代餐飲料市場規模、佔有率及成長分析（依口味、產品、成分類型、包裝類型、應用、銷售管道及地區）－產業預測，2025-2032

預計2023年全球代餐飲料市場價值將達到152億美元，從2024年的162.5億美元成長到2032年的277.1億美元，預測期間（2025-2032年）的複合年成長率為6.9%。

全球代餐飲料市場正經歷強勁成長，這得益於消費者對便利和健康的追求。忙碌的生活方式推動了人們對營養豐富、易於飲用的即飲飲料的需求。為了應對這項挑戰，各大品牌正在改進其單份包裝，使用潔淨標示成分，以適應人們的日常活動。植物來源基配方的興起是一個重要趨勢，這反映了消費者對健康和環境影響的認知。各大品牌也開始關注營養，並根據特定的生活方式目標客製獨特的宏量配方。此外，不斷演變的產品形象，以Instagram上值得分享的優質產品為特色，將這些飲料定位為不僅僅是營養來源，更是面向注重健康的人群，尤其是年輕人的一種生活方式訊號。

全球代餐飲料市場促進因素

推動全球代餐飲料市場成長的關鍵因素是人們對便利高效的營養選擇日益成長的需求。現代工作和都市區方式往往限制了人們的烹飪時間，導致人們對兼具美味和營養價值的即食產品的需求日益成長。這些代餐飲料為忙碌的消費者提供了一種實用的解決方案，他們希望在不犧牲口味和便利性的情況下保持健康和保健目標。消費者需求與產品供應之間的這種契合，使得代餐飲料成為日程繁忙人士的理想選擇。

限制全球代餐飲料市場發展的因素

全球代餐飲料市場面臨的一大挑戰源自於消費者對加工飲料的質疑，這主要源自於他們對人工成分、添加糖和防腐劑的擔憂。許多注重健康的消費者往往忽略這些產品相關的營養成分，認為它們不如天然食品。這種態度在那些將有機和低加工飲食作為健康飲食基準的人中尤其明顯。因此，這種態度可能會阻礙某些人群對代餐飲料的接受度和採用，進而影響市場的成長潛力。

全球代餐飲料市場趨勢

全球代餐飲料市場正經歷潔淨標示和功能性成分整合的重大趨勢，這反映出消費者在食品和飲料選擇上越來越重視透明度和信任度。這種需求正推動品牌不斷創新，加入植物性蛋白質、益生菌、超級食品食物和適應原等成分，這些成分不僅能提供營養價值，還能增強免疫力、幫助消化並促進整體健康。隨著注重健康的消費者擴大尋求符合其生活方式和健康目標的產品，市場上越來越多兼具便利性和高品質營養的產品，為代餐飲料解決方案塑造了一幅不斷發展的格局。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

代餐飲料市場規模（依口味分類）及複合年成長率（2025-2032）

• 市場概況
• 香草
• 巧克力
• 草莓
• 香蕉
• 咖啡
• 莓果
• 熱帶堅果
• 其他

代餐飲料市場規模（依產品分類）及複合年成長率（2025-2032）

• 市場概況
• 粉末
• 可以直接飲用
• 蛋白質棒
• 其他

代餐飲料市場規模（依成分類型分類）及複合年成長率（2025-2032）

• 市場概況
• 蛋白質代餐飲料
• 碳水化合物代餐飲料
• 脂肪基代餐飲料
• 維生素和礦物質代餐飲料
• 纖維代餐飲料
• 其他

代餐飲料市場規模（依包裝類型分類）及複合年成長率（2025-2032）

• 市場概況
• 瓶子
• 利樂
• 小袋
• 單份包裝
• 其他

代餐飲料市場規模（依應用分類）及複合年成長率（2025-2032）

• 市場概況
• 整體健康狀況
• 職業健康

代餐飲料市場規模（依銷售管道分類）及複合年成長率（2025-2032）

• 市場概況
• 線上管道
• 便利商店
• 大賣場/超級市場
• 藥局和藥房
• 其他

代餐飲料市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Huel（United Kingdom）
• Herbalife（United States）
• Abbott（United States）
• Nestle SA（Switzerland）
• Glanbia（Ireland）
• SlimFast（United States）
• Orgain（United States）
• Soylent（United States）
• Ka'Chava（United States）
• Premier Protein（United States）
• Garden of Life（United States）
• The Kraft Heinz Company（United States）
• 310 Nutrition（United States）
• Koia（United States）
• Owyn（Only What You Need）（United States）
• CTRL（United States）
• HLTH Code（United States）
• GNC（United States）
• Amway（United States）
• YFood（Germany）

