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1738757

全球銷售培訓市場規模：依培訓類型、交付模式、產業垂直、地區和預測

Global Sales Training Market Size By Type of Training, By Delivery Mode, By Industry, By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

銷售培訓市場規模及預測

預計銷售培訓市場規模在 2024 年將達到 103.2 億美元，到 2032 年將達到 189.5 億美元，2026 年至 2032 年的複合年成長率為 8%。

銷售培訓是指專注於提供專門的培訓計劃以提高銷售專業人員的技能、技術和知識的行業。

這些計劃旨在提高您的銷售業績、溝通技巧和關係管理，以推動收益成長並實現您的業務目標。

它由各種培訓模組組成，包括線上課程、面對面研討會、模擬和為公司量身定做的課程，以滿足其行業的特定需求。

我們的銷售培訓項目廣泛應用於各行各業，包括零售、銀行、金融服務和保險 (BFSI)、製藥、技術、房地產和消費品。

從小型企業到大型跨國公司，各種規模的公司都在投資銷售培訓以提高員工的能力。

銷售主管、經理和團隊利用這些培訓課程來培養客戶參與、談判、探勘和潛在客戶開發等基本技能。

在快速發展的世界中，銷售培訓對於企業保持競爭力至關重要，銷售培訓可以幫助銷售團隊跟上不斷變化的客戶行為和新技術。

主要目標是為員工提供實用的策略和工具，以提高生產力、達成更多交易並提高客戶滿意度。

有效的培訓計劃涵蓋硬軟性技能，例如產品知識、溝通技巧、情緒智商和挑戰管理。

在當今數據主導的世界中，公司也重視培訓銷售人員將分析和 CRM 工具整合到他們的工作流程中。

持續的培訓計畫可以激勵員工、提高留任率並打造一支更具適應性的員工隊伍。

全球銷售培訓市場動態

影響全球銷售培訓市場的關鍵市場動態是：

關鍵市場促進因素

培訓解決方案的技術進步：數位學習平台、基於人工智慧的工具和遊戲化模組的整合正在提高銷售培訓的有效性，從而推動市場需求。

更重視以客戶為中心的銷售策略：麥肯錫公司數據顯示，目前75%的B2B企業買家更傾向於數位自助服務和遠端人工互動，而非面對面交流，而新冠疫情之前這一比例僅為49%。企業正在轉向以客戶為中心的銷售方式，這需要不斷提升銷售團隊的技能，以滿足不斷變化的客戶期望。

混合和遠距工作模式的成長：根據美國人力資源管理協會 (SHRM) 的數據，更換銷售員工的平均成本佔其年薪的 50% 至 200%。隨著越來越多的企業採用遠距和混合工作環境，對數位和線上培訓計畫的需求也隨之增加。

不斷擴張的中小企業和新興企業：越來越多的中小企業正在採用銷售培訓計劃來提高業務成果並與大公司競爭。

主要問題

客製化培訓計畫高成本：客製化銷售培訓計畫價格昂貴，小型企業難以投資。每位員工的客製化銷售培訓平均成本為1,889美元。美國培訓業總支出：825億美元

銷售團隊抗拒改變：一些員工抵制新的學習方式，尤其是數位化解決方案，這阻礙了他們採用現代培訓平台。 47% 的中小企業每年每位員工的培訓費用不到 1,000 美元。在員工人數少於 50 人的公司中，只有 28% 的公司投資進行正式的銷售培訓。

衡量培訓效果：公司通常難以衡量其培訓計劃的投資回報率並將其與銷售業績的提高直接聯繫起來。 62% 的銷售專業人員喜歡傳統的培訓方法。 41% 的銷售團隊對新的數位培訓平台持抵制態度。

主要趨勢

人工智慧和基於遊戲化的學習解決方案的興起：基於人工智慧的工具和遊戲化技術正變得越來越普遍，它們提供的互動式學習體驗能夠更有效地吸引參與者。從2020年到2024年，基於人工智慧的銷售培訓解決方案成長了145%。 78%的組織表示，採用遊戲化的銷售培訓方案提高了參與度。

微學習模組的使用日益增多：企業正在採用簡短、強化的學習模組，以提高員工留存率並加快技能發展。 94% 的學習與發展 (L&D)負責人喜歡微學習，而非傳統方法。微學習課程的平均完成率為 83%，而傳統課程為 35%。

行動學習平台的普及率不斷提升：行動學習正在興起，員工可以隨時隨地存取培訓資料，從而獲得更大的靈活性。到2024年，76%的銷售專業人員將透過行動裝置存取培訓內容。採用行動學習的組織已實現43%的生產力提升。

目錄

第1章 引言

  • 市場定義
  • 市場區隔
  • 調查方法

第2章執行摘要

  • 主要發現
  • 市場概覽
  • 市場亮點

第3章市場概述

  • 市場規模和成長潛力
  • 市場趨勢
  • 市場促進因素
  • 市場限制
  • 市場機會
  • 波特五力分析

第4章 銷售培訓市場（依培訓類型）

  • 產品培訓
  • 銷售技巧培訓
  • 銷售管理培訓
  • 產業特定培訓

第5章 銷售培訓市場依交付類型分類

  • 面對面培訓
  • 虛擬/線上培訓
  • 混合式學習

第6章 銷售培訓市場（依行業垂直分類）

  • 科技
  • 醫療保健和醫學
  • 金融服務
  • 零售和消費品
  • 製造業/工業
  • 專業服務

第7章區域分析

  • 北美洲
  • 美國
  • 加拿大
  • 墨西哥
  • 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 拉丁美洲
  • 巴西
  • 阿根廷
  • 智利
  • 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第8章市場動態

  • 市場促進因素
  • 市場限制
  • 市場機會
  • COVID-19 市場影響

第9章 競爭態勢

  • 主要企業
  • 市場佔有率分析

第10章 公司簡介

  • ASLAN Training & Development LLC
  • DoubleDigit Sales
  • GP Strategies
  • Miller Heiman Group
  • Altify
  • CommLab India
  • Cohen Brown Picture Co. Inc.
  • Carew International Inc.
  • Janek Performance Group
  • Kurlan & Associates Inc.
  • Action Selling
  • The Brooks Group
  • BTS
  • Imparta
  • IMPAX
  • Integrity Solutions
  • Mercuri International
  • RAIN Group

第11章 市場展望與機會

  • 新興技術
  • 未來市場趨勢
  • 投資機會

第12章 附錄

  • 簡稱列表
  • 來源和參考文獻
簡介目錄
Product Code: 37733

Sales Training Market Size And Forecast

Sales Training Market size was valued at USD 10.32 Billion in 2024 and is projected to reach USD 18.95 Billion by 2032, growing at a CAGR 8% from 2026 to 2032.

Sales Training refers to the industry that focuses on providing specialized training programs to enhance the skills, techniques, and knowledge of sales professionals.

These programs are designed to improve sales performance, communication abilities, and relationship management to drive revenue growth and meet business objectives.

It comprises various training modules, including online courses, in-person workshops, simulations, and customized corporate programs tailored to industry-specific needs.

Sales training programs are widely used across diverse industries such as retail, banking, financial services, insurance (BFSI), pharmaceuticals, technology, real estate, and consumer goods.

Companies of all sizes ranging from small and medium-sized enterprises (SMEs) to large multinational corporations invest in sales training to empower their workforce.

These training sessions are utilized by sales executives, managers, and teams to develop essential skills like customer engagement, negotiation, prospecting, and lead generation.

Sales training is crucial for organizations to remain competitive in rapidly evolving sales training. It helps sales teams stay updated with changing customer behaviors, and new technologies.

The primary goal is to boost productivity, close more deals, and enhance customer satisfaction by equipping employees with practical strategies and tools.

Effective training programs address both hard and soft skills, such as product knowledge, communication skills, emotional intelligence, and handling objections.

In today's data-driven world, companies also rely on sales training to integrate analytics and CRM tools into their workflows.

Continuous training programs foster employee motivation, improve retention, and create a more adaptable workforce.

Global Sales Training Market Dynamics

The key market dynamics that are shaping the global sales training market include:

Key Market Drivers:

Technological Advancements in Training Solutions: The integration of e-learning platforms, AI-based tools, and gamified modules has enhanced the effectiveness of sales training, driving market demand.

Increased Focus on Customer-Centric Sales Strategies: According to McKinsey & Company, 75% of B2B buyers now prefer digital self-serve and remote human engagement over face-to-face interactions, up from 49% pre-COVID. Companies are shifting towards customer-focused sales approaches, which require continuous upskilling of sales teams to meet evolving customer expectations.

Growth of Hybrid and Remote Work Models: According to the Society for Human Resource Management (SHRM), the average cost of replacing a sales employee ranges from 50% to 200% of their annual salary. As more companies adopt remote or hybrid work environments, there is a rising demand for digital and online training programs.

Expansion of SMEs and Startups: A growing number of small and medium enterprises (SMEs) are adopting sales training programs to improve business outcomes and compete with larger firms.

Key Challenges:

High Cost of Customized Training Programs: Tailored sales training programs can be expensive, making it difficult for smaller companies to invest in them. Average cost per employee for customized sales training: $1,889. Total U.S. training industry spending: $82.5 billion.

