男士保養品市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球男士保養品市場價值為 196 億美元，預估 2025 年至 2034 年期間的複合年成長率為 4.9%。隨著越來越多的男性將護膚作為日常美容的重要組成部分，市場正在經歷強勁成長。圍繞男性自我照顧和修飾的社會規範的轉變正在重塑社會格局，鼓勵男性更加重視自己的外表和整體皮膚健康。現代男性不再猶豫投資針對痤瘡、過早老化、乾燥和曬傷等問題的護膚產品。

社群媒體、美容影響者和名人代言的影響力日益增強，也促進了人們的護膚意識的提高，使護膚成為不同年齡層男性關注的主流議題。此外，城市化進程的加快、可支配收入的提高以及人們對環境污染及其對皮膚健康影響的日益關注，都推動了對男士專用護膚產品的需求。各大品牌正專注於有針對性的行銷策略，推出創新產品，以吸引那些尋求有效且易於使用的護膚解決方案的男性消費者。此外，天然和有機護膚品越來越受到尋求無化學產品以獲得長期皮膚益處的男性的青睞，為行業參與者創造了新的成長途徑。

就產品類型而言，男士護膚品市場涵蓋刮鬍護理、乳霜和保濕霜、防曬霜和清潔劑等類別。其中，乳霜和保濕霜領域在 2024 年創造了 61 億美元的銷售額，預計到 2034 年複合年成長率將達到 5.1%。隨著男性越來越意識到適當的皮膚保濕和營養的重要性，對解決乾燥、敏感和抗衰老問題的保濕霜和乳霜的需求也日益成長。男性也正在尋求輕盈、不油膩、能快速吸收並提供持久效果的配方，這促使品牌開發專為男性皮膚設計的先進、快速吸收的產品。具有防曬係數或抗衰老功效的保濕霜等多功能產品的需求激增，進一步促進了該領域的成長。品牌也利用透明質酸、維生素 C 和胜肽等先進成分來滿足不斷變化的消費者期望。

男士保養品的經銷分為線上線下通路，2024 年線上銷售額佔總市佔率的 57.3%。線上平台已成為男士尋求護膚解決方案的首選目的地，提供種類繁多、價格具有競爭力且易於獲取顧客評論的產品。在家瀏覽和購買產品的便利性，加上個人化的護膚解決方案和訂閱盒，正在推動線上市場的成長。消費者對客製化的產品推薦和送貨上門服務很感興趣，這使得網路購物成為護膚需求的首選。

受消費者意識的提高、消費能力的提高以及對美容的興趣日益濃厚的推動，美國男士護膚品市場預計將以每年 4.7% 的複合年成長率成長。電子商務平台上高階天然品牌的不斷增加使得美國男性更容易將護膚作為日常生活的一部分。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 衝擊力
  • 成長動力
    • 健康和保健意識不斷增強
    • 男士美容趨勢日益成長
    • 人口老化加劇
  • 產業陷阱與挑戰
    • 市場競爭與品牌差異化
    • 環境問題和監管挑戰
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費者產品採用
  • 首選配銷通路
  • 首選價格範圍
• 成長潛力分析
• 監管格局
• 定價分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按類型，2021 年至 2034 年

• 主要趨勢
• 刮鬍護理
• 乳霜和保濕霜
• 防曬乳
• 清潔劑和洗面乳
• 其他

第6章：市場估計與預測：依顧客偏好，2021 年至 2034 年

• 主要趨勢
• 奢華體驗
• 經濟實惠的體驗

第7章：市場估計與預測：依年齡段，2021 年至 2034 年

• 主要趨勢
• 18歲以下
• 19至35歲
• 36至50
• 50歲以上

第8章：市場估計與預測：按配銷通路，2021 年至 2034 年

• 主要趨勢
• 線上
• 離線

第9章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第10章：公司簡介

• Anthony Skincare
• Baxter of California
• Brickell Men's Products
• Bulldog Skincare
• Clinique for Men
• Dove Men+Care
• Every Man Jack
• Harry's
• Jack Black
• Kiehl's
• Lab Series
• L'Oreal Men Expert
• Neutrogena Men
• Nivea Men
• Pleasing

The Global Men Skincare Products Market, valued at USD 19.6 billion in 2024, is projected to grow at a CAGR of 4.9% between 2025 and 2034. The market is witnessing robust growth as more men are increasingly embracing skincare as a vital part of their daily grooming routines. Shifting social norms around male self-care and grooming are reshaping the landscape, encouraging men to become more conscious of their appearance and overall skin health. Modern men are no longer hesitant to invest in skincare products that cater to issues such as acne, premature aging, dryness, and sun damage.

The growing influence of social media, beauty influencers, and celebrity endorsements has also contributed to the rise in awareness, making skincare a mainstream concern among men across different age groups. Additionally, the rise in urbanization, higher disposable incomes, and growing concerns about environmental pollution and its impact on skin health are fueling the demand for specialized men's skincare products. Brands are focusing on targeted marketing strategies and launching innovative products that appeal to male consumers looking for effective and easy-to-use skincare solutions. Furthermore, natural and organic skincare options are gaining traction among men seeking chemical-free products for long-term skin benefits, creating new growth avenues for industry participants.

In terms of product type, the market for men's skincare products spans across categories like shave care, creams and moisturizers, sunscreen, and cleansers. Among these, the creams and moisturizers segment generated USD 6.1 billion in 2024 and is expected to witness a CAGR of 5.1% through 2034. As men become increasingly aware of the importance of proper skin hydration and nourishment, there is a growing demand for moisturizers and creams that address dryness, sensitivity, and anti-aging. Men are also seeking lightweight, non-greasy formulations that absorb quickly and provide lasting effects, driving brands to develop advanced, fast-absorbing products designed specifically for male skin. The surge in demand for multi-functional products, such as moisturizers with SPF or anti-aging properties, is further bolstering the segment's growth. Brands are also leveraging advanced ingredients like hyaluronic acid, vitamin C, and peptides to meet evolving consumer expectations.

The distribution of men's skincare products is divided between online and offline channels, with online sales accounting for 57.3% of the total market share in 2024. Online platforms have become the go-to destination for men seeking skincare solutions, offering a vast range of products with competitive pricing and easy access to customer reviews. The convenience of browsing and purchasing products from home, combined with personalized skincare solutions and subscription boxes, is fueling online market growth. Consumers are drawn to customized product recommendations and doorstep delivery, making online shopping a preferred choice for skincare needs.

The U.S. men skincare products market is projected to grow at a CAGR of 4.7% annually, driven by rising consumer awareness, higher spending power, and growing interest in grooming. The increasing presence of premium and natural brands on e-commerce platforms has made it easier for American men to adopt skincare as a part of their daily regimen.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
• 1.5 Secondary
  • 1.5.1.1 Paid sources
  • 1.5.1.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing health and wellness consciousness
    • 3.2.1.2 Growing men grooming trend
    • 3.2.1.3 Rising aging population
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Market competition and brand differentiation
    • 3.2.2.2 Environmental concerns and regulatory challenges
• 3.3 Consumer buying behavior analysis
  • 3.3.1 Demographic trends
  • 3.3.2 Factors Affecting Buying Decision
  • 3.3.3 Consumer Product Adoption
  • 3.3.4 Preferred Distribution Channel
  • 3.3.5 Preferred Price Range
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Pricing analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Shave care
• 5.3 Creams & moisturizers
• 5.4 Sunscreen
• 5.5 Cleansers & face wash
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Customer Preference, 2021 – 2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Luxury experience
• 6.3 Budget-friendly experience

Chapter 7 Market Estimates & Forecast, By Age Group, 2021 – 2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Below 18
• 7.3 19 to 35
• 7.4 36 to 50
• 7.5 Above 50

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Online
• 8.3 Offline

Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 10.1 Anthony Skincare
• 10.2 Baxter of California
• 10.3 Brickell Men's Products
• 10.4 Bulldog Skincare
• 10.5 Clinique for Men
• 10.6 Dove Men+Care
• 10.7 Every Man Jack
• 10.8 Harry's
• 10.9 Jack Black
• 10.10 Kiehl's
• 10.11 Lab Series
• 10.12 L'Oreal Men Expert
• 10.13 Neutrogena Men
• 10.14 Nivea Men
• 10.15 Pleasing