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市場調查報告書
商品編碼
1719077
全球代餐市場按產品類型(粉末、即飲奶昔、營養棒等)、分銷管道、最終用戶和地區分類:趨勢、競爭格局和預測(2019-2031 年)Meal Replacement Products Market, By Product Type (Powdered Products, Ready-to-Drink Shakes, Nutritional Bars, Others ); By Distribution Channel; By End User; By Region, Global Trend Analysis, Competitive Landscape & Forecast, 2019-2031 |
至2031年,全球代餐市場規模可望超過240億美元
由於人們健康意識的增強、數位商務的擴張以及快節奏的城市生活方式推動需求激增,全球代餐產品市場正在蓬勃發展。
領先的策略諮詢和市場研究公司 BlueWeave Consulting 在最近的研究中估計,2024 年全球代餐產品市場價值將達到 138.7 億美元。在 2025-2031 年的預測期內,BlueWeave 預測全球代餐產品市場規模將以 8.2% 的複合年成長率成長,到 2031 年達到 240.7 億美元。由於肥胖和糖尿病等文明病疾病的盛行率不斷上升,人們對健康和保健的意識不斷增強,推動了每個地區代餐產品市場的成長,這推動了對方便且營養均衡的替代品的需求。此外,城市生活節奏的加快和可支配收入的增加也增加了這些產品的可用性和可負擔性。此外,植物來源正迅速普及,吸引了越來越多具有環保和道德意識的消費者。口味和營養成分的不斷創新使代餐更加美味和有效。注重健康的千禧世代和 Z 世代的影響也在推動市場成長,他們重視健身、預防性保健以及富含功能性成分的潔淨標示產品。透過有針對性的影響力行銷、個人化營養計畫和人工智慧產品推薦進行策略性消費者參與,可以增強品牌忠誠度和產品採用率。此外,向全通路零售的轉變——將傳統商店與電子商務、訂閱模式和直接面對消費者的方式相結合——將擴大市場範圍。最後,永續性的重要性日益增加,品牌採用環保包裝和道德採購實踐,符合消費者的價值觀。法國等地區正在經歷將代餐納入日常飲食的重大轉變,反映了全球向健康和永續消費的轉變。
機會:香精與功能性成分創新
口味和功能成分的創新為全球代餐產品市場中的公司創造了巨大的成長機會。 Ozempic 等基於 GLP-1 的藥物的開發正在徹底改變體重管理領域,推動對代餐的需求,以滿足藥物減重治療期間的營養需求。雅培和康寶萊等知名品牌正在推出專門針對這些藥物的補充產品,突顯市場中的新領域。此外,人工智慧 (AI) 在產品開發中的整合正在透過數據驅動的成分最佳化實現個人化營養,改善口感、質地和營養平衡,從而徹底改變產業。人工智慧工具還透過虛擬餐飲指導增強了品管和客戶參與度。 Shiryu 和味之素之間的合作正在加速創造包括甜味蛋白質在內的天然和功能性成分,並使產品陣容多樣化。此外,受環境問題、健康意識和對無過敏原替代品的需求的推動,植物來源替代品越來越受歡迎,這促使製造商對豌豆蛋白、大豆分離蛋白和杏仁奶等成分進行創新。這些創新正在擴大代餐的吸引力,尤其是在彈性素食者、素食主義者和注重健康的消費者中,最終加強了市場的成長軌跡。
地緣政治緊張局勢加劇對全球代餐產品市場的影響
日益加劇的地緣政治緊張局勢可能會阻礙全球代餐產品市場的成長。貿易戰和關稅緊張局勢構成重大的系統性風險,特別是國際供應鏈中斷、原料和運輸成本通膨壓力以及貿易壁壘的實施,從而擾亂基本原料的無縫流動。這可能導致生產放緩、商品供應有限以及消費者價格上漲,尤其是在依賴進口的地區。此外,政治動盪造成的經濟不確定性可能會導致消費者在健康產品上的可自由支配支出減少,而危機時期可能會使政府的優先事項不再是營養計畫。這些挑戰將迫使市場參與企業實施策略性緩解措施,例如向本地供應商多角化採購、重新調整定價策略和加強供應鏈彈性,從而確保地緣政治動盪中的市場穩定。
亞太地區引領全球代餐產品市場
亞太地區持續引領全球代餐產品市場,這主要得益於主要經濟體,尤其是中國食品產業的快速轉型。國際品牌希望挖掘該地區巨大的成長潛力,採取策略性市場滲透舉措,進一步促進了這一擴張。在中國,生活水準的提高導致飲食習慣發生明顯變化,人們更加重視體重管理,從而推動了對代餐粉和代餐棒的需求。體重超標人數的增加也引起了食品飲料公司和投資營業單位的極大興趣。同時,印度的年輕專業勞動力不斷成長,他們的時間緊迫,這推動了人們採用方便的代餐形式,特別是即飲飲料和營養棒。這些產品作為傳統餐點的實用替代品越來越受到人們的青睞,滿足了注重時間的專業和尋求高效、營養選擇的忙碌消費者的需求。
競爭格局
全球代餐產品市場的主要企業包括 Slimfast、雀巢、Blue Diamond Growers、Wild Oats Markets、聯合利華、家樂氏公司、Bob's Red Mill Natural Foods、通用磨坊、Soylent 和 Glanvia。市場競爭非常激烈,因為有許多公司在爭奪更大的市場佔有率。這些公司正在採取併購、夥伴關係、合資、授權合約和新產品發布等各種策略來進一步增加市場佔有率。
報告中的詳細分析提供了有關成長潛力、未來趨勢和全球代餐產品市場的資訊。它還強調了推動整體市場規模預測的因素。該報告致力於提供全球代餐產品市場的最新技術趨勢以及行業見解,以幫助決策者做出合理的策略決策。此外,也分析了市場成長動力、挑戰和競爭格局。
Global Meal Replacement Products Market Booming to Surpass USD 24 Billion by 2031
Global Meal Replacement Products Market is flourishing because of the rising awareness about health and wellness, expanding digital commerce, and a surging demand driven by fast-paced urban lifestyles.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Global Meal Replacement Products Market size at USD 13.87 billion in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Global Meal Replacement Products Market size to expand at a CAGR of 8.2% reaching a value of USD 24.07 billion by 2031. The growth of Meal Replacement Products Market across the regions is propelled by heightened health and wellness awareness, spurred by the rising prevalence of lifestyle-related conditions like obesity and diabetes, which fuels demand for convenient, nutritionally balanced alternatives. Additionally, the accelerating pace of urban life, coupled with increasing disposable incomes, enhances accessibility and affordability of these products. Furthermore, the burgeoning popularity of plant-based formulations caters to a growing segment of environmentally and ethically conscious consumers. Continuous innovation in taste and nutritional profiles makes meal replacements more palatable and effective. The influential role of health-conscious millennials and Gen Z, who prioritize fitness, preventive health, and clean-label products enriched with functional ingredients, also drives market growth. Strategic consumer engagement through targeted influencer marketing, personalized nutrition plans, and AI-powered product recommendations enhances brand loyalty and product adoption. Moreover, the shift towards omnichannel retail, integrating traditional outlets with e-commerce, subscription models, and direct-to-consumer approaches, expands market reach. Finally, the rising importance of sustainability, with brands adopting eco-friendly packaging and ethical sourcing practices, aligns with consumer values. Confluence of these trends is reshaping the market, with regions like France demonstrating a significant shift towards integrating meal replacements into daily diets, reflecting a broader global movement towards health-conscious and sustainable consumption.
Opportunity - Innovations in Flavors and Functional Ingredients
Innovation in flavors and functional ingredients is creating significant growth opportunities for the companies in global Meal Replacement Products Market. The development of GLP-1-based drugs, such as Ozempic, is transforming the weight management sector and driving demand for meal replacements that support nutritional needs during pharmaceutical weight loss treatments. Leading brands like Abbott and Herbalife have introduced specialized products tailored to complement these medications, highlighting a new niche within the market. Moreover, the integration of artificial intelligence (AI) in product development is revolutionizing the industry by enabling personalized nutrition through data-driven ingredient optimization, improving taste, texture, and nutritional balance. AI-powered tools are also enhancing quality control and customer engagement via virtual dietary coaching. Collaborations, such as the partnership between Shiru and Ajinomoto, are accelerating the creation of natural and functional ingredients, including sweet proteins, to diversify product offerings. Additionally, the growing popularity of plant-based meal replacements-driven by environmental concerns, health awareness, and demand for allergen-free alternatives-is prompting manufacturers to innovate with ingredients like pea protein, soy protein isolate, and almond milk. These innovations are broadening the appeal of meal replacements, especially among flexitarians, vegans, and health-conscious consumers, ultimately strengthening the market's growth trajectory.
Impact of Escalating Geopolitical Tensions on Global Meal Replacement Products Market
Intensifying geopolitical tensions could disrupt the growth of Global Meal Replacement Products Market. Trade wars and tariff tensions introduce significant systemic risks, notably disruptions to international supply chains, inflationary pressures on raw material and transportation costs, and the imposition of trade barriers that impede the seamless flow of essential ingredients. Consequently, the market may experience production slowdowns, constrained product availability, and amplified consumer prices, particularly in import-dependent regions. Furthermore, the economic uncertainty generated by political instability may lead to a reduction in consumer discretionary spending on health-oriented products, while government priorities may shift away from nutritional initiatives during periods of crisis. In response to these challenges, market participants are compelled to implement strategic mitigation measures, including the diversification of sourcing to localized suppliers, the recalibration of pricing strategies, and the fortification of supply chain resilience, thereby ensuring market stability amidst geopolitical volatility.
Asia Pacific Leads Global Meal Replacement Products Market
Asia Pacific continues to dominate Global Meal Replacement Products Market, primarily driven by the rapid transformation of the regional food industry, notably within major economies, including China. Strategic market penetration initiatives by international brands, seeking to leverage the region's substantial growth potential, further contribute to this expansion. In China, the elevation of living standards has precipitated a discernible shift in dietary habits, with a pronounced emphasis on weight management driving demand for meal replacement powders and bars. The increasing prevalence of overweight individuals has also stimulated significant interest from food and beverage corporations and investment entities. Concurrently, in India, the expanding young professional workforce, characterized by time constraints, is increasingly adopting convenient meal replacement formats, specifically ready-to-drink beverages and nutritional bars. These products are gaining traction as pragmatic alternatives to traditional meals, catering to the demands of time-conscious professionals and on-the-go consumers seeking efficient and nutritionally sound options.
Competitive Landscape
Major companies in Global Meal Replacement Products Market include SlimFast, Nestle, Blue Diamond Growers, Wild Oats Markets, Unilever, The Kellogg Company, Bob's Red Mill Natural Foods, General Mills, Soylent, and Glanbia. The presence of high number of companies intensify the market competition as they compete to gain a significant market share. These companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches to further enhance their market share.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and Global Meal Replacement Products Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Meal Replacement Products Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable