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零售業園藝

市場調查報告書

商品編碼

1735509

泰國住宅和花園市場

Home and Garden in Thailand

出版日期: 2025年05月19日 | 出版商:

Euromonitor International | 英文 47 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2024年，受經濟挑戰和消費行為變化等因素影響，泰國住宅和園藝市場規模成長放緩。在政府對城市園藝、親生物設計和永續農業的支持下，園藝品類實現了健康成長，而其他品類則表現不佳。生活成本上漲、家庭債務持續高企以及信貸供應收緊削弱了消費者信心，促使消費者推遲大宗採購，轉而選擇更小巧、更靈活的產品。

這是一份市場研究報告，目的是分析和預測泰國住宅和園藝產業。報告提供最新的零售資料（歷史資料範圍），並識別出將推動成長的類別。本報告還列出了主要企業及其品牌，並對影響需求的主要因素進行了策略分析，涵蓋新產品開發、消費者生活方式、市場管道以及定價等諸多方面。2029年的預測則揭示了中期市場需求的變化趨勢。

目標產品：家居裝潢和園藝、家居用品、家居佈置

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

詳細了解住宅和花園市場
確定成長領域和變革驅動力
了解競爭格局、主要市場參與企業和主要品牌
使用五年預測評估未來市場前景

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄和表格

執行摘要

市場資料

免責聲明

資訊來源

泰國的園藝

關鍵資料發現

2024年的發展

城市生活、生態設計和創新推動泰國園藝業下一波成長
Chia Tai和Bosch憑藉創新和以消費者為中心的策略引領泰國園藝產業
為了滿足泰國日益成長的園藝用品需求，零售商改進商店模式並採用數位工具

前景與機會

在短暫的放緩之後，園藝產業將迎來反彈，盆栽植物和花盆在都市化和健康趨勢的推動下將推動成長
氣候適應園藝將塑造泰國的長期創新和產品需求
智慧園藝工具和人工智慧主導的解決方案有望改變泰國園藝市場的消費者和零售體驗

分類資料

泰式家具

關鍵資料發現

2024年的發展

由於經濟壓力和消費者偏好的變化，家具業的復甦並不均衡。
IKEA和 ndex Living Mall 將在2024年引領泰國家具市場，滿足消費者對經濟實惠和永續性的需求
泰國家具零售商將透過加強全通路策略和關鍵通路的價值產品來應對2024年的經濟逆風

前景與機會

2025年泰國家居和LED照明市場將面臨短期放緩，但預計將透過創新和策略調整實現復甦
人工智慧和自動化技術徹底改變了泰國的家具設計和生產
永續與智慧創新改變泰國居家生活體驗

分類資料

泰國住宅裝修

關鍵資料發現

2024年的發展

由於消費支出疲軟和建築延誤，泰國的住宅裝修市場在2024年將放緩
Siam Sanitary Ware 憑藉著創新、永續性和數位擴張，在住宅裝修領域保持領先地位
儘管住宅裝潢公司受經濟壓力影響銷售停滯，但電子商務卻強勁成長。

前景與機會

由於政府支持和都市區的需求，2025年的銷售下滑將在預測期內再次回升
泰國的租賃趨勢和住宅發展推動了對適應性、節能型住宅維修的需求
泰國正經歷技術轉型，由 3D 列印、人工智慧主導的室內設計和智慧家居技術創新推動

分類資料

泰國家居用品

關鍵資料發現

2024年的發展

經濟壓力和優先事項的變化對泰國家居用品市場造成壓力
Satien Stainless Steel略勝 Srithai Superware
數位轉型與經濟逆風重新定義泰國家居用品零售格局

前景與機會

預計2025年家居用品銷量將略有下降，但旅遊業和環保趨勢預計將推動復甦
人口結構變化推動泰國對適應性強、永續性家居產品的需求
衛生和智慧技術的革命性進步改變了家用電器

分類資料

簡介目錄

Product Code: HOMETH

Sales of home and garden in Thailand slowed down in 2024, due to a combination of economic challenges and shifting consumer behaviours. While the gardening category saw healthy growth driven by urban gardening, biophilic design, and government support for sustainable farming, other categories, did not fare as well. Rising living costs, high household debt, and tighter credit availability have led to weakened consumer confidence, prompting delays in large-scale purchases and a focus on more budge...

Euromonitor International's Home and Garden in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Urban living, eco-design, and innovation fuel the next wave of growth in Thailand's gardening sector
Chia Tai and Bosch lead the way in Thailand's gardening sector with innovation and consumer-focussed strategies
Retailers innovate store formats and embrace digital tools to meet rising demand for gardening products in Thailand

PROSPECTS AND OPPORTUNITIES

After a temporary slowdown, gardening is set to rebound with pots and planters leading growth amid urbanisation and wellness trends
Climate-resilient gardening to shape long-term innovation and product demand in Thailand
Smart gardening tools and AI-driven solutions expected to transform consumer and retail experiences in Thailand's gardening market

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Home furnishings sees uneven recovery due to economic strain and shifting consumer priorities
IKEA and Index Living Mall lead Thailand's home furnishings market in 2024 by addressing affordability and sustainability demands
Thailand's home furnishings retailers adapt to economic headwinds in 2024 by boosting omnichannel strategies and value offerings across key channels

PROSPECTS AND OPPORTUNITIES

Thailand's home furnishings and LED lighting markets face short-term slowdown in 2025 but prepare for recovery through innovation and strategic adaptation
AI and automation technologies revolutionise furniture design and production in Thailand
Sustainable and smart innovations transforming Thailand's home living experience

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2019-2024
Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Thailand's home improvement market slows down in 2024 amid weak consumer spending and construction delays
Siam Sanitary Ware maintains lead in home improvement thanks to innovation, sustainability, and digital expansion
Home improvement specialists see stagnant sales due to economic pressures, while e-commerce grows strongly

PROSPECTS AND OPPORTUNITIES

2025 slump in sales will pick up again over the forecast period thanks to government support and urban demand
Thailand's rental trend and suburban growth drive demand for adaptable and energy-efficient home improvements
Thailand is witnessing a technological transformation, driven by innovations in 3D printing, AI-driven interior design, and smart home technologies

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2019-2024
Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Economic pressures and shifting priorities weigh on Thailand's homewares market
Satien Stainless Steel gains on Srithai Superware to take a marginal lead
Digital shift and economic headwinds redefine Thailand's homewares retail landscape

PROSPECTS AND OPPORTUNITIES

Homewares faces a slight slump in 2025, with forecast period recovery driven by tourism and eco-friendly trends
Demographic shifts drive demand for adaptable and sustainable homewares in Thailand
Innovative advancements in hygiene and smart technology reshape homewares