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市場調查報告書

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1737064

全球女性用女用貼身內衣市場規模（按類型、材質、分銷管道、區域範圍、預測）

Global Women's Lingerie Market Size By Type (Shapewear, Brassiere, Knickers or Panties), By Material (Cotton, Silk, Nylon), By Distribution Channel (Online, Specialized Stores, Mass Merchandisers), By Geographic Scope and Forecast

出版日期: 2025年05月08日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

女性用女用貼身內衣市場規模及預測

2024 年女性用女用貼身內衣市場規模價值 505.4 億美元，預計到 2032 年將達到 1,014.4 億美元，2026 年至 2032 年的複合年成長率為 9.10%。

女性用女用貼身內衣涵蓋各種貼身衣物，旨在提供舒適、支撐和美觀的穿著體驗。市場涵蓋胸罩、三角褲、塑身衣、家居服和睡衣等各種產品，以滿足不同消費者的偏好和需求。

女性用女用貼身內衣市場的成長受到時尚潮流變化、人們對身體自尊意識的日益增強以及電商平台的興起等因素的影響，這些平台為消費者提供了便捷的女用貼身內衣選擇。因此，市場正在轉向更具包容性的尺寸和多樣化的產品供應。

預計女性用女用貼身內衣市場的未來將受到布料技術創新、永續性舉措以及消費者日益關注的舒適度和福祉的影響。各大品牌正在加大研發投入，打造兼具功能性和時尚感的女用貼身內衣。

全球女性用女用貼身內衣市場動態

影響全球女性用女用貼身內衣市場的關鍵市場動態是：

關鍵市場促進因素

消費者偏好的轉變：越來越多人意識到女用貼身內衣不僅僅是功能性的內衣，更是女性衣櫃中不可或缺的一部分，這推動了內衣需求的成長。消費者追求兼具舒適與偏好的風格，這導致女用貼身內衣生產中使用的設計和材料種類日益豐富。

電子商務的成長：網路購物的興起徹底改變了女用貼身內衣市場，讓消費者能夠輕鬆探索和購買更廣泛的產品。電商平台使品牌能夠觸及全球消費者，並提供個人化的購物體驗，從而促進了市場的成長。

身體自尊運動：身體自尊運動正在透過倡導整體性和多元化重塑女用貼身內衣產業格局。透過擴大尺寸並啟用不同體型的模特，品牌能夠與更廣泛的消費者產生共鳴，並鼓勵更多女性投資女用貼身內衣。

主要問題

永續性議題：隨著消費者環保意識的增強，女用貼身內衣品牌面臨在生產中採用永續實踐的壓力。許多傳統女用貼身內衣材料，例如合成纖維和蕾絲，都會對環境產生負面影響，因此品牌正在尋求環保替代方案。在保持品質和風格的同時開發永續產品是一項挑戰。

競爭激烈：女性用女用貼身內衣市場競爭激烈，許多品牌爭相吸引消費者的注意。老牌企業和新參與企業都在不斷創新，力求脫穎而出。因此，品牌必須保持競爭力，跟上不斷變化的潮流。

尺寸和合身度問題：儘管尺寸選擇不斷進步，但許多消費者仍然難以找到合身的女用貼身內衣。不合身的內衣會導致不適和不滿意，這對尋求建立消費者忠誠度和信任度的品牌來說是一個挑戰。

主要趨勢

布料技術創新：先進材料和技術在女用貼身內衣生產的應用日益增加。吸濕排汗材料、無縫結構和輕量材料等創新技術正在提升內衣的舒適度和功能性，以滿足現代消費者的需求。

永續女用貼身內衣的興起：對永續且符合道德標準的女用貼身內衣的需求日益成長。各大品牌越來越注重環保材料，例如有機棉和再生材料，同時大力宣傳供應鏈透明度，以吸引環保意識的消費者。

個人化與客製化：女用貼身內衣個人化選擇正日益受到品牌的青睞，這些品牌提供客製化尺寸和設計選擇。這一趨勢使消費者能夠選擇最適合個人喜好的款式和版型，從而提升整體購物體驗。

The growth of the women's lingerie market is influenced by changing fashion trends, increasing awareness about body positivity, and the rise of e-commerce platforms that provide easy access to a wide array of lingerie options. As a result, the market is experiencing a shift towards more inclusive sizing and diverse product offerings.

The future of the women's lingerie market is expected to be shaped by innovations in fabric technology, sustainability initiatives, and a growing focus on consumer comfort and well-being. Brands are increasingly investing in research and development to create lingerie that combines functionality with style.

Global Women's Lingerie Market Dynamics

The key market dynamics that are shaping the global women's lingerie market include:

Key Market Drivers:

Changing Consumer Preferences: The evolving perception of lingerie as an essential part of women's wardrobes, rather than just functional undergarments, is driving demand. Consumers are increasingly seeking styles that offer both comfort and elegance leading to a rise in various designs and materials used in lingerie production.

Growth of E-Commerce: The rise of online shopping has transformed the lingerie market making it easier for consumers to explore and purchase a wider range of products. E-commerce platforms enable brands to reach a global audience and offer personalized shopping experiences contributing to market growth.

Body Positivity Movement: The body positivity movement is reshaping the lingerie landscape by promoting inclusivity and diversity. Brands are responding by offering extended size ranges and featuring models of different body types which resonates with a broader consumer base and encourages more women to invest in lingerie.

Key Challenges:

Sustainability Concerns: As consumers become more environmentally conscious, lingerie brands face pressure to adopt sustainable practices in production. Many traditional lingerie materials such as synthetics and lace, can have a negative environmental impact prompting brands to seek eco-friendly alternatives. Developing sustainable products while maintaining quality and style can be challenging.

Intense Competition: The women's lingerie market is highly competitive with numerous brands vying for consumer attention. Established players and new entrants alike are continuously innovating to differentiate themselves making it essential for brands to remain relevant and adaptable to changing trends.

Sizing and Fit Issues: Despite advancements in sizing inclusivity many consumers still struggle to find lingerie that fits well. Inadequate fit can lead to discomfort and dissatisfaction which poses a challenge for brands aiming to build consumer loyalty and trust.

Key Trends:

Innovations in Fabric Technology: The use of advanced materials and technologies in lingerie production is on the rise. Innovations such as moisture-wicking fabrics, seamless construction, and lightweight materials enhance comfort and functionality catering to the needs of modern consumers.

Rise of Sustainable Lingerie: The demand for sustainable and ethically produced lingerie is gaining momentum. Brands are increasingly focusing on eco-friendly materials such as organic cotton and recycled fabrics, while also promoting transparency in their supply chains to appeal to environmentally conscious consumers.

Personalization and Customization: Personalized lingerie options are becoming popular with brands offering custom sizing and design choices. This trend allows consumers to select styles and fits that best suit their individual preferences enhancing the overall shopping experience

Global Women's Lingerie Market Regional Analysis

Here is a more detailed regional analysis of the global women's lingerie market:

Asia Pacific

The Asia Pacific region represents the leading market for women's lingerie with China and India leading in terms of consumption and production. This growth is primarily driven by rising disposable incomes, urbanization, and changing fashion preferences among young consumers. According to Euromonitor International, China's lingerie market reached $64.96 billion in 2023 with an expected CAGR of 8.2% through 2028. The rising middle class and increased adoption of Western fashion trends are key growth drivers.

E-commerce penetration in the region has significantly boosted lingerie sales. According to the China Internet Network Information Center, online retail sales in China reached $2.1 trillion in 2023 with fashion and apparel accounting for 20% of total e-commerce sales. Local manufacturers in countries like Vietnam, Bangladesh, and Thailand are expanding their production capabilities making the region a global manufacturing hub for lingerie. These countries benefit from lower labor costs and improved manufacturing technologies.

North America

The North American lingerie market most fast-growing in the United States, represents the most mature and sophisticated market globally. The region is characterized by high consumer spending on premium products and strong brand consciousness. According to the National Retail Federation, U.S. consumers spend an average of $250 annually on lingerie products. The market is particularly driven by millennials and Gen Z consumers who prioritize comfort, sustainability, and inclusive sizing.

The rise of body positivity movements has transformed the market landscape. Brands focusing on size inclusivity and diversity have seen significant growth. For instance, companies offering extended size ranges reported 35% higher growth rates compared to traditional brands. Direct-to-consumer (DTC) brands have disrupted traditional retail channels. Digital-native brands account for approximately 25% of lingerie sales in North America with an annual growth rate of 15%.

Global Women's Lingerie Market: Segmentation Analysis

The Global Women's Lingerie Market is segmented based on Type, Material, Distribution Channel, and Geography.

Women's Lingerie Market, By Type

Bras
Panties
Shapewear
Loungewear
Sleepwear

Based on the Type, the Global Women's Lingerie Market is divided into Bras, Panties, Shapewear, Loungewear, Sleepwear, and Others. The bras segment holds a significant share of the market, primarily driven by the increasing demand for diverse styles including sports bras, push-up bras, and bralettes. The evolution of body positivity and inclusivity has led to a growing emphasis on offering various sizes and styles catering to different preferences and body types. Additionally, the rise of functional lingerie such as nursing bras and post-surgery bras, has further fueled the growth of this segment.

Women's Lingerie Market, By Material

Cotton
Lace
Nylon
Silk

Based on the Material, the Global Women's Lingerie Market is categorized by Material into Cotton, Lace, Nylon, Silk, and Others. The cotton segment dominates the market due to its comfort, breathability, and versatility making it a popular choice for everyday wear. Lace, on the other hand, is preferred for its luxurious feel and aesthetic appeal, particularly in high-end lingerie collections. The increasing demand for sustainable and organic materials is also influencing the market with more brands focusing on eco-friendly production methods and materials to cater to environmentally conscious consumers.

Women's Lingerie Market, By Distribution Channel

Online Retail
Offline Retail

Based on the Distribution Channel, the Global Women's Lingerie Market is segmented by Distribution Channel into Online Retail and Offline Retail. The online retail segment is rapidly gaining traction, driven by the convenience of shopping from home, a wide range of product offerings, and the influence of social media and online influencers. E-commerce platforms provide consumers with the opportunity to explore various brands and styles without geographical limitations, leading to increased sales. Meanwhile, offline retail continues to play a crucial role, especially in regions where traditional shopping experiences remain popular, allowing consumers to try on lingerie before purchasing.

Women's Lingerie Market, By Geography

North America
Europe
Asia Pacific
Latin America
Middle East and Africa

Based on Geography, the Global Women's Lingerie Market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America holds a prominent share of the women's lingerie market, driven by the presence of established brands, a focus on inclusivity, and changing consumer attitudes toward body image. The increasing demand for comfort and functionality in lingerie is also propelling growth in this region.

Key Players

The "Global Women's Lingerie Market" study report provides valuable insights, focusing on the global market landscape. Major players in the market include Victoria's Secret, Hanesbrands Inc., L Brands, Triumph International, SPANX, Aerie, ThirdLove, Savage X Fenty, and ASOS.

Our market analysis includes a dedicated section for these major players, where our analysts present insights into financial statements, product benchmarking, and SWOT analysis. The competitive landscape section encompasses key development strategies, market share, and market ranking analysis of these prominent players globally.

Global Women's Lingerie Market Key Developments

In September 2023, a leading lingerie brand launched a new line of inclusive bras designed to cater to a wide range of body types, incorporating advanced sizing technology to enhance fit and comfort.
In January 2024, a popular online lingerie retailer unveiled a sustainability initiative aimed at reducing environmental impact by using recycled materials in their product lines and implementing eco-friendly packaging solutions.
In March 2024, a well-known lingerie brand partnered with a celebrity influencer to promote body positivity, featuring a diverse range of models in their latest campaign, aiming to resonate with a broader audience and challenge conventional beauty standards.

1 INTRODUCTION OF GLOBAL WOMEN'S LINGERIE MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL WOMEN'S LINGERIE MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL WOMEN'S LINGERIE MARKET, BY TYPE

5.1 Overview
5.2 Bras
5.3 Panties
5.4 Shapewear
5.5 Loungewear
5.6 Sleepwear

6 GLOBAL WOMEN'S LINGERIE MARKET, BY MATERIAL

6.1 Overview
6.2 Cotton
6.3 Lace
6.4 Nylon
6.5 Silk

7 GLOBAL WOMEN'S LINGERIE MARKET, BY DISTRIBUTION CHANNEL

7.1 Overview
7.2 Online Retail
7.3 Offline Retail

8 GLOBAL WOMEN'S LINGERIE MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East and Africa

9 GLOBAL WOMEN'S LINGERIE MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Victoria's Secret
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Hanesbrands Inc.
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 L Brands
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Triumph International
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 SPANX
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Aerie
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 ThirdLove
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Savage X Fenty
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 ASOS
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments