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1746827

日本數位行銷軟體市場報告（按組件、部署類型、組織規模、最終用途和地區）2025 年至 2033 年

Japan Digital Marketing Software Market Report by Component, Deployment Type, Organization Size, End Use, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本數位行銷軟體市場規模達48億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到142億美元，2025-2033年期間的複合年成長率（CAGR）為11.78%。市場成長主要得益於語音啟動設備和虛擬助理的普及，以及個人對線上購物平台的依賴日益加深。

數位行銷軟體專為簡化和增強網路行銷和廣告活動的各個方面而設計。它包含一系列軟體應用程式，可幫助企業在多個線上管道和平台上製定策略、實施、監控和評估其數位行銷工作。該軟體簡化了行銷活動，透過任務自動化和工作流程最佳化節省時間和資源。它使企業能夠精準定位特定的人口群體、興趣和行為，進而提高行銷傳播的針對性。此外，它還簡化了電子郵件行銷活動的開發和監督，包括個人化訊息、A/B 測試以及行銷活動效果監控。

日本數位行銷軟體市場趨勢：

日本數位行銷軟體市場正經歷顯著成長，這主要得益於幾個關鍵因素。首先，消費者行為日益數位化，徹底改變了行銷格局。隨著越來越多的人依賴網路獲取資訊、娛樂和購物，日本企業渴望利用數位行銷軟體有效地觸及目標受眾。此外，智慧型手機和高速網路連線的普及使得企業必須擁有強大的線上業務，這進一步刺激了對數位行銷工具的需求。此外，新冠疫情衝擊了傳統的行銷管道，加速了企業向數位管道的轉變。企業紛紛轉向數位行銷軟體，以便以遠端高效的方式與客戶互動。隨著企業意識到數位策略在後疫情時代的重要性，預計這一趨勢將持續下去。此外，日本數位行銷軟體市場受益於人工智慧和資料分析等技術的進步。這些創新使企業能夠個人化行銷工作，即時追蹤行銷活動效果，並基於數據做出決策以最佳化策略。最後，雲端解決方案與數位行銷軟體的整合日益受到重視，為各種規模的企業提供了經濟高效且可擴展的方案。因此，日本數位行銷軟體市場預計在未來幾年持續成長和創新。

日本數位行銷軟體市場細分：

組件洞察：

解決方案
- 客戶關係管理（CRM）
- 電子郵件行銷
- 社群媒體
- 搜尋行銷
- 內容管理
- 行銷自動化
- 行銷活動管理
- 其他
服務
- 專業服務
- 託管服務

部署類型洞察：

本地
基於雲端

組織規模洞察：

大型企業
中小企業

最終用途洞察：

媒體和娛樂
製造業
零售
金融服務業
資訊科技
衛生保健
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本數位行銷軟體市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本數位行銷軟體市場有何影響？
日本數位行銷軟體市場按組成部分的分類是怎樣的？
根據部署類型，日本數位行銷軟體市場是如何分類的？
根據組織規模，日本數位行銷軟體市場是如何分類的？
根據最終用途，日本數位行銷軟體市場是如何分類的？
日本數位行銷軟體市場的價值鏈分為哪些階段？
日本數位行銷軟體的關鍵促進因素和挑戰是什麼？
日本數位行銷軟體市場的結構是怎麼樣的？主要參與者是誰？
日本數位行銷軟體市場的競爭程度如何？

本報告回答的關鍵問題：

日本數位行銷軟體市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本數位行銷軟體市場有何影響？
日本數位行銷軟體市場按組成部分的分類是怎樣的？
根據部署類型，日本數位行銷軟體市場是如何分類的？
根據組織規模，日本數位行銷軟體市場是如何分類的？
日本數位行銷軟體市場根據最終用途的分類是怎樣的？
日本數位行銷軟體市場的價值鏈分為哪些階段？
日本數位行銷軟體的關鍵促進因素和挑戰是什麼？
日本數位行銷軟體市場的結構是怎麼樣的？主要參與者是誰？
日本數位行銷軟體市場的競爭程度如何？

Japan digital marketing software market size reached USD 4.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 14.2 Billion by 2033, exhibiting a growth rate (CAGR) of 11.78% during 2025-2033. The market is experiencing growth primarily due to the expanding utilization of voice-activated devices and virtual assistants and the growing dependence of individuals on online shopping platforms.

