 |
市場調查報告書
商品編碼
1746803
美國的居家和花園Home and Garden in the US |
||||||
2024年，美國家居和花園用品的銷售額整體下降，反映出家居裝飾、家居裝修和家居用品的疲軟表現。高利率和持續的通貨膨脹抑制了消費者信心，並限制了消費者獲得大筆購買和裝修項目所需的消費融資。 2024年，美國房地產市場也大幅放緩，房屋銷售跌至1995年以來的最低水準。因此，許多房屋裝修項目被推遲或…
歐睿國際的「美國家居與園藝」報告全面展現了全國市場需求的規模和形態。報告提供最新的零售銷售資料（歷史數據範圍），幫助您識別推動成長的類別。報告中還甄選出領先的公司及其品牌，並對影響需求的關鍵因素（包括新產品開發、消費者生活方式、市場管道和定價問題）進行策略分析。 2029年的預測則展現了中期市場需求的演變趨勢。
產品範圍：家居裝修和園藝、家居用品和家居裝飾。
資料覆蓋：市場規模（歷史和預測）、公司佔有率、品牌佔有率和分銷資料。
為什麼要購買這份報告？
- 了解家居和花園市場的詳細情況；
- 確定成長領域並識別推動變革的因素；
- 了解競爭環境、市場主要參與者和領導品牌；
- 使用五年預測來評估市場預計如何發展。
歐睿國際在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過 50 年的經驗。歐睿國際在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地亞哥、悉尼、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，分析師網路遍布 100 個國家/地區，擁有獨特的能力和對多元化市場的深刻理解，能夠開發可靠的資訊資源，幫助企業製定明智的戰略規劃。如需了解更多關於我們的研究解決方案如何為您提供支援的資訊，請聯繫您當地的歐睿國際辦事處。
目錄
目錄和表格
執行摘要
- 2024 年居家與花園：大局
- 2024年關鍵趨勢
- 競爭格局
- 零售業發展
- 家居和花園的下一步是什麼？
市場數據
免責聲明
來源
美國園藝
關鍵數據發現
第2024章：發展
- 健康和永續性吸引消費者購買園藝產品
- 隨著品牌滿足消費者對永續園藝解決方案的需求，創新提升了產品吸引力
- 專業零售商及電子商務助園藝品類發展
前景與機遇
- 城市生活與健康趨勢帶動園藝發展
- 室內植物促進園藝發展
- 科技將透過智慧功能改變家庭園藝
類別數據
美國家居用品
關鍵數據發現
第2024章：發展
- 房地產市場低迷和消費者偏好轉變導致家居用品銷售下降
- 品牌適應和智慧創新提升了美國家居裝飾的競爭力
- 通路轉變重新定義美國家居零售格局
前景與機遇
- 經濟壓力和房地產市場低迷將導致家居用品進一步下滑
- 美國進口關稅對國內家居產業構成重大課題
- 人工智慧驅動的個人化將重塑線上管道
類別數據
美國居家裝潢
關鍵數據發現
第2024章：發展
- 高利率和房地產活動低迷導致房屋裝修量下降
- 策略創新和日益激烈的競爭重塑了家裝產品
- 全通路優勢和數位化工具推動美國分銷
前景與機遇
- 由於經濟課題，預計家居裝修數量將下降
- 3D列印有望成為家居裝修領域經濟高效且永續的替代方案
類別數據
美國家居用品
關鍵數據發現
第2024章：發展
- 美國消費者支出轉變導致家居用品銷售萎縮
- 家居用品品牌在設計和永續性方面競爭
- 雜貨零售連鎖店佔據主導地位，而電子商務在家居用品領域取得進展
前景與機遇
- 家居用品面臨經濟逆風和消費者偏好轉變，餐具將大放異彩
- Great Jones x Lamson 刀具為家居用品增添色彩和工藝
類別數據
In 2024, home and garden in the US recorded an overall decline in value sales, reflecting the weak performance of home furnishings, home improvement, and homewares. Elevated interest rates and persistent inflation dampened consumer confidence and restricted access to the consumer finance required for large purchases and renovation projects. The US housing market also slowed considerably in 2024, with home sales reaching a low not seen since 1995. As such, many home improvements were deferred or...
Euromonitor International's Home and Garden in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2019-2024
- Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
- Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
- Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
- Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Wellness and sustainability draws consumers towards gardening products
- Innovation raises product appeal as brands align with consumers' need for sustainable gardening solutions
- Specialised retailers and e-commerce aids development of gardening category
PROSPECTS AND OPPORTUNITIES
- Urban living and wellness trends to spearhead growth in gardening
- Indoor plants to fuel development of horticulture
- Technology is set to change home gardening with smart functionality
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2019-2024
- Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Gardening: % Value 2020-2024
- Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
- Table 14 Distribution of Gardening by Format: % Value 2019-2024
- Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Home furnishings contracts amid housing slump and shifting consumer priorities
- Brand adaptation and smart innovation raises the competitive stakes in US home furnishings
- Channel shifts redefines the US Home Furnishings retail landscape
PROSPECTS AND OPPORTUNITIES
- Economic pressures and housing slump to drive further decline in home furnishings
- US Import tariffs pose significant challenges for domestic home furnishings industry
- AI-driven personalisation stands to reshape the online channel
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2019-2024
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
- Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
- Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Home improvement declines amid high interest rates and sluggish housing activity
- Strategic innovation and rising competition reshapes home improvement offerings
- Omnichannel strength and digital tools drive distribution in the US
PROSPECTS AND OPPORTUNITIES
- Projected decline in home improvement due to economic challenges
- 3D Printing set to gain momentum in home improvement as a cost-effective and sustainable alternative
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2019-2024
- Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
- Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
- Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
- Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Homewares sees contraction in sales amid shifts in US consumer spending
- Homeware brands compete on design and sustainability
- Grocery retail chains dominate while e-commerce gains ground in homewares
PROSPECTS AND OPPORTUNITIES
- Dinnerware set to shine as homewares faces economic headwinds and shifting consumer priorities
- Great Jones x Lamson knives bring colour and craftsmanship to homewares
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2019-2024
- Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
- Table 34 Sales of Homewares by Material: % Value 2019-2024
- Table 35 NBO Company Shares of Homewares: % Value 2020-2024
- Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
- Table 37 Distribution of Homewares by Format: % Value 2019-2024
- Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
