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市場調查報告書
商品編碼
1722419
2025 年至 2033 年客戶關係管理市場報告(按組件、部署模式、組織規模、應用、產業垂直和地區分類)Customer Relationship Management Market Report by Component, Deployment Mode, Organization Size, Application, Industry Vertical, and Region 2025-2033 |
2024 年全球客戶關係管理 (CRM) 市場規模達到 703 億美元。展望未來, IMARC Group預計到 2033 年市場規模將達到 1,586 億美元,2025-2033 年期間的成長率 (CAGR) 為 9.38%。對增強用戶體驗的需求不斷成長、向基於雲端的解決方案的轉變以及人工智慧 (AI)、機器學習 (ML) 和巨量資料分析等先進技術的整合,以提供個性化、高效和可擴展的客戶互動,正在推動市場成長。
對增強客戶體驗的需求不斷增加
各行業的企業都強調客戶體驗是競爭市場中的關鍵差異化因素。了解買家偏好、行為和回饋的需求促使人們採用客戶關係管理 (CRM) 解決方案。 CRM系統可讓公司收集和分析大量使用者資訊,從而實現個人化互動、預測個人需求並提高滿意度。改善客戶體驗可以提高客戶忠誠度和保留率,這對於持續的成功至關重要。此外,全通路客戶參與(個人透過多個接觸點與企業互動)的興起正在催化對整合 CRM 系統的需求,以確保所有管道的一致和無縫服務。越來越注重提供優質的個人化服務是支持客戶關係管理市場成長的關鍵因素。 2023 年 9 月,Genesys 和 Salesforce 推出了 CX Cloud,這是一款由人工智慧 (AI) 驅動的解決方案,用於管理客戶體驗和關係,它融合了 Genesys Cloud CX 和 Salesforce Service Cloud。此次合作的重點是增強客戶與資料的互動、簡化員工參與度以及改善客製化的使用者體驗。
先進技術的融合
人工智慧、機器學習 (ML) 和巨量資料分析等尖端技術的部署使得 CRM 系統能夠提供的不僅僅是簡單的客戶資料組織。人工智慧和機器學習透過預測分析來提高 CRM 能力,可以預測客戶行為、最佳化行銷策略並增強銷售預測。巨量資料分析能夠處理和檢查大量資料,從而更好地了解客戶並進行更準確的定位。這些技術實現的自動化功能透過縮短回應時間並提高整體效率,使客戶服務營運更加有效率。為了順應客戶關係管理市場的最新發展,2024 年 5 月,IBM 和 Salesforce 透過將 IBM Watson AI 和資料平台與 Salesforce Einstein 平台結合,加強了合作。此次合作旨在透過提高大型語言模型、預先配置 CRM 操作和雙向資料整合的靈活性來提高人工智慧和資料利用率。 Salesforce 透過成為人工智慧聯盟的成員,重申了對道德人工智慧進步的承諾。
轉向基於雲端的解決方案的趨勢日益明顯
企業逐漸認知到雲端技術在可擴展性、可近性和成本效益方面的優勢。基於雲端的 CRM 系統使企業能夠遠端存取使用者資料並從任何地方使用 CRM 工具,促進即時協作並支援遠端工作。這種部署模式減少了對資訊技術 (IT) 基礎設施的大量初始投資的要求,並提供了基於訂閱的靈活定價,使中小型企業 (SME) 更容易獲得 CRM 解決方案。此外,基於雲端的 CRM 提供自動更新和維護,確保企業始終能夠獲得最新的功能和安全性改進。靈活性、簡單性以及輕鬆適應不斷變化的商業環境的能力的重要性推動了對基於雲端的解決方案日益成長的需求,這反過來又加速了不同行業實施 CRM 系統的速度。 2023 年 8 月,Belsons Technologies 推出了 Belsio HRMS,這是一款基於雲端的 CRM 解決方案,旨在改善人力資源營運。 Belsio HRMS 簡化了招募、處理休假申請和管理薪資等流程,以提高公司內部的生產力和溝通能力。
軟體佔大部分市場佔有率
軟體佔據了大部分市場佔有率,因為不同行業廣泛使用 CRM 軟體來自動化客戶互動、處理銷售管道和改善客戶服務。 CRM 軟體提供了一整套工具,例如銷售自動化、行銷自動化、客戶服務和支援以及分析,使企業能夠更好地了解個人行為和偏好。 CRM 軟體中人工智慧、機器學習和巨量資料分析的使用日益增多,從而可以實現更好的預測洞察、個人化的客戶體驗和更有效率的營運。企業正在努力提高用戶參與度和保留率,這推動了對 CRM 軟體的需求。
雲端運算佔據產業最大佔有率
由於向適應性強、可擴展且價格合理的選項的轉變,基於雲端的方案佔據了最大的市場佔有率。雲端CRM系統的流行源自於其便利性,使用者可以從任何有網路存取的地方登入平台,支援遠端工作和國際團隊合作。基於雲端的 CRM 比內部部署解決方案更具成本效益,由於前期成本和 IT 基礎架構費用的降低,對中小型企業 (SME) 和大型企業都具有吸引力。此外,基於雲端的服務提供流暢的更新、改進的安全選項以及與其他雲端服務連接的能力,使企業能夠毫不費力地擴展業務並緊跟技術潮流。 2024 年 4 月,Salesforce 推出了 Pro Suite,這是一款專為中小企業量身打造的 CRM 解決方案,集行銷、銷售、服務和商業功能於一體。 Pro Suite 利用 Einstein 1 平台和資料雲創建,旨在幫助中小企業最佳化營運並改善客戶互動。
大型企業代表領先的細分市場
大型企業擁有最大的市場佔有率,因為它們擁有大量資源和複雜的客戶互動需求。這些公司需要複雜的 CRM 解決方案來處理大型用戶資料庫、改善多管道溝通並增強跨部門和跨地區的客戶互動。大型企業從 CRM 系統中獲得優勢,該系統提供強大的分析功能、與其他企業系統連接,並具有客製化選項以滿足特定的業務流程和行業需求。大型企業採用 CRM 系統有助於有效處理資料、實現銷售和行銷自動化、提供卓越的客戶服務、提高客戶滿意度和忠誠度。根據客戶關係管理預測,隨著大型企業投資先進的 CRM 技術以保持競爭優勢,這一趨勢有望持續下去。
客戶服務在市場上佔據明顯主導地位
客戶服務佔據最大的佔有率,因為高效的客戶支援對企業成功起著至關重要的作用。不同行業的組織都重視客戶服務 CRM 解決方案,以便有效處理客戶的詢問、投訴和支援請求。它提供票務、案例管理、即時聊天和知識庫管理資源,保證對客戶問題進行及時、統一的答覆。提高客戶服務能力可以提高用戶的滿意度、忠誠度和忠誠度,這對於業務的持續擴展至關重要。將 AI 和 ML 納入客戶服務 CRM 系統可提高使用聊天機器人和自動回應系統進行個人互動的有效性和客製化。 2023 年 10 月,SAP SE 宣佈在其客戶體驗產品組合中增加新的生成式 AI 功能,其中包括 AI 副駕駛 Joule。這些進步旨在實現任務自動化、分析企業資料以獲得可操作的見解並提供個人化的客戶體驗。
零售業佔據市場主導地位
根據客戶關係管理市場前景,零售業因高度重視用戶滿意度、客製化購物體驗和忠誠度計畫而引領市場。零售商使用 CRM 系統來處理客戶資訊、監控購買習慣並根據個人喜好客製化行銷策略,最終提高客戶互動和忠誠度。這些系統可以順利整合線上和線下的客戶互動,從而對個人體驗有更全面的了解,並促進更好的全通路計劃。此外,零售業的 CRM 系統利用先進的分析和人工智慧來提供客製化建議、增強庫存控制並簡化流程。 2024 年 6 月,SAP 在其銷售雲中引入了新的 AI 驅動的客戶體驗功能,以最佳化銷售效率並簡化營運。更新包括預測解決方案、購物助理、專家建議和人工智慧驅動的帳戶概覽。
北美引領市場,佔據最大的客戶關係管理市場佔有率
該報告還對所有主要區域市場進行了全面的分析,包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。根據報告,北美是客戶關係管理(CRM)最大的區域市場。
北美憑藉其先進的技術基礎設施和創新 CRM 解決方案的廣泛使用佔據市場主導地位。該地區的企業正專注於改善用戶關係並利用數據驅動的洞察力來保持競爭力,從而對先進的 CRM 系統的需求很高。此外,北美公司是人工智慧和機器學習等新興技術的早期採用者,這些技術被整合到 CRM 解決方案中,以提供預測分析和個人化的客戶體驗。對以客戶為中心的策略的日益重視以及對數位轉型專案的持續投資正在推動該地區的客戶關係管理需求。 2023 年 11 月,微軟推出了 Copilot for Service,將生成式 AI 與客戶服務結合,以提高代理效率和生產力。該解決方案可與不同的 CRM 系統配合使用,提供基於 AI 的洞察和自動化,以簡化客戶互動。
(請注意,這只是關鍵參與者的部分列表,完整列表在報告中提供。)
The global customer relationship management (CRM) market size reached USD 70.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 158.6 Billion by 2033, exhibiting a growth rate (CAGR) of 9.38% during 2025-2033. The growing demand for enhanced user experience, a shift towards cloud-based solutions, and the integration of advanced technologies, like artificial intelligence (AI), machine learning (ML), and big data analytics, to provide personalized, efficient, and scalable customer interactions are impelling the market growth.
Increasing Demand for Enhanced Customer Experience
Businesses in various sectors are emphasizing customer experience as a key differentiator in a competitive market. The need to understand buyer preferences, behaviors, and feedback is encouraging the adoption of customer relationship management (CRM) solutions. CRM systems allow companies to collect and analyze large quantities of user information, leading to personalized interactions, anticipation of individual needs, and enhanced satisfaction. Improving customer experience results in higher client loyalty and retention, which is essential for sustained success. Moreover, the rise of omnichannel customer engagement, where individuals interact with businesses through multiple touchpoints, is catalyzing the demand for integrated CRM systems to ensure consistent and seamless service across all channels. The increasing focus on providing excellent individual service is a key factor supporting the customer relationship management market growth. In September 2023, Genesys and Salesforce introduced CX Cloud, a combined artificial intelligence (AI)-driven solution for managing customer experiences and relationships that merges Genesys Cloud CX and Salesforce Service Cloud. This collaboration focused on enhancing customer interactions with data, streamlining employee engagement, and improving customized user experiences.
Integration of Advanced Technologies
The deployment of cutting-edge technologies like AI, machine learning (ML), and big data analytics is allowing CRM systems to provide more than just simple customer data organization. AI and ML improve CRM abilities through predictive analytics, which can forecast customer behavior, optimize marketing tactics, and enhance sales predictions. Big data analytics enables the handling and examination of extensive amounts of data, providing a greater understanding of customers and more accurate targeting. The automation functions enabled by these technologies make customer service operations more efficient by cutting response times and improving overall effectiveness. In line with the customer relationship management market recent developments, in May 2024, IBM and Salesforce enhanced their collaboration by combining IBM Watson AI and Data Platform with the Salesforce Einstein Platform. This partnership sought to improve AI and data utilization by offering increased flexibility in large language models, preconfigured CRM actions, and two-way data integration. Salesforce reaffirmed its dedication to ethical AI advancement by becoming a member of the AI Alliance.
Growing Shift Towards Cloud-Based Solutions
Businesses are acknowledging the advantages of cloud technology in terms of scalability, accessibility, and cost-effectiveness. Cloud-based CRM systems enable businesses to remotely access user data and utilize CRM tools from anywhere, facilitating real-time collaboration and supporting remote work. This deployment model decreases the requirement for a large initial investment in information technology (IT) infrastructure and provides adaptable pricing based on subscriptions, making CRM solutions more accessible to small and medium-sized enterprises (SMEs). Furthermore, cloud-based CRMs offer automatic updates and maintenance, guaranteeing that businesses constantly have access to the most recent features and security improvements. The growing need for cloud-based solutions is driven by the importance of flexibility, simplicity, and the capacity to easily adjust to evolving business landscapes, which in turn is speeding up the implementation of CRM systems in different industries. In August 2023, Belsons Technologies introduced Belsio HRMS, a cloud-based CRM solution aimed at improving HR operations. Belsio HRMS streamlines processes, like recruiting, handling leave requests, and managing payroll to improve productivity and communication, within companies.
Software accounts for the majority of the market share
Software accounts for the majority of the market share because of the extensive use of CRM software in different sectors to automate customer interactions, handle sales pipelines, and improve client service. CRM software provides a complete set of tools, such as sales automation, marketing automation, customer service and support, and analytics, allowing businesses to understand individual behavior and preferences better. The rising use of AI, ML, and big data analytics in CRM software is allowing for improved predictive insights, personalized client experiences, and more efficient operations. Businesses are striving to enhance user engagement and retention, which is driving the demand for CRM software.
Cloud-based holds the largest share of the industry
Cloud-based holds the biggest market share because of the transition towards adaptable, scalable, and affordable options. The popularity of cloud-based CRM system stems from its convenience, enabling users to log into the platform from any location with internet access, which supports remote work and international teamwork. Cloud-based CRM is more cost-effective than on-premises solution, appealing to both small and medium-sized enterprises (SMEs) and large corporations attributed to the reduced upfront costs and IT infrastructure expenses. Moreover, cloud-based offers smooth updates, improved security options, and the ability to connect with other cloud services, allowing businesses to expand their operations effortlessly and stay current with technology. In April 2024, Salesforce introduced Pro Suite, a CRM solution tailored for SMEs, which combines marketing, sales, service, and commerce features. Utilizing the Einstein 1 Platform and Data Cloud, Pro Suite was created to assist SMEs in optimizing operations and improving customer interactions.
Large enterprises represent the leading market segment
Large enterprises hold the biggest market share, due to their considerable resources and intricate client interaction requirements. These companies need sophisticated CRM solutions to handle large user databases, improve communication through multiple channels, and enhance customer interaction across various divisions and locations. Large enterprises gain advantages from CRM systems that provide strong analytics, connect with other enterprise systems, and have customization options to meet specific business processes and industry needs. The employment of CRM systems in large enterprises helps with handling data effectively, automating sales and marketing, and providing excellent customer service, enhancing client satisfaction and loyalty. According to the customer relationship management forecast, this trend is expected to continue as large enterprises invest in advanced CRM technologies to maintain their competitive edge.
Customer service exhibits a clear dominance in the market
Customer service represents the largest segment, as efficient client support plays a vital role in business success. Organizations in different sectors place importance on customer service CRM solution to efficiently handle client inquiries, complaints, and support requests. It offers resources for ticketing, case management, live chat, and knowledge base management, guaranteeing prompt and uniform replies to customer problems. Improved customer service abilities result in higher levels of user contentment, commitment, and longevity, which are crucial for sustained business expansion. Incorporating AI and ML into customer service CRM system enhances the effectiveness and customization of individual interactions using chatbots and automated response systems. In October 2023, SAP SE announced the addition of new generative AI capabilities across its Customer Experience portfolio, including the AI copilot Joule. These advancements aimed to automate tasks, analyze enterprise data for actionable insights, and provide personalized customer experiences.
Retail dominates the market
Retail leads the market as per the customer relationship management market outlook due to its strong emphasis on user satisfaction, tailored shopping experiences, and loyalty initiatives. Retailers use CRM systems to handle client information, monitor buying habits, and customize marketing strategies based on individual preferences, ultimately improving customer interaction and loyalty. These systems allow for the smooth incorporation of customer interactions both online and offline, giving a cohesive understanding of individual experiences and facilitating better omnichannel plans. Moreover, CRM systems in the retail industry utilize advanced analytics and AI to provide customized suggestions, enhance inventory control, and simplify processes. In June 2024, SAP introduced new AI-driven customer experience capabilities in its Sales Cloud to optimize its sales effectiveness and simplify operations. The updates featured forecasting solutions, a shopping helper, expert suggestions, and AI-driven account overviews.
North America leads the market, accounting for the largest customer relationship management market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for customer relationship management (CRM).
North America dominates the market due to its cutting-edge technological infrastructure and widespread use of innovative CRM solutions. Businesses in the region are focusing on improving user relationships and using data-driven insights to remain competitive, leading to a high demand for advanced CRM systems. Moreover, North American companies are early adopters of emerging technologies, such as AI and ML, which are integrated into CRM solutions to provide predictive analytics and personalized customer experiences. The rising emphasis on client-centric strategies and ongoing investment in digital transformation projects is driving the customer relationship management demand in the region. In November 2023, Microsoft introduced Copilot for Service, which combined generative AI with customer service to improve agent efficiency and productivity. The solution, which works with different CRM systems, offered AI-based insights and automation to simplify customer engagements.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)