行動學習市場－全球產業規模、佔有率、趨勢、機會和預測（按提供者、按解決方案、按最終用戶、按地區、按競爭）2020-2030F

2024年，全球行動學習市場規模達574.6億美元，預計2030年將達1,365億美元，複合年成長率為15.51%。全球行動學習市場是指使用智慧型手機、平板電腦和筆記型電腦等行動裝置隨時隨地存取教育內容和培訓。這種學習形式透過互動式應用程式、行動最佳化平台和基於雲端的內容交付，支援正規和非正規教育。

由於其靈活性、個人化的學習路徑以及即時互動的能力，它被廣泛應用於學校、大學和企業培訓課程。隨著數位素養的不斷提升，各個年齡層的學習者都在積極使用行動學習工具來鞏固學術知識、學習新技能，並為快速發展的就業市場做好準備。

在幾個關鍵趨勢的推動下，行動學習市場正在經歷快速成長。尤其是在疫情之後，向混合式和遠距學習模式的轉變強化了對行動端可存取內容的需求。教育機構和企業正在投資行動相容平台和微學習模組，以保持學習者的參與和積極性。人工智慧、遊戲化以及擴增實境等沉浸式技術的興起進一步豐富了行動學習體驗，使教育更具互動性和有效性。此外，企業環境中對小規模、即時學習的日益偏好也推動了行動培訓的廣泛應用。

預計全球行動學習市場將繼續保持上升趨勢，這得益於全球範圍內高速網際網路和價格實惠的智慧型裝置的日益普及。各國政府為彌合數位落差和促進新興經濟體數位教育所採取的措施也正在擴大市場覆蓋範圍。隨著學習者對更個人化、便利性和按需的教育的需求不斷成長，行動學習解決方案將在塑造全球教育和勞動力發展的未來方面發揮核心作用。優先考慮行動優先策略的公司和教育機構將最有能力滿足精通科技、依賴行動裝置的一代人不斷變化的期望。

關鍵市場促進因素

智慧型手機和網路普及率不斷上升

主要市場挑戰

數位落差和基礎設施差距

主要市場趨勢

人工智慧與自適應學習技術的融合

目錄

第 1 章：解決方案概述

• 市場定義
• 市場範圍
  • 覆蓋市場
  • 考慮學習的年限
  • 主要市場區隔

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球行動學習市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 按提供者（服務提供者、內容提供者）
  • 按解決方案（電子書、攜帶式 LMS、行動和基於視訊的課件、互動式評估、行動支援、其他）
  • 按最終用戶（政府、學術機構、企業、其他）
  • 按地區（北美、歐洲、南美、中東和非洲、亞太地區）
• 按公司分類（2024）
• 市場地圖

第6章：北美行動學習市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲行動學習市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太行動學習市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東與非洲行動學習市場展望

• 市場規模和預測
• 市場佔有率和預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美行動學習市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：市場趨勢與發展

• 合併與收購（如有）
• 產品發布（如有）
• 最新動態

第13章：公司簡介

• Google LLC
• Apple Inc.
• Microsoft Corporation
• SAP SE
• Adobe Inc.
• Blackboard Inc.
• D2L Corporation
• Skillsoft Corporation

第 14 章：策略建議

第15章調查會社について,免責事項

Global Mobile Learning Market was valued at USD 57.46 Billion in 2024 and is expected to reach USD 136.50 Billion by 2030 with a CAGR of 15.51% through 2030. The Global Mobile Learning Market refers to the use of mobile devices-such as smartphones, tablets, and laptops-to access educational content and training anytime and anywhere. This form of learning supports both formal and informal education through interactive apps, mobile-optimized platforms, and cloud-based content delivery.

It is widely adopted across schools, universities, and corporate training programs due to its flexibility, personalized learning paths, and ability to engage users in real-time. As digital literacy continues to grow, learners of all ages are embracing mobile learning tools to enhance academic knowledge, acquire new skills, and prepare for rapidly evolving job markets.

This market is witnessing rapid growth driven by several key trends. The shift toward hybrid and remote learning models, particularly post-pandemic, has reinforced the need for mobile-accessible content. Educational institutions and businesses are investing in mobile-compatible platforms and microlearning modules to keep learners engaged and motivated. The rise of artificial intelligence, gamification, and immersive technologies such as augmented reality has further enriched mobile learning experiences, making education more interactive and effective. Additionally, the growing preference for bite-sized, just-in-time learning in corporate environments supports the widespread integration of mobile-based training.

The Global Mobile Learning Market is expected to continue its upward trajectory, supported by the increasing availability of high-speed internet and affordable smart devices worldwide. Government initiatives to bridge the digital divide and promote digital education in emerging economies are also expanding the market's reach. As learners demand more personalized, accessible, and on-demand education, mobile learning solutions will play a central role in shaping the future of global education and workforce development. Companies and educational providers that prioritize mobile-first strategies will be best positioned to meet the evolving expectations of a tech-savvy, mobile-dependent generation.

Key Market Drivers

Rising Smartphone and Internet Penetration

The rapid global expansion of smartphone usage and mobile internet connectivity has revolutionized the delivery of education and training. With billions of people now owning smartphones and gaining access to affordable mobile data, the learning environment has become increasingly decentralized and flexible. This shift enables learners across all demographics to access content anytime, from anywhere, using mobile applications and cloud-based platforms. In many emerging economies, mobile phones are often the only gateway to digital education, significantly narrowing the digital divide.

Mobile learning allows education providers to deliver personalized content, real-time assessments, and multimedia-based learning formats, improving student engagement and knowledge retention. From language learning apps to corporate upskilling programs, mobile devices serve as personal learning hubs, supporting self-paced learning and skill development. As digital infrastructure expands globally and telecom providers offer cheaper data plans, the market is poised to witness exponential growth driven by this mobile-first population. According to GSMA's 2024 Mobile Economy report, there were over 5.6 billion unique mobile subscribers globally, with 4.8 billion mobile internet users. This unprecedented connectivity level indicates that more than half of the world's population now has regular access to mobile internet, forming the foundation for scalable mobile education solutions across sectors.

Key Market Challenges

Digital Divide and Infrastructure Disparity

Despite the proliferation of mobile devices and internet connectivity, significant portions of the global population continue to face barriers to accessing mobile learning solutions due to inadequate digital infrastructure. In low- and middle-income countries, particularly in rural and remote regions, unreliable internet connections, limited mobile network coverage, and inconsistent access to electricity prevent learners from utilizing mobile platforms effectively. Even within developed countries, socioeconomic disparities often result in unequal access to high-speed internet and smart devices. Students from low-income households may lack personal smartphones or tablets and depend on shared or outdated technology that restricts their ability to engage with rich mobile content. This infrastructure gap hinders the democratization of education and limits the reach of mobile learning platforms, contradicting the inclusive promise of digital education.

Moreover, the lack of digital literacy continues to be a critical roadblock for mobile learning adoption. Users who are unfamiliar with mobile apps, digital interfaces, or internet navigation often find mobile learning tools unintuitive or difficult to use, leading to disengagement or abandonment. In some regions, educational content is not localized into regional languages or tailored to cultural contexts, further compounding accessibility challenges. These structural issues not only affect individual learners but also reduce the scalability and effectiveness of institutional and government-led mobile learning initiatives. For mobile learning providers, addressing the digital divide requires substantial investments in content localization, offline learning capabilities, and strategic partnerships with telecom operators and governments to expand digital infrastructure. Without deliberate action to close these gaps, mobile learning risks reinforcing existing inequalities instead of resolving them.

Key Market Trends

Integration of Artificial Intelligence and Adaptive Learning Technologies

The integration of Artificial Intelligence (AI) in mobile learning platforms is redefining how education is personalized, delivered, and measured. Artificial Intelligence-driven mobile applications analyze learner behavior, performance, and preferences in real-time to provide tailored content recommendations and personalized learning pathways. These adaptive learning technologies adjust difficulty levels, pacing, and formats based on individual progress, thereby improving engagement and retention. Corporate training departments, academic institutions, and language learning applications are increasingly utilizing Artificial Intelligence algorithms to customize curricula and deliver more targeted knowledge outcomes.

Artificial Intelligence is streamlining administrative and assessment processes within mobile learning environments. Chatbots are being employed to answer queries, guide learners through content, and provide instant feedback. Predictive analytics tools powered by Artificial Intelligence help educators and human resources teams identify at-risk learners or underperforming areas in real time. As Artificial Intelligence capabilities continue to evolve, the Global Mobile Learning Market is expected to witness accelerated adoption of intelligent systems that make learning more efficient, scalable, and aligned with both educational goals and workforce readiness.

Key Market Players

• Google LLC
• Apple Inc.
• Microsoft Corporation
• SAP SE
• Adobe Inc.
• Blackboard Inc.
• D2L Corporation
• Skillsoft Corporation

Report Scope:

In this report, the Global Mobile Learning Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Learning Market, By Provider:

• Service Provider
• Content Provider

Mobile Learning Market, By Solution:

• E-books
• Portable LMS
• Mobile & Video-based Courseware
• Interactive Assessments
• M-enablement
• Others

Mobile Learning Market, By End User:

• Government
• Academic Institutions
• Corporate
• Others

Mobile Learning Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Learning Market.

Available Customizations:

Global Mobile Learning Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Mobile Learning Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Provider (Service Provider, Content Provider)
  • 5.2.2. By Solution (E-books, Portable LMS, Mobile & Video-based Courseware, Interactive Assessments, M-enablement, Others)
  • 5.2.3. By End User (Government, Academic Institutions, Corporate, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Mobile Learning Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Provider
  • 6.2.2. By Solution
  • 6.2.3. By End User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Learning Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Provider
      • 6.3.1.2.2. By Solution
      • 6.3.1.2.3. By End User
  • 6.3.2. Canada Mobile Learning Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Provider
      • 6.3.2.2.2. By Solution
      • 6.3.2.2.3. By End User
  • 6.3.3. Mexico Mobile Learning Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Provider
      • 6.3.3.2.2. By Solution
      • 6.3.3.2.3. By End User

7. Europe Mobile Learning Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Provider
  • 7.2.2. By Solution
  • 7.2.3. By End User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Learning Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Provider
      • 7.3.1.2.2. By Solution
      • 7.3.1.2.3. By End User
  • 7.3.2. France Mobile Learning Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Provider
      • 7.3.2.2.2. By Solution
      • 7.3.2.2.3. By End User
  • 7.3.3. United Kingdom Mobile Learning Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Provider
      • 7.3.3.2.2. By Solution
      • 7.3.3.2.3. By End User
  • 7.3.4. Italy Mobile Learning Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Provider
      • 7.3.4.2.2. By Solution
      • 7.3.4.2.3. By End User
  • 7.3.5. Spain Mobile Learning Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Provider
      • 7.3.5.2.2. By Solution
      • 7.3.5.2.3. By End User

8. Asia Pacific Mobile Learning Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Provider
  • 8.2.2. By Solution
  • 8.2.3. By End User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Learning Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Provider
      • 8.3.1.2.2. By Solution
      • 8.3.1.2.3. By End User
  • 8.3.2. India Mobile Learning Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Provider
      • 8.3.2.2.2. By Solution
      • 8.3.2.2.3. By End User
  • 8.3.3. Japan Mobile Learning Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Provider
      • 8.3.3.2.2. By Solution
      • 8.3.3.2.3. By End User
  • 8.3.4. South Korea Mobile Learning Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Provider
      • 8.3.4.2.2. By Solution
      • 8.3.4.2.3. By End User
  • 8.3.5. Australia Mobile Learning Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Provider
      • 8.3.5.2.2. By Solution
      • 8.3.5.2.3. By End User

9. Middle East & Africa Mobile Learning Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Provider
  • 9.2.2. By Solution
  • 9.2.3. By End User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Learning Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Provider
      • 9.3.1.2.2. By Solution
      • 9.3.1.2.3. By End User
  • 9.3.2. UAE Mobile Learning Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Provider
      • 9.3.2.2.2. By Solution
      • 9.3.2.2.3. By End User
  • 9.3.3. South Africa Mobile Learning Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Provider
      • 9.3.3.2.2. By Solution
      • 9.3.3.2.3. By End User

10. South America Mobile Learning Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Provider
  • 10.2.2. By Solution
  • 10.2.3. By End User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Learning Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Provider
      • 10.3.1.2.2. By Solution
      • 10.3.1.2.3. By End User
  • 10.3.2. Colombia Mobile Learning Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Provider
      • 10.3.2.2.2. By Solution
      • 10.3.2.2.3. By End User
  • 10.3.3. Argentina Mobile Learning Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Provider
      • 10.3.3.2.2. By Solution
      • 10.3.3.2.3. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Google LLC
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Apple Inc.
• 13.3. Microsoft Corporation
• 13.4. SAP SE
• 13.5. Adobe Inc.
• 13.6. Blackboard Inc.
• 13.7. D2L Corporation
• 13.8. Skillsoft Corporation

14. Strategic Recommendations

15. About Us & Disclaimer