代餐產品的全球市場:關注的洞察(2025年～2030年)

預計 2024 年至 2030 年期間，全球代餐產品市場規模的複合年增長率將達到 7.51%。

2024 年，雅培開發了一個名為 PROTALITY 的新品牌。它是為那些想要減肥的人製作的。它是一種高蛋白營養奶昔，含有慢消化和快消化蛋白質的混合物，有助於在您減肥期間保持肌肉健康。

2024 年，領先的健康保健公司美國康寶萊國際公司 (Herbalife International of America, Inc.) 推出了康寶萊 GLP-1 營養伴侶。這是一個新的產品類別：補充劑和食品的組合。支持個人減肥藥物和營養需求。

隨著消費者不斷關注健康和保健，他們正在尋求以植物為基礎的選擇來支持他們的飲食。眾所周知，植物性替代品具有更健康的益處，例如富含纖維、含有必需營養素且飽和脂肪含量低。與傳統飲食相比，植物性替代品還含有較少的卡路里和飽和脂肪。許多消費者出於健康、道德或環境的考慮，選擇純素、素食或彈性素食。對此類代餐產品的偏好推動了對植物性代餐選擇的需求。食品科技的進步使得植物性飲食的口味和質地得到改善。這使得它對更廣泛的消費者更具吸引力。

個人化營養需求的不斷增長是全球代餐產品市場的一個主要趨勢，其推動因素包括多種，例如對預防性醫療保健的關注、技術進步、對個人營養需求的認識不斷提高、消費者對透明度的需求不斷增加以及食物不耐受和過敏的增加。營養根據性別、年齡、飲食限制、活動量、過敏等進行個人化。隨著消費者對健康和營養食品的偏好日益增加，消費者正在尋求以營養為基礎的代餐產品。消費者正在尋求個人化的解決方案來優化他們的幸福感和健康，並且正在擺脫一刀切的做法。

漫長的通勤時間、繁忙的工作日程以及各種家庭和社會責任使得全世界的人們變得更加忙碌。這意味著準備餐點、正常進食甚至購買食品雜貨的時間會減少。代餐產品為忙碌生活的人們提供了一個簡單快速的解決方案。可以在工作時間或旅行時在幾分鐘內輕鬆完成。它也減少了準備一頓正餐所需的時間。製造商不斷努力透過創造新的口味和質地來改進他們的產品。

增強健康意識是代餐產品市場的主要驅動力。這背後有許多因素，包括嚴格飲食的日益普及、人們對植物性飲食的興趣日益濃厚、向更健康的生活方式轉變、用於維持健康和保健的支出增加以及對消化健康的關注。消費者越來越注重健康，尋求更有營養的食品。代餐產品提供均衡的營養，包括礦物質、維生素和蛋白質。這使得該產品對注重健康的消費者更具吸引力。消費者正在遠離加工食品和傳統食品，尋找更健康的替代品。注重健康的一代人，包括 Z 世代和千禧世代，開始採用代餐產品。

本報告提供全球代餐產品市場相關調查，提供市場概要，以及各產品，各用途，各年齡層、性別，各流通管道，各地區的趨勢，及加入此市場的主要企業的簡介等資訊。

目錄

第1章 範圍和目標範圍

第2章 重要考察

第3章 市場動態

第4章 市場區隔

• 產品
• 用途
• 年齡層
• 性別
• 流通管道

第5章 地理位置區分

• 北美
• 亞太地區
• 歐洲
• 中東·非洲
• 南美

第6章 競爭情形

• 競爭模式
• 市場佔有率分析
• 主要企業簡介
• 其他的著名的企業簡介

The global meal replacement products market is expected to grow at a CAGR of 7.51% from 2024 to 2030.

RECENT VENDOR ACTIVITIES

• In 2024, Abbott developed a new brand called PROTALITY. It is made for people pursuing weight loss. It is available in the form of a high-protein nutrition shake which is a blend of slow- and fast-digesting protein that helps to maintain muscle health during weight loss activities.
• In 2024, Herbalife International of America, Inc., a premier health and wellness company and community, launched the Herbalife GLP-1 Nutrition Companion. It is a new product category supplement and food product combos. Support the individuals' weight-loss medications and nutritional needs.

