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1845829

全球行動學習市場：按解決方案、提供者、應用、地區和預測

Global Mobile Learning Market By Solution (E-book, Portable LMS, Mobile & Video-Based Courseware, Interactive Assessments, M-enablement), By Provider (Content, Service), By Application (Academic, Corporate Government), By Geographic Scope and Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

全球行動學習市場規模及預測

2024 年全球行動學習市場規模為 1,353 億美元，預計到 2031 年將達到 22,748.2 億美元，2024 年至 2031 年的複合年成長率為 42.30%。

行動學習（mLearning）是利用智慧型手機、平板電腦等行動裝置隨時隨地存取教育內容並促進學習。

行動學習涵蓋各種應用程式，包括數位學習平台、教育應用程式以及專為行動裝置設計的互動式內容。行動學習允許學生隨時隨地在各種環境中與學習材料互動，從而提高了靈活性和可訪問性。

行動學習的未來包括擴增實境(AR) 和虛擬實境 (VR) 的廣泛使用、使用人工智慧實現個人化學習體驗，以及與其他數位學習工具的增強整合，以支援更動態和互動的教育體驗。

全球行動學習市場動態

影響全球行動學習市場的關鍵市場動態是：

關鍵市場促進因素

行動裝置的普及率不斷提高：智慧型手機和平板電腦的全球普及使得行動學習變得更加便捷，學生幾乎可以隨時隨地存取教育內容。

對靈活學習解決方案的需求：人們對適應不同生活方式的靈活、隨選學習解決方案的需求日益成長。行動學習提供了一種靈活的方法，可以適應不同的時間安排和學習偏好。

技術進步：行動技術的創新，例如更快的處理器、更高解析度的螢幕和改進的網際網路連接，正在提高行動學習應用程式的品質和互動性，使其更具吸引力和有效性。

個人化學習的興起：行動學習平台擴大利用人工智慧和數據分析來提供個人化的學習體驗。這種客製化滿足了個人的學習需求和偏好，從而提升了整體的教育成果。

主要挑戰

網路連線受限：在網路連線較差或不穩定的地區，行動學習可能會受到嚴重阻礙。這種網路連結的缺失會影響教育內容的傳遞和獲取，尤其是在偏遠和服務不足的社區。

設備相容性問題：行動學習應用程式必須相容於各種設備和作業系統。確保教育內容在多部智慧型手機和平板電腦上無縫運行，這對開發人員來說是一個挑戰。

安全和隱私問題：行動學習平台通常處理敏感的用戶數據，例如個人資訊和學習進展。在維護隱私的同時保護這些資料免於外洩是一項挑戰，需要採取強而有力的安全措施。

內容品質與參與度：在行動平台上提供高品質、引人入勝且互動性強的內容是一項挑戰。教育工作者和開發者需要不斷更新和改進內容，以保持學生的學習動機並有效地進行教學。

主要趨勢：

人工智慧 (AI) 整合：行動學習擴大使用人工智慧來提供個人化的學習體驗。人工智慧工具可以透過提供個人化內容推薦、自適應學習路徑和智慧輔導系統來提高行動學習平台的效率。

微學習的興起：微學習以小塊、易於理解的方式提供教育內容，在行動學習領域日益普及。這種趨勢解決了學習者注意力持續時間短的問題，使他們能夠以短小、易於理解的片段來學習材料，從而使學習更加靈活，也更加便捷。

遊戲化應用日益普及：遊戲化被廣泛應用，使行動學習更具吸引力和激勵性。教育應用程式可以透過融入積分、徽章和排行榜等遊戲化元素，提升用戶的參與度和學習樂趣。

擴增實境(AR) 和虛擬實境 (VR) 的興起：擴增實境(AR) 和虛擬實境 (VR) 透過提供身臨其境型互動體驗，正在徹底改變行動學習。這些技術使學生能夠以 3D 形式可視化並與教育內容互動，從而提高對複雜概念的理解和記憶。

目錄

第1章 全球行動學習市場簡介

  • 市場概況
  • 調查範圍
  • 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

  • 資料探勘
  • 驗證
  • 第一手資料
  • 資料來源列表

第4章 全球行動學習市場展望

  • 概述
  • 市場動態
    • 驅動程式
    • 抑制因素
    • 機會
  • 波特五力模型
  • 價值鏈分析

第5章 全球行動學習市場（依最終用戶）

  • 概述
  • 公司
  • 學術的

第6章：全球行動學習市場（按應用）

  • 概述
  • 企業學習
  • 線上在職培訓
  • 基於刺激的學習
  • 課堂學習
  • 其他

7. 全球行動學習市場（按軟體解決方案）

  • 概述
  • 可攜式學習管理系統
  • 行動內容創作
  • m-啟用
  • 移動和基於影片的課件
  • 電子書
  • 互動評估
  • 其他

第8章：全球行動學習市場（按地區）

  • 概述
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 世界其他地區
    • 拉丁美洲
    • 中東和非洲

第9章：全球行動學習市場競爭格局

  • 概述
  • 各公司市場排名
  • 主要發展策略

第10章：公司簡介

  • IBM Corporation
  • AT& T
  • Upside Learning
  • Promethean
  • Cisco Systems
  • SkillSoft
  • Citrix System Inc.
  • Net dimensions

第11章 重大進展

  • 產品發布/開發
  • 併購
  • 業務擴展
  • 夥伴關係和聯盟

第12章 附錄

  • 相關調查
簡介目錄
Product Code: 2484

Global Mobile Learning Market Size and Forecast

Global Mobile Learning Market size was valued at USD 135.3 Billion in 2024 and is projected to reach USD 2274.82 Billion by 2031, growing at a CAGR of 42.30% from 2024 to 2031.

Mobile Learning (mLearning) is the use of mobile devices, such as smartphones and tablets, to access educational content and facilitate learning anytime and anywhere.

It includes a variety of applications, such as e-learning platforms, educational apps, and interactive content designed for mobile devices. mLearning increases flexibility and accessibility by allowing students to interact with materials while on the go and in a variety of settings.

The future of mobile learning will include expanding the use of augmented reality (AR) and virtual reality (VR), leveraging AI for personalized learning experiences, and increasing integration with other digital learning tools to support more dynamic and interactive educational experiences.

Global Mobile Learning Market Dynamics

The key market dynamics that are shaping the global mobile learning market include:

Key Market Drivers:

Increasing Mobile Device Penetration: The global adoption of smartphones and tablets has made mobile learning more accessible, allowing students to interact with educational content from virtually anywhere and at any time.

Demand for Flexible Learning Solutions: There is an increasing demand for flexible and on-demand learning solutions that can accommodate a variety of lifestyles. Mobile learning offers a flexible approach that can accommodate a variety of schedules and learning preferences.

Advancements in Technology: Mobile technology innovations such as faster processors, higher-resolution screens, and improved internet connectivity improve the quality and interactivity of mobile learning applications, making them more engaging and effective.

Rise of Personalized Learning: Mobile learning platforms are increasingly using artificial intelligence and data analytics to provide personalized learning experiences. This customization addresses individual learning needs and preferences, which improves overall educational outcomes.

Key Challenges:

Limited Internet Connectivity: Mobile learning can be significantly hampered in areas where internet access is poor or inconsistent. This lack of connectivity has an impact on the delivery and accessibility of educational content, particularly in remote or underserved communities.

Device Compatibility Issues: Mobile learning applications must be compatible with a variety of devices and operating systems. Ensure that educational content works seamlessly across multiple smartphones and tablets can be difficult for developers.

Security and Privacy Concerns: Mobile learning platforms frequently handle sensitive user data, such as personal information and learning progress. Protecting this data from breaches while maintaining privacy can be difficult, necessitating strong security measures.

Content Quality and Engagement: Keeping high-quality, engaging, and interactive content on mobile platforms can be challenging. Educators and developers must constantly update and improve content to keep students motivated and education effective.

Key Trends:

Integration of Artificial Intelligence (AI): AI is increasingly being used in mobile learning to create personalized learning experiences. AI-powered tools can provide tailored content recommendations, adaptive learning paths, and intelligent tutoring systems, thereby increasing the effectiveness of mobile learning platforms.

Growth of Microlearning: Micro learning is becoming increasingly popular in mobile learning, as it involves delivering educational content in small, digestible chunks. This trend caters to learners' shorter attention spans by allowing them to interact with material in brief, manageable segments, making learning more flexible and accessible.

Enhancing Use of Gamification: Gamification is widely used to make mobile learning more engaging and motivating. Educational apps can improve user engagement and enjoyment of learning by incorporating game-like elements such as points, badges, and leaderboards.

Rise of Augmented Reality (AR) and Virtual Reality (VR): Augmented Reality (AR) and Virtual Reality (VR) are revolutionizing mobile learning by providing immersive and interactive experiences. These technologies allow students to visualize and interact with educational content in 3D, which improves understanding and retention of complex concepts.

Global Mobile Learning Market Regional Analysis

Here is a more detailed regional analysis of the global mobile learning market:

North America:

North America continues to dominate the global mobile learning market due to its advanced technological infrastructure, high adoption rates of mobile devices, and significant investments in educational technology. The United States and Canada are at the forefront of developing and deploying innovative mobile learning solutions, with both educational institutions and private companies driving the effort. For instance, in March 2024, Apple announced a collaboration with several US universities to integrate new mobile learning technologies into the classroom, reinforcing the company's position as an educational technology leader.

Furthermore, market dominance in North America is bolstered by strong government support and funding for digital learning initiatives. In April 2024, the United States Department of Education announced a new initiative to improve mobile learning platforms across the country, with a focus on improving accessibility and engagement through advanced mobile technologies. This initiative demonstrates the region's commitment to using mobile technology to transform education and maintain its leadership position in the global mobile learning market.

Asia Pacific:

Asia Pacific has the fastest growth in the global mobile learning market, owing to an increase in smartphone usage and improved internet connectivity throughout the region. Countries such as China and India are heavily investing in digital education to improve learning outcomes and accessibility. For instance, in June 2024, the Indian government announced a significant increase in funding for digital learning initiatives aimed at expanding mobile learning platforms in rural and underserved areas, demonstrating a strong commitment to using mobile technology to advance education.

Rising educational technology startups and growing use of mobile learning solutions in countries such as Indonesia and Vietnam. In July 2024, Bytedance, Edtech Company, launched a new mobile learning app specifically for the Southeast Asian market, reflecting the region's high demand and investment potential. This expansion is consistent with the region's larger trend of incorporating mobile solutions into educational systems to meet diverse learning needs and broaden educational reach.

Global Mobile Learning Market: Segmentation Analysis

The Global Mobile Learning Market is segmented on the basis of By Solution, By Provider , By Application and By Geography.

Global Mobile Learning Market, By Solution

E-book

Portable LMS

Mobile & Video-based Courseware

Interactive Assessments

M-enablement

Based on Solution, the Global Mobile Learning Market is segmented into E-book, Portable LMS, Mobile & Video-based Courseware, Interactive Assessments, and M-enablement. The mobile and video-based courseware segment dominates the global mobile learning market due to its comprehensive approach, engaging formats, and adaptability in delivering educational content across multiple platforms. The fastest growing segment is interactive assessments, which is driven by the growing demand for real-time feedback and adaptive learning experiences that improve learner engagement and effectiveness.

Global Mobile Learning Market, By Provider

Content

Service

Based on Provider, the Global Mobile Learning Market is segmented into Content and Service. The content segment dominates the global mobile learning market because it includes a diverse set of educational materials and resources required for mobile learning solutions, such as courses, videos, and interactive content. The fastest growing segment is the service segment, which is driven by rising demand for mobile learning platforms, support services, and custom solutions that improve user experience and optimize content delivery for a wide range of learning requirements.

Global Mobile Learning Market, By Application

Academic

Corporate

Government

Based on Application, the Global Mobile Learning Market is segmented into Academic, Corporate, and Government. The academic segment dominates the global mobile learning market due to widespread adoption in schools and universities, the increasing availability of educational apps, and a strong emphasis on improving student engagement and learning outcomes via mobile technologies. The corporate segment is the fastest growing, driven by the need for continuous employee training and development, the rise of remote work, and companies investing in mobile learning solutions to effectively upskill their workforce.

Global Mobile Learning Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

On the basis of Geography, the Global Mobile Learning Market are classified into North America, Europe, Asia Pacific, and Rest of World. North America dominates the global mobile learning market thanks to its advanced technological infrastructure, high adoption rates of mobile learning solutions, and significant investments in education technology. Asia Pacific is the fastest growing region, driven by rapid expansion of mobile internet connectivity, rising smartphone penetration, and a growing emphasis on digital education initiatives in emerging economies.

Key Players

The "Global Mobile Learning Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM Corporation, Skillsoft, Citrix Systems, Inc., Upside Learning, Dell, Inc., SAP AG, AT&T, Promethean, Cisco Systems, Inc., Net dimensions.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • Global Mobile Learning Market: Recent Developments
  • In June 2024, Coursera introduced improved mobile learning features, such as offline access and interactive tools. These updates are intended to provide a more flexible learning experience for users on the go, addressing the growing demand for mobile-friendly educational solutions.
  • In May 2024, Khan Academy introduced new mobile app features such as personalized learning paths and real-time feedback. These enhancements aim to improve user engagement and educational outcomes on mobile platforms.
  • In April 2024, LinkedIn Learning introduced AI-powered recommendations to its mobile app, offering personalized course suggestions based on user behavior and learning preferences. This move reflects an increasing trend of incorporating advanced technologies into mobile learning solutions.
  • In January 2024, Edmodo announced a partnership with major mobile device manufacturers to optimize their platform for new devices. This collaboration seeks to ensure the seamless integration and performance of its mobile learning tools across a variety of devices.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MOBILE LEARNING MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL MOBILE LEARNING MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL MOBILE LEARNING MARKET, BY END USER

  • 5.1 Overview
  • 5.2 Corporate
  • 5.3 Academic

6 GLOBAL MOBILE LEARNING MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Corporate Learning
  • 6.3 Online-on-the job training
  • 6.4 Stimulation-based- learning
  • 6.5 In-Class Learning
  • 6.6 Others

7 GLOBAL MOBILE LEARNING MARKET, BY SOFTWARE SOLUTION

  • 7.1 Overview
  • 7.2 Portable LMS
  • 7.3 Mobile Content Authoring
  • 7.4 m-Enablement
  • 7.5 Mobile and video-based courseware
  • 7.6 e-Books
  • 7.7 Interactive Assessments
  • 7.8 Others

8 GLOBAL MOBILE LEARNING MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.3 Canada
    • 8.2.4 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 U.K.
    • 8.3.3 France
    • 8.3.4 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Rest of Asia Pacific
  • 8.5 Rest of the World
    • 8.5.1 Latin America
    • 8.5.2 Middle East and Africa

9 GLOBAL MOBILE LEARNING MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Development Strategies

10 COMPANY PROFILES

  • 10.1 IBM Corporation
    • 10.1.1 Overview
    • 10.1.2 Financial Performance
    • 10.1.3 Product Outlook
    • 10.1.4 Key Developments
  • 10.2 AT& T
    • 10.2.1 Overview
    • 10.2.2 Financial Performance
    • 10.2.3 Product Outlook
    • 10.2.4 Key Developments
  • 10.3 Upside Learning
    • 10.3.1 Overview
    • 10.3.2 Financial Performance
    • 10.3.3 Product Outlook
    • 10.3.4 Key Developments
  • 10.4 Promethean
    • 10.4.1 Overview
    • 10.4.2 Financial Performance
    • 10.4.3 Product Outlook
    • 10.4.4 Key Developments
  • 10.5 Cisco Systems
    • 10.5.1 Overview
    • 10.5.2 Financial Performance
    • 10.5.3 Product Outlook
    • 10.5.4 Key Developments
  • 10.6 SkillSoft
    • 10.6.1 Overview
    • 10.6.2 Financial Performance
    • 10.6.3 Product Outlook
    • 10.6.4 Key Developments
  • 10.7 Citrix System Inc.
    • 10.7.1 Overview
    • 10.7.2 Financial Performance
    • 10.7.3 Product Outlook
    • 10.7.4 Key Developments
  • 10.8 Net dimensions
    • 10.8.1 Overview
    • 10.8.2 Financial Performance
    • 10.8.3 Product Outlook
    • 10.8.4 Key Developments

11 KEY DEVELOPMENTS

  • 11.1 Product Launches/Developments
  • 11.2 Mergers and Acquisitions
  • 11.3 Business Expansions
  • 11.4 Partnerships and Collaborations

12 Appendix

  • 12.1 Related Research