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市場調查報告書
商品編碼
1818094
全球企業培訓市場:2032 年預測 - 按培訓類型、交付方式、最終用戶和地區進行分析Corporate Training Market Forecasts to 2032 - Global Analysis By Training Type, Delivery Mode (Instructor-Led Training, Virtual Instructor-Led Training, E-Learning, and Blended Learning), End User and By Geography |
根據 Stratistics MRC 的數據,全球企業培訓市場預計在 2025 年達到 474 億美元,到 2032 年將達到 828 億美元,預測期內的複合年成長率為 8.3%。
企業培訓是指旨在培養員工技能、知識和能力,使其與業務目標相符的結構化學習計畫。這些培訓包括領導力發展、技術技能、合規性、軟性技能和數位轉型培訓。企業培訓透過線上平台、現場研討會和混合模式進行,旨在提高員工的工作效率、適應能力和創新能力。數位學習、模擬和人工智慧主導分析的整合,實現了個人化的學習路徑和績效追蹤。日益激烈的競爭、技術變革以及快速發展的市場中持續提陞技能的需求,正在推動企業培訓解決方案的採用。
勞動力技能提升的必要性
企業日益面臨挑戰,需要透過提升員工能力來維持競爭優勢,尤其是在數位轉型、資料分析和網路安全等領域。監管合規要求和不斷變化的市場需求使得持續的技能發展計劃成為必要。技能提升計畫有助於彌補人才缺口、提高生產力並提升員工留任率。此外,企業正在投資全面的學習策略,以適應行業變革和新興技術,這極大地推動了全球企業培訓市場的成長。
定製程式成本高
客製化課程需要大量的需求評估、內容創建以及與組織工作流程的整合,這需要大量的前期投資。此外,公司還可能產生與平台維護、講師費用和定期內容更新相關的持續成本。尤其是中小型企業,由於預算限制,採用客製化解決方案的能力有限。此外,管理組織內部多樣化學習需求的複雜性進一步增加了成本因素的複雜性,使得現成的解決方案通常更具吸引力,即使它們與特定業務目標的相關性可能較低。
微學習和基於行動的培訓
微學習和行動培訓為企業培訓市場帶來了巨大的機遇,這得益於對靈活、隨時隨地學習解決方案日益成長的需求。這些方法提供簡潔、有針對性的學習模組,旨在適應員工繁忙的日程安排,從而提高員工的參與度和知識保留率。此外,行動學習可以隨時隨地進行,從而實現超越傳統職場環境的持續學習。遠距辦公和數位化職場的興起進一步凸顯了對此類解決方案的需求。
來自線上供應商的競爭日益激烈
Coursera、Udemy 和 LinkedIn Learning 等全球平台透過提供涵蓋廣泛主題的課程,向傳統的企業培訓供應商發起了挑戰。這些線上服務供應商利用先進的學習技術、數據分析和人工智慧驅動的個人化服務,提供成本更低的替代方案,而且通常不會犧牲品質。此外,他們能夠提供認證和行業認可的資質,這也增加了他們的吸引力。
新冠疫情顯著加速了企業培訓市場對數位化學習解決方案的採用。封鎖、遠距辦公和強制保持社交距離迫使企業幾乎在一夜之間從線下培訓轉向虛擬平台。這種轉變凸顯了傳統培訓模式的不足,並強調了數位化基礎設施的重要性。此外,這種顛覆性變革促使許多組織重新評估和更新其學習策略,整合了數位學習、網路研討會和虛擬教室。此外,新冠疫情也推動了培訓交付方式的創新,例如遊戲化和微學習,以維持員工參與度。因此,這場疫情成為一個關鍵時刻,重塑了企業培訓格局,使其朝向數位化優先的解決方案邁進。
預計 IT/技術產業將成為預測期內最大的產業。
由於對能夠管理雲端運算、人工智慧和網路安全等新興技術的熟練專業人員的需求不斷成長,預計IT和技術行業將在預測期內佔據最大的市場佔有率。該行業的公司優先考慮持續的員工發展,以在快速發展的數位環境中保持競爭力。此外,技術創新的快速發展導致技能更新頻繁,因此需要建立強大的培訓框架。此外,IT公司是數位學習平台的主要採用者,利用這些平台確保其全球團隊的技能無縫提升。
預計混合學習部分在預測期內將以最高的複合年成長率成長。
混合式學習領域預計將在預測期內實現最高成長率。這種學習方式將傳統的教師指導培訓與數位化學習方法結合,提供全面的解決方案,增強知識保留和靈活性。此外,混合式學習能夠滿足學習者的不同偏好,並同時適應線下和線上學習環境。它還支援即時學習,並透過互動式數位內容增強實際應用。隨著企業尋求在成本效益和有效的員工發展之間取得平衡,混合式學習已成為首選策略。此外,混合式學習融合了進階分析和自適應學習技術,能夠促進持續參與和可衡量的學習成果,從而推動其在各行各業的廣泛應用。
預計北美將在預測期內佔據最大的市場佔有率,這得益於其先進的數位基礎設施和企業培訓解決方案的廣泛採用。該地區擁有領先的科技公司和主要的企業培訓供應商,促進了創新學習方法的廣泛採用。此外,嚴格的法律規範和對員工發展的高度重視也推動了市場滲透。此外,提供專業化和可擴展解決方案的主要企業的存在進一步增強了該地區的主導地位。隨著北美公司專注於提升員工技能以跟上快速的技術進步,企業培訓需求正在穩步成長,鞏固了該地區的市場領導地位。
預計亞太地區將在預測期內實現最高的複合年成長率,這得益於快速的經濟成長、數位化的提高以及企業對人力資源開發投資的不斷增加。中國、印度和東南亞等新興經濟體的工業化和技術應用加速,迫使企業透過結構化的培訓計畫來彌補技能差距。此外,跨國公司和本地新興企業的日益壯大,正在創造一個以員工發展為優先的競爭環境。此外,政府支持職業教育和數位學習基礎設施的措施也促進了該地區的成長。
According to Stratistics MRC, the Global Corporate Training Market is accounted for $47.4 billion in 2025 and is expected to reach $82.8 billion by 2032 growing at a CAGR of 8.3% during the forecast period. Corporate training refers to structured learning programs designed to develop employees' skills, knowledge, and competencies aligned with business objectives. It covers leadership development, technical skills, compliance, soft skills, and digital transformation training. Delivered through online platforms, in-person workshops, and blended models, corporate training enhances workforce productivity, adaptability, and innovation. Integration of e-learning, simulations, and AI-driven analytics enables personalized learning paths and performance tracking. Growing competition, technological disruption, and the need for continuous up skilling in fast-evolving markets propel the adoption of corporate training solutions.
Need for workforce up skilling
Organizations increasingly face the challenge of maintaining a competitive edge through enhanced employee competencies, especially in areas such as digital transformation, data analytics, and cybersecurity. Regulatory compliance mandates and changing market demands necessitate continuous skill development programs. Upskilling initiatives help address talent gaps, improve productivity, and foster employee retention. Additionally, businesses are investing in comprehensive learning strategies to adapt to industry disruptions and emerging technologies, thus significantly propelling the growth of the corporate training market globally.
High costs of custom programs
Tailored programs require extensive needs assessments, content creation, and integration with organizational workflows, which can lead to substantial upfront investments. Additionally, companies may incur ongoing expenses related to platform maintenance, instructor fees, and periodic content updates. Small and medium-sized enterprises (SMEs), in particular, face budgetary constraints that limit their capacity to adopt custom solutions. Moreover, the complexity of managing diverse learning needs within organizations further compounds the cost factor, often making off-the-shelf solutions more attractive despite potentially lower relevance to specific business objectives.
Microlearning and mobile-based training
Microlearning and mobile-based training represent significant opportunities for the corporate training market, driven by the increasing demand for flexible, on-the-go learning solutions. These approaches offer concise, targeted learning modules designed to fit into employees' busy schedules, thereby enhancing engagement and knowledge retention. Additionally, mobile learning enables accessibility anytime and anywhere, facilitating continuous learning beyond the traditional workplace setting. The rise of remote work and digital workplaces further accentuates the need for such solutions.
Increased competition from online providers
Global platforms such as Coursera, Udemy, and LinkedIn Learning deliver a broad spectrum of courses, challenging traditional corporate training vendors. These online providers leverage advanced learning technologies, data analytics, and AI-driven personalization, often offering lower-cost alternatives without compromising quality. Moreover, the ability to provide certification and industry-recognized credentials increases their appeal.
The COVID-19 pandemic significantly accelerated the adoption of digital learning solutions within the corporate training market. Lockdowns, remote work, and social distancing mandates forced companies to transition from in-person training to virtual platforms almost overnight. This shift highlighted the inadequacies of traditional training models and underscored the importance of digital infrastructure. Moreover, the disruption prompted many organizations to reevaluate and modernize their learning strategies, integrating e-learning, webinars, and virtual classrooms. Additionally, COVID-19 stimulated innovation in training delivery methods, such as gamification and microlearning, to maintain engagement. As a result, the pandemic emerged as a pivotal moment, reshaping the corporate training landscape toward digital-first solutions.
The IT and technology segment is expected to be the largest during the forecast period
The IT and technology segment is expected to account for the largest market share during the forecast period due to the increasing demand for skilled professionals capable of managing advanced technologies such as cloud computing, artificial intelligence, and cybersecurity. Corporations within this sector prioritize continuous employee development to stay competitive in a rapidly evolving digital environment. Additionally, the fast pace of technological innovation drives frequent skill updates, necessitating robust training frameworks. Moreover, IT companies are major adopters of digital learning platforms, leveraging them to ensure seamless upskilling across global teams.
The blended learning segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the blended learning segment is predicted to witness the highest growth rate. This approach combines traditional instructor-led training with digital learning methods, offering a comprehensive solution that enhances knowledge retention and flexibility. Moreover, blended learning addresses diverse learner preferences, accommodating both in-person and virtual environments. Additionally, it supports just-in-time learning and reinforces practical application through interactive digital content. As enterprises seek to balance cost-efficiency with effective employee development, blended learning emerges as an optimal strategy. Furthermore, it fosters continuous engagement and measurable learning outcomes by integrating advanced analytics and adaptive learning technologies, thereby driving substantial adoption across various industries.
During the forecast period, the North America region is expected to hold the largest market share, attributed to its advanced digital infrastructure and high adoption rate of corporate training solutions. The region is home to major technology firms and leading corporate training providers, facilitating extensive implementation of innovative learning practices. Additionally, stringent regulatory frameworks and a strong emphasis on employee development further drive market penetration. Moreover, the presence of key industry players offering specialized and scalable solutions strengthens the region's dominance. As companies in North America focus on upskilling their workforce to address rapid technological change, the demand for corporate training continues to rise steadily, solidifying its market leadership.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid economic growth, increased digitalization, and rising corporate investments in workforce development. Emerging economies such as China, India, and Southeast Asian nations are witnessing accelerated industrialization and technological adoption, prompting companies to bridge the skill gap through structured training programs. Moreover, the expanding presence of multinational corporations and local startups fosters a competitive business environment that prioritizes employee competency development. Additionally, government initiatives supporting vocational education and digital learning infrastructure contribute to the region's growth.
Key players in the market
Some of the key players in Corporate Training Market include AllenComm, Cornerstone OnDemand, Franklin Covey, GP Strategies, John Wiley & Sons, Korn Ferry, Learning Technologies Group, LinkedIn Learning, NIIT, Skillsoft, Simplilearn, Wilson Learning, BTS Group, D2L, Adobe, Cegos Group, Development Dimensions International, City & Guilds Group and Nomadic Learning.
In July 2025, GP Strategies launches Get Future Ready, a curated catalog of eight high-impact learning experiences to equip individual contributors with essential skills. This new offering empowers learners to build future-ready capabilities through flexible, targeted, and scalable development pathways.
In July 2025, Economic Times Future Skills Awards has announced that Wilson Learning won silver in the category Best Team Development Program. For about six decades, Wilson Learning has equipped leaders, salesforces, and workforces with the capability, tools, and knowledge to engage employees, execute strategy, and achieve business results.
In June 2025, BTS Group Holdings Public Company Limited (BTS Group or the Company) has officially launched the "BTS Group IR Academy," the first programme in Thailand dedicated to investor relations (IR). This initiative aims to cultivate a new generation of IR professionals equipped with comprehensive knowledge, strong capabilities, and a firm ethical foundation for future leaders in the field of IR for future organisations and businesses.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.