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市場調查報告書
商品編碼
1930236

行動廣告市場規模、佔有率、成長及全球產業分析：依類型、應用、區域洞察及預測（2026-2034年）

Mobile Advertising Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2026-2034
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 140 Pages | 商品交期: 請詢問到貨日

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行動廣告市場成長驅動因素

到2025年，全球行動廣告市場規模將達到 2,628.4億美元，預計到2026年將成長至 3,226.7億美元，到2034年將達到 12665.7億美元。這一市場成長主要得益於智慧型手機使用量的增加、行動互聯網普及率的提高以及電子商務、遊戲、媒體和金融服務平台等各個領域數位參與度的提升。北美地區預計將在2025年佔據 33.20%的市場佔有率，這主要得益於廣告商支出的成長以及先進行動資料分析技術的應用。預計到2032年，美國行動廣告市場規模將達到 1,426.8億美元，這主要得益於基於位置的廣告、應用程式內推廣以及廣告商人工智慧驅動的廣告導向工具的廣泛應用。

行動廣告市場趨勢

行動廣告市場的主要趨勢之一是擴增實境（AR）和虛擬實境（VR）技術與行動廣告形式的融合日益加深。 AR 能夠實現產品視覺化、虛擬試穿和互動式品牌體驗，與靜態廣告相比，用戶參與度可提升 30%以上，尤其是在零售和時尚產業。一項消費者使用調查顯示，到2020年，19%的美國成年人體驗過 VR，高於2019年的16%。此外，31%的受訪者每月至少使用一次 VR，顯示沉浸式廣告體驗的接受度不斷提高。基於 VR 的行動廣告也正透過遊戲和虛擬產品展示等方式獲得廣泛關注，幫助品牌提升廣告記憶度和購買意願。

推動行動廣告市場成長的因素

基於位置的技術日益普及

基於位置的廣告可以讓廣告在用戶接近商店、路線或活動場所時推送給他們，與非基於位置的廣告相比，點擊率可提高20-40%。零售商使用地理圍欄和信標技術，在顧客距離商店 100-500 公尺範圍內時向他們推送促銷訊息。2022年，亞馬遜將在行銷和廣告方面投入約 420億美元，這表明該公司對行動優先的促銷策略投入巨大。叫車服務、外送服務和零售應用程式等品牌日益使用位置資料來個人化行動廣告並提高轉換率。

社群媒體與電子商務平台的成長

全球向線上購物的轉變顯著增加了對行動廣告的需求。2020年，線上零售額佔零售總額的比例從16%上升至19%。社群電商廣告、網紅推廣和應用程式內購物廣告在各類零售類別中佔了超過45%的行動展示廣告曝光量。折扣活動、應用程式安裝推廣和產品推薦廣告是推動購物平台行動廣告發展的主要形式。

行動廣告市場的限制因素

隱私與資料安全問題

日益增加的網路安全事件降低消費者對資料共享的信任度，並影響廣告定向的有效性。2021年，一起包括交易處理平台的資料外洩事件導致超過1億筆支付用戶記錄外洩。行動用戶日益停用廣告追蹤功能，導致某些平台上廣告主可取得的資料減少了25%至35%。與資料保護相關的監管框架進一步限制了行為追踪，影響了廣告個人化能力，並降低了廣告商的最佳化精準度。

行動廣告市場區隔分析

依廣告形式類型

市場細分為搜尋廣告、展示廣告、數位影片廣告和其他廣告形式。

在關鍵字定向和意圖驅動型搜尋查詢的推動下，搜尋廣告細分市場預計到2026年將佔據 36.95%的最大市場佔有率。產品搜尋用戶的轉換率是社群資訊流用戶的兩倍。

由於行動視訊消費量的成長、短影片平台的興起以及資訊流自動播放格式的普及，數位影片廣告細分市場預計將成長最快。影片廣告的互動率超過 15%，遠高於橫幅廣告 3%-5%的互動率。

依行業

主要行業包括零售和電子商務、媒體和娛樂、醫療保健、銀行、金融和保險（BFSI）、教育、旅遊、汽車等。

受訂閱推廣、遊戲安裝和串流媒體服務廣告的推動，媒體和娛樂產業到2026年將佔據 21.04%的市場佔有率。

由於行動支付、基於應用程式的會員計劃和限時搶購通知的普及，零售和電子商務行業預計將迎來顯著成長，交易量激增。

在旅遊業，目的地影片廣告、飯店預訂推廣和行動行程管理平台已證明行之有效，有助於在旅行規劃階段提升品牌參與度。

依地區劃分的行動廣告市場洞察

受高額行動廣告預算和基於人工智慧的廣告系列最佳化工具的推動，北美市場預計到2025年將達到 873.6億美元。預計到2026年，光是美國市場規模就將達到503.1億美元，主要得益於行動影片廣告、應用程式內電商廣告和程式化購買的普及。

歐洲市場呈現穩定成長態勢，2020年數位廣告支出成長6.3%，主要得益於行動社交和影片廣告形式的發展。預計到2026年，英國市場規模將達295.9億美元，同年德國市場規模將達183.1億美元。

亞太地區預計將實現最快成長，這主要得益於智慧型手機普及率的提高以及行動服務用戶數量從2020年的16億成長到2025年的18億。預計2026年，中國行動廣告市場規模將達255.4億美元，日本為172.9億美元，印度為131.5億美元。

由於數位化措施和行動優先零售的成長，中東和非洲地區擴張。預計到2023年，沙烏地阿拉伯的數位廣告支出將達到約 13億美元，其中行動遊戲和購物應用領域將實現強勁成長。

主要行動廣告市場參與者及競爭格局

主要公司正透過人工智慧開發、廣告網路合作和資料平台整合來拓展業務。主要參與者包括：

Meta Platforms、Alphabet（Google）、Chartboost、AppLovin、X Corp.、InMobi、Smaato、Epom、Mobvista 和 Mintegral。

2023年，包括人工智慧驅動的廣告投放系統、行動遊戲廣告最佳化平台、社交電商廣告合作以及增強型應用程式內發現引擎在內的多項發展，將增強市場能力，並提高廣告主在效果行銷活動中的廣告支出回報率（ROAS）。

調查範圍

本行動廣告市場報告涵蓋了2025年、2026年和2034年的預測。預計全球市場規模將在2025年成長至 2,628.4億美元，2026年將成長至 3,226.7億美元，到2034年將達到 1,2665.7億美元。本報告使用市場價值、市場佔有率百分比、區域貢獻以及按廣告格式和產業領域劃分的採用率等量化指標來評估市場動態。

報告範圍包括依格式類型進行的分析，涵蓋搜尋廣告、展示廣告、數位影片廣告和其他行動廣告格式。到2026年，搜尋廣告將佔市場佔有率的36.95%，而數位影片廣告的成長動力最為強勁，其互動率超過 15%，而靜態格式的互動率僅為 3-5%。依行業劃分，該市場涵蓋零售與電子商務、媒體與娛樂、醫療保健、銀行、金融和保險（BFSI）、教育、旅遊、汽車等行業。預計到2026年，媒體與娛樂產業將佔據 21.04%的市場佔有率，主要驅動力包括行動遊戲、串流訂閱和基於應用程式的內容變現。

區域分析涵蓋北美、歐洲、亞太、南美以及中東和非洲。預計到2025年，北美將佔據全球 33.20%的市場佔有率，市場規模達到 873.6億美元。亞太地區預計將成為成長最快的地區，主要驅動力是行動用戶數量從2020年的16億成長到2025年的18億，以及中國、印度和東南亞地區行動商務的顯著普及。在適用情況下，本報告包含針對美國、英國、德國、中國、日本和印度的國別分析，資料採用2026年已公佈的市場價值。

本報告涵蓋人工智慧驅動的廣告投放、基於擴增實境的產品視覺化和虛擬實境輔助的品牌互動形式等技術趨勢，以及影響資料驅動型廣告效率的監管和隱私相關風險。競爭格局評估包括2023年至2025年主要產業參與者的策略發展、人工智慧升級、行動廣告網路聯盟和平台整合，並分析這些因素如何支撐市場在2034年之前的長期規模發展。

搜尋廣告將維持其領先地位，到2026年市場佔有率將達到36.95%，主要得益於直接購買意願定向。同時，數位影片憑藉著高參與度指標和沈浸式內容呈現方式快速成長。零售、電商以及媒體和娛樂產業仍將保持最活躍的商業狀態，這主要得益於限時搶購、網紅行銷活動以及能夠促進重複購買的應用程式會員計畫。基於位置的廣告可以將互動效率提升20%至 40%，增強實體零售商和服務提供者的線上線下轉換能力。

依地區劃分，北美將以廣告主的支出規模和人工智慧驅動的廣告自動化技術保持領先地位，而亞太地區則將以行動端的快速發展引領潮流。它將受益於用戶基數和數位消費水準的成長。儘管成長動力強勁，但日益嚴格的隱私法規和不斷增加的網路安全風險將使行為資料的可用性降低25%至35%，影響目標定位的準確性和廣告系列的個人化模型。然而，情境廣告、人工智慧最佳化引擎和沈浸式廣告形式的持續進步將支持消費者、企業和平台驅動型廣告生態系統在2034年之前實現持續的市場擴張。

目錄

第1章 引言

第2章 執行摘要

第3章 市場動態

  • 宏觀與微觀經濟指標
  • 驅動因素、限制因素、機會與趨勢

第4章 競爭格局

  • 主要參與者所採用的商業策略
  • 主要參與者的綜合SWOT分析
  • 全球行動廣告市場佔有率洞察與分析（2025年）

第5章 全球行動廣告市場規模的估算與預測，依細分市場，2021-2034年

  • 主要發現
  • 依格式類型劃分
    • 搜尋
    • 展示廣告
    • 數位視頻
    • 其他（潛在客戶開發、音訊等）
  • 依行業劃分
    • 零售與電子商務
    • 媒體與娛樂
    • 醫療保健
    • 金融、保險和證券
    • 教育
    • 旅遊
    • 汽車
    • 其他（電信、農業等）
  • 依地區劃分
    • 北美
    • 南美
    • 歐洲
    • 中東和非洲
    • 亞太地區

第6章 北美行動廣告市場規模的估算與預測，依細分市場，2021-2034年

  • 依國家劃分
    • 美國
    • 加拿大
    • 墨西哥

第7章 南美行動廣告市場規模的估算與預測，依細分市場，2021-2034年

  • 依國家劃分
    • 巴西
    • 阿根廷
    • 其他南美國家

第8章 歐洲行動廣告市場規模的估算與預測，依細分市場，2021-2034年

  • 依國家/地區
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 比荷盧經濟聯盟
    • 北歐國家
    • 歐洲其他地區

第9章 中東及非洲行動廣告市場規模的估算與預測，依細分市場，2021-2034年

  • 依國家劃分
    • 土耳其
    • 以色列
    • GCC
    • 北非
    • 南非
    • 中東和非洲其他地區

第10章 亞太地區行動廣告市場規模估算及預測（依細分市場劃分，2021-2034年）

  • 依國家
    • 中國
    • 印度
    • 日本
    • 韓國
    • 東協
    • 大洋洲
    • 其他亞太地區

第11章 十大公司簡介

  • Meta Platforms, Inc.
  • Alphabet, Inc.,
  • Chartboost
  • AppLovin Corporation
  • Twitter, Inc.,
  • InMobi
  • Smaato, Inc.,
  • Epom
  • Mobvista
  • Mintegral
Product Code: FBI102496

Growth Factors of Mobile Advertising Market

The global Mobile Advertising Market Size was valued at USD 262.84 billion in 2025 and is projected to increase to USD 322.67 billion in 2026, reaching USD 1,266.57 billion by 2034. The market growth is supported by increasing smartphone usage, rising mobile internet penetration, and higher digital engagement across e-commerce, gaming, media, and financial service platforms. North America held a dominant market share of 33.20% in 2025, supported by strong advertiser spending and advanced mobile data analytics adoption. The U.S. mobile advertising market is expected to reach USD 142.68 billion by 2032, driven by location-based advertising, in-app promotions, and AI-driven ad targeting tools used by advertisers.

Mobile Advertising Market Trends

One of the major Mobile Advertising Market Trends is the increasing integration of Augmented Reality (AR) and Virtual Reality (VR) into mobile advertising formats. AR enables product visualization, virtual try-ons, and interactive brand experiences that increase user engagement by more than 30% compared to static ads, especially in retail and fashion applications. According to consumer usage studies, 19% of U.S. adults had tried VR by 2020, increasing from 16% in 2019, while 31% used VR at least once per month, indicating growing acceptance of immersive advertising experiences. VR-based mobile ads are also gaining traction in gaming and virtual product demonstrations, helping brands improve ad recall and purchase intent.

Mobile Advertising Market Growth Drivers

Rising Adoption of Location-Based Technology

Location-based advertising enables brands to deliver ads based on user proximity to stores, travel routes, and event locations, increasing click-through rates by 20% to 40% compared to non-location ads. Retailers use geo-fencing and beacon technology to send promotions when customers are within 100-500 meters of stores. In 2022, Amazon spent approximately USD 42.0 billion on marketing and advertising, reflecting strong enterprise investments in mobile-first promotional strategies. Brands such as ride-hailing, food delivery, and retail apps increasingly rely on location data to personalize mobile ad delivery and boost conversion probability.

Growth of Social Media and E-commerce Platforms

The global shift toward online purchasing significantly increased mobile advertising demand. During 2020, the share of online retail sales rose from 16% to 19% of total retail sales. Social commerce ads, influencer-driven promotions, and in-app shopping ads now account for more than 45% of mobile display ad impressions across retail categories. Discount campaigns, app install promotions, and product recommendation ads are key formats driving mobile ad placements across shopping platforms.

Mobile Advertising Market Restraints

Privacy and Data Security Concerns

Growing cybersecurity incidents reduce consumer trust in data sharing, affecting ad targeting efficiency. In 2021, over 100 million payment user records were exposed in a single breach involving transaction processing platforms. Mobile users increasingly disable ad tracking, reducing data availability for advertisers by 25% to 35% on certain platforms. Regulatory frameworks related to data protection further restrict behavioral tracking, impacting ad personalization capabilities and reducing advertiser optimization precision.

Mobile Advertising Market Segmentation Analysis

By Format Type

The market is segmented into search, display, digital video, and others.

The search advertising segment held the largest market share of 36.95% in 2026, supported by keyword-based targeting and purchase-intent driven queries. Users conducting product searches convert at rates 2x higher than social feed browsing.

The digital video advertising segment is expected to witness the fastest expansion due to increased mobile video consumption, short-form video platforms, and autoplay in-feed formats. Video ads generate engagement rates exceeding 15%, compared to 3% to 5% for banner formats.

By Vertical

Key verticals include retail & e-commerce, media & entertainment, healthcare, BFSI, education, travel & tourism, automotive, and others.

The media & entertainment segment contributed 21.04% market share in 2026, driven by subscription promotions, gaming installs, and streaming service advertisements.

The retail & e-commerce segment is expected to expand strongly due to mobile checkout adoption, app-based loyalty programs, and flash sale notifications generating rapid transaction volumes.

The travel & tourism segment benefits from destination video ads, hotel booking promotions, and mobile itinerary platforms, improving brand engagement during travel planning stages.

Regional Mobile Advertising Market Insights

North America recorded a market size of USD 87.36 billion in 2025, supported by high mobile ad budgets and AI-based campaign optimization tools. The U.S. market alone is projected to reach USD 50.31 billion by 2026 due to mobile video ads, in-app commerce ads, and programmatic buying adoption.

Europe shows steady expansion with digital ad spending growth of 6.3% in 2020, led by mobile social and video formats. The UK market is projected to reach USD 29.59 billion by 2026, while Germany is expected to reach USD 18.31 billion by 2026.

Asia Pacific is projected to be the fastest-growing region, supported by rising smartphone penetration and mobile service subscribers increasing from 1.6 billion in 2020 to 1.8 billion by 2025. By 2026, China is projected to reach USD 25.54 billion, Japan USD 17.29 billion, and India USD 13.15 billion in mobile advertising market value.

Middle East & Africa is expanding due to digitalization initiatives and mobile-first retail growth. Digital ad spending in Saudi Arabia reached approximately USD 1.3 billion in 2023, with strong growth in mobile gaming and shopping apps.

Key Mobile Advertising Market Players and Competitive Landscape

Leading companies expand through AI development, ad network partnerships, and data platform integrations. Major players include:

Meta Platforms, Alphabet (Google), Chartboost, AppLovin, X Corp., InMobi, Smaato, Epom, Mobvista, and Mintegral.

In 2023, several developments strengthened market capabilities, including AI-powered ad placement systems, mobile game ad optimization platforms, social commerce ad partnerships, and in-app discovery engines improving advertiser return on ad spend across performance marketing campaigns.

Report Coverage

This Mobile Advertising Market Report provides a detailed and structured assessment of global and regional market performance for the period covering 2025, 2026, and projections through 2034, with the global market size measured at USD 262.84 billion in 2025, rising to USD 322.67 billion in 2026, and forecasted to reach USD 1,266.57 billion by 2034. The report evaluates market dynamics using quantitative indicators such as market value, percentage share, regional contribution, and segment-level adoption ratios across multiple advertising formats and industry verticals.

The scope of the report includes analysis by format type, covering search, display, digital video, and other mobile advertising formats, where search advertising accounted for 36.95% market share in 2026, and digital video demonstrated the strongest growth momentum due to engagement rates exceeding 15% compared to 3%-5% for static formats. Vertical-level coverage includes retail & e-commerce, media & entertainment, healthcare, BFSI, education, travel & tourism, automotive, and others, with media & entertainment contributing 21.04% market share in 2026, supported by mobile gaming, streaming subscriptions, and app-based content monetization.

Regional analysis spans North America, Europe, Asia Pacific, South America, and the Middle East & Africa, with North America holding 33.20% global share in 2025 and recording USD 87.36 billion market value in the same year. Asia Pacific is evaluated as the fastest-growing region based on mobile subscriber growth from 1.6 billion in 2020 to 1.8 billion by 2025 and strong mobile commerce adoption across China, India, and Southeast Asia. Country-level insights are included for the U.S., UK, Germany, China, Japan, and India, using reported market values for 2026 where applicable.

The report also covers technology trends such as AI-driven ad placement, AR-based product visualization, and VR-supported brand engagement formats, along with regulatory and privacy-related risks impacting data-driven advertising efficiency. Competitive landscape assessment includes strategic developments, AI upgrades, mobile ad network partnerships, and platform integrations by leading industry participants between 2023 and 2025, supporting long-term market scalability toward 2034.

Conclusion

The Mobile Advertising Market demonstrates strong structural expansion supported by rising smartphone penetration, higher mobile internet usage, and increased advertiser reliance on performance-based digital channels. With market value increasing from USD 262.84 billion in 2025 to USD 1,266.57 billion by 2034, mobile advertising continues to shift budget allocations away from traditional media toward in-app, search, and video-driven promotional formats. The rise of mobile commerce, subscription-based content platforms, and mobile gaming ecosystems sustains demand for high-frequency ad placements and real-time campaign optimization.

Search advertising retains leadership with 36.95% share in 2026 due to direct purchase intent targeting, while digital video expands rapidly due to higher engagement metrics and immersive content delivery. Retail & e-commerce and media & entertainment remain the most commercially active verticals, supported by flash sales, influencer-driven campaigns, and app-based loyalty programs generating repeat transaction behavior. Location-based advertising improves engagement efficiency by 20%-40%, strengthening offline-to-online conversion capabilities for physical retailers and service providers.

Regionally, North America maintains leadership through high advertiser spending and AI-driven ad automation, while Asia Pacific benefits from expanding mobile subscriber bases and rising digital consumption levels. Despite strong growth drivers, increasing privacy regulations and cybersecurity risks reduce behavioral data availability by 25%-35%, influencing targeting accuracy and campaign personalization models. Nevertheless, continuous advancements in contextual advertising, AI optimization engines, and immersive ad formats support sustained market scalability across consumer, enterprise, and platform-driven advertising ecosystems through 2034.

Segmentation By Format Type

  • Search
  • Display
  • Digital Video
  • Others (Lead Generation, Audio, and Others)

By Vertical

  • Retail & E-commerce
  • Media & Entertainment
  • Healthcare
  • BFSI
  • Education
  • Travel & Tourism
  • Automotive
  • Others (Telecom, Agriculture, and Others)

By Region

  • North America (Format Type, Vertical, and Country)
    • U.S. (By Format Type)
    • Canada (By Format Type)
    • Mexico (By Format Type)
  • South America (Format Type, Vertical, and Country)
    • Brazil (By Format Type)
    • Argentina (By Format Type)
    • Rest of South America
  • Europe (Format Type, Vertical, and Country)
    • U.K. (By Format Type)
    • Germany (By Format Type)
    • France (By Format Type)
    • Italy (By Format Type)
    • Spain (By Format Type)
    • Russia (By Format Type)
    • Benelux (By Format Type)
    • Nordics (By Format Type)
    • Rest of Europe
  • Middle East & Africa (Format Type, Vertical, and Country)
    • Turkey (By Format Type)
    • Israel (By Format Type)
    • GCC (By Format Type)
    • North Africa (By Format Type)
    • South Africa (By Format Type)
    • Rest of Middle East & Africa
  • Asia Pacific (Format Type, Vertical, and Country)
    • China (By Format Type)
    • Japan (By Format Type)
    • India (By Format Type)
    • South Korea (By Format Type)
    • ASEAN (By Format Type)
    • Oceania (By Format Type)
    • Rest of Asia Pacific

Table of Content

1. Introduction

  • 1.1. Definition, By Segment
  • 1.2. Research Methodology/Approach
  • 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

  • 3.1. Macro and Micro Economic Indicators
  • 3.2. Drivers, Restraints, Opportunities and Trends

4. Competition Landscape

  • 4.1. Business Strategies Adopted by Key Players
  • 4.2. Consolidated SWOT Analysis of Key Players
  • 4.3. Global Mobile Advertising Key Players Market Share Insights and Analysis, 2025

5. Global Mobile Advertising Market Size Estimates and Forecasts, By Segments, 2021-2034

  • 5.1. Key Findings
  • 5.2. By Format Type (USD)
    • 5.2.1. Search
    • 5.2.2. Display
    • 5.2.3. Digital Video
    • 5.2.4. Others (Lead Generation, Audio, etc.)
  • 5.3. By Vertical (USD)
    • 5.3.1. Retail & E-commerce
    • 5.3.2. Media & Entertainment
    • 5.3.3. Healthcare
    • 5.3.4. BFSI
    • 5.3.5. Education
    • 5.3.6. Travel & Tourism
    • 5.3.7. Automotive
    • 5.3.8. Others (Telecom, Agriculture, etc.)
  • 5.4. By Region (USD)
    • 5.4.1. North America
    • 5.4.2. South America
    • 5.4.3. Europe
    • 5.4.4. The Middle East & Africa
    • 5.4.5. Asia Pacific

6. North America Mobile Advertising Market Size Estimates and Forecasts, By Segments, 2021-2034

  • 6.1. Key Findings
  • 6.2. By Format Type (USD)
    • 6.2.1. Search
    • 6.2.2. Display
    • 6.2.3. Digital Video
    • 6.2.4. Others (Lead Generation, Audio, etc.)
  • 6.3. By Vertical (USD)
    • 6.3.1. Retail & E-commerce
    • 6.3.2. Media & Entertainment
    • 6.3.3. Healthcare
    • 6.3.4. BFSI
    • 6.3.5. Education
    • 6.3.6. Travel & Tourism
    • 6.3.7. Automotive
    • 6.3.8. Others (Telecom, Agriculture, etc.)
  • 6.4. By Country (USD)
    • 6.4.1. United States
      • 6.4.1.1. By Format Type
    • 6.4.2. Canada
      • 6.4.2.1. By Format Type
    • 6.4.3. Mexico
      • 6.4.3.1. By Format Type

7. South America Mobile Advertising Market Size Estimates and Forecasts, By Segments, 2021-2034

  • 7.1. Key Findings
  • 7.2. By Format Type (USD)
    • 7.2.1. Search
    • 7.2.2. Display
    • 7.2.3. Digital Video
    • 7.2.4. Others (Lead Generation, Audio, etc.)
  • 7.3. By Vertical (USD)
    • 7.3.1. Retail & E-commerce
    • 7.3.2. Media & Entertainment
    • 7.3.3. Healthcare
    • 7.3.4. BFSI
    • 7.3.5. Education
    • 7.3.6. Travel & Tourism
    • 7.3.7. Automotive
    • 7.3.8. Others (Telecom, Agriculture, etc.)
  • 7.4. By Country (USD)
    • 7.4.1. Brazil
      • 7.4.1.1. By Format Type
    • 7.4.2. Argentina
      • 7.4.2.1. By Format Type
    • 7.4.3. Rest of South America

8. Europe Mobile Advertising Market Size Estimates and Forecasts, By Segments, 2021-2034

  • 8.1. Key Findings
  • 8.2. By Format Type (USD)
    • 8.2.1. Search
    • 8.2.2. Display
    • 8.2.3. Digital Video
    • 8.2.4. Others (Lead Generation, Audio, etc.)
  • 8.3. By Vertical (USD)
    • 8.3.1. Retail & E-commerce
    • 8.3.2. Media & Entertainment
    • 8.3.3. Healthcare
    • 8.3.4. BFSI
    • 8.3.5. Education
    • 8.3.6. Travel & Tourism
    • 8.3.7. Automotive
    • 8.3.8. Others (Telecom, Agriculture, etc.)
  • 8.4. By Country (USD)
    • 8.4.1. United Kingdom
      • 8.4.1.1. By Format Type
    • 8.4.2. Germany
      • 8.4.2.1. By Format Type
    • 8.4.3. France
      • 8.4.3.1. By Format Type
    • 8.4.4. Italy
      • 8.4.4.1. By Format Type
    • 8.4.5. Spain
      • 8.4.5.1. By Format Type
    • 8.4.6. Russia
      • 8.4.6.1. By Format Type
    • 8.4.7. Benelux
      • 8.4.7.1. By Format Type
    • 8.4.8. Nordics
      • 8.4.8.1. By Format Type
    • 8.4.9. Rest of Europe

9. The Middle East & Africa Mobile Advertising Market Size Estimates and Forecasts, By Segments, 2021-2034

  • 9.1. Key Findings
  • 9.2. By Format Type (USD)
    • 9.2.1. Search
    • 9.2.2. Display
    • 9.2.3. Digital Video
    • 9.2.4. Others (Lead Generation, Audio, etc.)
  • 9.3. By Vertical (USD)
    • 9.3.1. Retail & E-commerce
    • 9.3.2. Media & Entertainment
    • 9.3.3. Healthcare
    • 9.3.4. BFSI
    • 9.3.5. Education
    • 9.3.6. Travel & Tourism
    • 9.3.7. Automotive
    • 9.3.8. Others (Telecom, Agriculture, etc.)
  • 9.4. By Country (USD)
    • 9.4.1. Turkey
      • 9.4.1.1. By Format Type
    • 9.4.2. Israel
      • 9.4.2.1. By Format Type
    • 9.4.3. GCC
      • 9.4.3.1. By Format Type
    • 9.4.4. North Africa
      • 9.4.4.1. By Format Type
    • 9.4.5. South Africa
      • 9.4.5.1. By Format Type
    • 9.4.6. Rest of the Middle East & Africa

10. Asia Pacific Mobile Advertising Market Size Estimates and Forecasts, By Segments, 2021-2034

  • 10.1. Key Findings
  • 10.2. By Format Type (USD)
    • 10.2.1. Search
    • 10.2.2. Display
    • 10.2.3. Digital Video
    • 10.2.4. Others (Lead Generation, Audio, etc.)
  • 10.3. By Vertical (USD)
    • 10.3.1. Retail & E-commerce
    • 10.3.2. Media & Entertainment
    • 10.3.3. Healthcare
    • 10.3.4. BFSI
    • 10.3.5. Education
    • 10.3.6. Travel & Tourism
    • 10.3.7. Automotive
    • 10.3.8. Others (Telecom, Agriculture, etc.)
  • 10.4. By Country (USD)
    • 10.4.1. China
      • 10.4.1.1. By Format Type
    • 10.4.2. India
      • 10.4.2.1. By Format Type
    • 10.4.3. Japan
      • 10.4.3.1. By Format Type
    • 10.4.4. South Korea
      • 10.4.4.1. By Format Type
    • 10.4.5. ASEAN
      • 10.4.5.1. By Format Type
    • 10.4.6. Oceania
      • 10.4.6.1. By Format Type
    • 10.4.7. Rest of Asia Pacific

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

  • 11.1. Meta Platforms, Inc.
    • 11.1.1. Overview
      • 11.1.1.1. Key Management
      • 11.1.1.2. Headquarters
      • 11.1.1.3. Offerings/Business Segments
    • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.1.2.1. Employee Size
      • 11.1.2.2. Past and Current Revenue
      • 11.1.2.3. Geographical Share
      • 11.1.2.4. Business Segment Share
      • 11.1.2.5. Recent Developments
  • 11.2. Alphabet, Inc.,
    • 11.2.1. Overview
      • 11.2.1.1. Key Management
      • 11.2.1.2. Headquarters
      • 11.2.1.3. Offerings/Business Segments
    • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.2.2.1. Employee Size
      • 11.2.2.2. Past and Current Revenue
      • 11.2.2.3. Geographical Share
      • 11.2.2.4. Business Segment Share
      • 11.2.2.5. Recent Developments
  • 11.3. Chartboost
    • 11.3.1. Overview
      • 11.3.1.1. Key Management
      • 11.3.1.2. Headquarters
      • 11.3.1.3. Offerings/Business Segments
    • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.3.2.1. Employee Size
      • 11.3.2.2. Past and Current Revenue
      • 11.3.2.3. Geographical Share
      • 11.3.2.4. Business Segment Share
      • 11.3.2.5. Recent Developments
  • 11.4. AppLovin Corporation
    • 11.4.1. Overview
      • 11.4.1.1. Key Management
      • 11.4.1.2. Headquarters
      • 11.4.1.3. Offerings/Business Segments
    • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.4.2.1. Employee Size
      • 11.4.2.2. Past and Current Revenue
      • 11.4.2.3. Geographical Share
      • 11.4.2.4. Business Segment Share
      • 11.4.2.5. Recent Developments
  • 11.5. Twitter, Inc.,
    • 11.5.1. Overview
      • 11.5.1.1. Key Management
      • 11.5.1.2. Headquarters
      • 11.5.1.3. Offerings/Business Segments
    • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.5.2.1. Employee Size
      • 11.5.2.2. Past and Current Revenue
      • 11.5.2.3. Geographical Share
      • 11.5.2.4. Business Segment Share
      • 11.5.2.5. Recent Developments
  • 11.6. InMobi
    • 11.6.1. Overview
      • 11.6.1.1. Key Management
      • 11.6.1.2. Headquarters
      • 11.6.1.3. Offerings/Business Segments
    • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.6.2.1. Employee Size
      • 11.6.2.2. Past and Current Revenue
      • 11.6.2.3. Geographical Share
      • 11.6.2.4. Business Segment Share
      • 11.6.2.5. Recent Developments
  • 11.7. Smaato, Inc.,
    • 11.7.1. Overview
      • 11.7.1.1. Key Management
      • 11.7.1.2. Headquarters
      • 11.7.1.3. Offerings/Business Segments
    • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.7.2.1. Employee Size
      • 11.7.2.2. Past and Current Revenue
      • 11.7.2.3. Geographical Share
      • 11.7.2.4. Business Segment Share
      • 11.7.2.5. Recent Developments
  • 11.8. Epom
    • 11.8.1. Overview
      • 11.8.1.1. Key Management
      • 11.8.1.2. Headquarters
      • 11.8.1.3. Offerings/Business Segments
    • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.8.2.1. Employee Size
      • 11.8.2.2. Past and Current Revenue
      • 11.8.2.3. Geographical Share
      • 11.8.2.4. Business Segment Share
      • 11.8.2.5. Recent Developments
  • 11.9. Mobvista
    • 11.9.1. Overview
      • 11.9.1.1. Key Management
      • 11.9.1.2. Headquarters
      • 11.9.1.3. Offerings/Business Segments
    • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.9.2.1. Employee Size
      • 11.9.2.2. Past and Current Revenue
      • 11.9.2.3. Geographical Share
      • 11.9.2.4. Business Segment Share
      • 11.9.2.5. Recent Developments
  • 11.10. Mintegral
    • 11.10.1. Overview
      • 11.10.1.1. Key Management
      • 11.10.1.2. Headquarters
      • 11.10.1.3. Offerings/Business Segments
    • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.10.2.1. Employee Size
      • 11.10.2.2. Past and Current Revenue
      • 11.10.2.3. Geographical Share
      • 11.10.2.4. Business Segment Share
      • 11.10.2.5. Recent Developments

List of Tables

  • Table 1: Global Mobile Advertising Market Size Estimates and Forecasts, 2021 - 2034
  • Table 2: Global Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 3: Global Mobile Advertising Market Size Estimates and Forecasts, By Vertical, 2021 - 2034
  • Table 4: Global Mobile Advertising Market Size Estimates and Forecasts, By Region, 2021 - 2034
  • Table 5: North America Mobile Advertising Market Size Estimates and Forecasts, 2021 - 2034
  • Table 6: North America Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 7: North America Mobile Advertising Market Size Estimates and Forecasts, By Vertical, 2021 - 2034
  • Table 8: North America Mobile Advertising Market Size Estimates and Forecasts, By Country, 2021 - 2034
  • Table 9: U.S. Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 10: Canada Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 11: Mexico Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 12: South America Mobile Advertising Market Size Estimates and Forecasts, 2021 - 2034
  • Table 13: South America Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 14: South America Mobile Advertising Market Size Estimates and Forecasts, By Vertical, 2021 - 2034
  • Table 15: South America Mobile Advertising Market Size Estimates and Forecasts, By Country, 2021 - 2034
  • Table 16: Brazil Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 17: Argentina Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 18: Europe Mobile Advertising Market Size Estimates and Forecasts, 2021 - 2034
  • Table 19: Europe Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 20: Europe Mobile Advertising Market Size Estimates and Forecasts, By Vertical, 2021 - 2034
  • Table 21: Europe Mobile Advertising Market Size Estimates and Forecasts, By Country, 2021 - 2034
  • Table 22: U.K. Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 23: Germany Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 24: France Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 25: Italy Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 26: Spain Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 27: Russia Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 28: Benelux Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 29: Nordics Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 30: The Middle East & Africa Mobile Advertising Market Size Estimates and Forecasts, 2021 - 2034
  • Table 31: The Middle East & Africa Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 32: The Middle East & Africa Mobile Advertising Market Size Estimates and Forecasts, By Vertical, 2021 - 2034
  • Table 33: The Middle East & Africa Mobile Advertising Market Size Estimates and Forecasts, By Country, 2021 - 2034
  • Table 34: Turkey Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 35: Israel Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 36: GCC Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 37: North Africa Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 38: South Africa Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 39: Asia Pacific Mobile Advertising Market Size Estimates and Forecasts, 2021 - 2034
  • Table 40: Asia Pacific Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 41: Asia Pacific Mobile Advertising Market Size Estimates and Forecasts, By Vertical, 2021 - 2034
  • Table 42: Asia Pacific Mobile Advertising Market Size Estimates and Forecasts, By Country, 2021 - 2034
  • Table 43: China Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 44: Japan Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 45: India Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 46: South Korea Asia Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 47: ASEAN Asia Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034
  • Table 48: Oceania Asia Mobile Advertising Market Size Estimates and Forecasts, By Format Type, 2021 - 2034

List of Figures

  • Figure 1: Global Mobile Advertising Market Revenue Share (%), 2025 and 2034
  • Figure 2: Global Mobile Advertising Market Revenue Share (%), By Format Type, 2025 and 2034
  • Figure 3: Global Mobile Advertising Market Revenue Share (%), By Vertical, 2025 and 2034
  • Figure 4: Global Mobile Advertising Market Revenue Share (%), By Region, 2025 and 2034
  • Figure 5: North America Mobile Advertising Market Revenue Share (%), By Format Type, 2025 and 2034
  • Figure 6: North America Mobile Advertising Market Revenue Share (%), By Vertical, 2025 and 2034
  • Figure 7: North America Mobile Advertising Market Revenue Share (%), By Country, 2025 and 2034
  • Figure 8: South America Mobile Advertising Market Revenue Share (%), By Format Type, 2025 and 2034
  • Figure 9: South America Mobile Advertising Market Revenue Share (%), By Vertical, 2025 and 2034
  • Figure 10: South America Mobile Advertising Market Revenue Share (%), By Country, 2025 and 2034
  • Figure 11: Europe Mobile Advertising Market Revenue Share (%), By Format Type, 2025 and 2034
  • Figure 12: Europe Mobile Advertising Market Revenue Share (%), By Vertical, 2025 and 2034
  • Figure 13: Europe Mobile Advertising Market Revenue Share (%), By Country, 2025 and 2034
  • Figure 14: The Middle East & Africa Mobile Advertising Market Revenue Share (%), By Format Type, 2025 and 2034
  • Figure 15: The Middle East & Africa Mobile Advertising Market Revenue Share (%), By Vertical, 2025 and 2034
  • Figure 16: The Middle East & Africa Mobile Advertising Market Revenue Share (%), By Country, 2025 and 2034
  • Figure 17: Asia Pacific Mobile Advertising Market Revenue Share (%), By Format Type, 2025 and 2034
  • Figure 18: Asia Pacific Mobile Advertising Market Revenue Share (%), By Vertical, 2025 and 2034
  • Figure 19: Asia Pacific Mobile Advertising Market Revenue Share (%), By Country, 2025 and 2034
  • Figure 20: Global Mobile Advertising Key Players Market Revenue Share (%), 2025