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市場調查報告書
商品編碼
1746782
中國的家居與園藝Home and Garden in China |
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2024年，華人家居和園藝產品多個主要類別的銷售額均顯著成長。由於戶外空間有限以及人們對永續生活方式的日益關注，園藝產品在城市地區的需求激增，同時政府推行的城市農業政策也促進了銷售成長。受消費者對智慧家居技術、環保產品和多功能家具需求的推動，家居市場也大幅成長。這……
歐睿國際的「中國家居與園藝」報告全面展現了全國市場需求的規模和形態。報告提供最新的零售銷售資料（歷史數據範圍），幫助您識別推動成長的類別。報告中還甄選出領先的企業及其品牌，並對影響需求的關鍵因素（包括新產品開發、消費者生活方式、市場管道和定價問題）進行策略分析。 2029年的預測則展現了中期市場需求的演變趨勢。
產品範圍：家居裝修和園藝、家居用品和家居裝飾。
資料覆蓋：市場規模（歷史和預測）、公司佔有率、品牌佔有率和分銷資料。
為什麼要購買這份報告？
- 了解家居和花園市場的詳細情況；
- 確定成長領域並識別推動變革的因素；
- 了解競爭環境、市場主要參與者和領導品牌；
- 使用五年預測來評估市場預計如何發展。
歐睿國際在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過 50 年的經驗。歐睿國際在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地亞哥、悉尼、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，分析師網路遍布 100 個國家/地區，擁有獨特的能力和對多元化市場的深刻理解，能夠開發可靠的資訊資源，幫助企業製定明智的戰略規劃。如需了解更多關於我們的研究解決方案如何為您提供支援的資訊，請聯繫您當地的歐睿國際辦事處。
目錄
目錄和表格
執行摘要
- 2024 年居家與花園：大局
- 2024年關鍵趨勢
- 競爭格局
- 零售業發展
- 家居和花園的下一步是什麼？
市場數據
免責聲明
來源
中國園藝
關鍵數據發現
第2024章：發展
- 隨著永續和自給自足生活的需求不斷成長，園藝在中國日益普及
- 鴻悅透過策略聯盟和數位創新引領園藝
- 家居產品專家主導園藝銷售，但電子商務正在興起
前景與機遇
- 注重生態的城市生活將推動中國園藝市場的成長
- 人工智慧驅動的DTC成長重塑中國電子商務格局
- 隨著消費者追求更永續的生活方式，室內植物可能成為創新的焦點
類別數據
中國家居用品
關鍵數據發現
第2024章：發展
- 照明是居家裝飾的主要成長動力
- 歐派引領居家創新綠色轉型
- 電子商務影響力日益增強，非食品雜貨零售商持續蓬勃發展
前景與機遇
- 戶外生活勢頭強勁
- 電子商務將在家居裝飾領域發揮更大作用
- 智慧家庭讓我們一窺未來
類別數據
中國家居裝修
關鍵數據發現
第2024章：發展
- 受房地產市場低迷影響，2024 年家居裝修銷售額將下降
- 2024 年，立邦塗料在家居裝修領域持續保持領先地位，海鷗塗料則將大幅成長
- 電子商務和雜貨零售商在家居裝修領域取得進展
前景與機遇
- 房地產市場低迷，銷售將萎縮，廚房水槽成為少數亮點之一
- 電子商務透過創新和全通路整合重新定義中國家裝
- 創新預計將專注於提供更環保、更健康的產品
類別數據
中國的家居用品
關鍵數據發現
第2024章：發展
- 受經濟因素和消費者偏好轉變的推動，家居用品強勁成長
- 浙江蘇泊爾和安徽得利推動中國家居用品市場的創新和策略成長
- 消費者購物習慣轉變，電子商務引領分銷
前景與機遇
- 受家庭烹飪熱潮推動，中國家居用品市場可望逐步成長
- 人工智慧將透過融合線上創新與線下專業知識來重新定義家居用品
- 新法規可能會在預測期內影響新產品開發
類別數據
In 2024, sales of home and garden products in China saw significant growth across several key categories. Gardening products experienced a surge in interest in urban areas, driven by limited outdoor space and a growing focus on sustainable living, while sales were also supported by government policies promoting urban agriculture. The home furnishings market also grew substantially, fuelled by consumer demand for smart home technology, eco-friendly products, and multi-functional furniture. This s...
Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2019-2024
- Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
- Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
- Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
- Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Gardening gains ground in China amid growing demand for sustainable and self-reliant living
- Hongyue leads gardening through strategic alliances and digital innovation
- Home products specialists dominate gardening sales but e-commerce on the rise
PROSPECTS AND OPPORTUNITIES
- Eco-conscious urban living set to drive growth in China's gardening market
- AI-driven DTC growth reshaping China's e-commerce landscape
- Indoor plants could be a focus of innovation as consumers pursue more sustainable lifestyles
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2019-2024
- Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Gardening: % Value 2020-2024
- Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
- Table 14 Distribution of Gardening by Format: % Value 2019-2024
- Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Lighting a key growth driver for home furnishings
- Oppein leads home furnishings through innovation and green transformation
- Non-grocery retailers continue to thrive amid growing e-commerce influence
PROSPECTS AND OPPORTUNITIES
- Outdoor living set to gain momentum
- E-commerce set to increase its role in home furnishings
- Smart home furnishings offer a gimpse of the future
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2019-2024
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
- Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
- Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Home improvement sales decline in 2024 due to struggling property market
- Nippon Paint extends its lead in home improvement in 2024 while Seagull soars
- E-commerce and grocery retailers gain ground in home improvement
PROSPECTS AND OPPORTUNITIES
- Sales set to contract amid housing slump with kitchen sinks one of the few bright spots
- E-commerce to redefine home improvement in China through innovation and omnichannel integration
- Innovation expected to focus on delivering greener and healthier products
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2019-2024
- Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
- Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
- Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
- Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Homewares sees strong growth driven by economic factor, consumer shifts in preferences
- Zhejiang Supor and Anhui Deli drive innovation and strategic growth in China's homewares market
- E-commerce leads distribution due to shifting consumer shopping habits
PROSPECTS AND OPPORTUNITIES
- Homewares in China set for gradual growth boosted by focus on home cooking
- AI set to redefine homewares by blending online innovation with offline expertise
- New regulation could impact new product development over the forecast period
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2019-2024
- Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
- Table 34 Sales of Homewares by Material: % Value 2019-2024
- Table 35 NBO Company Shares of Homewares: % Value 2020-2024
- Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
- Table 37 Distribution of Homewares by Format: % Value 2019-2024
- Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
