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市場調查報告書
商品編碼
1843914
2025年全球行動學習市場報告Mobile Learning Global Market Report 2025 |
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近年來,行動學習市場快速擴張,規模從2024年的864.4億美元成長至2025年的1,096.4億美元,複合年成長率達26.8%。這段歷史性時期的成長可歸因於行動裝置的廣泛普及、行動應用和平台的興起、網路普及率的提高、個人化和靈活學習的需求,以及多媒體和互動內容的融合。
預計未來幾年,行動學習市場規模將呈指數級成長,到2029年將達到3,341.9億美元,複合年成長率為32.1%。預測期內的成長可歸因於微學習和短小內容的興起、協作學習平台、與學習管理系統 (LMS) 的整合,以及零工經濟對持續學習的關注。預測期內的主要趨勢包括擴增實境(AR) 和虛擬實境 (VR) 的融合、5G 技術的興起、行動技術的進步、微學習和短小內容、遊戲化以及互動學習。
行動學習,通常縮寫為 M-learning,是一種以透過行動裝置存取學習資料為中心的教育方式。學習者可以使用智慧型手機、筆記型電腦和平板電腦等設備透過網路存取訊息,隨時隨地學習。透過行動學習,學生可以直接在智慧型手機上學習指定課程、觀看影片講座,甚至參加考試,打造靈活且便利的學習體驗。
行動學習的關鍵軟體解決方案涵蓋多個方面,包括內容開發、可攜式學習管理系統 (LMS)、行動內容創作、行動支援、行動和視訊課件、電子書、互動式評估以及其他工具。內容開發解決方案是指用於創建合適的行動學習材料的系統。這些解決方案涉及內容的創建、編輯、處理和維護,旨在為使用者提供全面的知識庫。這些解決方案適用於各種學習環境,包括企業培訓、課堂教學、線上在職培訓、基於模擬的學習以及其他學習應用。
2025 年春季美國突然提高關稅以及由此引發的貿易摩擦對資訊科技產業產生了重大影響,尤其是硬體製造、資料基礎設施和軟體部署。對進口半導體、電路基板和網路設備徵收更高的關稅,並推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司面臨更長的前置作業時間和價格上漲的壓力。同時,對專業軟體徵收的關稅以及主要國際市場的報復性措施擾亂了全球 IT 供應鏈,減少了海外對美國製造技術的需求。作為應對措施,該行業正在增加對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化來提高彈性並更有效地管理成本。
行動學習市場研究報告是商業研究公司最新報告系列的一部分,該系列提供行動學習市場統計數據,例如行動學習產業的全球市場規模、區域佔有率、行動學習市場佔有率的競爭對手、詳細的行動學習細分市場、市場趨勢和商業機會。這份行動學習市場研究報告對該行業的現狀和未來趨勢進行了詳細分析,為您提供所需的一切觀點。
未來五年32.1%的預測成長率較我們先前對該市場的預測略有下降,下降了0.4%。這一下降主要源自於美國與其他國家之間關稅的影響。由於內容傳送API、串流媒體最佳化和全球評分引擎的關稅,行動裝置上的電子學習可能會面臨品質下降和成本上升的風險。由於互惠關稅以及日益加劇的貿易緊張局勢和限制對全球經濟和貿易的負面影響,這種影響也將更加廣泛。
預計日益成長的數位教育需求將推動行動學習市場的成長。推動這項需求的因素包括:行動增強、學習的便利性和靈活性、互動式和協作式教育體驗,以及教育機構日益普及數位化。在新冠疫情期間,數位教育對於維持學生的學習專注度至關重要。作為數位教育的重要組成部分,行動學習允許透過行動裝置輕鬆存取學習資源,讓學生只要有網路連線即可隨時隨地學習。例如,2024 年 1 月,總部位於盧森堡的政府機構歐盟統計局報告稱,2023 年,30% 的 16 至 74 歲歐盟網路用戶在過去三個月內參加了線上課程或使用過線上學習資源。這比 2022 年的 28% 增加了兩個百分點。因此,日益成長的數位教育需求將推動行動學習市場的成長。
智慧型手機的廣泛普及是行動學習市場的主要驅動力。智慧型手機將傳統行動電話功能與先進的運算能力相結合,在行動學習中發揮關鍵作用。智慧型手機透過線上社群、論壇和協作小組計劃創造互動學習環境,增強學習體驗。例如,Uswitch Limited 在 2023 年 11 月發布的數據顯示,98% 的 16 至 24 歲英國成年人擁有智慧型手機,顯示智慧型手機在這個年齡層中廣泛使用。 86% 的 55 至 64 歲人群和 80% 的 65 歲及以上人群擁有智慧型手機。智慧型手機在不同年齡層的廣泛普及凸顯了它們在推動行動學習市場方面發揮的重要作用。
技術進步是塑造行動學習市場的關鍵趨勢。這些進步包括透過使用擴增實境(AR)、虛擬實境 (VR) 和人工智慧 (AI) 等新興互動技術徹底改變學習過程。這些尖端的行動學習解決方案旨在轉變教學方法,重塑教育環境,並提供方便用戶使用且適應性強的增強型互動式學習體驗。產業領導者正優先開發尖端的行動學習解決方案,以鞏固其市場地位。例如,2022 年 5 月,Camp K12 推出了 Hatch Kids,元宇宙和 AR/VR創新平台。該平台是一個免費的線上 3D創新空間,6 至 18 歲的兒童可以設計、編寫和發布 3D 遊戲、AR 應用程式、互動式 VR 環境和元宇宙體驗。 Hatch Kids 透過遊戲和應用程式開發來推廣程式設計學習,創造一個可透過智慧型手機和其他平板螢幕存取的互動式、基於案例的學習環境,即使沒有程式設計經驗的人也可以使用。這項舉措體現了行動學習領域對更具吸引力和互動性的學習體驗的追求。
科技創新對行動學習的影響日益深遠。此類進步通常需要不同組織之間的合作,共同致力於符合策略重點的通用目標。例如,2023年3月,總部位於法國的非營利研究生商學院INSEAD推出了基於訂閱的行動學習應用程式。該應用程式旨在透過提供一個互動且直覺的平台來提升教育體驗。這項舉措彰顯了INSEAD致力於將科技融入教育,並滿足學生在數位環境中不斷變化的需求的決心。
2023年12月,專注於應用軟體的法國軟體公司LumApps收購了Teach on Mars,收購金額未揭露。此次收購旨在透過將行動優先的微學習解決方案整合到其平台中,增強LumApps的數位化工作場所服務,並透過引人入勝且易於理解的學習模式提升業務團隊的員工體驗。最終,這項策略性舉措旨在提升各行各業的員工培訓水準和生產力。 Teach on Mars也是法國行動學習解決方案供應商。
行動學習市場涵蓋營業單位透過提高學習參與度和吸收率並降低學習專案成本而獲得的收益。市場價值包括服務供應商銷售或包含在其服務產品中的相關商品的價值。僅包括營業單位之間交易或銷售給最終消費者的商品和服務。
