營養血清市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球營養精華液市場價值為 57 億美元，預計年複合成長率為 5.7%，到 2034 年將達到 99 億美元，這得益於消費者對預防性護膚的日益關注，他們也越來越意識到保持長期皮膚健康的重要性。隨著人們尋求針對老化、氧化壓力和皮膚瑕疵等問題的針對性解決方案，對專用精華液的需求激增。這一趨勢在已開發市場和新興市場尤為明顯，消費者正在尋找有科學研究依據並含有高品質成分的護膚產品。皮膚科醫生和護膚品牌正在透過提供更有效、更透明的配方來應對這種轉變，以滿足對效果顯著的產品日益成長的需求。

化妝品科學與技術的進步進一步推動了這個市場的發展。隨著菸鹼醯胺、透明質酸和維生素C等活性成分的識別和穩定，各大品牌開發出了多功能精華液，能夠提供多種護膚功效，同時最大程度地減少刺激。諸如封裝和微乳技術等增強型遞送系統也透過提高吸收率和生物利用度，使這些產品更加有效。隨著這些創新技術使高性能護膚品更加觸手可及，先進的皮膚科精華液也越來越受歡迎，無論是高階消費者還是大眾消費者都從中受益。

市場細分為多種產品類型，包括維生素精華液、抗氧化精華液、保濕精華液、去角質精華液、抗衰老精華液、亮膚精華液、抗痘精華液、控油精華液和緊緻精華液。維生素精華液佔據市場主導地位，2024 年價值達 12 億美元，預計到 2034 年將達到 22 億美元。維生素 C、E 和 B3（菸鹼醯胺）是這些配方中的關鍵成分，具有促進膠原蛋白生成和提亮膚色等功效。強大的臨床支援和皮膚科醫生的推薦增強了消費者對維生素精華液的信心，進一步提升了其吸引力。

長期以來，女性一直是營養精華液市場的主要消費者，為其整體價值貢獻巨大。據估計，2024 年營養精華液市場規模達 43 億美元，預計 2025-2034 年期間將以 5.4% 的速度成長，反映出女性護膚意識的不斷提升。數位媒體、美妝達人以及精準品牌行銷的影響力進一步激發了女性對護膚液的興趣，從而增加了對專業精華液的需求。不同年齡層的女性尤其青睞能夠有效對抗老化、乾燥、色素沉澱和膚質不均的精華液。人們對皮膚健康的日益關注，加上資訊取得的便利性，促使更多女性投資於滿足自身特定皮膚需求的產品。

2024年，美國營養精華液市場規模達9億美元，預計到2034年將以6.4%的複合年成長率成長，這得益於消費者認知度的提升、可支配收入的增加以及護膚品行業的蓬勃發展。千禧世代和Z世代正在推動對富含抗氧化劑、維生素和抗衰老成分的精華液的需求。這些年輕一代見多識廣，渴望採用注重皮膚健康和長壽的護膚程序。護膚作為一種自我照顧的持續趨勢進一步加速了這一需求，使美國成為營養精華液市場的主導者。

全球營養精華液市場的主要參與者包括強生、寶潔、科蒂、露華濃、資生堂、愛茉莉太平洋、拜爾斯道夫、歐萊雅、美體小舖、玫琳凱、高德美、嬌韻詩、高絲、聯合利華和雅詩蘭黛。營養精華液市場的公司採用各種策略來提升其市場佔有率，包括持續的產品創新和成分透明度。許多品牌專注於開發滿足不同皮膚需求的多功能精華液。他們投資於先進的輸送系統，以提高產品的有效性和客戶滿意度。行銷工作著重於與有影響力的人士合作和有針對性的數位行銷活動，以提高品牌知名度，尤其是在年輕消費者中。此外，該公司正在擴大其在電子商務平台上的影響力，以接觸更廣泛的受眾，並確保全球消費者能夠輕鬆購買他們的產品。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 川普政府關稅分析
  • 對貿易的影響
    • 貿易量中斷
    • 報復措施
  • 對產業的影響
    • 供給側影響（原料）
    • 主要材料價格波動
    • 供應鏈重組
    • 生產成本影響
    • 需求面影響（售價）
    • 價格傳導至終端市場
    • 市佔率動態
    • 消費者反應模式
  • 受影響的主要公司
  • 策略產業反應
    • 供應鏈重組
    • 定價和產品策略
    • 政策參與
  • 展望與未來考慮
• 衝擊力
  • 成長動力
    • 消費者對預防性護膚的意識不斷提高
    • 皮膚科研究與成分創新的進展
    • 對個人化和包容性護膚解決方案的需求不斷成長
  • 產業陷阱與挑戰
    • 產品成本高，且價格敏感型市場可近性有限
    • 嚴格的法規核准和成分合規挑戰
• 成長潛力分析
• 原料分析
• 監管格局
• 波特的分析
• PESTEL分析
• 消費者行為分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021 - 2034 年

• 主要趨勢
• 維生素精華液
• 抗氧化精華液
• 保濕精華液
• 去角質精華液
• 抗老精華素
• 亮白精華液
• 抗痤瘡精華液
• 控油精華液
• 緊緻肌膚精華素
• 其他

第6章：市場估計與預測：依皮膚類型，2021 - 2034

• 主要趨勢
• 皮膚乾燥
• 油性肌膚
• 正常皮膚
• 敏感肌膚

第7章：市場估計與預測：依定價，2021 - 2034 年

• 主要趨勢
• 低的
• 中等的
• 高的

第8章：市場估計與預測：依最終用途，2021 - 2034 年

• 主要趨勢
• 男士
• 女性

第9章：市場估計與預測：按配銷通路，2021 - 2034 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司現場
• 離線
  • 專賣店
  • 藥局
  • 其他（百貨商場等）

第10章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第 11 章：公司簡介

• Amorepacific
• Beiersdorf
• Clarins
• Coty
• Estee Lauder
• Galderma
• Johnson & Johnson
• KOSE
• L'Oreal
• Mary Kay
• Procter & Gamble
• Revlon
• Shiseido
• The Body Shop
• Unilever

The Global Nutritional Serum Market was valued at USD 5.7 billion in 2024 and is estimated to grow at a CAGR of 5.7% to reach USD 9.9 billion by 2034, driven by the increasing focus on preventive skincare, with consumers becoming more aware of the importance of maintaining long-term skin health. As people seek targeted solutions for issues like aging, oxidative stress, and skin imperfections, the demand for specialized serums has surged. This trend is especially evident in both developed and emerging markets, where consumers are looking for skincare products backed by scientific research and containing high-quality ingredients. Dermatologists and skincare brands are responding to this shift by offering more effective and transparent formulations, catering to the growing demand for products that deliver visible results.

Technological advancements in cosmetic science have further fueled this market. With the identification and stabilization of active ingredients such as niacinamide, hyaluronic acid, and vitamin C, brands have developed multifunctional serums that provide multiple skin benefits with minimal irritation. Enhanced delivery systems, such as encapsulation and microemulsion technology, have also made these products more effective by improving absorption and bioavailability. As these innovations have made high-performance skincare more accessible, dermatologically advanced serums have gained popularity, with both high-end and mass-market consumers benefiting from these improvements.

The market is divided into several product types, including vitamin, antioxidant, hydrating, exfoliating, anti-aging, brightening, anti-acne, oil control, and skin-tightening serums. The vitamin serums segment led the market, valued at USD 1.2 billion in 2024, and is expected to reach USD 2.2 billion by 2034. Vitamin C, E, and B3 (niacinamide) are key ingredients in these formulations, providing benefits like collagen boosting and brightening of the skin. Consumer confidence in vitamin serums is bolstered by strong clinical support and endorsements from dermatologists, further increasing their appeal.

Women have long been the primary consumers in the nutritional serum market, contributing significantly to its overall value, which was estimated at USD 4.3 billion in 2024 and is expected to grow at a rate of 5.4% during 2025-2034, reflecting the rising awareness among women about skincare. This heightened interest has been propelled by the influence of digital media, beauty influencers, and targeted brand marketing, which have increased the demand for specialized serums. Women across different age groups are particularly drawn to serums that address aging, dryness, hyperpigmentation, and uneven skin texture. The growing focus on skin health, paired with easy access to information, has encouraged more women to invest in products that cater to their specific skin needs.

U.S. Nutritional Serum Market was valued at USD 900 million in 2024 and is projected to grow at a CAGR of 6.4% through 2034, fueled by high consumer awareness, increased disposable income, and a robust skincare industry. Millennials and Generation Z are driving the demand for serums that feature antioxidants, vitamins, and anti-aging ingredients. These younger generations are well-informed and eager to adopt skincare routines emphasizing skin health and longevity. The ongoing trend of skincare as a self-care has further accelerated this demand, making the U.S. a dominant player in the nutritional serum market.

Major players in the Global Nutritional Serum Market include Johnson & Johnson, Procter & Gamble, Coty, Revlon, Shiseido, Amorepacific, Beiersdorf, L'Oreal, The Body Shop, Mary Kay, Galderma, Clarins, KOSE, Unilever, and Estee Lauder.Companies in the nutritional serum market adopt various strategies to enhance their market presence, including continuous product innovation and ingredient transparency. Many brands are focusing on developing multifunctional serums that cater to diverse skin needs. They invest in advanced delivery systems to increase product effectiveness and customer satisfaction. Marketing efforts focus on influencer collaborations and targeted digital campaigns to increase brand visibility, especially among younger consumers. Additionally, companies are expanding their presence in e-commerce platforms to reach a broader audience and ensure their products are easily accessible to consumers worldwide.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Trump administration tariffs analysis
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
    • 3.2.2.2 Price volatility in key materials
    • 3.2.2.3 Supply chain restructuring
    • 3.2.2.4 Production cost implications
    • 3.2.2.5 Demand-side impact (selling price)
    • 3.2.2.6 Price transmission to end markets
    • 3.2.2.7 Market share dynamics
    • 3.2.2.8 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Rising consumer awareness of preventive skincare
    • 3.3.1.2 Advancements in dermatological research and ingredient innovation
    • 3.3.1.3 Growing demand for personalized and inclusive skincare solutions
  • 3.3.2 Industry pitfalls & challenges
    • 3.3.2.1 High product costs and limited accessibility in price-sensitive markets
    • 3.3.2.2 Stringent regulatory approvals and ingredient compliance challenges
• 3.4 Growth potential analysis
• 3.5 Raw Material analysis
• 3.6 Regulatory landscape
• 3.7 Porter's analysis
• 3.8 PESTEL analysis
• 3.9 Consumer behavior analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Vitamin serums
• 5.3 Antioxidant serums
• 5.4 Hydrating serums
• 5.5 Exfoliating serums
• 5.6 Anti-aging serums
• 5.7 Brightening serums
• 5.8 Anti-acne serums
• 5.9 Oil control serums
• 5.10 Skin-tightening serums
• 5.11 Others

Chapter 6 Market Estimates & Forecast, By Skin Type, 2021 - 2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Dry skin
• 6.3 Oily skin
• 6.4 Normal skin
• 6.5 Sensitive skin

Chapter 7 Market Estimates & Forecast, By Pricing, 2021 - 2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Men
• 8.3 Women

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Million Units)

• 9.1 Key Trends
• 9.2 Online
  • 9.2.1 E-commerce
  • 9.2.2 Company site
• 9.3 Offline
  • 9.3.1 Specialty stores
  • 9.3.2 Pharmacy
  • 9.3.3 Others (departmental stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 The U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 11.1 Amorepacific
• 11.2 Beiersdorf
• 11.3 Clarins
• 11.4 Coty
• 11.5 Estee Lauder
• 11.6 Galderma
• 11.7 Johnson & Johnson
• 11.8 KOSE
• 11.9 L'Oreal
• 11.10 Mary Kay
• 11.11 Procter & Gamble
• 11.12 Revlon
• 11.13 Shiseido
• 11.14 The Body Shop
• 11.15 Unilever