Resistance to Change Among Sales Teams: Some employees may resist new learning methods, especially digital solutions, hindering the adoption of advanced training platforms. 47% of small businesses spend less than $1,000 per employee on training annually. Only 28% of companies with fewer than 50 employees invest in formal sales training.

Measuring Training Effectiveness: Companies often struggle to measure the ROI of training programs and link them directly to sales performance improvements. 62% of sales professionals prefer traditional training methods. 41% of sales teams report resistance to new digital training platforms.

Key Trends:

Rise of AI-Powered and Gamified Learning Solutions: AI-based tools and gamification are becoming popular, offering interactive learning experiences that engage participants more effectively. AI-powered sales training solutions grew by 145% from 2020 to 2024. 78% of organizations reported higher engagement with gamified sales training.

Growing Use of Microlearning Modules: Companies are adopting short, focused learning modules for better retention and quicker skill development. 94% of L&D professionals prefer microlearning over traditional methods. Average completion rates for microlearning courses: 83% vs 35% for traditional courses.

Increased Adoption of Mobile Learning Platforms: Mobile learning is on the rise, enabling employees to access training materials on the go and improve flexibility. 76% of sales professionals accessed training content via mobile devices in 2024. Organizations with mobile learning saw 43% higher productivity.

Global Sales Training Market Regional Analysis

Here is a more detailed regional analysis of the global sales training market:

North America

North America is a dominant region in the Global Sales Training Market, primarily driven by the presence of large enterprises, advanced technologies, and a mature business landscape.

According to the U.S. Bureau of Labor Statistics, employment of sales representatives is projected to grow 5% from 2020 to 2032, with digital skills becoming increasingly critical.

The U.S. Department of Labor reports that 45% of sales organizations cite a skills gap as their biggest challenge, with 68% of sales managers stating that closing this gap is a top priority.

The U.S. Bureau of Labor Statistics reports that the average turnover rate in sales positions is 35%, significantly higher than the national average of 19% across all industries.

The United States and Canada account for the majority of the market share due to the strong emphasis on employee development and the need to stay competitive in dynamic industries like technology, finance, and retail.

Companies in the region are increasingly adopting innovative sales strategies, making training programs essential to equip employees with the necessary skills to meet evolving business goals.

The growing adoption of digital learning platforms, e-learning modules, and AI-powered tools further contributes to the region's market growth.

With the rise of remote and hybrid work environments, businesses in North America are embracing online and mobile training platforms to ensure continuous employee development.

The demand for personalized and data-driven learning experiences is increasing, with companies focusing on tailored programs that address specific skill gaps and performance metrics.

Small and medium enterprises (SMEs) in North America are also investing in sales training to improve their market position and enhance workforce productivity.

The region benefits from a highly competitive market, pushing companies to continually upskill their sales teams through innovative learning solutions.

Challenges such as the high cost of customized training programs and measuring the ROI of such initiatives persist.

The shift toward customer-centric sales strategies, alongside the rapid adoption of gamified and microlearning approaches, is expected to propel the sales training market in North America in the coming years.

The region's robust economy and continuous focus on technological advancement make it a crucial hub for sales training solutions.

Asia Pacific

The Asia Pacific region is anticipated to experience the fastest growth in the Global Sales Training Market during the forecast period driven by rapid economic development, increasing globalization, and the rising presence of multinational corporations across countries like China, India, Japan, and Southeast Asia.

As businesses in this region expand and seek to compete on a global scale, the demand for skilled sales teams with advanced training is increasing.

Companies are investing heavily in sales training programs to ensure their employees are well-prepared to meet the challenges of dynamic markets.

One of the key factors driving growth in this region is the widespread adoption of digital transformation across various industries.

The proliferation of e-commerce, technology, and financial sectors in Asia Pacific has created a need for sales professionals who can navigate complex digital ecosystems and adapt to evolving customer preferences.

This has led to a surge in demand for customized and industry-specific sales training solutions, especially in sectors like IT, retail, and financial services.

The growing presence of small and medium-sized enterprises (SMEs) in the region is contributing to the increased focus on sales training.

These organizations are recognizing the importance of professional development to improve their competitiveness and revenue generation.

Global Sales Training Market: Segmentation Analysis

The Global Sales Training Market is Segmented based on Type of Training, Delivery Mode, Industry, and Geography.

Sales Training Market, By Type of Training

  • Product Training
  • Sales Skills Training
  • Sales Management Training
  • Industry-Specific Training

Based on the Type of Training, the Global Sales Training Market is classified into Product Training, Sales Skills Training, Sales Management Training, and Industry-Specific Training. Sales Skills Training is emerging as a prominent segment due to the rising demand for enhancing interpersonal communication and negotiation skills is driving the adoption of sales skills training programs. As businesses focus on building stronger customer relationships and meeting revenue targets, developing these core skills has become essential. Organizations across various industries are investing in tailored training solutions to equip their salesforce with the necessary expertise to engage prospects effectively and close deals efficiently.

Sales Training Market, By Delivery Mode

  • In-Person Training
  • Virtual/Online Training
  • Blended Learning

Based on Delivery Mode, the Global Sales Training Market is segmented into In-Person Training, Virtual/Online Training, and Blended Learning. Virtual/Online Training is emerging as a prominent segment in the Global Sales Training Market owing to its flexibility and cost-efficiency. With businesses increasingly adopting remote work models and digital transformation strategies, virtual training allows employees to learn at their own pace from any location.

Sales Training Market, By Industry

  • Technology
  • Healthcare and Pharmaceuticals
  • Financial Services
  • Retail and Consumer Goods
  • Manufacturing and Industrial
  • Professional Services

Based on Industry, the Global Sales Training Market is segmented into Technology, Healthcare and Pharmaceuticals, Financial Services, Retail and Consumer Goods, Manufacturing and Industrial, and Professional Services. The Technology segment dominates the Global Sales Training Market owing to the rapid pace of innovation and the need for highly specialized knowledge to sell complex products and solutions. With the growing demand for cloud services, software, and digital tools, companies are investing in sales training to enhance the skills of their salesforce and stay competitive.

Sales Training Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world

Based on Geography, the Global Sales Training Market is divided into North America, Europe, Asia Pacific, and the Rest of the world. North America is a dominant region in the Global Sales Training Market, primarily driven by the presence of large enterprises, advanced technologies, and a mature business landscape. According to the U.S. Bureau of Labor Statistics, employment of sales representatives is projected to grow 5% from 2020 to 2032, with digital skills becoming increasingly critical. The U.S. Department of Labor reports that 45% of sales organizations cite a skills gap as their biggest challenge, with 68% of sales managers stating that closing this gap is a top priority. The U.S. Bureau of Labor Statistics reports that the average turnover rate in sales positions is 35%, significantly higher than the national average of 19% across all industries.

Key Players

The "Global Sales Training Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are ASLAN Training & Development LLC, DoubleDigit Sales, GP Strategies, Miller Heiman Group, Altify, CommLab India, Cohen Brown Picture Co. Inc., Carew International Inc., Janek Performance Group, Kurlan & Associates Inc., Action Selling, The Brooks Group, BTS, Imparta, IMPAX, Integrity Solutions, Mercuri International, RAIN Group.

  • This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Sales Training Market Key Developments

  • In April 2022, RAIN GROUP, a sales training company, announced a collaboration with ValueCore, a cloud-based ROI platform company, to enable sales & marketing companies to represent entrancing value propositions to their customers.

TABLE OF CONTENTS

1. Introduction

  • Market Definition
  • Market Segmentation
  • Research Methodology

2. Executive Summary

  • Key Findings
  • Market Overview
  • Market Highlights

3. Market Overview

  • Market Size and Growth Potential
  • Market Trends
  • Market Drivers
  • Market Restraints
  • Market Opportunities
  • Porter's Five Forces Analysis

4. Sales Training Market, By Type of Training

  • Product Training
  • Sales Skills Training
  • Sales Management Training
  • Industry-Specific Training

5. Sales Training Market, By Delivery Mode

  • In-Person Training
  • Virtual/Online Training
  • Blended Learning

6. Sales Training Market, By Industry

  • Technology
  • Healthcare and Pharmaceuticals
  • Financial Services
  • Retail and Consumer Goods
  • Manufacturing and Industrial
  • Professional Services

7. Regional Analysis

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Latin America
  • Brazil
  • Argentina
  • Chile
  • Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE

8. Market Dynamics

  • Market Drivers
  • Market Restraints
  • Market Opportunities
  • Impact of COVID-19 on the Market

9. Competitive Landscape

  • Key Players
  • Market Share Analysis

10. Company Profiles

  • ASLAN Training & Development LLC
  • DoubleDigit Sales
  • GP Strategies
  • Miller Heiman Group
  • Altify
  • CommLab India
  • Cohen Brown Picture Co. Inc.
  • Carew International Inc.
  • Janek Performance Group
  • Kurlan & Associates Inc.
  • Action Selling
  • The Brooks Group
  • BTS
  • Imparta
  • IMPAX
  • Integrity Solutions
  • Mercuri International
  • RAIN Group

11. Market Outlook and Opportunities

  • Emerging Technologies
  • Future Market Trends
  • Investment Opportunities

12. Appendix

  • List of Abbreviations
  • Sources and References