Digital marketing software is specifically crafted to simplify and enhance diverse facets of online marketing and advertising initiatives. It includes a broad array of software applications that assist companies in strategizing, implementing, monitoring, and assessing their digital marketing endeavors across multiple online channels and platforms. This software streamlines marketing activities, leading to time and resource savings through task automation and workflow optimization. It empowers businesses to pinpoint particular demographic groups, interests, and behaviors, heightening the pertinence of their marketing communications. Additionally, it simplifies the development and supervision of email campaigns, encompassing personalized messaging, A/B testing, and the monitoring of campaign performance.

Japan Digital Marketing Software Market Trends:

The Japan digital marketing software market is experiencing significant growth driven by several key factors. First and foremost, the increasing digitalization of consumer behavior has transformed the marketing landscape. With more people relying on the internet for information, entertainment, and shopping, businesses in Japan are keen to leverage digital marketing software to effectively reach their target audiences. Additionally, the proliferation of smartphones and high-speed internet connectivity has made it essential for companies to have a strong online presence, further fueling the demand for digital marketing tools. Furthermore, the COVID-19 pandemic accelerated the shift to digital channels as traditional marketing avenues were disrupted. Companies turned to digital marketing software to engage with customers in a remote and efficient manner. This trend is expected to continue as businesses recognize the importance of digital strategies in a post-pandemic world. Moreover, the Japan digital marketing software market benefits from advancements in technology, including artificial intelligence and data analytics. These innovations enable companies to personalize their marketing efforts, track campaign performance in real-time, and make data-driven decisions to optimize their strategies. Lastly, the integration of cloud-based solutions with digital marketing software is gaining prominence, offering cost-effective and scalable options for businesses of all sizes. As a result, the Japan digital marketing software market is poised for continued growth and innovation in the coming years.

Japan Digital Marketing Software Market Segmentation:

Component Insights:

Solution
- Customer Relationship Management (CRM)
- Email Marketing
- Social Media
- Search Marketing
- Content Management
- Marketing Automation
- Campaign Management
- Others
Services
- Professional Services
- Managed Services

Deployment Type Insights:

On-premises
Cloud-based

Organization Size Insights:

Large Enterprises
Small and Medium-sized Enterprises

End Use Insights:

Media and Entertainment
Manufacturing
Retail
BFSI
Information Technology
Healthcare
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan digital marketing software market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan digital marketing software market?
What is the breakup of the Japan digital marketing software market on the basis of component?
What is the breakup of the Japan digital marketing software market on the basis of deployment type?
What is the breakup of the Japan digital marketing software market on the basis of organization size?
What is the breakup of the Japan digital marketing software market on the basis of end use?
What are the various stages in the value chain of the Japan digital marketing software market?
What are the key driving factors and challenges in the Japan digital marketing software?
What is the structure of the Japan digital marketing software market and who are the key players?
What is the degree of competition in the Japan digital marketing software market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Digital Marketing Software Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Digital Marketing Software Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Digital Marketing Software Market - Breakup by Component

6.1 Solution
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Segmentation
  - 6.1.3.1 Customer Relationship Management (CRM)
  - 6.1.3.2 Email Marketing
  - 6.1.3.3 Social Media
  - 6.1.3.4 Search Marketing
  - 6.1.3.5 Content Management
  - 6.1.3.6 Marketing Automation
  - 6.1.3.7 Campaign Management
  - 6.1.3.8 Others
- 6.1.4 Market Forecast (2025-2033)
6.2 Services
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Segmentation
  - 6.2.3.1 Professional Services
  - 6.2.3.2 Managed Services
- 6.2.4 Market Forecast (2025-2033)

7 Japan Digital Marketing Software Market - Breakup by Deployment Type

7.1 On-premises
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Cloud-based
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Digital Marketing Software Market - Breakup by Organization Size

8.1 Large Enterprises
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Small and Medium Enterprises (SMEs)
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Digital Marketing Software Market - Breakup by End Use

9.1 Media and Entertainment
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Manufacturing
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Retail
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 BFSI
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Information Technology
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2019-2024)
- 9.5.3 Market Forecast (2025-2033)
9.6 Healthcare
- 9.6.1 Overview
- 9.6.2 Historical and Current Market Trends (2019-2024)
- 9.6.3 Market Forecast (2025-2033)
9.7 Others
- 9.7.1 Historical and Current Market Trends (2019-2024)
- 9.7.2 Market Forecast (2025-2033)

10 Japan Digital Marketing Software Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Digital Marketing Software Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Organization of Buyers
- 12.2.3 Bargaining Organization of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis