菲律賓家居和園藝市場

2024年，菲律賓家居和園藝市場規模在所有類別中均達到溫和成長。受疫情持續激發的室內和陽台種植興趣的推動，以及San Miguel Corporation的Backyard Bukid和內政部（DILG）的Kalinisan Day等舉措的推動，園藝市場持續擴張。氣候因素和城市綠化工作推動了對樹木、灌木和受保護環境園藝的需求不斷成長。

菲律賓家居與園藝市場報告全面介紹了國家層面的市場需求規模和形態。報告提供最新的零售資料（歷史資料範圍），幫助識別推動成長的類別。本報告還列出了主要企業及其品牌，並對影響需求的關鍵因素進行了策略分析，涵蓋新產品開發、消費者生活方式、市場管道以及定價等諸多方面。報告也對2029年的市場需求進行了預測，揭示了中期市場需求的變化趨勢。

目標產品：家居裝潢和園藝、家居用品、家居佈置

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解家居和園藝市場
• 確定成長領域和變革驅動力
• 了解競爭格局、主要市場參與者和主要品牌
• 使用五年預測評估未來市場前景

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

市場資料

免責聲明

資訊來源

菲律賓的園藝

關鍵資料發現

2024年的發展

• 2024年支持園藝適度成長的政府計畫和宣傳活動
• Ramgo International Corp 是一家領先的園藝公司，擁有廣泛的分銷網路。
• 在菲律賓，非食品零售商在分銷領域處於領先地位，提供客製化產品和配件。

前景與機會

• 由於品類飽和，園藝產品銷量預計將下降
• 預計在預測期內，依產業分類的園藝解決方案將取得進展
• 隨著消費者對永續生活的興趣日益濃厚，通路可能會發生變化

分類資料

菲律賓的房屋裝修

關鍵資料發現

2024年的發展

• 房屋改造活動激增推動居家裝修銷售
• 太平洋塗料菲律賓公司加強與當地社區的合作，引領家居裝修
• 家居裝飾和園藝商店處於領先地位，提供親身購買和專家指導。

前景與機會

• 受 DIY計劃持續熱情的推動，其他家居維修預計仍將是最活躍的子類別。
• 家居裝修的特點是強調永續性和多功能性的創新
• 家裝分銷通路全通路整合推進

分類資料

菲律賓家居用品

關鍵資料發現

2024年的發展

• 澳洲零售商 Anko 的進入推動了家居用品當前的價值成長
• 新產品創新助力 Sawasdee Marketing Corp 在2024年引領家居用品市場
• 百貨公司引領潮流，但電子商務強勁成長

前景與機會

• 消費者信心上升預計將推動家居用品銷售
• 家用電器目的是透過智慧功能和節省空間的解決方案實現產品創新
• 消費行為的變化預計將改變通路

分類資料

菲律賓家具

關鍵資料發現

2024年的發展

• 到2024年，家居用品價值將保持強勁成長
• Firefly Electric & Lighting Co. 透過不斷發展的產品系列提供動態性能
• 策略性門店擴張使家居和家具店能夠利用最具活力的通路

前景與機會

• 在宏觀經濟穩定的支撐下，家居家具有望穩定成長。
• 都市化加速和 LED 照明應用將在未來幾年支撐照明銷售
• 預測期內生物分解性纖維家具的預期創新

分類資料

In 2024, home and garden in the Philippines experienced moderate growth across all categories. Gardening continued to expand as pandemic-inspired interest in indoor and balcony planting endured, supported by initiatives such as San Miguel Corporation's Backyard Bukid and the DILG's Kalinisan Day. Climate considerations and urban greening efforts drove increased demand for trees, shrubs, and protected-environment horticulture.

Euromonitor International's Home and Garden in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Government programmes and campaigns support modest growth in gardening in 2024
• Ramgo International Corp leads gardening, supported by an extensive distribution network
• Non-grocery retailers lead distribution in the Philippines, offering tailored products and accessories

PROSPECTS AND OPPORTUNITIES

• Decline in gardening sales projected due to category saturation
• Vertical gardening solutions expected to advance over the forecast period
• Distribution channels likely to evolve due to rising consumer interest in sustainable living

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth in home improvement sales due to surge in renovation activities
• Pacific Paint Philippines Inc leads home improvement, strengthened by community engagement
• Home improvement and gardening stores leads distribution, offering experiential purchases and expert guidance

PROSPECTS AND OPPORTUNITIES

• Other home improvement expected to remain the most dynamic subcategory, driven by continued enthusiasm for DIY projects
• Home improvement will be characterised by innovation emphasising sustainability and versatility
• Distribution channels for home improvement will see ongoing omnichannel integration

CATEGORY DATA

• Table 17 Sales of Home Improvement by Category: Value 2019-2024
• Table 18 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 21 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 22 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 23 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Current value growth in homewares supported by entry of Australian retailer Anko
• New product innovations help Sawasdee Marketing Corp lead homewares in 2024
• Department stores leads, but e-commerce enjoys dynamic growth

PROSPECTS AND OPPORTUNITIES

• Growth expected in sales of homewares due to stronger consumer confidence
• Homewares set for product innovation, with smart functionality and space-saving solutions
• Distribution channels expected to undergo transformation due to shifting consumer behaviour

CATEGORY DATA

• Table 24 Sales of Homewares by Category: Value 2019-2024
• Table 25 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 26 Sales of Homewares by Material: % Value 2019-2024
• Table 27 NBO Company Shares of Homewares: % Value 2020-2024
• Table 28 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 29 Distribution of Homewares by Format: % Value 2019-2024
• Table 30 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 31 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home furnishings enjoys robust current value growth in 2024
• Firefly Electric & Lighting Co enjoys dynamic performance due to evolving product portfolio
• Strategic store expansions help homewares and home furnishing stores prevail as the most dynamic distribution channel

PROSPECTS AND OPPORTUNITIES

• Stable growth expected in home furnishings, supported by macroeconomic stability
• Ongoing urbanisation and LED adoption will support sales of lighting in the years ahead
• Innovations in biodegradable fibre furniture predicted over the forecast period

CATEGORY DATA

• Table 32 Sales of Home Furnishings by Category: Value 2019-2024
• Table 33 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 35 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 36 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 37 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 38 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029