封面
市場調查報告書
商品編碼
1714478

電子商務個人護理產品市場-全球產業規模、佔有率、趨勢、機會和預測(按產品類型、按性別、按價格範圍、按配銷通路、按地區和競爭情況,2020-2030 年)

E-Commerce Personal Care Product Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Gender, By Price Range, By Distribution Channel, By Region & Competition, 2020-2030F

出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球電子商務個人護理產品市場價值為 505.6 億美元,預計到 2030 年將成長至 763.4 億美元,預測期內複合年成長率為 6.95%。隨著數位化應用的不斷增加和網際網路普及率的不斷提高,市場正在經歷強勁成長,消費者可以更輕鬆地進行線上購物。人工智慧驅動的個人化透過客製化推薦、虛擬產品試用和聊天機器人支援增強用戶體驗。直接面對消費者 (DTC) 品牌的擴張使公司能夠以具有競爭力的價格提供獨家產品。消費者對有機、永續和清潔美容產品的興趣日益濃厚,也推動了市場需求。此外,影響力行銷、社交商務和訂閱模式在促進銷售方面發揮關鍵作用,使電子商務平台成為購買個人護理產品的首選。

市場概覽
預測期 2026-2030
2024年市場規模 505.6億美元
2030年市場規模 763.4億美元
2025-2030 年複合年成長率 6.95%
成長最快的領域 口腔護理
最大的市場 北美洲

關鍵市場促進因素

智慧型手機使用率上升

主要市場挑戰

物流與供應鏈的複雜性

主要市場趨勢

網上購物日益流行

目錄

第1章:簡介

第2章:研究方法

第3章:執行摘要

第4章:客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章:全球電子商務個人護理產品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型(皮膚護理、頭髮護理、口腔護理、身體護理、其他)
    • 依性別(男性、女性、中立)
    • 依價格範圍(低、中、高)
    • 按配銷通路(線上零售商、品牌網站、其他)
    • 按地區
    • 按公司分類(2024)
  • 市場地圖

第6章:北美電子商務個人護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美:國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章:歐洲電子商務個人護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲:國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章:亞太電子商務個人護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區:國家分析
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國

第9章:中東和非洲電子商務個人護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA:國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章:南美電商個人護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲:國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章:市場動態

  • 驅動程式
  • 挑戰

第 12 章:市場趨勢與發展

  • 合併與收購(如有)
  • 產品發布(如有)
  • 最新動態

第 13 章:波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章:競爭格局

  • 公司簡介
    • Oriflame Cosmetics AG
    • NYKAA E-RETAIL LIMITED
    • Amway Corp
    • Herbalife International of America, Inc.
    • Revlon Consumer Products LLC
    • Loreal SA
    • Colgate-Palmolive Company
    • Estee Lauder Inc
    • Nu Skin International, Inc.
    • Mary Kay Inc.

第 15 章:策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 28145

The Global E-Commerce Personal Care Product Market was valued at USD 50.56 billion in 2024 and is projected to grow to USD 76.34 billion by 2030, registering a CAGR of 6.95% during the forecast period. The market is witnessing strong growth fueled by increased digital adoption and broader internet penetration, making online shopping more accessible for consumers. AI-driven personalization is enhancing user experiences through tailored recommendations, virtual product trials, and chatbot support. The expansion of direct-to-consumer (DTC) brands enables companies to offer exclusive products at competitive prices. Rising consumer interest in organic, sustainable, and clean beauty products also propels market demand. Additionally, influencer marketing, social commerce, and subscription models are playing pivotal roles in boosting sales, establishing e-commerce platforms as the preferred choice for purchasing personal care products.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 50.56 Billion
Market Size 2030USD 76.34 Billion
CAGR 2025-20306.95%
Fastest Growing SegmentOral Care
Largest MarketNorth America

Key Market Drivers

Rising Smartphone Usage

The widespread adoption of smartphones is a key driver of the global e-commerce personal care product market, enhancing accessibility and convenience for consumers. As of 2023, approximately seven billion smartphone subscriptions were in use globally, with projections to reach nearly eight billion by 2028. The rise of mobile commerce (m-commerce), facilitated by high-speed internet connectivity, enables consumers to browse, compare, and purchase personal care products via mobile apps and websites. Mobile payment solutions, digital wallets, and one-click checkout systems simplify transactions, encouraging online shopping. Social media platforms further influence purchasing decisions, as users discover products through platforms like Instagram, TikTok, and Facebook. E-commerce brands are investing in mobile-optimized websites, AR-powered virtual try-ons, and AI-driven customer engagement tools to enhance mobile shopping experiences. As smartphone usage continues to grow, particularly in emerging markets, the e-commerce personal care sector is set for sustained expansion.

Key Market Challenges

Logistics & Supply Chain Complexities

Logistics and supply chain complexities present major challenges for the global e-commerce personal care product market. As demand rises, companies face hurdles related to distribution networks, inventory management, and increasing shipping costs. Handling sensitive and perishable products such as organic skincare items requires specialized logistics to maintain product integrity. Cross-border trade introduces additional difficulties, including customs regulations and longer delivery times, which increase operational costs. Last-mile delivery inefficiencies, particularly in remote areas, contribute to delays and customer dissatisfaction. Growing consumer expectations for instant delivery place further pressure on logistics networks. High return rates and the complexities of reverse logistics add additional operational burdens. To address these challenges, companies are investing in AI-powered demand forecasting, automated warehouses, and sustainable supply chain innovations. Efficient logistics management is crucial for maintaining growth momentum in the digital personal care market.

Key Market Trends

Increasing Trend of Online Shopping

The shift toward online shopping is a major trend driving growth in the global e-commerce personal care product market. As of 2023, around 35% of the global population engaged in weekly online shopping. Consumers are drawn to digital platforms for their convenience, diverse product offerings, and personalized recommendations powered by AI. The rise of direct-to-consumer (DTC) brands has intensified this trend, allowing personal care companies to build direct relationships with consumers. Enhanced mobile shopping experiences, secure payment methods, and flexible return policies have bolstered consumer confidence. Social media and influencer marketing are powerful forces in shaping buying behavior, while AR tools and virtual try-ons offer interactive and immersive product experiences. The expansion of quick-commerce and same-day delivery options further improves the shopping journey. As digital-first behavior becomes the norm, the e-commerce personal care sector is poised for continued growth and innovation.

Key Market Players

  • Oriflame Cosmetics AG
  • Nykaa E-Retail Limited
  • Amway Corp
  • Herbalife International of America, Inc.
  • Revlon Consumer Products LLC
  • Loreal SA
  • Colgate-Palmolive Company
  • Estee Lauder Inc
  • Nu Skin International, Inc.
  • Mary Kay Inc.

Report Scope:

In this report, the Global E-Commerce Personal Care Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-Commerce Personal Care Product Market, By Product Type:

  • Skin Care
  • Hair Care
  • Oral Care
  • Body Care
  • Others

E-Commerce Personal Care Product Market, By Gender:

  • Men
  • Women
  • Unisex

E-Commerce Personal Care Product Market, By Price Range:

  • Low
  • Medium
  • High

E-Commerce Personal Care Product Market, By Distribution Channel:

  • Online Retailer
  • Brand Websites
  • Others

E-Commerce Personal Care Product Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global E-Commerce Personal Care Product Market.

Available Customizations:

Global E-Commerce Personal Care Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global E-Commerce Personal Care Product Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Skin Care, Hair Care, Oral Care, Body Care, Others)
    • 5.2.2. By Gender (Male, Female, Unisex)
    • 5.2.3. By Price Range (Low, Medium, High)
    • 5.2.4. By Distribution Channel (Online Retailer, Brand Websites, Others)
    • 5.2.5. By Region
    • 5.2.6. By Company (2024)
  • 5.3. Market Map

6. North America E-Commerce Personal Care Product Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Gender
    • 6.2.3. By Price Range
    • 6.2.4. By Distribution Channel
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States E-Commerce Personal Care Product Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Gender
        • 6.3.1.2.3. By Price Range
        • 6.3.1.2.4. By Distribution Channel
    • 6.3.2. Canada E-Commerce Personal Care Product Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Gender
        • 6.3.2.2.3. By Price Range
        • 6.3.2.2.4. By Distribution Channel
    • 6.3.3. Mexico E-Commerce Personal Care Product Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Gender
        • 6.3.3.2.3. By Price Range
        • 6.3.3.2.4. By Distribution Channel

7. Europe E-Commerce Personal Care Product Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Gender
    • 7.2.3. By Price Range
    • 7.2.4. By Distribution Channel
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France E-Commerce Personal Care Product Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Gender
        • 7.3.1.2.3. By Price Range
        • 7.3.1.2.4. By Distribution Channel
    • 7.3.2. Germany E-Commerce Personal Care Product Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Gender
        • 7.3.2.2.3. By Price Range
        • 7.3.2.2.4. By Distribution Channel
    • 7.3.3. Spain E-Commerce Personal Care Product Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Gender
        • 7.3.3.2.3. By Price Range
        • 7.3.3.2.4. By Distribution Channel
    • 7.3.4. Italy E-Commerce Personal Care Product Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Gender
        • 7.3.4.2.3. By Price Range
        • 7.3.4.2.4. By Distribution Channel
    • 7.3.5. United Kingdom E-Commerce Personal Care Product Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Gender
        • 7.3.5.2.3. By Price Range
        • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific E-Commerce Personal Care Product Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Gender
    • 8.2.3. By Price Range
    • 8.2.4. By Distribution Channel
    • 8.2.5. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China E-Commerce Personal Care Product Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Gender
        • 8.3.1.2.3. By Price Range
        • 8.3.1.2.4. By Distribution Channel
    • 8.3.2. Japan E-Commerce Personal Care Product Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Gender
        • 8.3.2.2.3. By Price Range
        • 8.3.2.2.4. By Distribution Channel
    • 8.3.3. India E-Commerce Personal Care Product Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Gender
        • 8.3.3.2.3. By Price Range
        • 8.3.3.2.4. By Distribution Channel
    • 8.3.4. Australia E-Commerce Personal Care Product Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Gender
        • 8.3.4.2.3. By Price Range
        • 8.3.4.2.4. By Distribution Channel
    • 8.3.5. South Korea E-Commerce Personal Care Product Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Gender
        • 8.3.5.2.3. By Price Range
        • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa E-Commerce Personal Care Product Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Gender
    • 9.2.3. By Price Range
    • 9.2.4. By Distribution Channel
    • 9.2.5. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa E-Commerce Personal Care Product Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Gender
        • 9.3.1.2.3. By Price Range
        • 9.3.1.2.4. By Distribution Channel
    • 9.3.2. Saudi Arabia E-Commerce Personal Care Product Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Gender
        • 9.3.2.2.3. By Price Range
        • 9.3.2.2.4. By Distribution Channel
    • 9.3.3. UAE E-Commerce Personal Care Product Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Gender
        • 9.3.3.2.3. By Price Range
        • 9.3.3.2.4. By Distribution Channel
    • 9.3.4. Turkey E-Commerce Personal Care Product Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Gender
        • 9.3.4.2.3. By Price Range
        • 9.3.4.2.4. By Distribution Channel

10. South America E-Commerce Personal Care Product Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Gender
    • 10.2.3. By Price Range
    • 10.2.4. By Distribution Channel
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil E-Commerce Personal Care Product Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Gender
        • 10.3.1.2.3. By Price Range
        • 10.3.1.2.4. By Distribution Channel
    • 10.3.2. Argentina E-Commerce Personal Care Product Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Gender
        • 10.3.2.2.3. By Price Range
        • 10.3.2.2.4. By Distribution Channel
    • 10.3.3. Colombia E-Commerce Personal Care Product Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Gender
        • 10.3.3.2.3. By Price Range
        • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Oriflame Cosmetics AG
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. NYKAA E-RETAIL LIMITED
    • 14.1.3. Amway Corp
    • 14.1.4. Herbalife International of America, Inc.
    • 14.1.5. Revlon Consumer Products LLC
    • 14.1.6. Loreal SA
    • 14.1.7. Colgate-Palmolive Company
    • 14.1.8. Estee Lauder Inc
    • 14.1.9. Nu Skin International, Inc.
    • 14.1.10. Mary Kay Inc.

15. Strategic Recommendations

16. About Us & Disclaimer