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市場調查報告書
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1843851

全球數位行銷軟體市場報告（2025）

Digital Marketing Software Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

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簡介目錄

近年來，數位行銷軟體市場發展迅速，預計將從2024年的928.4億美元成長到2025年的1093.6億美元，複合年成長率達17.8%。預測期內的成長可歸因於線上平台的興起、數據分析技術的進步、行動裝置的普及、社群媒體的影響、全球化以及市場擴張。

預計未來幾年，數位行銷軟體市場將呈指數級成長，到2029年市場規模將達到2,478.4億美元，複合年成長率（CAGR）為22.7%。預測期間的成長主要受以下因素驅動：電子商務的擴張、對隱私和合規性的重視、影片行銷的興起、新型行銷管道的湧現以及與企業關係管理（CORM）和銷售工具的整合。預測期內的關鍵趨勢包括人工智慧和機器學習的融合、數位化的提高、技術進步、多通路行銷以及對客戶體驗（CX）的關注。

數位行銷軟體包含品牌行銷中用於與潛在客戶在線上互動以及透過各種數位通訊管道溝通的各種軟體解決方案。這些解決方案可以執行諸如受眾定位、產生報告和分析、建立登陸頁面以及執行各種推廣活動等任務。

數位行銷軟體涵蓋多種解決方案，包括客戶關係管理 (CRM) 軟體、電子郵件行銷、社交媒體、搜尋行銷、內容管理、行銷自動化、宣傳活動管理以及其他工具。 CRM 軟體專為管理公司與現有客戶和潛在客戶的關係和互動而設計。透過維護客戶資料記錄，CRM 軟體能夠有效協助數位行銷宣傳活動。這些解決方案提供專業服務和託管服務，可透過雲端或本地部署模式進行部署，並可滿足大型企業和中小企業 (SME) 的需求。數位行銷軟體的應用遍及眾多行業，包括銀行、金融服務和保險 (BFSI)、運輸和物流、消費品和零售、教育、醫療保健、製造業、媒體和娛樂、通訊和 IT 以及旅遊和酒店業。

美國在2025年春季突然提高關稅及其引發的貿易摩擦，對資訊科技產業，特別是硬體製造、資料基礎設施和軟體部署領域，造成了顯著影響。進口半導體、電路基板和網路設備的關稅上漲，推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司，面臨更長的前置作業時間週期和價格壓力。同時，對專用軟體徵收的關稅以及主要國際市場的報復性措施，擾亂了全球IT供應鏈，並降低了海外對美國製造技術的需求。為了應對這些挑戰，該產業正在加大對國內晶片生產的投資，擴大供應商網路，並利用人工智慧驅動的自動化技術來增強韌性，更有效地控制成本。

這份數位行銷軟體市場研究報告是商業研究公司最新報告系列的一部分，提供數位行銷軟體市場統計數據，例如全球市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的市場細分、市場趨勢以及數位行銷軟體產業的商機。本報告對數位行銷軟體產業的現狀和未來發展趨勢進行了詳細分析，為您提供所需的一切觀點。

未來五年22.7%的成長率預測較我們先前對該市場的預測略微下調了0.4%。這一下調主要歸因於美國與其他國家之間的關稅影響。關稅將推高從愛爾蘭和韓國等地進口的人工智慧分析工具和雲端基礎設施的成本，從而可能抑制創新和行銷自動化能力，進而擾亂美國數位行銷軟體市場。此外，由於相互關稅以及貿易緊張局勢和限制加劇對全球經濟和貿易造成的負面影響，其影響範圍將更加廣泛。

由於基於位置的廣告、影片廣告和社群媒體廣告日益普及，數位行銷軟體市場預計在短期內將持續成長。定位性廣告根據消費者的地理位置投放目標廣告。 Facebook 和 Instagram 等社群媒體平台提供定位性廣告選項，讓企業能夠根據用戶的位置進行精準投放。社群媒體的視覺特性使個人能夠建立視覺形象，從而提升品牌在更廣泛受眾中的曝光。銷售和行銷部門在這數位轉型過程中扮演關鍵角色。根據加拿大軟體公司 Hootsuite 預測，到 2023 年 4 月，全球社群媒體用戶將超過 47.4 億，預計到 2022 年，社群媒體使用量將成長 4.2%。因此，基於位置的廣告、影片和社群媒體廣告的日益普及將繼續推動數位行銷軟體市場的成長。

網路普及率的不斷提高是推動數位行銷軟體市場成長的關鍵因素。這一成長與智慧型手機的廣泛普及和社交媒體日益成長的影響力密切相關。隨著越來越多的人加入線上社區，數位行銷軟體打破了地理限制，成為觸達廣泛參考文獻受眾的門戶。負責人可以精準定位特定人群，宣傳活動的有效性。根據新加坡線上參考資料庫DataReportal預測，2022年，美國的網路普及率將達到92.0%，較2021年成長2.8%，新增網路用戶840萬人。同樣，到2022年，英國的網路普及率將達到98.0%，較2021年成長0.4%，新增網路用戶30萬人。因此，對數位行銷軟體的需求不斷成長，與網路普及率不斷提高的趨勢相吻合。

數位行銷軟體市場的主要參與者正積極尋求技術創新，Globant 近期推出的 Globant Create 就是一個很好的例子。這項創新技術旨在透過將人工智慧和技術無縫整合到品牌的創意和行銷策略中，從而賦能品牌。 Globant Create 作為一個綜合性工作室，融合了創意、行銷和媒體，並結合了人工智慧和數據等最尖端科技。因此，它能夠幫助品牌制定與時俱進的 360 度行銷策略，以適應數位行銷的不斷發展。 Globant Create 由總部位於紐約的知名軟體開發公司 Globant 於 2023 年 5 月推出，旨在提供一種全新的方法，以吸引和留住現有客戶和潛在客戶。在不斷變化的技術格局和人工智慧驅動的數位產品快速成長的推動下，各行各業的客戶對卓越數位體驗的期望都在飆升。 Globant Create 透過提供全通路服務、應對所有數位行銷挑戰，並將自身定位為滿足所有行銷需求的全面解決方案，來滿足這些期望。

數位行銷軟體市場的領導者始終走在技術創新的前沿，不斷推出突破性解決方案，例如自助式行銷傳播平台。這些平台使品牌能夠充分利用科技的力量，實現創新和行銷目標。自助式行銷傳播平台 (SMP) 是雲端基礎的軟體解決方案，旨在讓各種規模的企業都能自主管理其行銷傳播，而無需依賴專業機構或設計師。 2023 年 8 月，印度通訊Bharti Airtel 推出了 Airtel IQ Reach 平台，專為幫助中小企業 (SMB) 以經濟高效的方式，透過個人化溝通，實現精準的客戶參與而設計。

2024年10月，美國軟體公司Semrush收購了Third Door Media，具體金額未揭露。此次收購旨在透過整合Third Door Media的產品組合，增強Semrush負責人的資源、內容和教育服務。 Third Door Media是一家總部位於美國的行銷教育和出版公司，專注於為數位行銷專業人士提供值得信賴的內容和教育服務。

數位行銷軟體市場涵蓋搜尋引擎最佳化、電子郵件行銷、行動行銷、行銷分析和聯盟行銷等領域的銷售額。市場價值包括服務供應商銷售的或包含在其服務產品中的相關商品的價值。它僅包括企業之間交易或銷售給最終消費者的商品和服務。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場宏觀經濟情境：包括利率、通貨膨脹、地緣政治、貿易戰、關稅以及新冠疫情和復甦對市場的影響

第5章 全球成長分析與策略分析框架

  • 全球數位行銷軟體市場：PESTEL 分析（政治、社會、科技、環境、法律因素、促進因素、限制因素）
  • 終端用戶產業分析
  • 全球數位行銷軟體市場：成長率分析
  • 全球數位行銷軟體市場規模及成長率：實際成果值（2019-2024）
  • 全球數位行銷軟體市場規模及成長率：預測（2024-2029年，2034年）
  • 全球數位行銷軟體市場：潛在市場規模（TAM）

第6章 市場細分

  • 全球數位行銷軟體市場：按解決方案分類的實際成果值（2019-2024 年、2024-2029 年、2034 年）
  • CRM軟體
  • 電子郵件行銷
  • 社群媒體
  • 搜尋行銷
  • 內容管理
  • 行銷自動化
  • 宣傳活動管理
  • 其他解決方案
  • 全球數位行銷軟體市場：按服務分類的實際成果值（2019-2024 年、2024-2029 年、2034 年）
  • 專業服務
  • 託管服務
  • 全球數位行銷軟體市場：按部署方式分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 雲
  • 本地部署
  • 全球數位行銷軟體市場：按企業規模分類的實際成果值值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 主要企業
  • 小型企業
  • 全球數位行銷軟體市場：按產業分類的實際成果值值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • BFSI
  • 運輸/物流
  • 消費品和零售
  • 教育
  • 醫療保健
  • 製造業
  • 媒體與娛樂
  • 通訊/IT
  • 旅遊與飯店
  • 其他行業
  • 全球數位行銷軟體市場：按 CRM 軟體類型分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 客戶資料管理
  • 銷售自動化
  • 客戶參與工具
  • 全球數位行銷軟體市場：按電子郵件行銷類型分類的實際成果值值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 電子郵件宣傳活動管理
  • 新聞通訊工具
  • 電子郵件自動化
  • 全球數位行銷軟體市場：按社群媒體類型分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 社群媒體管理
  • 社交監聽工具
  • 社群廣告平台
  • 全球數位行銷軟體市場：按搜尋行銷類型分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 搜尋引擎最佳化 (SEO) 工具
  • 收費(PPC) 管理
  • 關鍵字研究工具
  • 全球數位行銷軟體市場：按內容管理類型分類的實際成果值值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 內容創作工具
  • 內容傳送平台
  • 數位資產管理
  • 全球數位行銷軟體市場：按行銷自動化類型分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 案源計分和培育
  • 工作流程自動化
  • 多通路行銷解決方案
  • 全球數位行銷軟體市場依宣傳活動管理類型分類，實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 宣傳活動企劃工具
  • 績效分析
  • 預算管理
  • 全球數位行銷軟體市場：其他解決方案按類型分類，實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 網路分析工具
  • 聯盟行銷軟體
  • 活動行銷解決方案

第7章 區域和國家分析

  • 全球數位行銷軟體市場：按地區分類的實際成果值（2019-2024 年、2024-2029 年、2034 年）
  • 全球數位行銷軟體市場：按國家/地區分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章：西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章：俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

  • 數位行銷軟體市場：競爭格局
  • 數位行銷軟體市場：公司概況
    • Alphabet 公司（概述、產品與服務、策略、財務分析）
    • 微軟公司（概述、產品與服務、策略、財務分析）
    • Facebook公司（概述、產品與服務、策略、財務分析）
    • 國際商業機器公司（概述、產品與服務、策略、財務分析）
    • 甲骨文公司（概述、產品與服務、策略、財務分析）

第31章：其他領先和創新企業

  • SAP SE
  • Adobe Inc.
  • LinkedIn Corporation
  • Twitter Inc.
  • Criteo SA
  • Hubspot Inc.
  • Taboola Ltd.
  • Zoho Corporation
  • Outbrain Inc.
  • Sprinklr Inc.
  • The Rocket Science Group LLC
  • AdRoll Group
  • Moz Inc.
  • Hootsuite Media Inc.
  • SEMrush Inc.

第32章：全球市場：競爭基準化分析儀錶板

第33章 重大企業合併

第34章 近期市場趨勢

第35章：具有高市場潛力的國家與產業及其策略

  • 數位行銷軟體市場：提供新機會的國家（2029 年）
  • 數位行銷軟體市場：蘊藏新機會的領域（2029 年）
  • 數位行銷軟體市場：成長策略（2029 年）
    • 基於市場趨勢的策略
    • 競爭策略

第36章附錄

簡介目錄
Product Code: r26356u

Digital marketing software consists of a range of software solutions employed for brand marketing, aiming to connect with potential customers online and through various digital communication channels. These solutions perform tasks such as audience targeting, report and analytics generation, landing page creation, and execution of various promotional methods.

Digital marketing software encompasses a variety of solutions, including CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management, and other tools. CRM software is specifically designed to manage a company's relationships and interactions with both current and potential customers. By maintaining a record of audience data, CRM software contributes to enhancing digital marketing campaigns. These solutions offer two types of services, such as professional services and managed services, and they can be deployed through either cloud or on-premises models, catering to both large enterprises and small to medium enterprises (SMEs). Various industries utilizing digital marketing software span across BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecom and IT, travel and hospitality, along with other sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The digital marketing software market research report is one of a series of new reports from The Business Research Company that provides digital marketing software market statistics, including digital marketing software industry global market size, regional shares, competitors with an digital marketing software market share, detailed digital marketing software market segments, market trends and opportunities, and any further data you may need to thrive in the digital marketing software industry. This digital marketing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital marketing software market size has grown rapidly in recent years. It will grow from $92.84 billion in 2024 to $109.36 billion in 2025 at a compound annual growth rate (CAGR) of 17.8%. The growth in the historic period can be attributed to emergence of online platforms, data analytics advancements, mobile device proliferation, social media influence, globalization and market expansion.

The digital marketing software market size is expected to see exponential growth in the next few years. It will grow to $247.84 billion in 2029 at a compound annual growth rate (CAGR) of 22.7%. The growth in the forecast period can be attributed to e-commerce expansion, privacy and compliance focus, expansion of video marketing, emergence of new marketing channels, integration with corm and sales tools. Major trends in the forecast period include AI and machine learning integration, increasing digitalization, technological advancements, multi-channel marketing, customer experience (CX) focus.

The forecast of 22.7% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs are poised to disrupt the U.S. digital marketing software market by increasing the cost of imported AI-enabled analytics tools and cloud infrastructure from regions such as Ireland and South Korea, potentially curbing innovation and marketing automation capabilities. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The digital marketing software market is anticipated to experience growth in the foreseeable future, driven by the increasing popularity of location-based, video, and social media advertising. Location-based advertising involves delivering targeted ads to consumers based on their geographical location. Social media platforms such as Facebook and Instagram provide options for location-based advertising, enabling businesses to target users using their location data. Social media's visual nature allows individuals to establish a visual identity, leading to enhanced brand exposure across expansive audiences. The sales and marketing section plays a vital role in its digital transition. According to Hootsuite, a Canada-based software company, in April 2023, over 4.74 billion people worldwide used social media, reflecting a 4.2% increase in social media users in 2022. Hence, the surge in popularity of location-based, video, and social media advertising continues to propel the digital marketing software market's growth.

The expansion of internet penetration is a key factor propelling the growth of the digital marketing software market. This growth is closely linked to the widespread use of smartphones and the escalating influence of social networking sites. As more individuals join the online community, digital marketing software becomes a gateway to an extensive and diverse audience, breaking through geographical constraints. Marketers can precisely target specific demographics, interests, and behaviors, optimizing the effectiveness of their campaigns. According to DataReportal, a Singapore-based online reference library, the USA witnessed a 92.0% internet penetration rate in 2022, marking a 2.8% increase and reaching 8.4 million new internet users between 2021 and 2022. Similarly, the UK experienced a 98.0% internet penetration rate in 2022, showing a 0.4% growth and attracting 300 thousand new internet users between 2021 and 2022. Consequently, the rising demand for digital marketing software aligns with the expanding trend of internet penetration.

