數位行銷軟體市場規模、佔有率、成長分析（按組件、按部署類型、按組織規模、按行業垂直和按地區）—2025 年至 2032 年行業預測

預計 2023 年全球數位行銷軟體市場規模將達到 790 億美元，從 2024 年的 950.4 億美元成長到 2032 年的 4,168.9 億美元，預測期內（2025-2032 年）的複合年成長率為 20.3%。

由於對數據主導行銷的依賴日益增加，全球數位行銷軟體市場正經歷強勁成長。企業正在多個互動點累積大量客戶數據，這需要先進的軟體解決方案進行有效處理和分析。這種方法可以創造高度針對性的宣傳活動，增強受眾細分，並最佳化內容傳送，最終改善客戶體驗，參與度和轉換率。此外，社群媒體作為關鍵參與管道的迅速崛起進一步推動了市場需求。企業正在利用數位行銷軟體在 Facebook 和 Instagram 等平台上管理和自動化社群媒體宣傳活動，促進指標追蹤和績效分析。隨著企業優先考慮其社群媒體策略，對複雜行銷工具的需求持續成長，刺激了整個市場的擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

數位行銷軟體市場規模（按組件和複合年成長率） (2025-2032)

• 市場概覽
• 軟體
  • 客戶關係管理軟體
  • 電子郵件行銷軟體
  • 社群媒體廣告
  • 搜尋行銷軟體
  • Web內容管理軟體
  • 行銷自動化軟體
  • 宣傳活動管理
  • 影片廣告
• 服務
  • 專業服務
  • 支援和維護
  • 系統整合
  • 測試與最佳化
  • 培訓和教育
  • 託管服務

數位行銷軟體市場規模（按部署類型和複合年成長率）（2025-2032）

• 市場概覽
• 本地
• 雲

數位行銷軟體市場規模（按組織規模和複合年成長率） (2025-2032)

• 市場概覽
• 主要企業
• 小型企業

數位行銷軟體市場規模（依產業垂直分類）及複合年成長率（2025-2032）

• 市場概覽
• BFSI
• 運輸/物流
• 消費品和零售
• 教育
• 衛生保健
• 製造業
• 媒體和娛樂
• 通訊/IT
• 旅遊與飯店
• 其他（能源、公共產業、遊戲、房地產、政府）

數位行銷軟體市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Salesforce（USA）
• HubSpot（USA）
• Adobe Inc.（USA）
• Microsoft Corporation（USA）
• SAP SE（Germany）
• Oracle Corporation（USA）
• IBM Corporation（USA）
• Sprout Social（USA）
• Ahrefs（Singapore）
• Omnisend（USA）
• Mailchimp（Intuit Inc.）（USA）
• Zoho Corporation（India）
• Sendinblue（France）
• ActiveCampaign（USA）
• Klaviyo（USA）
• Acquia Inc.（USA）
• Selligent Marketing Cloud（Belgium）
• Teradata Corp.（USA）
• Semrush（USA）
• Google（USA）

結論和建議

Global Digital Marketing Software Market size was valued at USD 79.0 billion in 2023 and is poised to grow from USD 95.04 billion in 2024 to USD 416.89 billion by 2032, growing at a CAGR of 20.3% during the forecast period (2025-2032).

The global digital marketing software market is experiencing robust growth driven by the increasing reliance on data-driven marketing. Businesses are amassing substantial customer data across multiple interaction points, necessitating advanced software solutions for effective processing and analysis. This approach allows for the creation of highly targeted campaigns, enhances audience segmentation, and optimizes content delivery, ultimately improving customer experiences, engagement, and conversion rates. Moreover, the rapid rise of social media as a pivotal engagement channel has further propelled market demand. Companies leverage digital marketing software to manage and automate social media campaigns across platforms like Facebook and Instagram, facilitating metrics tracking and performance analysis. As organizations prioritize social media strategies, the need for sophisticated marketing tools continues to escalate, fueling overall market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Market Segments Analysis

Global Digital Marketing Software Market is segmented by Component, Deployment Type, Organization Size, Vertical and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Type, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-sized Enterprises (SMEs). Based on Vertical, the market is segmented into BFSI, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Media and Entertainment, Telecom and IT, Travel and Hospitality and Others (Energy and Utilities, Gaming, Real Estate, and Government). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Market

The global digital marketing software market is significantly propelled by the rising adoption of AI and automation technologies within marketing strategies. These innovative tools empower marketers to personalize content, forecast consumer behavior, and automate repetitive tasks, resulting in more streamlined campaigns and improved return on investment. As a consequence, businesses are able to foster deeper engagement with their customers, which encourages the continued utilization of these advanced software solutions. This trend not only enhances marketing efficiency but also drives further growth in the global digital marketing market, making it a pivotal force in shaping the future of advertising and customer interaction.

Restraints in the Global Digital Market

In the global digital market, stringent data privacy regulations like GDPR and CCPA pose significant challenges for digital marketing software providers. These laws require ongoing updates to ensure compliance, which limits the volume of data that can be collected and personalized for marketing efforts. As a result, the effectiveness of campaigns may be hindered, leading to increased operational costs and ultimately slowing the adoption of digital marketing solutions, especially in markets with heavy regulations. This complex landscape creates obstacles for growth within the digital marketing sector and demands careful navigation by companies operating in this space.

Market Trends of the Global Digital Market

The global digital marketing landscape is witnessing a remarkable surge in AI-powered personalization, which is becoming a defining trend. By leveraging advanced algorithms to analyze user behavior and preferences, companies can deliver hyper-personalized content that enhances customer engagement and boosts conversion rates. This technological advancement is revolutionizing traditional marketing pathways, enabling brands to tailor their strategies in real-time, thereby optimizing customer journeys like never before. As businesses across various sectors adopt these data-driven approaches, new benchmarks in targeting and personalization emerge, ultimately redefining customer expectations and interactions within the digital marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Digital Marketing Software Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
  • Customer Relationship Management Software
  • Email Marketing Software
  • Social Media Advertising
  • Search Marketing Software
  • Web Content Management Software
  • Marketing Automation Software
  • Campaign Management
  • Video Advertising
• Services
  • Professional Service
  • Support and Maintenance
  • System Integration
  • Testing and Optimization
  • Training and Education
  • Managed Service

Global Digital Marketing Software Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Digital Marketing Software Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)

Global Digital Marketing Software Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Transportation and Logistics
• Consumer Goods and Retail
• Education
• Healthcare
• Manufacturing
• Media and Entertainment
• Telecom and IT
• Travel and Hospitality
• Others (Energy and Utilities, Gaming, Real Estate, and Government)

Global Digital Marketing Software Market Size & CAGR (2025-2032)

• North America (Component, Deployment Type, Organization Size, Vertical)
  • US
  • Canada
• Europe (Component, Deployment Type, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Type, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Type, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Type, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprout Social (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahrefs (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnisend (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mailchimp (Intuit Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sendinblue (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ActiveCampaign (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klaviyo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acquia Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Selligent Marketing Cloud (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Semrush (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations