全球代餐產品市場規模（按產品、分銷管道、區域覆蓋和預測）

代餐產品市場規模及預測

2024 年代餐產品市場規模價值 198.3 億美元，預計到 2032 年將達到 309.2 億美元，預測期內（2026-2032 年）的複合年成長率為 6.30%。

推動全球代餐產品市場的因素

代餐產品市場的促進因素可能受到多種因素的影響。這些因素包括：

不斷增強的健康意識：隨著消費者對營養、健康和體重管理的了解越來越多，他們開始轉向代餐解決方案，這些解決方案經常被宣傳為營養替代品，提供關鍵營養素來支持均衡飲食和體重管理。

便捷與忙碌生活：隨著職場專業的增多，加上現代快節奏的生活方式，人們對快捷方便的膳食選擇的需求也隨之增加。對於那些日程繁忙、無法準備傳統餐點的人來說，代餐為他們提供了節省時間的選擇。

體重管理和健身趨勢：外用代餐局部的日益普及推動了其使用。這些產品提供均衡的營養和卡路里控制，是那些希望保持現有體形、增強肌肉或減肥的人的首選。

老年及醫療營養：代餐產品市場主要由老齡化人口和因醫療問題而需要特殊營養需求的人所驅動。這些產品為難以維持正常飲食的人提供了切實可行的營養保障。

產品配方創新：食品技術和營養研究的進步推動了口味、口感和營養成分更佳的代餐產品的開發。植物來源替代品、有機成分以及針對特定飲食需求和偏好客製化的產品都是創新的例子。

線上零售和電子商務的成長：線上零售和電子商務平台的擴張使消費者更容易取得和購買代餐食品。線上查詢、定向行銷和訂閱模式推動了該行業的發展。

可支配收入不斷成長：尤其是在新興國家，可支配收入的不斷成長有可能鼓勵更多消費者購買代餐產品。中等收入階層正在崛起，隨之而來的是，他們在代餐等健康保健產品上的支出也不斷增加。

代餐產品市場受到都市化和飲食習慣變化的驅動，包括從常規膳食轉向更便攜、更便捷的飲食方案。人們，尤其是居住在都市區的人們，正在尋找方便健康的傳統膳食替代品。

企業健康計劃：越來越多的公司正在實施健康舉措，鼓勵員工養成健康的飲食和生活習慣。這些計劃通常包含替代食品，以促進更好的飲食習慣並支持員工健康宣傳活動。

隨著人們對永續性和道德消費主義的興趣日益濃厚，人們對永續、符合道德採購且採用環保原料製成的食品替代品的需求也日益成長。消費者更青睞那些與他們共用健康和永續性理念的品牌。

限制全球代餐產品市場的因素

代餐產品市場面臨許多阻礙與挑戰，其中包括：

產品成本高昂：奶昔、能量棒和代餐粉等代餐產品與一般餐點相比價格略高。高昂的價格可能會嚇跑預算有限的消費者，尤其是在價格敏感的市場和經濟低迷時期。

口味和易用性問題：代餐產品的口味和口感可能會嚴重阻礙消費者接受。某種產品可能無法滿足特定消費者群體的偏好，導致重複購買率低。

對人工成分的認知：代餐產品中經常使用防腐劑和添加劑來改善風味、口感和保存期限。注重健康的消費者更偏好天然食品而非人工成分，可能限制市場的成長。

營養充足性議題：代餐產品的營養適宜性一直是備受爭議的議題。一些消費者和健康專家可能會質疑這些產品是否能夠提供均衡飲食和長期健康所需的所有營養元素。

監管障礙：代餐市場充斥著有關食品安全、標籤和健康聲明的規則和指南。對於生產商而言，滿足這些監管要求可能既困難又昂貴，尤其是在涉及多個司法管轄區且法規各異的情況下。

激烈的競爭來自於完整而傳統的膳食，這些膳食通常被認為更飽腹、更有營養，這可能會導致那些重視新鮮、未加工食品價值的消費者降低對代餐產品的接受度。

產業飽和與競爭：代餐產業競爭激烈，許多品牌與產品爭相吸引消費者的注意。價格戰、利潤率縮水以及自有品牌差異化難度加大都是這種激烈競爭的後果。

消費者教育和認知度有限：大眾對代餐產品的認知度正在不斷提升，但仍需加強，讓消費者了解其益處、正確使用方法以及如何將其融入均衡飲食中。錯誤訊息或資訊不完整可能會阻礙市場接受。

文化和生活方式因素：一個人的食物選擇很大程度上受到其飲食習慣和文化偏好的影響。在某些文化中，傳統飲食根深蒂固，替代食物可能不太容易被接受。

對長期使用的擔憂：人們擔心會對健康產生負面影響，例如依賴加工食品和不吃足夠的新鮮蔬菜和水果。

目錄

第1章 全球代餐產品市場簡介

• 市場概覽
• 研究範圍
• 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

• 資料探勘
• 驗證
• 第一手資料
• 資料來源列表

第4章 全球代餐產品市場展望

• 概述
• 市場動態
  • 驅動程式
  • 限制因素
  • 機會
• 波特五力模型
• 價值鏈分析

第5章 全球代餐產品市場（按產品）

• 概述
• 粉末產品
• 即飲奶昔
• 蛋白質棒

6. 全球代餐產品市場（依分銷通路）

• 概述
• 線上
• 離線

7. 全球代餐產品市場（按地區）

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 其他
  • 拉丁美洲
  • 中東和非洲

第8章全球代餐產品市場的競爭格局

• 概述
• 各公司市場排名
• 重點發展策略

第9章 公司簡介

• Glanbia PLC
• General Mills, Inc.
• Bob's Red Mill Natural Foods, Inc.
• Unilever PLC
• Nestle SA
• Herbalife International Inc.
• Kellogg Company
• The Kraft Heinz Company
• Blue Diamond Growers, Inc.
• Abbott Laboratories
• Amway
• The Kellogg Company

第10章 附錄

• 相關調查

Meal Replacement Products Market Size And Forecast

Meal Replacement Products Market size was valued at USD 19.83 Billion in 2024 and is projected to reach USD 30.92 Billion by 2032, growing at a CAGR of 6.30% during the forecasted period 2026 to 2032.

Global Meal Replacement Products Market Drivers

The market drivers for the Meal Replacement Products Market can be influenced by various factors. These may include:

Growing Health Awareness: Consumers are turning to meal replacement solutions as their knowledge of nutrition, health, and weight control grows. These goods are frequently promoted as nutritious substitutes that support balanced diets and weight management by offering vital nutrients.

Convenience and Busy Lives: The growing number of working professionals combined with modern, fast-paced lifestyles generate demand for quick and easy meal options. For people whose hectic schedules prevent them from preparing traditional meals, meal replacement solutions provide a time-saving option.

Trends in Weight Management and Fitness: The use of meal replacement products is encouraged by the growing popularity of these topics. These products are well-liked by people who want to maintain their current body, gain muscle, or reduce weight since they offer balanced nutrition and calorie control.

Elderly Population and Medical Nutrition: The market for meal replacement products is driven by the ageing population as well as those with medical problems that necessitate special nutritional demands. These goods provide a practical means of guaranteeing sufficient nourishment for individuals who might find it challenging to consume regular meals.

Innovations in Product Formulations: The creation of better meal replacement products with better tastes, textures, and nutritional profiles has been facilitated by developments in food technology and nutrition research. Plant-based alternatives, organic components, and goods catered to certain dietary needs and tastes are examples of innovations.

Growth of Online Retail and E-Commerce: Customers may now more easily access and buy meal replacement goods thanks to the expansion of online retail and e-commerce platforms. The industry is growing because of online access, targeted marketing, and subscription arrangements.

Growing Disposable Income: More consumers may now purchase meal replacement products thanks to rising disposable incomes, especially in emerging nations. The middle class is growing, and with it, so does the amount of money they spend on wellness and health products, such meal replacements.

The market for meal replacement products is supported by urbanisation and shifting eating patterns, which include a move away from regular meals and towards more portable, on-the-go solutions. Particularly those who live in cities look for quick and wholesome substitutes for traditional meals.

Corporate Wellness Programmes: Businesses are progressively implementing wellness initiatives to encourage staff to adopt healthy diets and lifestyles. These programmes frequently include meal replacement items, which promote better eating practices and aid with employee wellness campaigns.

The need for meal replacement products derived from sustainable, ethically sourced, and ecologically friendly components is driven by growing concerns about sustainability and ethical consumerism. Customers favour brands that share their beliefs about health and sustainability.

Global Meal Replacement Products Market Restraints

Several factors can act as restraints or challenges for the Meal Replacement Products Market. These may include:

High Product Cost: When compared to typical meals, meal replacement goods like shakes, bars, and powders can be somewhat pricey. Exorbitant costs have the potential to turn off consumers on a tight budget, especially in marketplaces where prices are crucial or during recessions.

Problems with Taste and Palatability: Consumer adoption of meal replacement products may be seriously hampered by their flavour and texture. Low rates of repeat purchases might result from certain products not fitting the tastes of the consumer base.

Perception of Artificial Ingredients: To improve flavour, texture, and shelf life, preservatives, and additives are frequently used in meal replacement products. Growth in the market may be constrained by consumers who are health-conscious and prefer entire foods instead of these components.

Nutritional Adequacy Issues: The nutritional suitability of meal replacement products is a topic of continuous discussion. It's possible that some customers and medical professionals would wonder if these goods can offer a balanced diet and all the necessary elements needed for long-term health.

Regulatory Obstacles: There are a number of rules and guidelines pertaining to food safety, labelling, and health claims that apply to the market for meal replacement products. For producers, navigating these regulatory requirements can be difficult and expensive, particularly when there are several locations with different regulations.

Strong competition comes from complete foods and traditional meals, which are frequently thought to be more filling and nutrient-dense. It's possible that consumers who value fresh, unprocessed foods will use meal replacement items less frequently.

industry Saturation and Competition: There are many brands and products competing for consumers' attention in the fiercely competitive meal replacement product industry. Price wars, narrowed profit margins, and difficulties differentiating one's brand are all consequences of intense competition.

Limited Consumer Education and Awareness: Although the public's knowledge of meal replacement products is expanding, more has to be done to inform consumers about their advantages, how to use them correctly, and how they fit into a balanced diet. Market acceptance may be hampered by miscommunication or incomplete information.

Cultural and Lifestyle Factors: A person's eating choices are greatly influenced by their dietary practices and cultural preferences. Because traditional meals are so firmly engrained in some cultures, meal replacement items might not be well-received as alternatives.

Long-Term Use Concerns: Concerns regarding potential detrimental impacts on health, such as dependence on processed meals and insufficient consumption of fresh fruits and vegetables, are raised by certain consumers and healthcare professionals over the long-term use of meal replacement products.

Global Meal Replacement Products Market: Segmentation Analysis

The Global Meal Replacement Products Market is segmented on the basis of Product, Distribution Channel, And Geography.

Meal Replacement Products Market, By Product

• Powdered Products
• Ready to Drink Shakes
• Protein Bar

Based on Product, The market is bifurcated into Powdered Products, Ready to Drink Shakes, and Protein Bar. The Powder Products segment holds the largest share among the product segments due to the increased use of meal replacement products in powder form across the globe by fitness enthusiasts.

Meal Replacement Products Market, By Distribution Channel

• Online
• Offline

Based on Distribution Channel, The market is bifurcated into Online and Offline. The Offline segment holds the major market in the Distribution Channel segment due to the huge offline network of manufacturers and the advantage to control the display of the products according to convenience.

Meal Replacement Products Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Regional Analysis, The Global Meal Replacement Products Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is expected to hold the largest market share in the forecast period owing to an increase in the number of consumers who are health conscious and a rise in the incidences of obesity, cardiovascular diseases, diabetes, high cholesterol, etc in this region.

Key Players

The "Global Meal Replacement Products Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Glanbia PLC, General Mills Inc, Bob's Red Mill Natural Foods Inc, Unilever PLC, Nestle S.A, Herbalife International Inc, Kellogg Company, The Kraft Heinz Company, Blue Diamond Growers Inc, and Abbott Laboratories, Amway, The Kellogg Company. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MEAL REPLACEMENT PRODUCTS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET, BY PRODUCT

• 5.1 Overview
• 5.2 Powdered Products
• 5.3 Ready to Drink Shakes
• 5.4 Protein Bar

6 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Online
• 6.3 Offline

7 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Glanbia PLC
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 General Mills, Inc.
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Bob's Red Mill Natural Foods, Inc.
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Unilever PLC
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Nestle S.A.
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Herbalife International Inc.
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Kellogg Company
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 The Kraft Heinz Company
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Blue Diamond Growers, Inc.
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Abbott Laboratories
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments
• 9.11 Amway
  • 9.11.1 Overview
  • 9.11.2 Financial Performance
  • 9.11.3 Product Outlook
  • 9.11.4 Key Developments
• 9.12 The Kellogg Company
  • 9.12.1 Overview
  • 9.12.2 Financial Performance
  • 9.12.3 Product Outlook
  • 9.12.4 Key Developments

10 Appendix

• 10.1 Related Research