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2146984

農業旅遊市場規模、佔有率、成長、全球產業分析、區域趨勢以及2026年至2034年的預測

Agritourism Market Size, Share, Growth and Global Industry Analysis, Regional Insights and Forecast to 2026-2034
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 150 Pages | 商品交期: 2-3個工作天內

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農業旅遊市場成長要素

全球農業旅遊市場在2025年達到91.8億美元，預計從2026年的104.1億美元成長至2034年的283.8億美元，2026年至2034年的CAGR為13.36%。2025年，歐洲佔了47.07%的市場佔有率，成為全球農業旅遊市場的主要驅動力。農業旅遊融合了農業、鄉村體驗、休閒、農家樂、當地美食和旅遊活動，既為遊客提供親近大自然的體驗，也為農民創造了額外的收入機會。

這一市場的發展得益於農民創業精神的增強、政府的各項舉措以及消費者對經濟永續和自然旅遊日益成長的興趣。各國政府、私人機構和產業協會正推出農業旅遊項目和計劃，以促進農業和旅遊經濟的共同發展。

市場定義和範圍

農業旅遊是指在農場、農地和鄉村地區進行的旅遊活動，遊客可以參與或體驗農業生產、食品生產、農家樂、休閒活動、文化體驗以及直接購買農產品。市場涵蓋各類活動及休閒娛樂、直銷、農場旅遊、鄉村度假及相關體驗。

市場趨勢

全球農業旅遊市場的關鍵趨勢是農產品旅遊需求的日益成長。遊客對當地美食、農場自產食品、農產品和鄉村生活方式表現出越來越濃厚的興趣。農產品旅遊使農場能夠展示其當地的文化、歷史、風景、美食和飲品，同時也為農民創造了新的商機。

此外，永續農業的重要性日益凸顯。許多農業旅遊農場推行有機耕作、農林業、水資源保護和生物多樣性保護等措施。線上預訂平台、虛擬農場參觀和行動應用程式等技術的引進，進一步提升了遊客的參與。

市場成長要素

政府支持是農業旅遊業成長要素。政府提供財政獎勵、基礎建設、培訓、宣傳宣傳活動以及官民合作關係等支援。在印度，農業旅遊發展公司成立於2005年，目的是鼓勵農民發展農業旅遊，並提供相關研究、發展和培訓。

此外，農業旅遊有助於增強農村經濟實力。農民可以透過農家樂、休閒活動、直銷和旅遊服務等方式獲得額外收入。這為面臨農業生產力下降的農民提供了替代收入來源。

阻礙因素

開發中國家農業旅遊業缺乏組織性仍是限制其發展的主要因素。在一些國家，農業旅遊缺乏標準化的法律定義或正式的產業結構。認知度低、經營者數量少、基礎設施不足以及缺乏專業的旅遊服務都可能阻礙市場發展。

細分分析

依類型分類，該市場包括「活動與休閒」與「直銷」兩大類。 「活動與休閒」區隔預計將繼續佔據重要地位，這主要得益於消費者對鄉村度假、農家樂、果園遊覽、釣魚、茶園參觀及其他休閒體驗日益成長的興趣。

預計到2026年，「直銷」區隔將佔市場佔有率的36.06%，這主要得益於消費者對新鮮農場種植的水果、蔬菜、農產品以及相關服務的需求不斷成長。直銷模式既能讓消費者支持農民，也能同時為農場創造額外收入。

區域分析

歐洲：由於遍布英國、法國、義大利、比利時、克羅埃西亞和德國的成熟農業旅遊目的地，到2025年，歐洲以 47.07%的市場佔有率引領全球市場。該地區受益於大量小規模和家庭經營的農場，以及不斷增加的政府支持。

亞太地區：亞太地區以中國和印度等農業大國為支撐，預計將成為成長最快的區域市場。政府舉措、私營部門投資和鄉村旅遊的擴張推動該成長。

澳洲：對鄉村度假和農場住宿的需求不斷成長，推動了農業旅遊的發展。

美國：消費者對農場休閒體驗和鄉村旅遊的興趣日益濃厚，推動了市場擴張。

日本：人們對鄉村旅遊和農家樂體驗的興趣日益濃厚，這創造新的機會。

目錄

第1章 引言

第2章 執行摘要

第3章 市場動態

  • 市場促進因素
  • 市場限制因素
  • 市場機會
  • 新興趨勢

第4章 主要考察

  • 旅遊市場概覽
  • 產業SWOT分析
  • 供應鏈分析
  • 近期產業趨勢：政策、合作關係、新產品發布、併購

第5章 2021-2034年全球農業旅遊市場分析、洞察與預測

  • 主要發現與總結
  • 市場規模估算與預測
    • 依類型
      • 直銷型農業旅遊
      • 教育體驗式農業旅遊
      • 以活動和休閒為基礎的農業旅遊
    • 依地區
      • 北美洲
      • 歐洲
      • 亞太地區
      • 南美洲
      • 中東和非洲

第6章 北美農業旅遊市場分析、洞察與預測（2021-2034年）

  • 國家
    • 美國
    • 加拿大
    • 墨西哥

第7章 2021-2034年歐洲農業旅遊市場分析、洞察與預測

  • 國家
    • 義大利
    • 英國
    • 德國
    • 法國
    • 奧地利
    • 其他歐洲國家

第8章 亞太地區農業旅遊市場分析、洞察與預測（2021-2034年）

  • 國家
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 其他亞太國家

第9章 南美洲農業旅遊市場分析、洞察與預測（2021-2034年）

  • 國家
    • 巴西
    • 阿根廷
    • 其他南美國家

第10章 中東和非洲農業旅遊市場分析、洞察與預測（2021-2034年）

  • 國家
    • 南非
    • UAE
    • 其他中東和非洲國家

第11章 競爭矩陣

  • 主要公司採取的商務策略
  • 全球農業旅遊市場收入佔有率排名分析：依主要製造商分類

第12章 公司簡介

  • Liberty Hill Farm
  • Harvest Travel International
  • Farm to Farm International
  • STAR Destination
  • Stita Group
  • Select Holidays
  • AgriTours Canada Inc.
  • Kisima Safaris
  • Field Farms Tuors Ltd.
  • Greenmount Travel

第13章 附錄

Product Code: FBI103297

Growth Factors of agritourism Market

The global agritourism market size was valued at USD 9.18 billion in 2025 and is projected to grow from USD 10.41 billion in 2026 to USD 28.38 billion by 2034, exhibiting a CAGR of 13.36% during 2026-2034. Europe dominated the global agritourism market with a 47.07% market share in 2025. Agritourism combines agriculture, rural experiences, recreation, farm stays, local food, and tourism activities, creating additional income opportunities for farmers while providing visitors with nature-based experiences.

The market is being supported by the increasing entrepreneurial approach among farmers, government initiatives, and growing consumer interest in economical, sustainable, and nature-based tourism. Governments, private organizations, and industry associations are increasingly launching agritourism projects and programs to strengthen both agricultural and tourism economies.

Market Definition and Scope

Agritourism refers to tourism activities conducted on farms, agricultural properties, and rural destinations where visitors participate in or experience farming, food production, farm stays, recreational activities, cultural experiences, and direct purchasing of agricultural products. The market includes event and recreation activities, direct-market activities, farm-based tourism, rural holidays, and related experiences.

Market Trends

A major trend in the global agritourism market is the increasing demand for agri-food tourism. Visitors are showing greater interest in local cuisines, farm-produced foods, agricultural products, and rural lifestyles. Agri-food tourism enables farms to showcase local culture, history, landscapes, food, and beverages while creating additional revenue opportunities for farmers.

Sustainable farming is also becoming increasingly important. Many agritourism farms are adopting organic farming, agroforestry, water conservation, and biodiversity conservation practices. Technology adoption, including online booking platforms, virtual farm tours, and mobile applications, is further improving visitor engagement.

Market Growth Factors

Governmental support is a significant growth factor for the agritourism industry. Governments are providing financial incentives, infrastructure development, training, promotional campaigns, and public-private partnerships. In India, the Agri Tourism Development Corporation was incorporated in 2005 to encourage farmers to adopt agriculture tourism and provide research and training.

Agritourism is also helping strengthen rural economies. Farmers can generate additional income through farm stays, recreational activities, direct sales, and tourism services. This provides an alternative revenue source for farmers affected by lower agricultural productivity.

Restraining Factors

The less organized structure of the agritourism industry across developing economies remains a major restraint. In several countries, agritourism lacks a standardized legal definition and formal industry structure. Limited awareness, fewer established operators, inadequate infrastructure, and insufficient professional tourism services can restrict market development.

Segmentation Analysis

By type, the market includes Event & Recreation and Direct-Market activities. The Event & Recreation segment is expected to maintain a prominent position due to increasing consumer interest in rural holidays, farm stays, orchard tours, fishing, tea garden visits, and other recreational experiences.

The Direct-Market segment is projected to hold a 36.06% share in 2026, supported by increasing demand for fresh farm-grown fruits, vegetables, agricultural products, and farm-based services. Direct purchasing allows visitors to support farmers while providing farms with additional revenue.

Regional Insights

Europe: Europe dominated the global market with a 47.07% share in 2025, supported by established agritourism destinations across the U.K., France, Italy, Belgium, Croatia, and Germany. The region benefits from numerous small and family-owned farms and increasing government support.

Asia Pacific: Asia Pacific is expected to be the fastest-growing regional market, supported by agriculture-intensive countries such as China and India. Government initiatives, private-sector investment, and rising rural tourism are supporting growth.

Australia: Increasing demand for rural holidays and farm stays is strengthening agritourism development.

U.S.: Growing consumer interest in farm-based recreational experiences and rural tourism supports market expansion.

Japan: Rising interest in rural tourism and farm-stay experiences is creating new opportunities.

Competitive Landscape

The global agritourism market is highly fragmented, with numerous small and large operators. Key companies include Liberty Hill Farm, Harvest Travel International, Farm to Farm International, STAR Destinations, Stita Group, Select Holidays, Agritours Canada Inc., Kisima Safaris, Field Farm Tours Limited, and Greenmount Travel. Partnerships, collaborations, and acquisitions are expected to contribute to greater market consolidation.

Key Industry Developments

Recent developments include the formation of the Global Agritourism Network in April 2023, initiatives to empower rural communities through sustainable agritourism, and the Pacific Agritourism Conference held in August 2023. Government funding programs, including U.S. agricultural grants, are also supporting local food systems and agritourism-related infrastructure.

Report Coverage

The report provides qualitative and quantitative insights into the global agritourism market, including market size, growth trends, segmentation, regional analysis, market dynamics, competitive landscape, industry developments, regulatory factors, and emerging opportunities.

Conclusion

The global agritourism market is positioned for strong expansion, growing from USD 9.18 billion in 2025 to USD 10.41 billion in 2026 and reaching USD 28.38 billion by 2034. Rising demand for sustainable rural tourism, government support, farm-based recreation, agri-food experiences, and additional farmer income opportunities will continue to strengthen the industry. Europe remains the leading regional market, while Asia Pacific is expected to offer significant future growth opportunities.

Segmentation By Type

  • Direct-market
  • Education & Experience
  • Event & Recreation

By Region

  • North America (U.S., Canada, and Mexico)
  • Europe (Italy, United Kingdom, Germany, France, Austria, and the Rest of Europe)
  • Asia-Pacific (China, India, Japan, Australia, and the Rest of Asia-Pacific)
  • South America (Brazil, Argentina, and the Rest of South America)
  • Middle East & Africa (South Africa, UAE, and the Rest of the MEA)

Table of Content

1. Introduction

  • 1.1. Research Scope
  • 1.2. Market Segmentation
  • 1.3. Research Formology
  • 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Emerging Trends

4. Key Insights

  • 4.1. Overview of the Tourism Market
  • 4.2. Industry SWOT Analysis
  • 4.3. Supply Chain Analysis
  • 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions

5. Global Agritourism Market Analysis, Insights and Forecast, 2021-2034

  • 5.1. Key Findings / Summary
  • 5.2. Market Size Estimates and Forecast
    • 5.2.1. By Type (Value)
      • 5.2.1.1. Direct-market Agritourism
      • 5.2.1.2. Education & Experience Agritourism
      • 5.2.1.3. Event & Recreation Agritourism
    • 5.2.2. By Region (Value)
      • 5.2.2.1. North America
      • 5.2.2.2. Europe
      • 5.2.2.3. Asia Pacific
      • 5.2.2.4. South America
      • 5.2.2.5. Middle East & Africa

6. North America Agritourism Market Analysis, Insights and Forecast, 2021-2034

  • 6.1. Key Findings / Summary
  • 6.2. Market Size Estimates and Forecast
    • 6.2.1. By Type (Value)
      • 6.2.1.1. Direct-market Agritourism
      • 6.2.1.2. Education & Experience Agritourism
      • 6.2.1.3. Event & Recreation Agritourism
    • 6.2.2. By Country (Value)
      • 6.2.2.1. U.S
      • 6.2.2.2. Canada
      • 6.2.2.3. Mexico

7. Europe Agritourism Market Analysis, Insights and Forecast, 2021-2034

  • 7.1. Key Findings / Summary
  • 7.2. Market Size Estimates and Forecast
    • 7.2.1. By Type (Value)
      • 7.2.1.1. Direct-market Agritourism
      • 7.2.1.2. Education & Experience Agritourism
      • 7.2.1.3. Event & Recreation Agritourism
    • 7.2.2. By Country (Value)
      • 7.2.2.1. Italy
      • 7.2.2.2. UK
      • 7.2.2.3. Germany
      • 7.2.2.4. France
      • 7.2.2.5. Austria
      • 7.2.2.6. Rest of Europe

8. Asia-Pacific Agritourism Market Analysis, Insights and Forecast, 2021-2034

  • 8.1. Key Findings / Summary
  • 8.2. Market Size Estimates and Forecast
    • 8.2.1. By Type (Value)
      • 8.2.1.1. Direct-market Agritourism
      • 8.2.1.2. Education & Experience Agritourism
      • 8.2.1.3. Event & Recreation Agritourism
    • 8.2.2. By Country (Value)
      • 8.2.2.1. China
      • 8.2.2.2. India
      • 8.2.2.3. Japan
      • 8.2.2.4. Australia
      • 8.2.2.5. Rest of Asia-Pacific

9. South America Agritourism Market Analysis, Insights and Forecast, 2021-2034

  • 9.1. Key Findings / Summary
  • 9.2. Market Size Estimates and Forecast
    • 9.2.1. By Type (Value)
      • 9.2.1.1. Direct-market Agritourism
      • 9.2.1.2. Education & Experience Agritourism
      • 9.2.1.3. Event & Recreation Agritourism
    • 9.2.2. By Country (Value)
      • 9.2.2.1. Brazil
      • 9.2.2.2. Argentina
      • 9.2.2.3. Rest of South America

10. Middle East & Africa Agritourism Market Analysis, Insights and Forecast, 2021-2034

  • 10.1. Key Findings / Summary
  • 10.2. Market Size Estimates and Forecast
    • 10.2.1. By Type (Value)
      • 10.2.1.1. Direct-market Agritourism
      • 10.2.1.2. Education & Experience Agritourism
      • 10.2.1.3. Event & Recreation Agritourism
    • 10.2.2. By Country (Value)
      • 10.2.2.1. South Africa
      • 10.2.2.2. UAE
      • 10.2.2.3. Rest of Middle East & Africa

11. Competitive Matrix

  • 11.1. Business Strategies Adopted by Leading Players
  • 11.2. Global Agritourism Market Revenue Share/Ranking Analysis, By Key Manufacturer

12. Company Profiles

  • 12.1. Liberty Hill Farm
    • 12.1.1. Overview
    • 12.1.2. Description
    • 12.1.3. Product Portfolio
    • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.1.5. Recent Developments
  • 12.2. Harvest Travel International
    • 12.2.1. Overview
    • 12.2.2. Description
    • 12.2.3. Product Portfolio
    • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.2.5. Recent Developments
  • 12.3. Farm to Farm International
    • 12.3.1. Overview
    • 12.3.2. Description
    • 12.3.3. Product Portfolio
    • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.3.5. Recent Developments
  • 12.4. STAR Destination
    • 12.4.1. Overview
    • 12.4.2. Description
    • 12.4.3. Product Portfolio
    • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.4.5. Recent Developments
  • 12.5. Stita Group
    • 12.5.1. Overview
    • 12.5.2. Description
    • 12.5.3. Product Portfolio
    • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.5.5. Recent Developments
  • 12.6. Select Holidays
    • 12.6.1. Overview
    • 12.6.2. Description
    • 12.6.3. Product Portfolio
    • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.6.5. Recent Developments
  • 12.7. AgriTours Canada Inc.
    • 12.7.1. Overview
    • 12.7.2. Description
    • 12.7.3. Product Portfolio
    • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.7.5. Recent Developments
  • 12.8. Kisima Safaris
    • 12.8.1. Overview
    • 12.8.2. Description
    • 12.8.3. Product Portfolio
    • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.8.5. Recent Developments
  • 12.9. Field Farms Tuors Ltd.
    • 12.9.1. Overview
    • 12.9.2. Description
    • 12.9.3. Product Portfolio
    • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.9.5. Recent Developments
  • 12.10. Greenmount Travel
    • 12.10.1. Overview
    • 12.10.2. Description
    • 12.10.3. Product Portfolio
    • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.10.5. Recent Developments

13. Appendix

List of Tables

  • Table 1:Global Agritourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 2:Global Agritourism Market Revenue (USD Bn) Forecast, by Type, 2021-2034
  • Table 3:Global Agritourism Market Revenue (USD Bn) Forecast, by Region, 2021-2034
  • Table 4:North America Agritourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 5:North America Agritourism Market Revenue (USD Bn) Forecast, by Type, 2021-2034
  • Table 6:North America Agritourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 7:Europe Agritourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 8:Europe Agritourism Market Revenue (USD Bn) Forecast, by Type, 2021-2034
  • Table 9:Europe Agritourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 10:Asia Pacific Agritourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 11:Asia Pacific Agritourism Market Revenue (USD Bn) Forecast, by Type, 2021-2034
  • Table 12:Asia Pacific Agritourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 13:South America Agritourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 14:South America Agritourism Market Revenue (USD Bn) Forecast, by Type, 2021-2034
  • Table 15:South America Agritourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 16:Middle East & AfricaAgritourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 17:Middle East & AfricaAgritourism Market Revenue (USD Bn) Forecast, by Type, 2021-2034
  • Table 18:Middle East & AfricaAgritourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034

List of Figures

  • Figure 1:Global Agritourism Market Revenue (USD Bn) Breakdown by Type, 2025 & 2034
  • Figure 2:Global Agritourism Market Revenue (USD Bn) Breakdown by Region, 2025 & 2034
  • Figure 3:Global Agritourism Market Share (%) by Type, 2025 & 2034
  • Figure 4:Global Agritourism Market Share (%) by Region, 2025 & 2034
  • Figure 5:North America Agritourism Market Value (USD Bn) by Type, 2025 & 2034
  • Figure 6:North America Agritourism Market Value Share (%) by Type, 2025
  • Figure 7:North America Agritourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 8:North America Agritourism Market Value Share (%) by Country, 2025
  • Figure 9:Europe Agritourism Market Value (USD Bn) by Type, 2025 & 2034
  • Figure 10:Europe Agritourism Market Value Share (%) by Type, 2025
  • Figure 11:Europe Agritourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 12:Europe Agritourism Market Value Share (%) by Country, 2025
  • Figure 13:Asia Pacific Agritourism Market Value (USD Bn) by Type, 2025 & 2034
  • Figure 14:Asia Pacific Agritourism Market Value Share (%) by Type, 2025
  • Figure 15:Asia Pacific Agritourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 16:Asia Pacific Agritourism Market Value Share (%) by Country, 2025
  • Figure 17:South America Agritourism Market Value (USD Bn) by Type, 2025 & 2034
  • Figure 18:South America Agritourism Market Value Share (%) by Type, 2025
  • Figure 19:South America Agritourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 20:South America Agritourism Market Value Share (%) by Country, 2025
  • Figure 21:Middle East & Africa Agritourism Market Value (USD Bn) by Type, 2025 & 2034
  • Figure 22:Middle East & Africa Agritourism Market Value Share (%) by Type, 2025
  • Figure 23:Middle East & Africa Agritourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 24:Middle East & Africa Agritourism Market Value Share (%) by Country, 2025
  • Figure 25:Global Agritourism Market Revenue (%) Share Analysis by Key Players, 2025