KEY TAKEAWAYS

• By Product: The powder segment dominates and holds the largest market share. The segment is growing due to its cost-effectiveness and versatility.
• By Application: The specialty health segment shows the highest growth of 7.71% during the forecast period. The rising prevalence of chronic diseases like obesity and diabetes is driving the demand.
• By Age Group: The 35 to 64 segment accounts for the largest global meal replacement products market share. This age group includes most of the busy individuals who are getting less time for preparing meals. Thus, they are seeking meal replacement products.
• By Gender: The male segment holds the largest market share, as they are seeking meal replacement products due to time constraints due to hectic schedules and busy lifestyles.
• By Distribution Channel: The online segment shows the highest growth, driven by convenience, competitive pricing, detailed information, and wider selection.
• By Geography: North America dominates the global meal replacement products market. Consumers in North America are seeking ready-to-consume and convenient meal replacement solutions, such as ready-to-drink shakes and bars.
• Growth Factor: The global meal replacement products market is set to grow due to rising health consciousness and the growing popularity of plant-based & vegan meal replacement options.

SEGMENTATION & FORECASTS

• By Product
  • Powder
  • Ready-to-Drink
  • Protein Bar
  • Others
• By Application
  • General Health
  • Specialty Health
• By Age Group
  • 35 to 64
  • Below 34
  • 65 & Above
• By Gender Segmentation
  • Male
  • Female
• By Distribution Channel
  • Offline
  • Online

MARKET TRENDS

Growing Popularity of Plant-based & Vegan Meal Replacement Options

Consumers are continuously focusing on maintaining their health and seeking plant-based food options for maintaining their diets. The plant-based meal replacements are known for their healthier advantages such as high fiber, essential nutrients, and lower saturated fat. Plant-based meal replacement products also have fewer calories and saturated fat than traditional meals. Many consumers opt for vegan, vegetarian, or flexitarian diets due to health, ethical, or environmental concerns. Such dietary meal replacement products' preferences drive the demand for plant-based meal replacement options. The advancement in food technology gives privilege to the improvement of the plant-based meal taste and texture. It makes them more appealing to a wide variety of consumers.

Increased Demand for Personalized Nutrition

The increased demand for personalized nutrition is a significant trend in the global meal replacement products market driven by several factors including focus on preventive healthcare, advancement in technology, increased awareness of individual nutritional needs, increased consumer demand for transparency, and rise of food intolerance & allergies. Personalized nutrition is offered according to gender, age, dietary restrictions, activity level, allergies, etc. The rising consumer preference for healthy and nutritious food options, in which consumers are looking for nutrition-based meal replacement products. Consumers are seeking personalized solutions to optimize their well-being and health, moving away from the approach of one-size-fits-all.

MARKET DRIVERS

Busy Lifestyle

People across the world are becoming busier due to long commutes, hectic work schedules, and various familial & social commitments. Due to this, they are getting less time for meal preparation, eating proper meals, and even grocery shopping. Meal replacement products offer easy and quick solutions for people who have busy lifestyles. They can easily consume it within a few minutes, during work hours or travel. It reduces the time required for proper meal preparation. The manufacturers are constantly focusing on innovating new and improved tastes and textures in meal replacement products, which makes them more attractive to busy individuals.

Rising Health Consciousness

The rising health consciousness is a significant driver for the meal replacement products market. This is driven by various factors, including the growing popularity of specific diets, rising interest in plant-based diets, shift towards healthier lifestyles, increasing spending on maintaining health & wellness, and focus on digestive health. Consumers are becoming health-conscious and looking for nutritious meals. Meal replacement products give balanced nutrition, such as minerals, vitamins, and proteins. It makes it more appealing to health-conscious consumers. Consumers are moving away from processed and traditional foods and seeking healthier alternatives. The adoption of meal replacement products has been seen among Gen Z and millennials who are more health-conscious.

INDUSTRY RESTRAINT

Competition from Fresh Food Alternatives

The competition from fresh food alternatives is a major challenge for the global meal replacement market. Consumers have a set perception about fresh food, that it offers higher nutritional value and better taste. Fresh food offers more healthier and natural benefits compared to processed meal replacements. Fresh food offers a variety of culinary experiences, textures, and flavors, which can be difficult for meal replacement products. With an increase in consumer preference for home cooking and clean eating, consumers may prefer fresh food. It may hinder the growth of the global meal replacement products market during the forecast period.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The global meal replacement products market by product is segmented into powder, ready-to-drink, protein bar, and others. In 2024, the powder segment dominates and holds the largest market share. Powder-based products are dominating the market due to their cost-effectiveness and versatility. The demand for powder-based meal replacement products is rising due to several factors, including longer shelf life, health and wellness concerns, nutritional benefits, and increasing demand from young adults and sports enthusiasts. Powder-based meal replacement products have a much longer shelf life than liquid alternatives. They offer a variety of flavors and provide flexibility in portion control. The popularity of meal replacement products is increasing as they are rich in proteins, minerals, and vitamins. The segment allows consumers to customize their meals by mixing the powder with various liquids based on personal preference. This makes them a popular choice among consumers who prioritize personalization and flexibility in their nutrition options, thus driving segmental growth.

INSIGHTS BY APPLICATION

The global meal replacement products market by application, is categorized into general health and specialty health. The specialty health segment shows significant growth, with the fastest-growing CAGR of 7.71% during the forecast period. The segment includes meal replacement products designed to cater to specific health conditions or dietary restrictions, such as gluten intolerance, allergies, or diabetes. Some specialty health products are used under medical supervision for various health conditions, including post-surgery recovery. The specialty health segment encompasses applications such as medical conditions, targeted nutrition, diabetes management, sports nutrition, clinical nutrition, and weight loss. The rising prevalence of chronic diseases like obesity and diabetes is driving the demand for meal replacement products tailored for specialty health needs. Weight management is a major factor that will drive this segment in the coming years.

INSIGHT BY AGE GROUP

Based on the age group, the 35 to 64 segment accounted for the largest share of the global meal replacement products market. This segment is driven by several factors, including specific dietary needs, busy schedules, and an increased focus on maintaining health and wellness. Due to hectic schedules and demanding work lives, individuals and parents rely on meal replacement products for convenience. These products offer a variety of options that cater to different family preferences. Some individuals in this age group may have dietary restrictions or specific needs, such as diabetic or gluten-free requirements, which can be met with specialty meal replacement products. Additionally, the high disposable income of this demographic drives the demand for premiumization in meal replacement products. As they are more health-conscious and actively engaged in physical fitness, they seek healthier options in meal replacement products.

INSIGHT BY GENDER

Based on gender, the male segment dominated the global meal replacement products market share. Meal replacement products are specifically designed for the male segment, particularly those interested in weightlifting, fitness, and bodybuilding. Companies are targeting men by offering various nutrition-based products that help maintain overall health. Men tend to consume fewer daily meals compared to women, increasing the demand for convenient and ready-to-eat food options. This demand is primarily driven by busy lifestyles, further fueling the need for meal replacement products. Busy individuals seek meal replacement products due to time constraints and hectic schedules. They prefer to maintain balanced nutrition in their daily routines, which is expected to drive the global market demand for meal replacement products during the forecast period.

INSIGHT BY DISTRIBUTION CHANNEL

The global meal replacement products market by distribution channel is segmented into offline and online. The online segment shows prominent growth, with the highest CAGR during the forecast period. Online platforms offer convenient shopping with a wider selection of meal replacement products, allowing consumers to easily access the products they need. As a result, online shopping is gaining popularity in the global market. The demand for meal replacement products through online platforms is driven by the presence of various channels, such as e-commerce platforms, brand websites, and online subscription services. On brand websites, consumers can easily purchase products with subscription options and exclusive deals. Many meal replacement brands offer innovative and unique products that are not readily available in traditional stores, making their own websites and e-commerce platforms key distribution channels. Additionally, online platforms provide opportunities for smaller meal replacement brands to enter the market. Online stores cater to specific dietary needs and niche markets, offering a wider variety of products compared to traditional retail stores. This helps brands reach a broader audience and compete with established players, driving the demand for meal replacement products in the global market during the forecast period.

GEOGRAPHICAL ANALYSIS

North America dominates and holds the largest share of the global meal replacement products market. The region's market growth is driven by strong health and wellness awareness, consumer preference for convenience, and high disposable income. Key emerging trends in this market include busy lifestyles, an increased focus on health and wellness, advancements in technology, a rise in chronic diseases, a growing demand for specific dietary needs, and the personalization of nutrition. In 2024, the U.S. and Canada are the major markets for meal replacement products in North America. The U.S. dominates the region due to the presence of a large number of manufacturing companies. Additionally, the highest obesity rates for both men and women are still found in the WHO Americas region. Consumers in North America are highly focused on health and wellness, with over 65 million U.S. citizens being members of health and wellness clubs. Key trends in the U.S. and Canadian meal replacement market include the demand for organic and natural products, plant-based and vegan options, and functional ingredients.

• North America
• APAC
• Europe
• Middle East & Africa
• Latin America

COMPETITIVE LANDSCAPE

The global meal replacement products market report consists of exclusive data on 28 vendors. The market is highly competitive with a few large and several mid-sized and small companies. Large companies dominate the market by offering a variety of meal replacement products. Large companies focus on acquiring small players, such as producers and sellers, for premiumization. They also expand their product portfolio and focus on increasing their market share. Local brands in the global meal replacement products market are constantly introducing new and innovative flavors, formats, and healthier options to cater to consumers' needs and preferences. They focus on nutritional profile-based products to stay ahead in the market. Companies are continuously seeking high-quality ingredients to offer highly nutritious and healthy meal replacement products. Companies are competing by offering promotional deals and pricing to attract budget-conscious consumers.

Key Vendors

• Abbott
• Glanbia PLC
• Herbalife International of America, Inc.
• Nestle S.A.
• Kellanova

Other Prominent Vendors

• Alticor
• Ample Foods
• Amy's Kitchen
• Arla Foods
• Blue Diamond Growers
• Bob's Red Mill Natural Foods
• CTRL
• General Mills, Inc.
• Healthy 'N Fit
• HLTH Code
• Huel Limited
• Ka'Chava
• Kisan Products
• Levana Nourishments
• Nu Skin Enterprises, Inc.
• Nutrisystem Inc
• Ripple foods
• Soylent
• The Kraft Heinz Company
• The Simply Good Foods Company
• THG PLC
• Unilever
• USANA Health Sciences, Inc.
• Wild Oats Markets
• Zoic Pharmaceuticals

KEY QUESTIONS ANSWERED:

1. How big is the global meal replacement products market?

2. Which product segment has the largest share in the global meal replacement products market?

3. Which application segment provides more business opportunities in the global meal replacement products market?

4. Which region holds the largest share in the global meal replacement products market?

5. Who are the major players in the global meal replacement products market?

TABLE OF CONTENTS

1. SCOPE & COVERAGE

• 1.1. MARKET DERIVATION
• 1.2. MARKET DEFINITION
• 1.3. SEGMENT COVERAGE & DEFINITION

2. PREMIUM INSIGHTS

• 2.1. OPPORTUNITY POCKET
• 2.2. KEY MARKET HIGHLIGHTS
• 2.3. REGIONAL INSIGHTS

3. MARKET DYNAMICS

• 3.1. OPPORTUNITY & TRENDS
• 3.2. MARKET ENABLERS
• 3.3. MARKET RESTRAINTS
• 3.4. INTRODUCTION
• 3.5. MARKET LANDSCAPE

4. MARKET SEGMENTATION

• 4.1. Product
• 4.2. Application
• 4.3. Age Group
• 4.4. Gender
• 4.5. Distribution Channel

5. GEOGRAPHICAL SEGMENTATION

• 5.1. NORTH AMERICA
• 5.2. ASIA-PACIFIC (APAC)
• 5.3. EUROPE
• 5.4. MIDDLE EAST & AFRICA (MEA)
• 5.5. LATIN AMERICA

6. COMPETITIVE LANDSCAPE

• 6.1. COMPETITIVE SCENARIO
• 6.2. MARKET SHARE ANALYSIS
• 6.3. KEY COMPANY PROFILES
• 6.4. OTHER PROMINENT COMPANY PROFILE

