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市場調查報告書
商品編碼
1797907
2032 年代餐飲料市場預測:按產品、口味、成分類型、銷售管道、應用、最終用戶和地區進行的全球分析Meal Replacement Drinks Market Forecasts to 2032 - Global Analysis By Product, Flavor, Ingredient Type, Sales Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球代餐飲料市場規模預計在 2025 年達到 264.1 億美元,到 2032 年將達到 521.3 億美元,預測期內的複合年成長率為 10.2%。
便利能量飲料,又稱代餐飲料,旨在透過單份飲料提供均衡的重要營養成分,例如蛋白質、碳水化合物、脂肪、維生素和礦物質。它們常被用作傳統膳食的便捷替代品,尤其受到日程繁忙、希望減重或需要限制卡路里攝入的人的青睞。這些飲料擁有多種口味和配方,可滿足各種飲食需求,例如植物性、低碳水化合物或高蛋白。此外,代餐飲料在健身、健康和醫學營養領域廣受歡迎,因為除了方便飲用外,它們還能提升能量水平、維持肌肉質量並促進整體健康。
根據國際食品資訊委員會(IFIC)基金會2023年食品與健康調查,39%的美國消費者表示他們使用能量飲料或代餐飲料來補充膳食,這反映了人們越來越傾向於選擇方便、注重健康的食品。
提高健康和福祉意識
隨著全球對健康和營養問題的認知不斷提高,消費者正在積極尋求能夠促進均衡飲食和整體健康的產品。營養代餐飲料契合了現代生活方式,人們希望在不花時間準備的情況下保持能量和營養攝取。此外,對肥胖、糖尿病和生活方式相關健康問題的日益擔憂,促使消費者選擇分量控制、營養豐富的代餐來控制體重並改善健康。健美健身的日益普及也推動了富含蛋白質的代餐消費。
產品成本高
由於配方複雜、使用特殊原料並遵循品質保證標準,代餐飲料通常比傳統食品價格更高。這種高昂的價格可能會讓對價格敏感的消費者望而卻步,尤其是在開發中國家,負擔能力在消費者的購買決策中扮演關鍵角色。低收入群體不太可能接受更高的價格,從而限制了整體市場滲透率。此外,頻繁食用最終可能會增加成本,導致一些消費者更傾向於選擇天然食品。
人們對客製化飲食計劃的興趣日益濃厚
營養科學和技術的進步,使得根據生活方式、基因和個人健康目標客製化飲食的趨勢日益成長。代餐飲料提供了巨大的客製化機會,其配方可根據蛋白質類型、卡路里含量、純素和礦物質成分以及純素、生酮和無過敏等飲食偏好進行調整。此外,企業可以利用數據分析和消費者洞察來制定客製化的代餐計劃,從而進入日益成長的個人化營養市場,並提升客戶忠誠度。
市場競爭激烈
代餐飲料產業競爭激烈,許多知名國際品牌和規模較小的利基市場公司爭相爭取市場佔有率。價格戰、高昂的行銷成本以及持續的產品創新壓力往往是這種激烈競爭的結果。現有企業必須持續投資研發,才能跟上不斷變化的消費者偏好和技術進步。市場飽和可能會限制盈利,並增加市場整合的可能性。
新冠疫情對代餐飲料市場造成了重大衝擊,在社交距離和封鎖期間,人們尋求更便利、更健康、更能增強免疫力的食品選擇,從而推動了代餐飲料的需求。隨著外出用餐和去超市購物的減少,許多人選擇代餐飲料,在家中快速獲得可靠的營養補充,這促進了線上銷售管道的擴張。此外,疫情也提高了人們的健康意識,促使人們對健康和體重管理產品的興趣日益濃厚。然而,由於物流挑戰和供應鏈中斷,產品的供應暫時受到影響。整體而言,疫情起到了催化劑的作用,擴大了市場的基本客群,並刺激了產品創新。
即飲奶昔預計將在預測期內佔據主導地位
預計在預測期內,即飲奶昔 (RTD) 市場將佔據最大市場佔有率。由於其無與倫比的便利性和易用性,即飲奶昔 (RTD) 市場佔據主導地位。由於這些預混合料飲料無需烹調,它們對那些總是忙碌且尋求快速健康膳食選擇的消費者極具吸引力。其豐富的口味和配方,包括低卡路里、高蛋白和生酮友善選擇,可滿足各種飲食需求,進一步提升了 RTD 奶昔的受歡迎程度。此外,改進的包裝技術延長了保存期限並提高了便攜性,吸引了許多專業人士、健身愛好者和注重健康的人士。
預計巧克力市場在預測期內的複合年成長率最高
預計巧克力市場將在預測期內實現最高成長率。消費者對濃郁誘人口味的強烈偏好,以及人們日益接受巧克力作為一種健康而又令人愉悅的食品,是這一成長的主要驅動力。製造商創新的高階巧克力品種也推動了該市場的需求,這些品種融合了蛋白質強化和抗氧化劑等健康益處。此外,推動巧克力口味代餐快速擴張的關鍵因素是其對廣泛消費者的吸引力,包括忙碌的專業人士和健身愛好者。
預計北美地區將在預測期內佔據最大的市場佔有率。這種主導地位可以歸因於不斷成長的消費者群體對便捷營養解決方案的追求、日益增強的健身和健康意識,以及文明病的患病率不斷上升。知名競爭對手的存在、先進的分銷系統以及在產品開發上的大量投入,進一步支撐了該領域的市場。此外,北美在全球市場的主導地位還可以歸因於繁忙的都市區日益成長的需求,以及代餐在健康和體重管理方面的應用日益增多。
預計亞太地區將在預測期內實現最高的複合年成長率。推動這一成長的關鍵因素包括消費者健康意識的增強、可支配收入的增加以及快速的都市化。人口結構的年輕化、健身文化的興起以及人們對簡便食品和營養知識的不斷成長也推動了需求的成長。此外,中國、印度和東南亞等新興市場正經歷著迎合當地偏好和偏好的產品發布和創新的蓬勃發展,從而推動了市場更快的擴張。
According to Stratistics MRC, the Global Meal Replacement Drinks Market is accounted for $26.41 billion in 2025 and is expected to reach $52.13 billion by 2032 growing at a CAGR of 10.2% during the forecast period. Convenient nutritional drinks known as meal replacement drinks are made to offer a balanced combination of vital nutrients, such as proteins, carbs, fats, vitamins, and minerals, in a single serving. They are frequently used as quick alternatives to traditional meals, particularly by people who have hectic schedules, are looking for ways to lose weight, or require calorie restriction. These beverages are available in a variety of flavors and formulations to accommodate a range of dietary requirements, including plant-based, low-carb, and high-protein options. Moreover, meal replacement drinks are popular in fitness, wellness, and medical nutrition contexts because they promote energy levels, muscle maintenance, and general health in addition to convenience.
According to the International Food Information Council (IFIC) Foundation's 2023 Food & Health Survey, 39% of U.S. consumers reported using nutrition or meal replacement drinks to supplement their diet, reflecting a mainstream trend towards convenient, health-focused food options.
Raising awareness of health and wellbeing
Customers are actively looking for goods that promote a balanced diet and general well-being as a result of increased global awareness of health and nutrition issues. Since they are full of nutrients, meal replacement drinks are a good fit for the modern lifestyle, where people want to maintain their energy and nutritional intake without having to spend a lot of time cooking. Additionally, consumers are choosing portion-controlled, nutrient-rich meal alternatives to help them manage their weight and improve their health because of growing concerns about obesity, diabetes, and lifestyle-related health issues. Consuming protein-rich meal replacements is also encouraged by the growing popularity of bodybuilding and fitness.
High product costs
Due to their advanced formulations, use of specialized ingredients, and quality assurance standards, meal replacement drinks are frequently more expensive than traditional food items. This increased price may put off price-conscious buyers, particularly in developing nations where affordability plays a significant role in decisions about what to buy. Lower-income groups are less likely to adopt the premium pricing, which limits market penetration overall. Furthermore, whole foods are preferred by some consumers because frequent consumption can eventually become costly.
Growing interest in customized dietary plans
There is a growing trend toward customized dietary solutions based on lifestyle, genetics, and personal health goals as a result of advances in nutrition science and technology. With formulations based on protein type, calorie content, vitamin/mineral profiles, and dietary preferences like vegan, keto, or allergy-free options, meal replacement drinks offer a substantial opportunity for customization. Moreover, businesses can tap into the growing personalized nutrition market and increase customer loyalty by using data analytics and consumer insights to develop customized meal replacement plans.
Vigorous competition in the market
There are many well-known international brands and smaller niche companies fighting for market share in the fiercely competitive meal replacement drink industry. Price wars, significant marketing costs, and ongoing pressures for product innovation are frequently the results of this fierce competition. Existing businesses must continuously invest in R&D to keep up with changing consumer preferences and technological advancements, while new entrants may find it difficult to set themselves apart. A market that is so saturated may restrict profitability and raise the possibility of market consolidation.
The COVID-19 pandemic had a major effect on the market for meal replacement drinks by driving up demand as people looked for more easily accessible, wholesome, and immune-boosting food options during social distancing and lockdowns. Many resorted to meal replacement drinks for quick and dependable nutrition at home as eating out and grocery shopping became less common, which fueled the expansion of online sales channels. Additionally, interest in wellness and weight-management products increased as a result of the pandemic's increased health consciousness. However, product availability was momentarily impacted by logistical difficulties and supply chain disruptions. The pandemic served as a catalyst overall, increasing the market's customer base and spurring product innovation.
The ready-to-drink shakes segment is expected to be the largest during the forecast period
The ready-to-drink shakes segment is expected to account for the largest market share during the forecast period. The market is dominated by ready-to-drink (RTD) shakes because of their unparalleled convenience and simplicity of use. Because these premixed drinks don't need to be prepared, they are very appealing to consumers who are always on the go and looking for quick, wholesome meal options. Their popularity is further fueled by their expanding range of flavors and formulations that are suited to different dietary requirements, such as low-calorie, high-protein, and keto-friendly options. Furthermore, improvements in packaging technology have extended their shelf life and portability, appealing to working professionals, fitness enthusiasts, and health-conscious people.
The chocolate segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the chocolate segment is predicted to witness the highest growth rate. Strong consumer preferences for rich, decadent flavors and the growing acceptance of chocolate as a wholesome yet cozy food choice are the main drivers of this growth. Demand in this market is also being increased by manufacturers' innovative premium chocolate varieties that incorporate extra health benefits like protein enrichment and antioxidants. Moreover, a major factor in the quick market expansion of chocolate-flavored meal replacements is their appeal to a broad range of consumers, including busy professionals and fitness enthusiasts.
During the forecast period, the North America region is expected to hold the largest market share. This dominance is ascribed to a growing consumer base looking for convenient nutritional solutions, a high level of fitness and health awareness, and the rising incidence of lifestyle diseases. The market in this area is further supported by the existence of well-known competitors, sophisticated distribution systems, and sizeable expenditures in product development. Additionally, North America's dominant position in the global market is also a result of growing demand from busy urban populations and growing use of meal replacements for wellness and weight management.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR. The main drivers of this growth are growing consumer health consciousness, rising disposable incomes, and rapid urbanization. Demand is also being driven by an increasing number of young people, a growing fitness culture, and increased knowledge of convenience foods and nutrition. Furthermore, the market is expanding more quickly in emerging markets like China, India, and Southeast Asia as a result of a boom in product launches and innovations catered to local tastes and preferences.
Key players in the market
Some of the key players in Meal Replacement Drinks Market include Nestle S/A, General Mills, Herbalife Nutrition, Abbott Laboratories, Huel Inc, Glanbia, Atkins, Kellogg Company, Soylent, Unilever, Amway International, Inc, SlimFast Inc, Orgain Inc, Trinkkost GmbH and Usana Health Sciences Inc.
In June 2025, Unilever has announced the acquisition of Dr. Squatch, a viral men's personal care brand known for its natural grooming products and bold, social media-led marketing. The brand was previously backed by growth equity firm Summit Partners. Dr. Squatch offers a range of personal care items including soaps, shampoos, deodorants, and skincare products-many made with natural ingredients and marketed with a direct, humorous tone that has resonated with male consumers.
In December 2024, Abbott Laboratories and DexCom said that they have reached an agreement to settle all patent disputes between them related to continuous glucose monitoring devices. The agreement will dismiss all pending cases in courts and patent offices worldwide, along with a provision preventing legal action between the companies for patent and appearance disputes for the next 10 years.
In September 2024, General Mills, Inc. entered into a definitive agreement to sell its North American yogurt business in cash transactions valued at an aggregate US$2.1 billion. Following the completion of the transactions, the U.S. and Canadian businesses will operate independently, with Lactalis acquiring the U.S. business and Sodiaal acquiring the Canadian business. McCarthy Tetrault acted as Canadian counsel for the sale of the businesses.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.