Mobile learning, often abbreviated as M-learning, represents an educational approach centered on accessing learning materials via mobile devices. This method enables learning to occur anytime and anywhere, facilitated by devices such as smartphones, laptops, and tablets, which learners use to access information via the internet. Through M-learning, students can engage in studying assigned lessons, watching video lectures, and even taking examinations directly from their smartphones, fostering a flexible and accessible learning experience.
The key software solutions within mobile learning encompass various aspects such as content development, portable Learning Management Systems (LMS), mobile content authoring, M-enablement, mobile and video-based courseware, e-books, interactive assessments, and additional tools. Content development solutions refer to systems utilized for creating pertinent mobile learning materials. They involve the creation, editing, manipulation, and maintenance of content intended to provide users with a comprehensive knowledge base. These solutions find application across diverse learning environments, including corporate training, in-classroom education, online on-the-job training, simulation-based learning, and other learning applications.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The mobile learning market research report is one of a series of new reports from The Business Research Company that provides mobile learning market statistics, including Mobile learning industry global market size, regional shares, competitors with a mobile learning market share, detailed mobile learning market segments, market trends and opportunities, and any further data you may need to thrive in the mobile learning industry. This mobile learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The mobile learning market size has grown exponentially in recent years. It will grow from $86.44 billion in 2024 to $109.64 billion in 2025 at a compound annual growth rate (CAGR) of 26.8%. The growth in the historic period can be attributed to proliferation of mobile devices, rise of mobile apps and platforms, increased Internet penetration, demand for personalized and flexible learning, integration of multimedia and interactive content.
The mobile learning market size is expected to see exponential growth in the next few years. It will grow to $334.19 billion in 2029 at a compound annual growth rate (CAGR) of 32.1%. The growth in the forecast period can be attributed to focus on microlearning and bite-sized content, collaborative learning platforms, integration with learning management systems (LMS), continuous learning in the gig economy. Major trends in the forecast period include integration of augmented reality (AR) and virtual reality (VR), emergence of 5G technology, advancements in mobile technology, microlearning and bite-sized content, gamification and interactive learning.
The forecast of 32.1% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. E-learning on mobile devices might suffer from reduced quality and increased cost due to tariffs on content delivery APIs, streaming optimizations, and global assessment engines. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The rising demand for digital education is expected to drive the growth of the mobile learning market. This demand is fueled by factors such as increased mobility, the convenience and flexibility of learning, interactive and collaborative educational experiences, and the growing adoption of digitization by educational institutions. During the COVID-19 pandemic, digital education was crucial in keeping students connected to their studies. As a vital component of digital education, mobile learning facilitates easy access to learning resources via mobile devices, enabling students to learn anytime and anywhere with an internet connection. For example, in January 2024, Eurostat, a Luxembourg-based government agency, reported that in 2023, 30% of EU internet users aged 16 to 74 participated in an online course or used online learning resources in the past three months. This marks a 2-percentage point increase from 2022, when the figure was 28%. Therefore, the heightened demand for digital education will drive growth in the mobile learning market.
The increasing adoption of smartphones is poised to significantly drive the expansion of the mobile learning market. Smartphones, blending the functionalities of traditional mobile phones with advanced computing capabilities, play a pivotal role in mobile learning. They facilitate interactive learning environments through online communities, forums, and collaborative group projects, enhancing the learning experience. For instance, data from Uswitch Limited in November 2023 revealed that 98% of UK adults aged 16 to 24 owned a smartphone, showcasing extensive smartphone usage within this age group. Even among older demographics, smartphone adoption remained substantial, with 86% of individuals in the 55-64 age category and 80% of those aged 65 and above possessing a smartphone device. This widespread adoption of smartphones across various age groups highlights their pervasive role in driving the mobile learning market forward.
Technological advancement stands as a pivotal trend shaping the mobile learning market. This progression involves leveraging emerging interactive technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to revolutionize the learning process. These cutting-edge mobile learning solutions aim to transform teaching methods and reshape the educational landscape, providing a more enhanced and interactive learning experience that is both user-friendly and adaptable. Major industry players are prioritizing the development of advanced mobile learning solutions to bolster their market positions. For instance, in May 2022, Camp K12 introduced Hatch Kids, a metaverse and AR/VR creative platform tailored for young learners. This platform serves as a free online 3D creative space, enabling children aged 6 to 18 to design, write, and publish 3D games, AR apps, interactive VR environments, and metaverse experiences. Hatch Kids facilitates coding learning through game and app development, fostering an interactive and case-based learning environment accessible via smartphones or other flat screens, even without prior coding experience. This initiative exemplifies the drive towards more engaging and interactive learning experiences within the mobile learning landscape.
Technological innovations are increasingly influencing the mobile learning landscape. These advancements often involve collaborations among various organizations working towards common goals that align with their strategic priorities. For instance, in March 2023, INSEAD, a France-based non-profit graduate business school, launched a subscription-based mobile learning application. This app aims to enhance the educational experience by providing an interactive and intuitive platform, featuring a range of tools designed to encourage engagement and improve knowledge acquisition. This initiative demonstrates INSEAD's commitment to integrating technology into education and addressing the evolving needs of students in a digital environment.
In December 2023, LumApps, a France-based software company specializing in application software, acquired Teach on Mars for an undisclosed amount. This acquisition is intended to bolster LumApps' digital workplace offerings by integrating mobile-first microlearning solutions into its platform, thereby enhancing the employee experience for operational teams with engaging and accessible learning formats. Ultimately, this strategic move aims to improve employee training and productivity across various industries. Teach on Mars is also a France-based provider of mobile learning solutions.
Major companies operating in the mobile learning market include Google LLC, International Business Machines Corporation (IBM), Cisco Systems Incorporated, Oracle Corporation, SAP SE, Adobe Incorporated, Xyleme Incorporated, Citrix Systems Incorporated, Kronos Incorporated, Udemy Incorporated, Instructure Holdings Incorporated, Desire2Learn Corporation, Kaltura Incorporated, Meridian Knowledge Solutions Limited Liability Company, Udacity Incorporated, Litmos Limited, Thinkific Labs Incorporated, Upside Learning Solutions Private Limited, Blackboard Incorporated, WizIQ Incorporated, Moodle Proprietary Limited, Totara Learning Solutions, Voodle Incorporated, Epignosis LLC, Learningscape Incorporated, Salesforce.com Incorporated
Asia-Pacific was the largest region in the mobile learning market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the mobile learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The mobile learning market includes revenues earned by entities by providing enhanced learning engagement and uptake while lowering the cost of learning programs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Mobile Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on mobile learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for mobile learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile learning market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.