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市場調查報告書
商品編碼
1755908
2032 年數位名片市場預測:按平台、產品類型、用戶類型、經營模式、定價模式、應用、最終用戶和地區進行的全球分析Digital Business Card Market Forecasts to 2032 - Global Analysis By Platform (Mobile Platforms and Web/Desktop Platforms), Offering Type, User Type, Business Model, Pricing Model, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球數位名片市場預計在 2025 年達到 2.102 億美元,到 2032 年將達到 4.706 億美元,預測期內的複合年成長率為 12.2%。
數位名片是傳統名片的變體,以電子方式存儲,可即時共用聯絡資訊。透過整合社交資料、影片和人脈,它們提供了一種快速、動態且永續的社交方式。數位名片易於修改和分發,有助於建立專業聯繫,減少紙張浪費,並促進現代技術先進的溝通。
根據統計,到2025年,37%的中小企業和23%的個人將使用數位名片應用程式。
遠端工作和虛擬網路
遠距辦公和虛擬網路的激增極大地促進了數位名片市場的發展。隨著全球各地的企業紛紛採用「數位優先」策略,對高效、非接觸式和無紙化網路解決方案的需求也迅速成長。數位名片提供即時共用、與虛擬會議平台無縫整合以及增強的可訪問性,使其成為遠端和混合工作環境中不可或缺的利器。此外,數位名片的便利性和永續性與不斷變化的職業偏好相契合,推動了其在各個行業和地區的廣泛應用。
資料隱私問題
敏感聯絡資訊的儲存和傳輸引發了對未授權存取、身分盜竊和濫用的擔憂。此外,缺乏標準化的隱私法規以及資料外洩的可能性使得個人和組織在採用數位解決方案時保持謹慎。由於隱私風險是市場成長的障礙,企業需要實施強力的安全措施和透明的資料使用政策,以解決這些問題並建立使用者信任。
與網路平台整合
透過將數位名片與 CRM 系統、社交媒體和專業社交網站整合,使用者可以簡化聯絡人管理,提升參與並個人化互動。此外,即時更新、分析和 AI主導洞察等高級功能使專業人士能夠最佳化其社交策略。這種無縫整合不僅提升了用戶體驗,更使數位名片成為現代數據主導社交的重要工具。
資料外洩與監管合規
隨著網路威脅日益加劇,資料保護條例不斷演變,企業必須持續更新安全通訊協定以保護使用者資訊。不遵守GDPR等法規可能會面臨嚴厲的處罰和聲譽損害。此外,網路攻擊的複雜性要求企業持續投資安全基礎設施,這使得服務提供者難以維護使用者信任並遵守法規。
新冠疫情對數位名片市場產生了雙重影響。離線活動和商務旅行的限制最初減緩了餐旅服務業等行業的數位名片採用速度,但向遠端辦公和非接觸式互動的廣泛轉變加速了對數位解決方案的需求。企業迅速採用數位名片,以促進安全高效的網路溝通,並適應不斷變化的消費者偏好,從而顯著提升了採用率,並推動了向數位優先的專業溝通的長期轉變。
行動平台細分市場預計將成為預測期內最大的細分市場
由於智慧型手機(尤其是安卓設備)的廣泛普及,行動平台預計將在預測期內佔據最大的市場佔有率,因為它價格實惠、易於訪問,並且能夠與商業應用程式無縫整合。此外,行動平台支援NFC、QR碼和即時更新等高級功能,為各行各業的用戶帶來極大的便利。行動技術的廣泛應用將確保數位名片能夠持續為廣泛而多樣化的受眾所使用,並保持其有效性。
預計個人和專業領域在預測期內將實現最高的複合年成長率。
預計個人專業人士細分市場將在預測期內實現最高成長率。這歸因於自由工作者、顧問和零工的增加,他們需要靈活且經濟高效的社交工具。數位名片為這些專業人士提供了即時自訂、輕鬆共用以及與個人品牌平台整合的功能。此外,向自營業和遠距辦公的轉變也增加了對數位解決方案的需求,這些解決方案可以提高個人用戶的可見度並簡化聯絡人管理。
預計北美將在預測期內佔據最大的市場佔有率。這得益於主要市場參與者的存在、較高的技術採用率以及濃厚的專業人脈文化。此外,受永續性計畫和高效遠端協作需求的推動,北美企業是創新數位解決方案的早期採用者。該地區強大的基礎設施和先進的數位生態系統進一步推動了數位名片的普及。
預計亞太地區將在預測期內實現最高的複合年成長率。快速數位化、智慧型手機普及率的提高以及精通技術的專業人士數量的增加是這一成長的主要驅動力。此外,印度、中國和韓國等國家政府主導的數位化舉措以及日益壯大的新興企業生態系統正在加速數位名片的普及。該地區充滿活力的經濟狀況和對技術創新的開放態度,使亞太市場成為關鍵的成長引擎。
According to Stratistics MRC, the Global Digital Business Card Market is accounted for $210.2 million in 2025 and is expected to reach $470.6 million by 2032 growing at a CAGR of 12.2% during the forecast period. A digital business card is a type of traditional business card that is stored electronically and enables instantaneous contact information sharing. It provides a quick, dynamic, and sustainable method of networking by incorporating social profiles, videos, and connections. Digital business cards, which are simple to alter and distribute, promote professional connections, cut down on paper waste, and facilitate contemporary, technologically advanced communication.
According to statistics for 2025, data indicates that 37% of small businesses and 23% of individuals use digital business card apps.
Remote work and virtual networking
The surge in remote work and virtual networking has significantly propelled the digital business card market. As organizations worldwide adopt digital-first strategies, the need for efficient, contactless, and paperless networking solutions has grown rapidly. Digital business cards offer instant sharing, seamless integration with virtual meeting platforms, and enhanced accessibility, making them indispensable in remote and hybrid work environments. Furthermore, the convenience and sustainability of digital cards align with evolving professional preferences, driving widespread adoption across industries and geographies.
Data privacy concerns
The storage and transfer of sensitive contact information raise fears of unauthorized access, identity theft, and misuse. Additionally, the lack of standardized privacy regulations and the potential for data breaches make both individuals and organizations cautious about adopting digital solutions. Companies must implement robust security measures and transparent data usage policies to address these concerns and build trust among users, as privacy risks can otherwise hinder market growth.
Integration with networking platforms
By connecting digital cards with CRM systems, social media, and professional networking sites, users can streamline contact management, enhance engagement, and personalize interactions. Moreover, advanced features like real-time updates, analytics, and AI-driven insights empower professionals to optimize their networking strategies. This seamless integration improves user experience but also positions digital business cards as essential tools for modern, data-driven networking.
Data breaches and regulatory compliance
With increasing cyber threats and evolving data protection regulations, companies must continuously update security protocols to safeguard user information. Non-compliance with regulations such as GDPR can result in severe penalties and reputational damage. Furthermore, the sophistication of cyberattacks necessitates ongoing investment in security infrastructure, making it challenging for providers to maintain user confidence and regulatory alignment.
The Covid-19 pandemic had a dual impact on the digital business card market. While restrictions on in-person events and travel initially slowed adoption in sectors like hospitality, the broader shift to remote work and contactless interactions accelerated demand for digital solutions. Businesses rapidly embraced digital business cards to facilitate safe, efficient networking and adapt to evolving consumer preferences, resulting in a substantial increase in adoption rates and a long-term shift toward digital-first professional communication.
The mobile platforms segment is expected to be the largest during the forecast period
The mobile platforms segment is expected to account for the largest market share during the forecast period, driven by the widespread adoption of smartphones, particularly Android devices, which offer affordability, accessibility, and seamless integration with business applications. Additionally, mobile platforms support advanced features such as NFC, QR codes, and real-time updates, making them highly convenient for users across different professional backgrounds. The proliferation of mobile technology ensures that digital business cards remain accessible and effective for a broad and diverse user base.
The individual professionals segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the individual professionals segment is predicted to witness the highest growth rate, attributed to the increasing number of freelancers, consultants, and gig workers who require flexible, cost-effective networking tools. Digital business cards offer these professionals instant customization, easy sharing, and integration with personal branding platforms. Moreover, the shift towards self-employment and remote work has amplified the need for digital solutions that enhance visibility and streamline contact management for individual users.
During the forecast period, the North America region is expected to hold the largest market share, fueled by the presence of major market players, high technology adoption, and a strong culture of professional networking. Furthermore, North American businesses are early adopters of innovative digital solutions, driven by sustainability initiatives and the need for efficient remote collaboration. The robust infrastructure and advanced digital ecosystem in the region further support the widespread use of digital business cards.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid digitization, increasing smartphone penetration, and a growing population of tech-savvy professionals are key contributors to this growth. Additionally, government-led digital initiatives and the expansion of startup ecosystems in countries like India, China, and South Korea are accelerating the adoption of digital business cards. The region's dynamic economic landscape and openness to technological innovation position Asia Pacific as a major growth engine for the market.
Key players in the market
Some of the key players in Digital Business Card Market include HiHello, Blinq, Popl, Mobilo, L-Card, Switchit, Haystack, CamCard, SnapDat, Knowee, Inigo, Linq, Beaconstac (Uniqode), Vistaprint, Adobe Inc., About.me, QRCodeChimp, and CardHQ.
In May 2025, Blinq announced a $25 million Series A funding round led by Touring Capital, with participation from Blackbird Ventures, Square Peg Capital, and HubSpot Ventures. The funding will accelerate Blinq's global expansion, especially in North America and Europe, and support further product development.
In February 2024, Popl unveiled a digital business card tailored for recruiters. This solution allows recruiters to direct candidates to relevant online resources with a tap, including job listings and company profiles, enhancing the recruitment process.
In January 2024, Beaconstac rebranded to Uniqode, reflecting its mission to bridge the physical and digital worlds through QR codes. The rebrand includes a new name and brand identity, while maintaining the same platform and services.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.