數位名片市場規模、佔有率、成長分析（按產品類型、按平台、按價格分佈、按應用、按地區）- 產業預測，2025 年至 2032 年

預計到 2023 年全球數位名片市場規模將達到 1.823 億美元，從 2024 年的 2.0454 億美元成長到 2032 年的 5.1372 億美元，預測期內（2025-2032 年）的複合年成長率為 12.2%。

全球數位名片市場正經歷顯著成長，這得益於可近性、連結性和便利性的提高。關鍵促進因素包括智慧型手機的廣泛普及、用戶對行動應用程式的適應性以及與 CRM 系統的整合，從而促進了無縫共用和專業品牌推廣。許多數位名片配備了雲端存儲，使用戶可以透過通訊和電子郵件輕鬆分發訊息。然而，挑戰包括隱私問題、採用新技術的複雜性以及從傳統格式遷移到數位格式的高成本。儘管存在這些障礙，但便利性、永續性、安全性、個人化和成本效益等因素正在推動客戶體驗的改善。然而，由於缺乏從傳統紙質卡片過渡到數位解決方案的意識和阻力，市場面臨著限制因素。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 重大投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 案例研究
• 顧客購買行為分析

全球數位名片市場規模（按用戶類型和複合年成長率） (2025-2032)

• 市場概覽
• 商業用戶
• 企業用戶
• 個人用戶

全球數位名片市場規模（依平台分類）及複合年成長率（2025-2032 年）

• 市場概覽
• Android
• iOS
• Window

全球數位名片市場規模（依產業垂直分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 資訊科技/通訊
• 行銷機構
• BFSI
• 銷售企業家
• 其他

全球數位名片市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Adobe
• Inigo
• HiHello
• QR Code Chimp
• CamCard
• Mobilo
• Switchit
• Knowee
• Blinq Technologies Pty Ltd.
• L-Card
• Vistaprint
• eVaunt
• Popl
• Uniqode
• Linq
• Wisery
• MySignature
• ClickCard
• OneCard
• KADO

結論和建議

Global Digital business card Market size was valued at USD 182.3 million in 2023 and is poised to grow from USD 204.54 million in 2024 to USD 513.72 million by 2032, growing at a CAGR of 12.2% during the forecast period (2025-2032).

The global digital business card market is experiencing significant growth, propelled by enhanced accessibility, connectivity, and convenience. Key drivers include the widespread adoption of smartphones, user adaptability to mobile apps, and the integration of CRM systems, which facilitate seamless sharing and professional branding. Many digital cards come equipped with cloud storage, allowing users to distribute their information easily via messaging and email. However, privacy concerns, the complexity of adopting new technologies, and high transition costs from traditional to digital formats pose challenges. Despite these hurdles, factors such as convenience, sustainability, security, personalization, and cost efficiency improve customer experiences. Nevertheless, the market faces constraints due to a lack of awareness and resistance to shifting from conventional paper cards to digital solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital business card market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital business card Market Segments Analysis

Global Digital business card Market is segmented by User Type, Platform, Industry Vertical and region. Based on User Type, the market is segmented into Business Users, Enterprise Users and Individual Users. Based on Platform, the market is segmented into Android, iOS and Window. Based on Industry Vertical, the market is segmented into IT and Telecommunication, Marketing Agencies, BFSI, Sales Entrepreneurs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital business card Market

The global digital business card market is experiencing significant growth as corporate professionals, entrepreneurs, and businesses increasingly prioritize dynamic branding over traditional static options. This shift is fueled by a rising preference for digital business cards that offer integration with CRM systems, enabling efficient lead tracking and management. Furthermore, corporate buyers are investing more in premium offerings to ensure brand consistency across their communications. Alongside this trend, there is a heightened demand for advanced features such as AI-driven analytics, like scan tracking, which enhance the functionality and effectiveness of digital business cards in today's competitive landscape.

Restraints in the Global Digital business card Market

The global digital business card market faces significant constraints stemming from the increasing prevalence of cybersecurity threats and the stringent compliance requirements set forth by regulations such as GDPR and CCPA. These factors have escalated operational costs, particularly for research and development efforts aimed at implementing advanced encryption mechanisms. Consequently, smaller businesses find themselves challenged by the complexities of compliance. Additionally, a notable percentage of users express hesitance in sharing digital business cards primarily due to concerns over phishing attacks, which further hinders market growth and adoption, ultimately creating a barrier for widespread acceptance of digital business cards.

Market Trends of the Global Digital business card Market

The global digital business card market is experiencing a significant transformation fueled by the integration of AI and automation technologies. As smart cards increasingly sync with CRM systems, they facilitate real-time updates of contact details, job titles, and social links, streamlining communication for professionals. Major platforms like LinkedIn and Salesforce have developed native integrations that enhance data flow, resulting in a reported 60% reduction in administrative tasks and a remarkable 30% uptick in lead conversion rates for sales teams. Furthermore, emerging AI capabilities such as predictive analytics and automated follow-ups are optimizing networking efficiency, positioning digital business cards as a vital tool in modern professional interactions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Digital business card Market Size by User Type & CAGR (2025-2032)

• Market Overview
• Business Users
• Enterprise Users
• Individual Users

Global Digital business card Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Window

Global Digital business card Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• IT and Telecommunication
• Marketing Agencies
• BFSI
• Sales Entrepreneurs
• Others

Global Digital business card Market Size & CAGR (2025-2032)

• North America (User Type, Platform, Industry Vertical)
  • US
  • Canada
• Europe (User Type, Platform, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (User Type, Platform, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (User Type, Platform, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (User Type, Platform, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inigo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HiHello
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QR Code Chimp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CamCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobilo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Switchit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Knowee
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blinq Technologies Pty Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L-Card
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vistaprint
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eVaunt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Popl
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniqode
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Linq
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wisery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MySignature
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClickCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KADO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations