)
  • Table 32 Global Automotive Infotainment Market Outlook, By Other Applications (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.