結論和建議

Global Meal Replacement Drinks Market size was valued at USD 15.2 billion in 2023 and is poised to grow from USD 16.25 billion in 2024 to USD 27.71 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global meal replacement drinks market is experiencing robust growth driven by a shift towards convenience and wellness among consumers. Increasingly busy lifestyles have heightened demand for ready-to-drink options that are both nutritious and easy to consume. In response, brands are reformulating products with clean-label ingredients and individual serving sizes that cater to active routines. A significant trend is the rise of plant-based formulations, reflecting consumer awareness of health and environmental impacts. Brands are also focusing on personalized nutrition and unique macro blends tailored to specific lifestyle goals. Additionally, the evolving product image, characterized by premium Instagram-worthy offerings, positions these drinks as not just sustenance, but also lifestyle signals for health-conscious individuals, particularly the younger demographic.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Replacement Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Meal Replacement Drinks Market Segments Analysis

Global Meal Replacement Drinks Market is segmented by Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel and region. Based on Flavor, the market is segmented into Vanilla, Chocolate, Strawberry, Banana, Coffee, Berry, Tropical Nutty and Others. Based on Product, the market is segmented into Powder, Ready-to-Drink, Protein Bar and Others. Based on Ingredient Type, the market is segmented into Protein-based Meal Replacement Drinks, Carbohydrate-based Meal Replacement Drinks, Fat-based Meal Replacement Drinks, Vitamins and Minerals-based Meal Replacement Drinks, Fiber-based Meal Replacement Drinks and Others. Based on Packaging Type, the market is segmented into Bottles, Tetra Packs, Pouches, Single Serve Packets and Others. Based on Application, the market is segmented into General Health and Specialty Health. Based on Sales Channel, the market is segmented into Online Channels, Convenience Stores, Hypermarkets/Supermarkets, Drug Stores & Pharmacies and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Meal Replacement Drinks Market

A key factor propelling the growth of the global meal replacement drinks market is the rising demand for convenient and efficient nutritional options. As modern work and urban lifestyles often limit time for cooking, individuals are increasingly seeking ready-to-consume products that offer both great taste and nutritional benefits. These meal replacement drinks provide a practical solution for busy consumers who wish to maintain their health and wellness goals without sacrificing flavor or convenience. This alignment between consumer needs and product offerings has made meal replacement drinks an appealing choice for those navigating their hectic daily schedules.

Restraints in the Global Meal Replacement Drinks Market

A significant challenge facing the global meal replacement drinks market stems from consumer skepticism regarding processed beverages, primarily due to concerns over artificial ingredients, added sugars, and preservatives. Many health-conscious individuals are inclined to disregard nutritional claims associated with these products, perceiving them as inferior to whole, natural foods. This attitude is particularly strong among a growing demographic that prioritizes organic and minimally processed diets as their benchmarks for healthy eating. As a result, this mindset may hinder the acceptance and adoption of meal replacement drinks among certain segments of the population, impacting market growth potential.

Market Trends of the Global Meal Replacement Drinks Market

The global meal replacement drinks market is experiencing a significant trend towards the integration of clean-label and functional ingredients, reflecting a consumer shift towards transparency and authenticity in their food and beverage choices. This demand is driving brands to innovate by incorporating ingredients such as plant proteins, probiotics, superfoods, and adaptogens, aimed not only at providing nutritional value but also promoting enhanced immunity, digestion, and overall wellness. As health-conscious consumers increasingly seek products that align with their lifestyle and wellness goals, the market is witnessing a rise in offerings that combine convenience with high-quality nutrition, shaping a progressive landscape in meal replacement solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Meal Replacement Drinks Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Vanilla
• Chocolate
• Strawberry
• Banana
• Coffee
• Berry
• Tropical Nutty
• Others

Global Meal Replacement Drinks Market Size by Product & CAGR (2025-2032)

• Market Overview
• Powder
• Ready-to-Drink
• Protein Bar
• Others

Global Meal Replacement Drinks Market Size by Ingredient Type & CAGR (2025-2032)

• Market Overview
• Protein-based Meal Replacement Drinks
• Carbohydrate-based Meal Replacement Drinks
• Fat-based Meal Replacement Drinks
• Vitamins and Minerals-based Meal Replacement Drinks
• Fiber-based Meal Replacement Drinks
• Others

Global Meal Replacement Drinks Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Tetra Packs
• Pouches
• Single Serve Packets
• Others

Global Meal Replacement Drinks Market Size by Application & CAGR (2025-2032)

• Market Overview
• General Health
• Specialty Health

Global Meal Replacement Drinks Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online Channels
• Convenience Stores
• Hypermarkets/Supermarkets
• Drug Stores & Pharmacies
• Others

Global Meal Replacement Drinks Market Size & CAGR (2025-2032)

• North America (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • US
  • Canada
• Europe (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Huel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SlimFast (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soylent (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ka'Chava (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Protein (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 310 Nutrition (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Owyn (Only What You Need) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CTRL (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HLTH Code (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YFood (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations