首頁 > 市場調查報告書 > 消費品

零售業園藝

市場調查報告書

商品編碼

1746796

印度的家居和花園

Home and Garden in India

出版日期: 2025年06月04日 | 出版商:

Euromonitor International | 英文 45 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2024年，受通膨壓力推動，印度家居及花園用品零售現價銷售額強勁成長。受可支配收入成長、城鎮化以及消費者對高品質、耐用和美觀產品需求不斷成長等因素的推動，成長速度高於2023年。在家居用品方面，廚房在印度家庭的文化和社會重要性，以及人們對健康生活意識和興趣的不斷提升，推動了強勁成長。

歐睿國際的「印度家居與園藝」報告提供了全國市場需求規模和形態的全面指南。報告提供最新的零售銷售資料（歷史日期範圍），幫助您識別推動成長的類別。報告中還列出了領先的公司及其品牌，並對影響需求的關鍵因素（包括新產品開發、消費者生活方式、市場管道和定價問題）進行了策略分析。 2029年的預測顯示了市場需求在中期將如何演變。

產品範圍：家居裝修和園藝、家居用品和家居裝飾。

資料覆蓋：市場規模（歷史和預測）、公司佔有率、品牌佔有率和分銷資料。

為什麼要購買這份報告？

了解家居和花園市場的詳細情況；
確定成長領域並識別推動變革的因素；
了解競爭環境、市場主要參與者和領導品牌；
使用五年預測來評估市場預計如何發展。

歐睿國際在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過 50 年的經驗。歐睿國際在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地亞哥、悉尼、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，分析師網路遍布 100 個國家/地區，擁有獨特的能力和對多元化市場的深刻理解，能夠開發可靠的資訊資源，幫助企業製定明智的戰略規劃。如需了解更多關於我們的研究解決方案如何為您提供支援的資訊，請聯繫您當地的歐睿國際辦事處。

目錄和表格

執行摘要

2024 年居家與花園：大局
2024年關鍵趨勢
競爭格局
零售業發展
家居和花園的下一步是什麼？

市場數據

免責聲明

來源

印度的園藝

關鍵數據發現

第2024章：發展

城市化、環保意識的增強以及永續、高效空間解決方案的普及推動了園藝的發展
博世憑藉創新、耐用的解決方案引領市場，而宜家印度則憑藉價格實惠、永續的產品和強大的數位互動蓬勃發展
家居裝飾和園藝商店透過提供專業產品、引人入勝的體驗和一站式便利引領分銷

前景與機遇

城市化和永續生活將推動園藝業的成長機會
消費者人口結構影響印度的園藝
技術創新將改變印度的園藝

類別數據

印度的家居用品

關鍵數據發現

第2024章：發展

印度家居用品市場蓬勃發展，室內生活佔據主導地位，床品表現最為活躍
Godrej & Boyce 主攻家居用品，Sheela Foam 則受益於強大的策略行銷活動
產品種類繁多、個人化服務和策略性擴張是家居用品和家居裝飾店的特色

前景與機遇

預測期內，家居用品將迎來顯著的發展和成長
家居裝飾的成長將受到中產階級崛起、基礎設施投資、政府支持和零售現代化的推動
多樣化的消費者偏好和生活方式推動家具需求

類別數據

印度的居家裝修

關鍵數據發現

第2024章：發展

可支配收入的增加、城市化以及 DIY 項目和環保解決方案的日益普及，推動了家居裝修的發展
亞洲塗料憑藉強大的客戶關注度、創新能力和廣泛的服務網路引領家居裝修行業
家居裝飾店專注於透明定價、正品和麵向客戶的服務

前景與機遇

創新和節能解決方案有望增強家居裝修專案的吸引力
受技術進步、可支配收入增加和政府支持政策的推動，家庭智慧技術正在興起
隨著人們環保意識的增強和對「更綠色」居住空間的需求，環保家居裝修勢頭強勁

類別數據

印度的家居用品

關鍵數據發現

第2024章：發展

經濟成長和印度不斷擴大的中產階級推動了對高品質、耐用和美觀的家居用品的需求
TTK Prestige 領先，FnS International 活力四射
專業零售商憑藉廣泛的覆蓋範圍和優質的產品佔據主導地位

前景與機遇

全通路零售策略旨在讓更廣泛的受眾更容易獲得家居用品
創新和高科技產品開發，以改善消費者體驗並滿足現代生活方式和偏好
消費者需求、支援法規和技術進步將推動永續和可生物分解家居用品的長期成長

類別數據

簡介目錄

Product Code: HOMEIN

Home and garden in India registered strong growth in retail current value sales in 2024, supported by inflationary pressure on prices. Growth was faster than in 2023, driven by factors like rising disposable incomes, urbanisation and the rising consumer demand for high-quality, durable and aesthetically-pleasing products. Within homewares, a strong performance was fuelled by the cultural and social importance of the kitchen among Indian households, rising awareness of and interest in health-faci...

Euromonitor International's Home and Garden in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Gardening is driven by urbanisation, rising environmental awareness and the popularity of sustainable, space-efficient solutions
Bosch leads with innovative, durable solutions while Ikea India thrives through affordable, sustainable offerings and strong digital engagement
Home improvement and gardening stores lead distribution by offering specialised products, engaging experiences and one-stop convenience

PROSPECTS AND OPPORTUNITIES

Urbanisation and sustainable living are set to drive growth opportunities in gardening
Consumer demographics to influence gardening in India
Technological innovations are set to transform gardening in India

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Indoor living dominates with beds the most dynamic performer as home furnishings thrives in India
Godrej & Boyce heads home furnishings while Sheela Foam benefits from strong strategic campaigns
Product variety, personalised services and strategic expansion characterise homewares and home furnishing stores

PROSPECTS AND OPPORTUNITIES

Home furnishings is poised for significant development and growth over the forecast period
Home furnishings' growth is set to be fuelled by a rising middle class, infrastructure investments, government support and retail modernisation
Diverse consumer preferences and lifestyles to drive the demand for furniture

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2019-2024
Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Home improvement benefits from increasing disposable incomes, urbanisation and the growing popularity of DIY projects and eco-friendly solutions
Asian Paints leads home improvement through a strong customer focus, innovation and wide service network
Home improvement stores focus on transparent pricing, authentic products and customer-facing services

PROSPECTS AND OPPORTUNITIES

Innovations and energy-efficient solutions are expected to enhance the appeal of home improvement projects
Smart technology in homes is on the rise, driven by technological advancements, higher disposable incomes and supportive government policies
Eco-friendly home improvement gains momentum amidst rising environmental awareness and the demand for "greener" living spaces

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2019-2024
Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Economic growth and India's expanding middle class drive the demand for high-quality, durable and aesthetically-pleasing homewares
TTK Prestige leads while FnS International provides dynamism
Specialist retailers dominate with a wide reach and quality product offer

PROSPECTS AND OPPORTUNITIES

Omnichannel retail strategies are set to make homewares more accessible to a wider audience
Innovations and high-tech product developments to improve the consumer experience and cater to modern lifestyles and preferences
Consumer demand, supportive regulations and tech advancements to drive long-term growth for sustainable and biodegradable homewares