首頁 > 市場調查報告書 > 消費品

零售業園藝

市場調查報告書

商品編碼

1746783

馬來西亞的家居與花園

Home and Garden in Malaysia

出版日期: 2025年06月04日 | 出版商:

Euromonitor International | 英文 49 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2024年，馬來西亞家居及園藝產品銷售額以現值計算持續上漲，這得益於房地產市場（尤其是在城市地區）的溫和反彈，這提振了人們對房屋裝修的興趣。 2024年預算案中的政府措施進一步鞏固了這一上升趨勢，這些措施為針對低收入家庭的房屋維護和維修項目撥款。

歐睿國際的「馬來西亞家居與園藝」報告全面展現了全國市場需求的規模和形態。報告提供最新的零售銷售資料（歷史數據範圍），幫助您識別推動成長的類別。報告中還甄選出領先的公司及其品牌，並對影響需求的關鍵因素（包括新產品開發、消費者生活方式、市場管道和定價問題）進行策略分析。 2029年的預測則展現了中期市場需求的演變趨勢。

產品範圍：家居裝修和園藝、家居用品和家居裝飾。

資料覆蓋：市場規模（歷史和預測）、公司佔有率、品牌佔有率和分銷資料。

為什麼要購買這份報告？

了解家居和花園市場的詳細情況；
確定成長領域並識別推動變革的因素；
了解競爭環境、市場主要參與者和領導品牌；
使用五年預測來評估市場預計如何發展。

歐睿國際在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過 50 年的經驗。歐睿國際在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地亞哥、悉尼、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，分析師網路遍布 100 個國家/地區，擁有獨特的能力和對多元化市場的深刻理解，能夠開發可靠的資訊資源，幫助企業製定明智的戰略規劃。如需了解更多關於我們的研究解決方案如何為您提供支援的資訊，請聯繫您當地的歐睿國際辦事處。

目錄和表格

執行摘要

2024 年居家與花園：大局
2024年關鍵趨勢
競爭格局
零售業發展
家居和花園的下一步是什麼？

市場數據

免責聲明

來源

馬來西亞的園藝

關鍵數據發現

第2024章：發展

城市生活、健康趨勢和永續性將重塑2024年馬來西亞的園藝市場
城市園藝領導者 Baba 鞏固市場地位，而 Hikoki 則透過無線創新推動成長
隨著馬來西亞人轉向家庭園藝，非食品雜貨零售商和電子商務蓬勃發展

前景與機遇

在健康趨勢和永續創新的推動下，園藝將繼續發展
預測期內智慧家庭科技應用將加速
對環保生活的渴望推動了對綠色材料的需求

類別數據

馬來西亞的家居用品

關鍵數據發現

第2024章：發展

2024年室內生活引領居家裝潢成長
宜家面臨競爭壓力，因為價格實惠和創新推動市場佔有率發生變化
直銷和電子商務推動擴張

前景與機遇

由於消費者減少非必需品支出，預計經濟成長將溫和
隨著城市化生活方式的日益發展，智慧和多功能家具的需求將不斷成長
數位平台將改變購物體驗

類別數據

馬來西亞的家居裝修

關鍵數據發現

第2024章：發展

在 DIY 文化、城市擴張和客製化需求的推動下，家裝市場將在 2024 年實現健康成長。
策略擴張和永續發展推動 White Horse 和 KCC Paints 的成長
非雜貨零售商與電子商務平台重塑分銷格局

前景與機遇

消費者注重價格實惠，牆面裝飾和油漆引領成長
隨著屋主追求便利性和節能性，智慧家庭技術將推動成長
隨著馬來西亞人優先考慮環保生活，永續性將重塑家居裝修市場

類別數據

馬來西亞的家居用品

關鍵數據發現

第2024章：發展

馬來西亞家居用品市場持續成長，因為消費者對家庭烹飪和廚房造型表現出持續的興趣
特百惠憑藉著創新和強大的品牌忠誠度保持市場領先地位
非雜貨零售仍然是家居用品的主要管道

前景與機遇

受消費者生活方式城市化和零售通路不斷發展的推動，馬來西亞家居用品市場將穩步成長
電子商務透過便利性和數位創新推動家居用品成長
智慧家庭和廚房電器的快速普及將重塑家居用品格局

類別數據

簡介目錄

Product Code: HOMEMY

Sales of home and garden products in Malaysia continued to rise in current value terms in 2024, supported by a moderate rebound in the property market - particularly across urban areas - which helped to boost interest in home renovations. This upward trend was further strengthened by government measures under Budget 2024, which allocated funding for home maintenance and repair programmes targeting lower-income households.

Euromonitor International's Home and Garden in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Urban living, wellness trends and sustainability reshape Malaysia's gardening market in 2024
Urban gardening leader Baba strengthens market position, while Hikoki powers growth with cordless innovation
Non-grocery retailers and e-commerce flourish as Malaysians turn to home gardening

PROSPECTS AND OPPORTUNITIES

Gardening will continue to evolve, driven by wellness trends and sustainable innovations
Smart home technology adoption to accelerate over the forecast period
Desire for eco-conscious living to drive demand for green materials

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Indoor living leads growth in home furnishings in 2024
Ikea faces competitive pressure as affordability and innovation drive shifts in share
Direct selling and e-commerce fuel expansion

PROSPECTS AND OPPORTUNITIES

Modest growth expected, as consumers curb expenditure on non-essential items
Smart and multifunctional furniture will see rising demand, underpinned by increasingly urbanised lifestyles
Digital platforms set to transform shopping experience

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2019-2024
Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Home improvement market sees healthy growth in 2024, driven by DIY culture, urban expansion, and demand for customisation.
Strategic expansion and sustainability drive growth for White Horse and KCC Paints
Non-grocery retailers and e-commerce platforms reshape distribution landscape

PROSPECTS AND OPPORTUNITIES

Wall coverings and paint to lead growth as consumers prioritise affordability
Smart home technology to drive growth as homeowners embrace convenience and energy efficiency
Sustainability to reshape home improvement market as Malaysians prioritise eco-friendly living

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2019-2024
Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Malaysia's homewares market sees continued growth, as consumers showed continued interest in home-based cooking and kitchen styling
Tupperware maintains market leadership amid innovation and strong brand loyalty
Non-grocery retail remains dominant channel for homewares

PROSPECTS AND OPPORTUNITIES

Steady growth ahead for Malaysia's homewares market, driven by urbanisation of consumer lifestyles and evolving retail channels
E-Commerce to drive homewares growth through convenience and digital innovation
Rapid adoption of smart home and kitchen appliances will reshape homewares landscape