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數位行銷軟體 (DMS) 市場：全球 2025-2029
市場調查報告書
商品編碼
1748566

數位行銷軟體 (DMS) 市場：全球 2025-2029

Global Digital Marketing Software (DMS) Market 2025-2029
出版日期: | 出版商: TechNavio | 英文 219 Pages | 訂單完成後即時交付

價格

預計 2024 年至 2029 年期間數位行銷軟體 (DMS) 市場將成長 1,335.882 億美元，預測期內複合年成長率為 18.4%。

本報告對數位行銷軟體 (DMS) 市場、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析進行了全面分析。

該報告提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。市場受到以下因素的驅動：新的數據來源、促進市場成長的監管改革、個人化行銷的日益普及、支持數位媒體的設備數量的增加以及網際網路普及率的提高。

市場覆蓋
基準年 2025
年底 2029
預測期 2025-2029
成長動力 加速度
與前一年同期比較 15.6%
複合年成長率 18.4%
增量金額 133,588,200,000美元

這項研究客觀地結合了一手和二手訊息，並參考了行業主要參與者的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告同時包含歷史數據和預測數據。

研究也分析，社群媒體和電子商務平台的普及是未來幾年推動數位行銷軟體（DMS）市場成長的主要因素之一，而程式化廣告和世界的數位轉型將導致市場需求龐大。

目錄

第1章執行摘要

  • 市場概覽

第2章 Technavio 分析

  • 價格、生命週期、顧客購買籃、採用率和購買標準的分析
  • 投入與差異化因素的重要性
  • 混亂的根源
  • 促進因素和挑戰的影響

第3章 市場狀況

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第4章 市場規模

  • 市場定義
  • 市場區隔分析
  • 2024年市場規模
  • 2024-2029年市場展望

第5章 市場規模表現

  • 2019-2023 年全球數位行銷軟體 (DMS) 市場
  • 2019-2023年最終用戶細分分析
  • 2019-2023年服務業細分分析
  • 2019-2023年收益來源細分分析
  • 2019-2023年地理細分分析
  • 2019-2023年國家細分分析

第6章定性分析

  • 人工智慧的影響：全球數位行銷軟體（DMS）市場

第7章五力分析

  • 五力模型摘要
  • 買家的議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭威脅
  • 市場狀況

8. 按最終用戶細分市場

  • 市場區隔
  • 比較：按最終用戶
  • 大型企業：2024 年至 2029 年市場規模及預測
  • 中小企業：市場規模及預測 2024-2029
  • 最終用戶的市場機會

第9章 按服務細分市場

  • 市場區隔
  • 比較：按服務
  • 專業服務：2024-2029 年市場規模及預測
  • 託管服務：市場規模與預測 2024-2029
  • 服務市場機會

第10章依收益來源分類的市場區隔

  • 市場區隔
  • 比較：按收益來源
  • 訂閱式：市場規模及預測 2024-2029
  • 基於許可證：市場規模及預測 2024-2029
  • 付費使用制：市場規模及預測 2024-2029
  • 免費增值：2024-2029 年市場規模及預測
  • 按收益來源分類的市場機會

第11章 客戶情況

  • 客戶概覽

第12章 地區情勢

  • 地理細分
  • 區域比較
  • 北美：2024-2029 年市場規模及預測
  • 歐洲：2024-2029 年市場規模及預測
  • 亞太地區：2024-2029 年市場規模及預測
  • 南美洲：2024-2029 年市場規模及預測
  • 中東和非洲：2024-2029 年市場規模及預測
  • 美國：市場規模及預測（2024-2029）
  • 中國：2024-2029年市場規模及預測
  • 德國：2024-2029年市場規模及預測
  • 加拿大：市場規模及預測（2024-2029）
  • 英國：2024-2029 年市場規模及預測
  • 俄羅斯：2024-2029年市場規模及預測
  • 日本：2024-2029 年市場規模及預測
  • 法國：2024-2029年市場規模及預測
  • 印度：2024-2029 年市場規模及預測
  • 義大利：2024-2029 年市場規模及預測
  • 按地區分類的市場機會

第13章 促進因素、挑戰、機會與限制因素

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機會與限制

第14章競爭格局

  • 概述
  • 競爭格局
  • 令人困惑的情況
  • 產業風險

第15章 競爭分析

  • 公司簡介
  • 企業排名指數
  • 公司市場定位
  • Adobe Inc.
  • BlueConic Inc.
  • Demandbase Inc.
  • HubSpot Inc.
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • Redpoint Global Inc.
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.
  • The Nielsen Co. US LLC
  • TransUnion
  • Viant Technology LLC
  • Zeta Global Holdings Corp.

第16章 附錄

Product Code: IRTNTR75031

The digital marketing software (DMS) market is forecasted to grow by USD 133,588.2 mn during 2024-2029, accelerating at a CAGR of 18.4% during the forecast period. The report on the digital marketing software (DMS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new data sources, regulatory innovations boosting market growth, personalized marketing gaining traction, and increase in number of devices capable of supporting digital media and increasing internet penetration.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 202515.6%
CAGR18.4%
Incremental Value$133,588.2 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's digital marketing software (DMS) market is segmented as below:

By End-user

    • Large enterprises
    • Small and medium enterprises (SMEs)

By Service

    • Professional services
    • Managed services

By Revenue Stream

    • Subscription-based
    • License-based
    • Pay-per-use
    • Freemium

By Geographical Landscape

    • North America
    • Europe
    • APAC
    • South America
    • Middle East and Africa

This study identifies the spread of social media and e-commerce platforms as one of the prime reasons driving the digital marketing software (DMS) market growth during the next few years. Also, programmatic advertising boosting market growth and global digital transformation will lead to sizable demand in the market.

The report on the digital marketing software (DMS) market covers the following areas:

    • Digital Marketing Software (DMS) Market sizing
    • Digital Marketing Software (DMS) Market forecast
    • Digital Marketing Software (DMS) Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing software (DMS) market vendors that include Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp.. Also, the digital marketing software (DMS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market By Geographical Landscape
    • Executive Summary - Chart on Market Segmentation by End-user
    • Executive Summary - Chart on Market Segmentation by Service
    • Executive Summary - Chart on Market Segmentation by Revenue Stream
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
    • Overview on criticality of inputs and factors of differentiation
  • 2.3 Factors of disruption
    • Overview on factors of disruption
  • 2.4 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

  • 3.1 Market ecosystem
    • Parent Market
    • Data Table on - Parent Market
  • 3.2 Market characteristics
    • Market characteristics analysis
  • 3.3 Value chain analysis
    • Value chain analysis

4 Market Sizing

  • 4.1 Market definition
    • Offerings of companies included in the market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2024
  • 4.4 Market outlook: Forecast for 2024-2029
    • Chart on Global - Market size and forecast 2024-2029 ($ million)
    • Data Table on Global - Market size and forecast 2024-2029 ($ million)
    • Chart on Global Market: Year-over-year growth 2024-2029 (%)
    • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

  • 5.1 Global Digital Marketing Software (DMS) Market 2019 - 2023
    • Historic Market Size - Data Table on Global Digital Marketing Software (DMS) Market 2019 - 2023 ($ million)
  • 5.2 End-user segment analysis 2019 - 2023
    • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
  • 5.3 Service segment analysis 2019 - 2023
    • Historic Market Size - Service Segment 2019 - 2023 ($ million)
  • 5.4 Revenue Stream segment analysis 2019 - 2023
    • Historic Market Size - Revenue Stream Segment 2019 - 2023 ($ million)
  • 5.5 Geography segment analysis 2019 - 2023
    • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
  • 5.6 Country segment analysis 2019 - 2023
    • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

  • 6.1 The AI impact on global digital marketing software (DMS) market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2024 and 2029
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2024 and 2029
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2024 and 2029
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2024 and 2029
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2024 and 2029
  • 7.7 Market condition
    • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by End-user

  • 8.1 Market segments
    • Chart on End-user - Market share 2024-2029 (%)
    • Data Table on End-user - Market share 2024-2029 (%)
  • 8.2 Comparison by End-user
    • Chart on Comparison by End-user
    • Data Table on Comparison by End-user
  • 8.3 Large enterprises - Market size and forecast 2024-2029
    • Chart on Large enterprises - Market size and forecast 2024-2029 ($ million)
    • Data Table on Large enterprises - Market size and forecast 2024-2029 ($ million)
    • Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
    • Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
  • 8.4 Small and medium enterprises (SMEs) - Market size and forecast 2024-2029
    • Chart on Small and medium enterprises (SMEs) - Market size and forecast 2024-2029 ($ million)
    • Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2024-2029 ($ million)
    • Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2024-2029 (%)
    • Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2024-2029 (%)
  • 8.5 Market opportunity by End-user
    • Market opportunity by End-user ($ million)
    • Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Service

  • 9.1 Market segments
    • Chart on Service - Market share 2024-2029 (%)
    • Data Table on Service - Market share 2024-2029 (%)
  • 9.2 Comparison by Service
    • Chart on Comparison by Service
    • Data Table on Comparison by Service
  • 9.3 Professional services - Market size and forecast 2024-2029
    • Chart on Professional services - Market size and forecast 2024-2029 ($ million)
    • Data Table on Professional services - Market size and forecast 2024-2029 ($ million)
    • Chart on Professional services - Year-over-year growth 2024-2029 (%)
    • Data Table on Professional services - Year-over-year growth 2024-2029 (%)
  • 9.4 Managed services - Market size and forecast 2024-2029
    • Chart on Managed services - Market size and forecast 2024-2029 ($ million)
    • Data Table on Managed services - Market size and forecast 2024-2029 ($ million)
    • Chart on Managed services - Year-over-year growth 2024-2029 (%)
    • Data Table on Managed services - Year-over-year growth 2024-2029 (%)
  • 9.5 Market opportunity by Service
    • Market opportunity by Service ($ million)
    • Data Table on Market opportunity by Service ($ million)

10 Market Segmentation by Revenue Stream

  • 10.1 Market segments
    • Chart on Revenue Stream - Market share 2024-2029 (%)
    • Data Table on Revenue Stream - Market share 2024-2029 (%)
  • 10.2 Comparison by Revenue Stream
    • Chart on Comparison by Revenue Stream
    • Data Table on Comparison by Revenue Stream
  • 10.3 Subscription-based - Market size and forecast 2024-2029
    • Chart on Subscription-based - Market size and forecast 2024-2029 ($ million)
    • Data Table on Subscription-based - Market size and forecast 2024-2029 ($ million)
    • Chart on Subscription-based - Year-over-year growth 2024-2029 (%)
    • Data Table on Subscription-based - Year-over-year growth 2024-2029 (%)
  • 10.4 License-based - Market size and forecast 2024-2029
    • Chart on License-based - Market size and forecast 2024-2029 ($ million)
    • Data Table on License-based - Market size and forecast 2024-2029 ($ million)
    • Chart on License-based - Year-over-year growth 2024-2029 (%)
    • Data Table on License-based - Year-over-year growth 2024-2029 (%)
  • 10.5 Pay-per-use - Market size and forecast 2024-2029
    • Chart on Pay-per-use - Market size and forecast 2024-2029 ($ million)
    • Data Table on Pay-per-use - Market size and forecast 2024-2029 ($ million)
    • Chart on Pay-per-use - Year-over-year growth 2024-2029 (%)
    • Data Table on Pay-per-use - Year-over-year growth 2024-2029 (%)
  • 10.6 Freemium - Market size and forecast 2024-2029
    • Chart on Freemium - Market size and forecast 2024-2029 ($ million)
    • Data Table on Freemium - Market size and forecast 2024-2029 ($ million)
    • Chart on Freemium - Year-over-year growth 2024-2029 (%)
    • Data Table on Freemium - Year-over-year growth 2024-2029 (%)
  • 10.7 Market opportunity by Revenue Stream
    • Market opportunity by Revenue Stream ($ million)
    • Data Table on Market opportunity by Revenue Stream ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
    • Chart on Market share By Geographical Landscape 2024-2029 (%)
    • Data Table on Market share By Geographical Landscape 2024-2029 (%)
  • 12.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 12.3 North America - Market size and forecast 2024-2029
    • Chart on North America - Market size and forecast 2024-2029 ($ million)
    • Data Table on North America - Market size and forecast 2024-2029 ($ million)
    • Chart on North America - Year-over-year growth 2024-2029 (%)
    • Data Table on North America - Year-over-year growth 2024-2029 (%)
  • 12.4 Europe - Market size and forecast 2024-2029
    • Chart on Europe - Market size and forecast 2024-2029 ($ million)
    • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
    • Chart on Europe - Year-over-year growth 2024-2029 (%)
    • Data Table on Europe - Year-over-year growth 2024-2029 (%)
  • 12.5 APAC - Market size and forecast 2024-2029
    • Chart on APAC - Market size and forecast 2024-2029 ($ million)
    • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
    • Chart on APAC - Year-over-year growth 2024-2029 (%)
    • Data Table on APAC - Year-over-year growth 2024-2029 (%)
  • 12.6 South America - Market size and forecast 2024-2029
    • Chart on South America - Market size and forecast 2024-2029 ($ million)
    • Data Table on South America - Market size and forecast 2024-2029 ($ million)
    • Chart on South America - Year-over-year growth 2024-2029 (%)
    • Data Table on South America - Year-over-year growth 2024-2029 (%)
  • 12.7 Middle East and Africa - Market size and forecast 2024-2029
    • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
    • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
    • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • 12.8 US - Market size and forecast 2024-2029
    • Chart on US - Market size and forecast 2024-2029 ($ million)
    • Data Table on US - Market size and forecast 2024-2029 ($ million)
    • Chart on US - Year-over-year growth 2024-2029 (%)
    • Data Table on US - Year-over-year growth 2024-2029 (%)
  • 12.9 China - Market size and forecast 2024-2029
    • Chart on China - Market size and forecast 2024-2029 ($ million)
    • Data Table on China - Market size and forecast 2024-2029 ($ million)
    • Chart on China - Year-over-year growth 2024-2029 (%)
    • Data Table on China - Year-over-year growth 2024-2029 (%)
  • 12.10 Germany - Market size and forecast 2024-2029
    • Chart on Germany - Market size and forecast 2024-2029 ($ million)
    • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
    • Chart on Germany - Year-over-year growth 2024-2029 (%)
    • Data Table on Germany - Year-over-year growth 2024-2029 (%)
  • 12.11 Canada - Market size and forecast 2024-2029
    • Chart on Canada - Market size and forecast 2024-2029 ($ million)
    • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
    • Chart on Canada - Year-over-year growth 2024-2029 (%)
    • Data Table on Canada - Year-over-year growth 2024-2029 (%)
  • 12.12 UK - Market size and forecast 2024-2029
    • Chart on UK - Market size and forecast 2024-2029 ($ million)
    • Data Table on UK - Market size and forecast 2024-2029 ($ million)
    • Chart on UK - Year-over-year growth 2024-2029 (%)
    • Data Table on UK - Year-over-year growth 2024-2029 (%)
  • 12.13 Russia - Market size and forecast 2024-2029
    • Chart on Russia - Market size and forecast 2024-2029 ($ million)
    • Data Table on Russia - Market size and forecast 2024-2029 ($ million)
    • Chart on Russia - Year-over-year growth 2024-2029 (%)
    • Data Table on Russia - Year-over-year growth 2024-2029 (%)
  • 12.14 Japan - Market size and forecast 2024-2029
    • Chart on Japan - Market size and forecast 2024-2029 ($ million)
    • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
    • Chart on Japan - Year-over-year growth 2024-2029 (%)
    • Data Table on Japan - Year-over-year growth 2024-2029 (%)
  • 12.15 France - Market size and forecast 2024-2029
    • Chart on France - Market size and forecast 2024-2029 ($ million)
    • Data Table on France - Market size and forecast 2024-2029 ($ million)
    • Chart on France - Year-over-year growth 2024-2029 (%)
    • Data Table on France - Year-over-year growth 2024-2029 (%)
  • 12.16 India - Market size and forecast 2024-2029
    • Chart on India - Market size and forecast 2024-2029 ($ million)
    • Data Table on India - Market size and forecast 2024-2029 ($ million)
    • Chart on India - Year-over-year growth 2024-2029 (%)
    • Data Table on India - Year-over-year growth 2024-2029 (%)
  • 12.17 Italy - Market size and forecast 2024-2029
    • Chart on Italy - Market size and forecast 2024-2029 ($ million)
    • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
    • Chart on Italy - Year-over-year growth 2024-2029 (%)
    • Data Table on Italy - Year-over-year growth 2024-2029 (%)
  • 12.18 Market opportunity By Geographical Landscape
    • Market opportunity By Geographical Landscape ($ million)
    • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

  • 13.1 Market drivers
  • 13.2 Market challenges
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029
  • 13.4 Market opportunities/restraints

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Adobe Inc.
    • Adobe Inc. - Overview
    • Adobe Inc. - Business segments
    • Adobe Inc. - Key news
    • Adobe Inc. - Key offerings
    • Adobe Inc. - Segment focus
    • SWOT
  • 15.5 BlueConic Inc.
    • BlueConic Inc. - Overview
    • BlueConic Inc. - Product / Service
    • BlueConic Inc. - Key offerings
    • SWOT
  • 15.6 Demandbase Inc.
    • Demandbase Inc. - Overview
    • Demandbase Inc. - Product / Service
    • Demandbase Inc. - Key offerings
    • SWOT
  • 15.7 HubSpot Inc.
    • HubSpot Inc. - Overview
    • HubSpot Inc. - Product / Service
    • HubSpot Inc. - Key news
    • HubSpot Inc. - Key offerings
    • SWOT
  • 15.8 International Business Machines Corp.
    • International Business Machines Corp. - Overview
    • International Business Machines Corp. - Business segments
    • International Business Machines Corp. - Key news
    • International Business Machines Corp. - Key offerings
    • International Business Machines Corp. - Segment focus
    • SWOT
  • 15.9 Microsoft Corp.
    • Microsoft Corp. - Overview
    • Microsoft Corp. - Business segments
    • Microsoft Corp. - Key news
    • Microsoft Corp. - Key offerings
    • Microsoft Corp. - Segment focus
    • SWOT
  • 15.10 Oracle Corp.
    • Oracle Corp. - Overview
    • Oracle Corp. - Business segments
    • Oracle Corp. - Key news
    • Oracle Corp. - Key offerings
    • Oracle Corp. - Segment focus
    • SWOT
  • 15.11 Redpoint Global Inc.
    • Redpoint Global Inc. - Overview
    • Redpoint Global Inc. - Product / Service
    • Redpoint Global Inc. - Key offerings
    • SWOT
  • 15.12 Salesforce Inc.
    • Salesforce Inc. - Overview
    • Salesforce Inc. - Product / Service
    • Salesforce Inc. - Key news
    • Salesforce Inc. - Key offerings
    • SWOT
  • 15.13 SAP SE
    • SAP SE - Overview
    • SAP SE - Business segments
    • SAP SE - Key news
    • SAP SE - Key offerings
    • SAP SE - Segment focus
    • SWOT
  • 15.14 SAS Institute Inc.
    • SAS Institute Inc. - Overview
    • SAS Institute Inc. - Product / Service
    • SAS Institute Inc. - Key news
    • SAS Institute Inc. - Key offerings
    • SWOT
  • 15.15 The Nielsen Co. US LLC
    • The Nielsen Co. US LLC - Overview
    • The Nielsen Co. US LLC - Product / Service
    • The Nielsen Co. US LLC - Key offerings
    • SWOT
  • 15.16 TransUnion
    • TransUnion - Overview
    • TransUnion - Business segments
    • TransUnion - Key news
    • TransUnion - Key offerings
    • TransUnion - Segment focus
    • SWOT
  • 15.17 Viant Technology LLC
    • Viant Technology LLC - Overview
    • Viant Technology LLC - Product / Service
    • Viant Technology LLC - Key news
    • Viant Technology LLC - Key offerings
    • SWOT
  • 15.18 Zeta Global Holdings Corp.
    • Zeta Global Holdings Corp. - Overview
    • Zeta Global Holdings Corp. - Product / Service
    • Zeta Global Holdings Corp. - Key offerings
    • SWOT

16 Appendix

  • 16.1 Scope of the report
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations

Exhibits:

  • Exhibits1: Executive Summary - Chart on Market Overview
  • Exhibits2: Executive Summary - Data Table on Market Overview
  • Exhibits3: Executive Summary - Chart on Global Market Characteristics
  • Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
  • Exhibits6: Executive Summary - Chart on Market Segmentation by Service
  • Exhibits7: Executive Summary - Chart on Market Segmentation by Revenue Stream
  • Exhibits8: Executive Summary - Chart on Incremental Growth
  • Exhibits9: Executive Summary - Data Table on Incremental Growth
  • Exhibits10: Executive Summary - Chart on Company Market Positioning
  • Exhibits11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits12: Overview on criticality of inputs and factors of differentiation
  • Exhibits13: Overview on factors of disruption
  • Exhibits14: Impact of drivers and challenges in 2024 and 2029
  • Exhibits15: Parent Market
  • Exhibits16: Data Table on - Parent Market
  • Exhibits17: Market characteristics analysis
  • Exhibits18: Value chain analysis
  • Exhibits19: Offerings of companies included in the market definition
  • Exhibits20: Market segments
  • Exhibits21: Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Exhibits22: Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Exhibits23: Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Exhibits24: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Exhibits25: Historic Market Size - Data Table on Global Digital Marketing Software (DMS) Market 2019 - 2023 ($ million)
  • Exhibits26: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
  • Exhibits27: Historic Market Size - Service Segment 2019 - 2023 ($ million)
  • Exhibits28: Historic Market Size - Revenue Stream Segment 2019 - 2023 ($ million)
  • Exhibits29: Historic Market Size - Geography Segment 2019 - 2023 ($ million)
  • Exhibits30: Historic Market Size - Country Segment 2019 - 2023 ($ million)
  • Exhibits31: Five forces analysis - Comparison between 2024 and 2029
  • Exhibits32: Bargaining power of buyers - Impact of key factors 2024 and 2029
  • Exhibits33: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • Exhibits34: Threat of new entrants - Impact of key factors in 2024 and 2029
  • Exhibits35: Threat of substitutes - Impact of key factors in 2024 and 2029
  • Exhibits36: Threat of rivalry - Impact of key factors in 2024 and 2029
  • Exhibits37: Chart on Market condition - Five forces 2024 and 2029
  • Exhibits38: Chart on End-user - Market share 2024-2029 (%)
  • Exhibits39: Data Table on End-user - Market share 2024-2029 (%)
  • Exhibits40: Chart on Comparison by End-user
  • Exhibits41: Data Table on Comparison by End-user
  • Exhibits42: Chart on Large enterprises - Market size and forecast 2024-2029 ($ million)
  • Exhibits43: Data Table on Large enterprises - Market size and forecast 2024-2029 ($ million)
  • Exhibits44: Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
  • Exhibits45: Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
  • Exhibits46: Chart on Small and medium enterprises (SMEs) - Market size and forecast 2024-2029 ($ million)
  • Exhibits47: Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2024-2029 ($ million)
  • Exhibits48: Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2024-2029 (%)
  • Exhibits49: Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2024-2029 (%)
  • Exhibits50: Market opportunity by End-user ($ million)
  • Exhibits51: Data Table on Market opportunity by End-user ($ million)
  • Exhibits52: Chart on Service - Market share 2024-2029 (%)
  • Exhibits53: Data Table on Service - Market share 2024-2029 (%)
  • Exhibits54: Chart on Comparison by Service
  • Exhibits55: Data Table on Comparison by Service
  • Exhibits56: Chart on Professional services - Market size and forecast 2024-2029 ($ million)
  • Exhibits57: Data Table on Professional services - Market size and forecast 2024-2029 ($ million)
  • Exhibits58: Chart on Professional services - Year-over-year growth 2024-2029 (%)
  • Exhibits59: Data Table on Professional services - Year-over-year growth 2024-2029 (%)
  • Exhibits60: Chart on Managed services - Market size and forecast 2024-2029 ($ million)
  • Exhibits61: Data Table on Managed services - Market size and forecast 2024-2029 ($ million)
  • Exhibits62: Chart on Managed services - Year-over-year growth 2024-2029 (%)
  • Exhibits63: Data Table on Managed services - Year-over-year growth 2024-2029 (%)
  • Exhibits64: Market opportunity by Service ($ million)
  • Exhibits65: Data Table on Market opportunity by Service ($ million)
  • Exhibits66: Chart on Revenue Stream - Market share 2024-2029 (%)
  • Exhibits67: Data Table on Revenue Stream - Market share 2024-2029 (%)
  • Exhibits68: Chart on Comparison by Revenue Stream
  • Exhibits69: Data Table on Comparison by Revenue Stream
  • Exhibits70: Chart on Subscription-based - Market size and forecast 2024-2029 ($ million)
  • Exhibits71: Data Table on Subscription-based - Market size and forecast 2024-2029 ($ million)
  • Exhibits72: Chart on Subscription-based - Year-over-year growth 2024-2029 (%)
  • Exhibits73: Data Table on Subscription-based - Year-over-year growth 2024-2029 (%)
  • Exhibits74: Chart on License-based - Market size and forecast 2024-2029 ($ million)
  • Exhibits75: Data Table on License-based - Market size and forecast 2024-2029 ($ million)
  • Exhibits76: Chart on License-based - Year-over-year growth 2024-2029 (%)
  • Exhibits77: Data Table on License-based - Year-over-year growth 2024-2029 (%)
  • Exhibits78: Chart on Pay-per-use - Market size and forecast 2024-2029 ($ million)
  • Exhibits79: Data Table on Pay-per-use - Market size and forecast 2024-2029 ($ million)
  • Exhibits80: Chart on Pay-per-use - Year-over-year growth 2024-2029 (%)
  • Exhibits81: Data Table on Pay-per-use - Year-over-year growth 2024-2029 (%)
  • Exhibits82: Chart on Freemium - Market size and forecast 2024-2029 ($ million)
  • Exhibits83: Data Table on Freemium - Market size and forecast 2024-2029 ($ million)
  • Exhibits84: Chart on Freemium - Year-over-year growth 2024-2029 (%)
  • Exhibits85: Data Table on Freemium - Year-over-year growth 2024-2029 (%)
  • Exhibits86: Market opportunity by Revenue Stream ($ million)
  • Exhibits87: Data Table on Market opportunity by Revenue Stream ($ million)
  • Exhibits88: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits89: Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Exhibits90: Data Table on Market share By Geographical Landscape 2024-2029 (%)
  • Exhibits91: Chart on Geographic comparison
  • Exhibits92: Data Table on Geographic comparison
  • Exhibits93: Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Exhibits94: Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Exhibits95: Chart on North America - Year-over-year growth 2024-2029 (%)
  • Exhibits96: Data Table on North America - Year-over-year growth 2024-2029 (%)
  • Exhibits97: Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Exhibits98: Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Exhibits99: Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Exhibits100: Data Table on Europe - Year-over-year growth 2024-2029 (%)
  • Exhibits101: Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Exhibits102: Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Exhibits103: Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Exhibits104: Data Table on APAC - Year-over-year growth 2024-2029 (%)
  • Exhibits105: Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Exhibits106: Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Exhibits107: Chart on South America - Year-over-year growth 2024-2029 (%)
  • Exhibits108: Data Table on South America - Year-over-year growth 2024-2029 (%)
  • Exhibits109: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Exhibits110: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Exhibits111: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Exhibits112: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Exhibits113: Chart on US - Market size and forecast 2024-2029 ($ million)
  • Exhibits114: Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Exhibits115: Chart on US - Year-over-year growth 2024-2029 (%)
  • Exhibits116: Data Table on US - Year-over-year growth 2024-2029 (%)
  • Exhibits117: Chart on China - Market size and forecast 2024-2029 ($ million)
  • Exhibits118: Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Exhibits119: Chart on China - Year-over-year growth 2024-2029 (%)
  • Exhibits120: Data Table on China - Year-over-year growth 2024-2029 (%)
  • Exhibits121: Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Exhibits122: Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Exhibits123: Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Exhibits124: Data Table on Germany - Year-over-year growth 2024-2029 (%)
  • Exhibits125: Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Exhibits126: Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Exhibits127: Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Exhibits128: Data Table on Canada - Year-over-year growth 2024-2029 (%)
  • Exhibits129: Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Exhibits130: Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Exhibits131: Chart on UK - Year-over-year growth 2024-2029 (%)
  • Exhibits132: Data Table on UK - Year-over-year growth 2024-2029 (%)
  • Exhibits133: Chart on Russia - Market size and forecast 2024-2029 ($ million)
  • Exhibits134: Data Table on Russia - Market size and forecast 2024-2029 ($ million)
  • Exhibits135: Chart on Russia - Year-over-year growth 2024-2029 (%)
  • Exhibits136: Data Table on Russia - Year-over-year growth 2024-2029 (%)
  • Exhibits137: Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Exhibits138: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Exhibits139: Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Exhibits140: Data Table on Japan - Year-over-year growth 2024-2029 (%)
  • Exhibits141: Chart on France - Market size and forecast 2024-2029 ($ million)
  • Exhibits142: Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Exhibits143: Chart on France - Year-over-year growth 2024-2029 (%)
  • Exhibits144: Data Table on France - Year-over-year growth 2024-2029 (%)
  • Exhibits145: Chart on India - Market size and forecast 2024-2029 ($ million)
  • Exhibits146: Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Exhibits147: Chart on India - Year-over-year growth 2024-2029 (%)
  • Exhibits148: Data Table on India - Year-over-year growth 2024-2029 (%)
  • Exhibits149: Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Exhibits150: Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Exhibits151: Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Exhibits152: Data Table on Italy - Year-over-year growth 2024-2029 (%)
  • Exhibits153: Market opportunity By Geographical Landscape ($ million)
  • Exhibits154: Data Tables on Market opportunity By Geographical Landscape ($ million)
  • Exhibits155: Impact of drivers and challenges in 2024 and 2029
  • Exhibits156: Overview on criticality of inputs and factors of differentiation
  • Exhibits157: Overview on factors of disruption
  • Exhibits158: Impact of key risks on business
  • Exhibits159: Companies covered
  • Exhibits160: Company ranking index
  • Exhibits161: Matrix on companies position and classification
  • Exhibits162: Adobe Inc. - Overview
  • Exhibits163: Adobe Inc. - Business segments
  • Exhibits164: Adobe Inc. - Key news
  • Exhibits165: Adobe Inc. - Key offerings
  • Exhibits166: Adobe Inc. - Segment focus
  • Exhibits167: SWOT
  • Exhibits168: BlueConic Inc. - Overview
  • Exhibits169: BlueConic Inc. - Product / Service
  • Exhibits170: BlueConic Inc. - Key offerings
  • Exhibits171: SWOT
  • Exhibits172: Demandbase Inc. - Overview
  • Exhibits173: Demandbase Inc. - Product / Service
  • Exhibits174: Demandbase Inc. - Key offerings
  • Exhibits175: SWOT
  • Exhibits176: HubSpot Inc. - Overview
  • Exhibits177: HubSpot Inc. - Product / Service
  • Exhibits178: HubSpot Inc. - Key news
  • Exhibits179: HubSpot Inc. - Key offerings
  • Exhibits180: SWOT
  • Exhibits181: International Business Machines Corp. - Overview
  • Exhibits182: International Business Machines Corp. - Business segments
  • Exhibits183: International Business Machines Corp. - Key news
  • Exhibits184: International Business Machines Corp. - Key offerings
  • Exhibits185: International Business Machines Corp. - Segment focus
  • Exhibits186: SWOT
  • Exhibits187: Microsoft Corp. - Overview
  • Exhibits188: Microsoft Corp. - Business segments
  • Exhibits189: Microsoft Corp. - Key news
  • Exhibits190: Microsoft Corp. - Key offerings
  • Exhibits191: Microsoft Corp. - Segment focus
  • Exhibits192: SWOT
  • Exhibits193: Oracle Corp. - Overview
  • Exhibits194: Oracle Corp. - Business segments
  • Exhibits195: Oracle Corp. - Key news
  • Exhibits196: Oracle Corp. - Key offerings
  • Exhibits197: Oracle Corp. - Segment focus
  • Exhibits198: SWOT
  • Exhibits199: Redpoint Global Inc. - Overview
  • Exhibits200: Redpoint Global Inc. - Product / Service
  • Exhibits201: Redpoint Global Inc. - Key offerings
  • Exhibits202: SWOT
  • Exhibits203: Salesforce Inc. - Overview
  • Exhibits204: Salesforce Inc. - Product / Service
  • Exhibits205: Salesforce Inc. - Key news
  • Exhibits206: Salesforce Inc. - Key offerings
  • Exhibits207: SWOT
  • Exhibits208: SAP SE - Overview
  • Exhibits209: SAP SE - Business segments
  • Exhibits210: SAP SE - Key news
  • Exhibits211: SAP SE - Key offerings
  • Exhibits212: SAP SE - Segment focus
  • Exhibits213: SWOT
  • Exhibits214: SAS Institute Inc. - Overview
  • Exhibits215: SAS Institute Inc. - Product / Service
  • Exhibits216: SAS Institute Inc. - Key news
  • Exhibits217: SAS Institute Inc. - Key offerings
  • Exhibits218: SWOT
  • Exhibits219: The Nielsen Co. US LLC - Overview
  • Exhibits220: The Nielsen Co. US LLC - Product / Service
  • Exhibits221: The Nielsen Co. US LLC - Key offerings
  • Exhibits222: SWOT
  • Exhibits223: TransUnion - Overview
  • Exhibits224: TransUnion - Business segments
  • Exhibits225: TransUnion - Key news
  • Exhibits226: TransUnion - Key offerings
  • Exhibits227: TransUnion - Segment focus
  • Exhibits228: SWOT
  • Exhibits229: Viant Technology LLC - Overview
  • Exhibits230: Viant Technology LLC - Product / Service
  • Exhibits231: Viant Technology LLC - Key news
  • Exhibits232: Viant Technology LLC - Key offerings
  • Exhibits233: SWOT
  • Exhibits234: Zeta Global Holdings Corp. - Overview
  • Exhibits235: Zeta Global Holdings Corp. - Product / Service
  • Exhibits236: Zeta Global Holdings Corp. - Key offerings
  • Exhibits237: SWOT
  • Exhibits238: Inclusions checklist
  • Exhibits239: Exclusions checklist
  • Exhibits240: Currency conversion rates for US$
  • Exhibits241: Research methodology
  • Exhibits242: Information sources
  • Exhibits243: Data validation
  • Exhibits244: Validation techniques employed for market sizing
  • Exhibits245: Data synthesis
  • Exhibits246: 360 degree market analysis
  • Exhibits247: List of abbreviations