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市場調查報告書
商品編碼
1737216
全球 SaaS 客戶關係管理 (CRM) 市場規模(按應用程式、地區、範圍和預測)Global SaaS Customer Relationship Management (CRM) Market Size By Application (Retail, Manufacturing, Telecom And IT), By Geographic Scope And Forecast |
2024 年 SaaS 客戶關係管理 (CRM) 市場規模價值 477.1 億美元,預計到 2032 年將達到 1569.8 億美元,預測期內(2026-2032 年)的複合年成長率為 12.93%。
中小企業日益普及的 SaaS CRM 以及雲端基礎的服務是推動市場成長的因素。 《全球 SaaS 客戶關係管理 (CRM) 市場報告》對市場進行了全面評估,對關鍵細分市場、趨勢、市場促進因素、競爭格局以及影響市場的主要因素進行了全面的分析。
定義全球 SaaS 客戶關係管理 (CRM) 市場
SaaS 代表軟體即服務 (Software as a Service),指的是雲端基礎的軟體。 SaaS 用於管理企業與其客戶之間的關係。 SaaS 在雲端伺服器上運作。軟體即服務由軟體供應商維護、託管和營運。它為企業帶來了便利,因為他們無需在資料儲存解決方案上投入大量資金。大多數 SaaS 是基於訂閱的模式。 SaaS CRM 分析的銷售來自零售、銀行、通訊和其他行業。現代 SaaS 軟體是跨平台的,提供對公司資料的全天候存取。這意味著用戶可以在任何裝置(例如筆記型電腦、平板電腦或行動電話)上查看相同的數據。
全球 SaaS 客戶關係管理 (CRM) 市場概覽
市場成長的關鍵驅動力在於中小企業對 SaaS CRM 的日益普及以及對雲端基礎服務的日益青睞。雲端基礎CRM 解決方案的需求不斷成長,源自於其低成本和易於部署的特性。中小企業對 SaaS CRM 的日益普及,源自於其擴充性、靈活性和經濟實惠的特徵。為了更好地與客戶參與,管理客戶資料和跨管道互動的需求日益成長。
企業數位轉型趨勢將推動對 CRM 解決方案的需求。這些優勢將推動全球企業採用雲端基礎的應用程式。 CRM、銷售管理、人力資源管理和財務管理等 SaaS 應用程式的採用正在推動雲端運算策略投資的增加,預計這將推動市場成長。
SaaS Customer Relationship Management (CRM) Market size was valued at USD 47.71 Billion in 2024 and is projected to reach USD 156.98 Billion by 2032, growing at a CAGR of 12.93% during the forecast period 2026-2032.
The growing adoption of SaaS CRM by Small and medium-sized enterprises and the rising adoption of cloud-based offerings is the factor driving the market growth of the market. The Global SaaS Customer Relationship Management (CRM) Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global SaaS Customer Relationship Management (CRM) Market Definition
SaaS stands for Software as a Service, or cloud-based software. SaaS is used to manage corporate relationships with customers. SaaS runs on a cloud server. Software as a Service is maintained, hosted, and operated by the software provider. This is convenient for your business because you don't have to spend more capital on your data storage solution. Most SaaS is a subscription-based model. Sales of SaaS CRM analytics from retail, banking, telecommunications, and other industries. The latest SaaS software is cross-platform, providing 24/7 access to corporate data. This means that users can see the same data on devices such as laptops, tablets, and mobile phones.
Global SaaS Customer Relationship Management (CRM) Market Overview
The primary factors driving the market growth are the growing adoption of SaaS CRM by Small and medium-sized enterprises and the rising adoption of cloud-based offerings. The growing demand for cloud-based CRM solutions is due to their low cost and ease of implementation. SMEs' increased adoption of SaaS CRM is due to its scalability, flexibility, and affordability. There is an increasing need to manage customer data and interactions across channels to improve customer engagement.
The rising digital transformation trend in enterprises will enhance the demand for CRM solutions. These benefits will encourage companies around the globe to adopt cloud-based applications. Adopting SaaS applications such as CRM, sales management, HRM, and financial management as an investment in cloud computing strategies increases, which will increase the market growth of the market.
The Global SaaS Customer Relationship Management (CRM) Market is Segmented on the basis of Application and Geography.
Based on Application, the market is segmented into Retail, BFSI - Banking, financial services, and insurance, Manufacturing, Telecom and IT, and Others. The BFSI - Banking, financial services, and vertical insurance segment holds a large number of shares in the market because it is a rapid change towards digitalization and requires customer-specific software. Growing online banking services can also stimulate the demand for software to attract and retain loyal customers, which is the factor that boosts market growth.
The "Global SaaS Customer Relationship Management (CRM) Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are SAP, Oracle, Salesforce.com, Amdocs, IBM, Lithium, Jive Inc., ASSA ABLOY, and Google.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.