LIST OF EXHIBITS

• EXHIBIT 1 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET 2021-2030 ($ BN)
• EXHIBIT 2 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY POWDER 2021-2030 ($ BN)
• EXHIBIT 3 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY READY-TO-DRINK 2021-2030 ($ BN)
• EXHIBIT 4 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY PROTEIN BAR 2021-2030 ($ BN)
• EXHIBIT 5 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY OTHERS 2021-2030 ($ BN)
• EXHIBIT 6 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GENERAL HEALTH 2021-2030 ($ BN)
• EXHIBIT 7 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY SPECIALTY HEALTH 2021-2030 ($ BN)
• EXHIBIT 8 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY 35 TO 64, 2021-2030 ($ BN)
• EXHIBIT 9 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY BELOW 34, 2021-2030 ($ BN)
• EXHIBIT 10 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY 65 & ABOVE, 2021-2030 ($ BN)
• EXHIBIT 11 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY MALES 2021-2030 ($ BN)
• EXHIBIT 12 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY FEMALES 2021-2030 ($ BN)
• EXHIBIT 13 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY OFFLINE 2021-2030 ($ BN)
• EXHIBIT 14 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY ONLINE 2021-2030 ($ BN)
• EXHIBIT 15 MEAL REPLACEMENT PRODUCTS MARKET IN NORTH AMERICA 2021-2030 ($ BN)
• EXHIBIT 16 MEAL REPLACEMENT PRODUCTS IN US 2021-2030 ($ BN)
• EXHIBIT 17 MEAL REPLACEMENT PRODUCTS MARKET IN CANADA 2021-2030 ($ BN)
• EXHIBIT 18 MEAL REPLACEMENT PRODUCTS MARKET IN EUROPE 2021-2030 ($ BN)
• EXHIBIT 19 MEAL REPLACEMENT PRODUCTS MARKET IN GERMANY 2021-2030 ($ BN)
• EXHIBIT 20 MEAL REPLACEMENT PRODUCTS MARKET IN UK 2021-2030 ($ BN)
• EXHIBIT 21 MEAL REPLACEMENT PRODUCTS MARKET IN FRANCE 2021-2030 ($ BN)
• EXHIBIT 22 MEAL REPLACEMENT PRODUCTS MARKET IN SPAIN 2021-2030 ($ BN)
• EXHIBIT 23 MEAL REPLACEMENT PRODUCTS MARKET IN ITALY 2021-2030 ($ BN)
• EXHIBIT 24 MEAL REPLACEMENT PRODUCTS MARKET IN APAC 2021-2030 ($ BN)
• EXHIBIT 25 MEAL REPLACEMENT PRODUCTS MARKET IN CHINA 2021-2030 ($ BN)
• EXHIBIT 26 MEAL REPLACEMENT PRODUCTS MARKET IN JAPAN 2021-2030 ($ BN)
• EXHIBIT 27 MEAL REPLACEMENT PRODUCTS MARKET IN INDIA 2021-2030 ($ BN)
• EXHIBIT 28 MEAL REPLACEMENT PRODUCTS MARKET IN SOUTH KOREA 2021-2030 ($ BN)
• EXHIBIT 29 MEAL REPLACEMENT PRODUCTS MARKET IN AUSTRALIA 2021-2030 ($ BN)
• EXHIBIT 30 MEAL REPLACEMENT PRODUCTS MARKET IN LATIN AMERICA 2021-2030 ($ BN)
• EXHIBIT 31 MEAL REPLACEMENT PRODUCTS MARKET IN BRAZIL 2021-2030 ($ BN)
• EXHIBIT 32 MEAL REPLACEMENT PRODUCTS MARKET IN MEXICO 2021-2030 ($ BN)
• EXHIBIT 33 MEAL REPLACEMENT PRODUCTS MARKET IN MEA 2021-2030 ($ BN)
• EXHIBIT 34 MEAL REPLACEMENT PRODUCTS MARKET IN TURKEY 2021-2030 ($ BN)
• EXHIBIT 35 MEAL REPLACEMENT PRODUCTS MARKET IN SOUTH AFRICA 2021-2030 ($ BN)
• EXHIBIT 36 MEAL REPLACEMENT PRODUCTS MARKET IN SAUDI ARABIA 2021-2030 ($ BN)

LIST OF TABLES

• TABLE 1 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GEOGRAPHY 2021-2023 ($ BN)
• TABLE 2 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GEOGRAPHY 2024-2030 ($ BN)
• TABLE 3 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY PRODUCT 2021-2023 ($ BN)
• TABLE 4 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY PRODUCT 2024-2030 ($ BN)
• TABLE 5 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY APPLICATION 2021-2023 ($ BN)
• TABLE 6 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY APPLICATION 2024-2030 ($ BN)
• TABLE 7 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY AGE GROUP 2021-2023 ($ BN)
• TABLE 8 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY AGE GROUP 2024-2030 ($ BN)
• TABLE 9 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GENDER 2021-2023 ($ BN)
• TABLE 10 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GENDER 2024-2030 ($ BN)
• TABLE 11 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY DISTRIBUTION CHANNEL 2021-2023 ($ BN)
• TABLE 12 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY DISTRIBUTION CHANNEL 2024-2030 ($ BN)