Key players in the digital marketing software market are actively pursuing technological innovation, exemplified by companies such as Globant, which introduced Globant Create. This innovative technology is designed to empower brands by seamlessly integrating AI and technology into creativity and marketing strategies. Globant Create operates as a comprehensive studio, blending creativity, marketing, and media with cutting-edge technologies such as AI and data. The result is the development of full 360 marketing strategies that cater to the evolving landscape of digital marketing. Launched by Globant, a prominent New York-based software development company, in May 2023, Globant Create aims to offer novel approaches to surprise and engage both existing and potential customers. With the ever-changing technological landscape and the rapid growth of AI-driven digital products, customer expectations for exceptional digital experiences have soared across various sectors. Globant Create addresses these expectations by providing a full-funnel service, tackling all digital marketing-related challenges and positioning itself as a comprehensive solution for all marketing needs.

Prominent players in the digital marketing software market are at the forefront of technological innovation, introducing groundbreaking solutions such as self-serve marketing communications platforms. These platforms enable brands to harness the power of technology for both creative and marketing purposes. Self-serve marketing communications platforms (SMPs) are cloud-based software solutions designed to give businesses, regardless of size, the autonomy to manage their marketing communications without depending on specialized agencies or designers. In a notable development in August 2023, Bharti Airtel, a telecommunications provider based in India, unveiled Airtel IQ Reach. This platform is specifically crafted to empower small and medium-sized businesses (SMBs) to orchestrate targeted customer engagements through personalized communications, all achieved in a cost-effective manner.

In October 2024, Semrush, a U.S.-based software company, acquired Third Door Media for an undisclosed amount. The acquisition aims to enhance Semrush's resources, content, and educational services for marketers by integrating Third Door Media's portfolio. Third Door Media is a U.S.-based marketing education and publishing company that focuses on providing reliable content and educational services for digital marketing professionals.

Major companies operating in the digital marketing software market include Alphabet Inc., Microsoft Corporation, Facebook lnc., International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Inc., LinkedIn Corporation, Twitter lnc., Criteo S.A., Hubspot Inc., Taboola Ltd., Zoho Corporation, Outbrain lnc., Sprinklr lnc., The Rocket Science Group LLC, AdRoll Group, Moz lnc., Hootsuite Media Inc., SEMrush lnc., Marketo Inc., Kenshoo Ltd., Yotpo Ltd., Ahrefs Pte. Ltd., Sendinblue SAS, BrightEdge Technologies Inc., Adverity GmbH, SimilarGroup Ltd., Acoustic LP, Act-On Software lnc., Optimizely LNC, Unbounce Marketing Solutions Inc., Wix.com Ltd., Shopify Inc., Brandwatch Limited, Salesforce.com Inc., SAS Institute Inc.

North America was the largest region in the digital marketing software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital marketing software market consists of sales of search engine optimization, email marketing, mobile marketing, marketing analytics, and affiliate marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Marketing Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital marketing software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for digital marketing software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital marketing software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Solution: CRM Software; Email Marketing; Social Media; Search Marketing; Content Management; Marketing Automation; Campaign Management; Other Solutions
  • 2) By Services: Professional Services; Managed Services
  • 3) By Deployment: Cloud; On-Premise
  • 4) By Organization Size: Large Enterprises; Small And Medium Enterprises (SMEs)
  • 5) By Industry: BFSI; Transportation And Logistics; Consumer Goods And Retail; Education; Healthcare; Manufacturing; Media And Entertainment; Telecom And IT; Travel And Hospitality; Other Industries
  • Subsegments:
  • 1) By CRM Software: Customer Data Management; Sales Automation; Customer Engagement Tools
  • 2) By Email Marketing: Email Campaign Management; Newsletter Tools; Email Automation
  • 3) By Social Media: Social Media Management; Social Listening Tools; Social Advertising Platforms
  • 4) By Search Marketing: Search Engine Optimization (SEO) Tools; Pay-Per-Click (PPC) Management; Keyword Research Tools
  • 5) By Content Management: Content Creation Tools; Content Distribution Platforms; Digital Asset Management
  • 6) By Marketing Automation: Lead Scoring And Nurturing; Workflow Automation; Multi-Channel Marketing Solutions
  • 7) By Campaign Management: Campaign Planning Tools; Performance Analytics; Budget Management
  • 8) By Other Solutions: Web Analytics Tools; Affiliate Marketing Software; Event Marketing Solutions
  • Companies Mentioned: Alphabet Inc.; Microsoft Corporation; Facebook lnc.; International Business Machines Corporation; Oracle Corporation; SAP SE; Adobe Inc.; LinkedIn Corporation; Twitter lnc.; Criteo S.A.; Hubspot Inc.; Taboola Ltd.; Zoho Corporation; Outbrain lnc.; Sprinklr lnc.; The Rocket Science Group LLC; AdRoll Group; Moz lnc.; Hootsuite Media Inc.; SEMrush lnc.; Marketo Inc.; Kenshoo Ltd.; Yotpo Ltd.; Ahrefs Pte. Ltd.; Sendinblue SAS; BrightEdge Technologies Inc.; Adverity GmbH; SimilarGroup Ltd.; Acoustic LP; Act-On Software lnc.; Optimizely LNC; Unbounce Marketing Solutions Inc.; Wix.com Ltd.; Shopify Inc.; Brandwatch Limited; Salesforce.com Inc.; SAS Institute Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Digital Marketing Software Market Characteristics

3. Digital Marketing Software Market Trends And Strategies

4. Digital Marketing Software Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Digital Marketing Software Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Digital Marketing Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Digital Marketing Software Market Growth Rate Analysis
  • 5.4. Global Digital Marketing Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Digital Marketing Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Digital Marketing Software Total Addressable Market (TAM)

6. Digital Marketing Software Market Segmentation

  • 6.1. Global Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • CRM Software
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Other Solutions
  • 6.2. Global Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Professional Services
  • Managed Services
  • 6.3. Global Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Cloud
  • On-Premise
  • 6.4. Global Digital Marketing Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Large Enterprises
  • Small And Medium Enterprises (SMEs)
  • 6.5. Global Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • BFSI
  • Transportation And Logistics
  • Consumer Goods And Retail
  • Education
  • Healthcare
  • Manufacturing
  • Media And Entertainment
  • Telecom And IT
  • Travel And Hospitality
  • Other Industries
  • 6.6. Global Digital Marketing Software Market, Sub-Segmentation Of CRM Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Customer Data Management
  • Sales Automation
  • Customer Engagement Tools
  • 6.7. Global Digital Marketing Software Market, Sub-Segmentation Of Email Marketing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Email Campaign Management
  • Newsletter Tools
  • Email Automation
  • 6.8. Global Digital Marketing Software Market, Sub-Segmentation Of Social Media, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Social Media Management
  • Social Listening Tools
  • Social Advertising Platforms
  • 6.9. Global Digital Marketing Software Market, Sub-Segmentation Of Search Marketing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Search Engine Optimization (SEO) Tools
  • Pay-Per-Click (PPC) Management
  • Keyword Research Tools
  • 6.10. Global Digital Marketing Software Market, Sub-Segmentation Of Content Management, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Content Creation Tools
  • Content Distribution Platforms
  • Digital Asset Management
  • 6.11. Global Digital Marketing Software Market, Sub-Segmentation Of Marketing Automation, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Lead Scoring And Nurturing
  • Workflow Automation
  • Multi-Channel Marketing Solutions
  • 6.12. Global Digital Marketing Software Market, Sub-Segmentation Of Campaign Management, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Campaign Planning Tools
  • Performance Analytics
  • Budget Management
  • 6.13. Global Digital Marketing Software Market, Sub-Segmentation Of Other Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Web Analytics Tools
  • Affiliate Marketing Software
  • Event Marketing Solutions

7. Digital Marketing Software Market Regional And Country Analysis

  • 7.1. Global Digital Marketing Software Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Digital Marketing Software Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Digital Marketing Software Market

  • 8.1. Asia-Pacific Digital Marketing Software Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Digital Marketing Software Market

  • 9.1. China Digital Marketing Software Market Overview
  • 9.2. China Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Digital Marketing Software Market

  • 10.1. India Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Digital Marketing Software Market

  • 11.1. Japan Digital Marketing Software Market Overview
  • 11.2. Japan Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Digital Marketing Software Market

  • 12.1. Australia Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Digital Marketing Software Market

  • 13.1. Indonesia Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Digital Marketing Software Market

  • 14.1. South Korea Digital Marketing Software Market Overview
  • 14.2. South Korea Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Digital Marketing Software Market

  • 15.1. Western Europe Digital Marketing Software Market Overview
  • 15.2. Western Europe Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Digital Marketing Software Market

  • 16.1. UK Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Digital Marketing Software Market

  • 17.1. Germany Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Digital Marketing Software Market

  • 18.1. France Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Digital Marketing Software Market

  • 19.1. Italy Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Digital Marketing Software Market

  • 20.1. Spain Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Digital Marketing Software Market

  • 21.1. Eastern Europe Digital Marketing Software Market Overview
  • 21.2. Eastern Europe Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Digital Marketing Software Market

  • 22.1. Russia Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Digital Marketing Software Market

  • 23.1. North America Digital Marketing Software Market Overview
  • 23.2. North America Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Digital Marketing Software Market

  • 24.1. USA Digital Marketing Software Market Overview
  • 24.2. USA Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Digital Marketing Software Market

  • 25.1. Canada Digital Marketing Software Market Overview
  • 25.2. Canada Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Digital Marketing Software Market

  • 26.1. South America Digital Marketing Software Market Overview
  • 26.2. South America Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Digital Marketing Software Market

  • 27.1. Brazil Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Digital Marketing Software Market

  • 28.1. Middle East Digital Marketing Software Market Overview
  • 28.2. Middle East Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Digital Marketing Software Market

  • 29.1. Africa Digital Marketing Software Market Overview
  • 29.2. Africa Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Digital Marketing Software Market Competitive Landscape And Company Profiles

  • 30.1. Digital Marketing Software Market Competitive Landscape
  • 30.2. Digital Marketing Software Market Company Profiles
    • 30.2.1. Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis

31. Digital Marketing Software Market Other Major And Innovative Companies

  • 31.1. SAP SE
  • 31.2. Adobe Inc.
  • 31.3. LinkedIn Corporation
  • 31.4. Twitter Inc.
  • 31.5. Criteo S.A.
  • 31.6. Hubspot Inc.
  • 31.7. Taboola Ltd.
  • 31.8. Zoho Corporation
  • 31.9. Outbrain Inc.
  • 31.10. Sprinklr Inc.
  • 31.11. The Rocket Science Group LLC
  • 31.12. AdRoll Group
  • 31.13. Moz Inc.
  • 31.14. Hootsuite Media Inc.
  • 31.15. SEMrush Inc.

32. Global Digital Marketing Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Digital Marketing Software Market

34. Recent Developments In The Digital Marketing Software Market

35. Digital Marketing Software Market High Potential Countries, Segments and Strategies

  • 35.1 Digital Marketing Software Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Digital Marketing Software Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Digital Marketing Software Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer