身體噴霧市場機會、成長動力、產業趨勢分析和 2024 年至 2032 年預測

2023 年，全球身體噴霧市場價值52 億美元，預計2024 年至2032 年複合年成長率為4.9%。受歡迎與傳統香水相比。健康和自我照護趨勢的興起極大地促進了身體噴霧市場的擴張。隨著人們優先考慮個人儀容和心理健康，身體噴霧因其清爽和鎮靜的特性而受到青睞。除了提供香味外，這些產品還可以滋潤和舒緩肌膚，從而增強對消費者的吸引力。

此外，中性和男女皆宜的身體噴霧的推出正在擴大市場吸引力，符合對包容性美容和個人護理產品不斷成長的需求。酒精噴霧是 2023 年的主導細分市場，收入超過 22 億美元，預計到 2032 年將達到 33 億美元。這種高酒精含量會產生更細、更均勻的噴霧，產生更淡、更微妙的香味，與尋求新鮮、不那麼強烈的香味的消費者產生共鳴。就最終用戶而言，身體噴霧市場分為男性、女性和男女通用類別。

2023 年，女性消費者在市場中佔據主導地位，收入超過34 億美元，預計到2032 年將達到51 億美元 這種趨勢是受到歷史和文化影響的影響，傳統上將個人香水與女性氣質聯繫在一起。因此，女性養成了使用香水的強烈習慣，包括身體噴霧等較淡的選擇。北美已成為身體噴霧市場的領先地區，創造了 18 億美元的可觀收入，預計到 2032 年將成長至 27 億美元。美國富裕的消費者群體以其高可支配收入和願意投資個人護理產品而聞名。該地區多樣化的氣候，尤其是溫暖的夏季，也增加了對清爽淡香水的需求。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 衝擊力
  • 成長動力
    • 改變消費者偏好
    • 個人護理產品的需求不斷增加
    • 更加關注健康和自我保健
    • 電子商務平台的成長
  • 產業陷阱與挑戰
    • 市場飽和
    • 季節性波動
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
  • 首選價格範圍
• 成長潛力分析
• 監管環境
• 定價分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021 - 2032

• 主要趨勢
• 酒精類
• 水性
• 油基

第 6 章：市場估計與預測：依香水類型，2021 - 2032

• 主要趨勢
• 花的
• 果味
• 柑橘類
• 其他（辣、木香等）

第 7 章：市場估計與預測：按價格，2021 - 2032

• 主要趨勢
• 低的
• 中等的
• 高的

第 8 章：市場估計與預測：按最終用戶分類，2021 - 2032 年

• 主要趨勢
• 男性
• 女性
• 男女通用的

第 9 章：市場估計與預測：按配銷通路，2021 - 2032

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 超市/大賣場
  • 專賣店
  • 大型零售店
  • 便利商店（百貨、獨立）

第 10 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第 11 章：公司簡介

• Bath & Body Works
• Calvin Klein
• Chanel
• Dior
• Estee Lauder
• Global Cosmetics
• Gucci
• Hollister Co.
• Mandom Corporation
• KronoKare
• Shiseido
• Avon Products
• Johnson & Johnson
• Mistcooling Inc
• COSBEAUTY
• The Body Shop
• Victoria's Secret

The Global Body Mist Market was worth USD 5.2 billion in 2023 and is projected to grow at a CAGR of 4.9% from 2024 to 2032. This growth is largely driven by a consumer shift towards lighter, more affordable fragrance options, making body mists increasingly popular compared to traditional perfumes. The rise of wellness and self-care trends significantly contributes to the body mist market's expansion. As individuals prioritize personal grooming and mental well-being, body mists have gained traction for their refreshing and calming properties. Beyond just providing fragrance, these products also hydrate and soothe the skin, enhancing their attractiveness to consumers.

Furthermore, the introduction of gender-neutral and unisex body mists is broadening the market appeal, aligning with a growing demand for inclusive beauty and personal care products. Alcohol-based mists were the leading segment in 2023, generating over USD 2.2 billion in revenue, and anticipated to reach USD 3.3 billion by 2032. These mists are favored for their effectiveness and versatility, typically utilizing ethanol as a carrier for fragrance oils. This high alcohol content results in a finer, more uniform spray, producing a lighter and subtler scent that resonates with consumers seeking fresh, less intense fragrances. In terms of end users, the body mist market is divided into male, female, and unisex categories.

Female consumers dominated the market in 2023, generating revenues exceeding USD 3.4 billion and expected to reach USD 5.1 billion by 2032. This trend is shaped by historical and cultural influences that have traditionally linked personal fragrances with femininity. As a result, women have developed a strong habit of using fragrances, including lighter options like body mists. North America has emerged as the leading region in the body mist market, generating significant revenue of USD 1.8 billion, with expectations to grow to USD 2.7 billion by 2032. This dominance is influenced by a combination of economic, cultural, and behavioral factors. The affluent consumer base in the U.S. is known for its high disposable incomes and willingness to invest in personal care products.Additionally, cultural norms emphasize personal grooming and freshness, making body mists an attractive alternative to heavier perfumes. The region's diverse climate, particularly the warm summers, also enhances the demand for refreshing and light fragrances.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Changing consumer preferences
    • 3.2.1.2 Increasing demand for personal care products
    • 3.2.1.3 Increased focus on wellness and self-care
    • 3.2.1.4 Growth of e-commerce platforms
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Market saturation
    • 3.2.2.2 Seasonal fluctuations
• 3.3 Consumer buying behavior analysis
  • 3.3.1 Demographic trends
  • 3.3.2 Factors affecting buying decision
  • 3.3.3 Consumer product adoption
  • 3.3.4 Preferred distribution channel
  • 3.3.5 Preferred price range
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Pricing analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2032, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Alcohol-based
• 5.3 Water-based
• 5.4 Oil-based

Chapter 6 Market Estimates & Forecast, By Fragrance Type, 2021 - 2032, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Floral
• 6.3 Fruity
• 6.4 Citrus
• 6.5 Others (spicy, woody, etc.)

Chapter 7 Market Estimates & Forecast, By Price, 2021 - 2032, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By End User, 2021 - 2032, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Male
• 8.3 Female
• 8.4 Unisex

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce
  • 9.2.2 Company websites
• 9.3 Offline
  • 9.3.1 Supermarkets/hypermarkets
  • 9.3.2 Specialty stores
  • 9.3.3 Mega retail stores
  • 9.3.4 Convenience stores (departmental, independent)

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa

Chapter 11 Company Profiles

• 11.1 Bath & Body Works
• 11.2 Calvin Klein
• 11.3 Chanel
• 11.4 Dior
• 11.5 Estee Lauder
• 11.6 Global Cosmetics
• 11.7 Gucci
• 11.8 Hollister Co.
• 11.9 Mandom Corporation
• 11.10 KronoKare
• 11.11 Shiseido
• 11.12 Avon Products
• 11.13 Johnson & Johnson
• 11.14 Mistcooling Inc
• 11.15 COSBEAUTY
• 11.16 The Body Shop
• 11.17 Victoria's Secret