銷售培訓市場（按類型和地區）

Sales Training Market, By Type (Sales Skills Training, Product Training, CRM Training, Sales Channel Management, Team Building Training, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

出版日期: 2025年07月22日 | 出版商:

Coherent Market Insights | 英文 155 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年銷售培訓市場規模估計為 84.6 億美元，預計到 2032 年將達到 169.1 億美元，2025 年至 2032 年的複合年成長率為 10.4%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	84.6億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	10.40%	2032年價值預測	169.1億美元

該市場涵蓋旨在提升各行各業銷售專業人員技能、知識和績效的教育項目。由於現代銷售流程日益複雜、技術進步以及對以客戶為中心的銷售方式的日益重視，該市場正在經歷重大變革。將人工智慧、虛擬實境和數據分析融入培訓項目，能夠提供個人化的學習體驗和可衡量的績效成果。此外，向遠距工作環境和分散式銷售團隊的轉變正在加速數位化培訓解決方案的採用，為市場擴張和內容傳送機制的創新創造了新的機會。

市場動態

在競爭激烈的商業環境中，提高銷售效率和產生收入能力的需求日益成長，市場也因此經歷了顯著成長。各行各業的快速數位轉型要求銷售專業人員提陞技能，以有效運用先進的客戶關係管理 (CRM) 系統、銷售自動化工具和數據主導的銷售方法，從而催生了對專業培訓專案的巨大需求。

此外，B2B 銷售週期日益複雜，客戶期望不斷變化，以及對顧問式銷售方法的需求，迫使企業大力投資全面的銷售培訓計劃，以應對現代銷售挑戰。然而，市場面臨許多限制因素，包括中小企業面臨的預算限制以及銷售部門的高離職率。即便如此，隨著人工智慧和機器學習技術的日益普及，個人化培訓體驗和自適應學習路徑成為可能，以及微學習和即時培訓模式的興起，以適應銷售負責人繁忙的日程安排，市場也蘊藏著巨大的機會。

本次調查的主要特點

本報告對全球銷售培訓市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模（十億美元）和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機，並說明了針對該市場的引人注目的投資提案。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的主要考察。
它根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，對全球銷售培訓市場的主要企業進行了概述。
本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
相關人員可以透過用於分析全球銷售培訓市場的各種策略矩陣更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 8.46 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	10.40%	2032 Value Projection:	USD 16.91 Bn

The market includes educational programs designed to improve the skills, knowledge, and performance of sales professionals across diverse industries. This market has experienced substantial evolution driven by the increasing complexity of modern sales processes, technological advancements, and the growing emphasis on customer-centric selling approaches. The integration of artificial intelligence, virtual reality, and data analytics into training programs has made possible personalized learning experiences and measurable performance outcomes. Furthermore, the shift towards remote work environments and distributed sales teams has accelerated the adoption of digital training solutions, creating new opportunities for market expansion and innovation in content delivery mechanisms.

Market Dynamics

The market sees a lot of growth because of the increasing need for organizations to improve sales productivity and revenue generation capabilities in highly competitive business environments. The rapid digital transformation across industries has necessitated the upskilling of sales professionals to effectively utilize advanced Customer Relationship Management (CRM) systems, sales automation tools, and data-driven selling techniques, thereby creating substantial demand for specialized training programs.

Additionally, the growing complexity of B2B sales cycles, evolving customer expectations, and the need for consultative selling approaches have compelled organizations to invest heavily in comprehensive sales training initiatives that address modern selling challenges. However, the market faces significant restraints including budget constraints faced by small and medium enterprises and high employee turnover rates in sales departments. Nevertheless, the market presents substantial opportunities through the increasing adoption of artificial intelligence and machine learning technologies that enable personalized training experiences and adaptive learning paths and the growing trend of microlearning and just-in-time training delivery that addresses busy schedules of sales professionals.

Key Features of the Study

This report provides in-depth analysis of the global sales training market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global sales training market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include RAIN Group, Sandler Training, Miller Heiman Group, Action Selling, FranklinCovey, Corporate Visions, Janek Performance Group, Imparta, Winning by Design, JBarrows, SaaSy Sales Management, Victory Lap, Gap Selling, Dale Carnegie, and SmartBug Media
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global sales training market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global sales training market

Market Segmentation

Type Insights (Revenue, USD Bn, 2020 - 2032)
- Sales Skills Training
- Product Training
- CRM Training
- Sales Channel Management
- Team Building Training
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- RAIN Group
- Sandler Training
- Miller Heiman Group
- Action Selling
- FranklinCovey
- Corporate Visions
- Janek Performance Group
- Imparta
- Winning by Design
- JBarrows
- SaaSy Sales Management
- Victory Lap
- Gap Selling
- Dale Carnegie
- SmartBug Media

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Sales Training Market, By Type
- Global Sales Training Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Sales Training Market, By Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Sales Skills Training
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Product Training
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
CRM Training
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Sales Channel Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Team Building Training
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Sales Training Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

6. Competitive Landscape

RAIN Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sandler Training
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Miller Heiman Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Action Selling
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
FranklinCovey
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Corporate Visions
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Janek Performance Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Imparta
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Winning by Design
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
JBarrows
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SaaSy Sales Management
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Victory Lap
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Gap Selling
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Dale Carnegie
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SmartBug Media
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies