護膚營養精華液市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球護膚營養精華液市場價值為 38 億美元，預計到 2034 年將以 5.9% 的複合年成長率成長至 66 億美元。這一強勁成長可歸因於消費者對高級護膚程序的日益成長的傾向、數位美容內容的激增以及對有針對性的皮膚護理的需求不斷成長。隨著護膚成為日常保健的重要組成部分，消費者更加重視能夠帶來實際效果的產品。線上美容社群、有影響力的產品代言以及對成分功效的認知不斷提高，推動了人們向自我保健的轉變，繼續刺激對優質營養精華液的需求。消費者比以往任何時候都更了解情況，尋求以科學和經過驗證的成分（如菸鹼醯胺和維生素 C）為後盾的解決方案，這兩種成分都因其在皮膚再生、亮白和整體健康方面的作用而聞名。市場也見證了清潔美容趨勢的顯著推動，越來越多的買家轉向不含刺激性化學物質和合成添加劑的精華液。

多種因素加速了這一上升趨勢，包括痤瘡、色素沉著和過早衰老等皮膚問題的增加。隨著越來越多的人遇到這些問題，對客製化護膚解決方案的需求也不斷增加。營養精華液因其濃縮配方可將活性成分直接輸送至皮膚，正成為許多人的首選產品。創新產品開發持續發揮關鍵作用，各大品牌推出多功能精華液來滿足不斷變化的消費者需求。從保濕和修復到亮白和抗衰老，這些精華液旨在為皮膚紋理和膚色帶來具體、明顯的改善。

護膚營養精華液市場依產品類型分為油性、凝膠基和乳液基精華液。其中，凝膠類精華液在 2024 年佔據市場主導地位，創造了 15 億美元的收入。凝膠精華液因其質地輕盈、吸收迅速和不油膩的特徵而越來越受歡迎，這些特點引起了消費者的強烈共鳴，尤其是在溫暖的氣候下。它們的舒緩和清涼特性進一步提升了它們的吸引力，使其成為日常使用的首選。

根據最終用戶，市場分為個人、專業沙龍、水療中心和皮膚病中心。 2024 年，個人護膚品市場將佔據 64% 的市場佔有率，這得益於消費者護膚意識的增強。社群媒體平台和美容影響者大大塑造了護膚偏好，鼓勵用戶採用更一致和客製化的養生法。

2024年，北美護膚營養精華液市場將佔全球銷售額的74%，預計達8.1億美元。這種主導地位的推動因素是該地區對天然和有機產品的高度關注、對預防性護膚日益成長的興趣以及清潔美容替代品的日益普及。

市場上的主要參與者包括 Amorepacific、EltaMD、Jeunesse、LifeVantage、NeoStrata、Phyt's、Oskia、Retrouve、Kerastase、Auteur、Monpure、Seavite Bodycare、Fig+Yarrow、Susanne Kaufmann Kosmetik 和 The Sabi。這些公司優先開發針對特定護膚需求的高性能產品。隨著消費者期望的不斷變化，品牌正在擴大產品線，整合有機和植物成分，並利用數位平台來提高參與度。有影響力的合作夥伴關係、有針對性的行銷和個人化的護膚產品進一步使品牌能夠加強其影響力並滿足多樣化、注重健康的客戶群。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製成品
  • 經銷商
• 供應商格局
• 利潤率分析。
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 消費者對皮膚健康重要性的認知不斷提高
    • 抗衰老產品需求不斷成長
  • 產業陷阱與挑戰
    • 不良反應或副作用
    • 不同國家的監管標準
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依類型，2021-2034

• 主要趨勢
• 油性精華
• 凝膠精華液
• 乳液精華液
• 其他

第6章：市場估計與預測：依用途，2021-2034

• 主要趨勢
• 維生素精華液
• 抗氧化精華液
• 保濕精華液
• 抗老精華素
• 亮白精華液
• 其他（抗痘精華液等）

第7章：市場估計與預測：依皮膚類型，2021-2034

• 主要趨勢
• 正常皮膚
• 皮膚乾燥
• 油性肌膚
• 混合性肌膚
• 敏感肌膚

第8章：市場估計與預測：按價格，2021-2034 年

• 主要趨勢
• 低的
• 中等的
• 高的

第9章：市場估計與預測：依消費者群體，2021-2034

• 主要趨勢
• 男性
• 女性

第 10 章：市場估計與預測：按最終用途，2021-2034 年

• 主要趨勢
• 個人
• 專業沙龍和水療中心
• 皮膚病中心

第 11 章：市場估計與預測：按配銷通路，2021-2034 年

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 專賣店
  • 大型零售商店
  • 其他

第 12 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非

第13章：公司簡介

• Amorepacific
• Auteur
• EltaMD
• Fig+Yarrow
• Jeunesse
• Kerastase
• LifeVantage
• Monpure
• NeoStrata
• Oskia
• Phyt's
• Retrouve
• Seavite Bodycare
• Susanne Kaufmann Kosmetik
• The Sabi

The Global Skincare Nutritional Serum Market was valued at USD 3.8 billion in 2024 and is estimated to grow at a CAGR of 5.9% to reach USD 6.6 billion by 2034. This robust growth can be attributed to the rising consumer inclination toward advanced skincare routines, the proliferation of digital beauty content, and the increasing demand for targeted skin treatments. As skincare becomes an essential part of daily wellness routines, consumers are placing a stronger emphasis on products that deliver tangible results. The shift toward self-care, amplified by online beauty communities, influencer-driven product endorsements, and increased awareness of ingredient efficacy, continues to fuel demand for premium nutritional serums. Consumers are more informed than ever, seeking solutions backed by science and proven ingredients like niacinamide and vitamin C-both known for their role in skin regeneration, brightening, and overall health. The market is also witnessing a significant push from clean beauty trends, with more buyers turning to serums free from harsh chemicals and synthetic additives.

Several factors are accelerating this upward trajectory, including the rise in skin concerns such as acne, hyperpigmentation, and premature aging. With a growing number of individuals experiencing these issues, the demand for customized skincare solutions is on the rise. Nutritional serums are emerging as a go-to product for many, owing to their concentrated formulas that deliver active ingredients directly to the skin. Innovative product development continues to play a key role, with brands launching multifunctional serums that cater to evolving consumer needs. From hydration and repair to brightening and anti-aging, these serums are being crafted to deliver specific, visible improvements in skin texture and tone.

The skincare nutritional serum market is categorized by product type into oil-based, gel-based, and emulsion-based serums. Among these, gel-based serums led the market in 2024, generating USD 1.5 billion in revenue. Gel serums are gaining popularity due to their lightweight consistency, fast absorption, and non-greasy finish-factors that resonate strongly with consumers, especially in warmer climates. Their soothing and cooling properties further boost their appeal, making them a preferred choice for daily use.

By end user, the market is segmented into individuals, professional salons, spas, and dermatological centers. In 2024, the individuals segment captured 64% of the market share, driven by heightened consumer consciousness around skincare. Social media platforms and beauty influencers have significantly shaped skincare preferences, encouraging users to adopt more consistent and customized regimens.

North America skincare nutritional serum market accounted for 74% of global sales in 2024, reaching an estimated USD 810 million. This dominance is driven by the region's strong focus on natural and organic products, a growing interest in preventative skincare, and the increasing popularity of clean beauty alternatives.

Key players operating in the market include Amorepacific, EltaMD, Jeunesse, LifeVantage, NeoStrata, Phyt's, Oskia, Retrouve, Kerastase, Auteur, Monpure, Seavite Bodycare, Fig+Yarrow, Susanne Kaufmann Kosmetik, and The Sabi. These companies are prioritizing the development of high-performance products tailored to specific skincare needs. With consumer expectations evolving, brands are expanding product lines, integrating organic and plant-based ingredients, and leveraging digital platforms to boost engagement. Influencer partnerships, targeted marketing, and personalized skincare offerings are further enabling brands to strengthen their presence and cater to a diverse, health-conscious customer base.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufactures
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis.
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising consumer awareness about importance of skin health
    • 3.6.1.2 Rising demand for anti-ageing products
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Adverse reactions or side effects
    • 3.6.2.2 Regulatory standards across different countries
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Oil serums
• 5.3 Gel serums
• 5.4 Emulsion serums
• 5.5 Others

Chapter 6 Market Estimates & Forecast, By Usage, 2021-2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Vitamin serums
• 6.3 Antioxidant serums
• 6.4 Hydrating serums
• 6.5 Anti-aging serums
• 6.6 Brightening serums
• 6.7 Others (anti-acne serum etc.)

Chapter 7 Market Estimates & Forecast, By Skin Type, 2021-2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Normal skin
• 7.3 Dry skin
• 7.4 Oily skin
• 7.5 Combination skin
• 7.6 Sensitive skin

Chapter 8 Market Estimates & Forecast, By Price, 2021-2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021-2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Male
• 9.3 Female

Chapter 10 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Individuals
• 10.3 Professional salons & spas
• 10.4 Dermatological centers

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-Commerce sites
  • 11.2.2 Company websites
• 11.3 Offline
  • 11.3.1 Specialty stores
  • 11.3.2 Mega retail stores
  • 11.3.3 Others

Chapter 12 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 UAE
  • 12.6.2 Saudi Arabia
  • 12.6.3 South Africa

Chapter 13 Company Profiles

• 13.1 Amorepacific
• 13.2 Auteur
• 13.3 EltaMD
• 13.4 Fig+Yarrow
• 13.5 Jeunesse
• 13.6 Kerastase
• 13.7 LifeVantage
• 13.8 Monpure
• 13.9 NeoStrata
• 13.10 Oskia
• 13.11 Phyt's
• 13.12 Retrouve
• 13.13 Seavite Bodycare
• 13.14 Susanne Kaufmann Kosmetik
• 13.15 The Sabi