情趣女用貼身內衣市場規模、佔有率及成長分析（依產品類型、通路、最終用戶及地區分類）－2025-2032年產業預測

預計到 2023 年，全球情趣女用貼身內衣市場規模將達到 212 億美元，到 2024 年將達到 226.6 億美元，到 2032 年將達到 386.5 億美元，預測期（2025-2032 年）的複合年成長率為 6.9%。

全球情趣女用貼身內衣市場正經歷顯著成長，這主要得益於人們對身體自信和性健康的日益關注。電子商務的快速發展使得消費者能夠更私密地購買情趣內衣，而不斷變化的社會規範也使情趣女用貼身內衣成為自信和自我表達的象徵。可支配收入的增加讓消費者能夠探索更多樣化的設計，從而提升了市場相關人員的收入。各大品牌正利用Instagram、TikTok和YouTube等社群媒體平台，透過引人入勝的內容和與網紅的合作，有效推廣產品。然而，在這個充滿活力的行業中，成長也面臨著許多挑戰，這些挑戰可能會阻礙市場滲透，例如文化和宗教偏見、奢侈品的高昂價格以及對品質和合身度的擔憂。

全球情趣女用貼身內衣市場促進因素

全球情趣女用貼身內衣市場正經歷顯著成長，這主要得益於消費者對奢華、舒適且賞心悅目的產品需求不斷成長。各大品牌致力於採用柔軟布料、蕾絲和緞面等先進材料，並探索運用薄紗、鏤空和綁帶等元素的創新設計，以吸引消費者的目光。為了在競爭激烈的市場中脫穎而出，各家公司專注於獨特的質感和精湛的工藝，力求打造獨特的產品。這種在設計和製造方面不斷創新的理念，不僅提升了品牌吸引力，也為情趣女用貼身內衣產業的供應商開闢了新的商機。

限制全球情趣女用貼身內衣市場的因素

由於世界各地對性健康和性表達存在諸多禁忌，全球情趣女用貼身內衣市場面臨嚴峻挑戰。在保守社會，情趣內衣的討論和推廣往往受到嚴格限制和污名化。這種負面氛圍可能導致審查和進口禁令等法律限制，以及疏遠潛在買家的社會壓力。因此，錯綜複雜的文化、社會和宗教信仰持續阻礙情趣女用貼身內衣的發展和市場接受度，並可能阻礙其在不同環境下的銷售和市場擴張。

全球情趣女用貼身內衣市場趨勢

隨著消費者越來越重視環保，全球情趣女用貼身內衣市場正經歷著向永續性和道德時尚的重大轉變。消費者對採用有機棉、竹纖維和再生蕾絲等永續材料製成的情趣女用貼身內衣的需求日益成長，尤其關注可生物分解的材質。這個趨勢強調符合道德規範的採購慣例和供應鏈透明度，吸引那些希望將性感與社會責任結合的消費者。隨著這些價值觀的日益普及，情趣女用貼身內衣品牌正在尋求兼具魅力和永續性的創新設計，打造一個負責任的時尚與性感和自我表達和諧共存的市場。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

情趣女用貼身內衣市場規模（依產品類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 胸罩
• 內褲
• 連體衣
• 其他產品類型

依分銷管道分類的情趣女用貼身內衣市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 線上
• 離線

依最終用戶分類的情趣女用貼身內衣市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 男性
• 女士

情趣女用貼身內衣市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• Agent Provocateur（UK）
• La Perla（Italy）
• Savage X Fenty（US）
• Coco de Mer（UK）
• Bluebella（UK）
• Fleur du Mal（US）
• Intimissimi（Italy）
• Victoria's Secret & Co.（US）
• Ann Summers（UK）
• Frederick's of Hollywood（US）
• Hunkemoller International BV（Netherlands）
• Chantelle Group（France）
• Lise Charmel（France）
• Adore Me（US）
• Boux Avenue（UK）
• Oh La La Cheri（US）
• Rene Rofe Sexy（US）
• Trashy Lingerie（US）
• Yandy（US）
• Cosabella（US）

結論與建議

Global Erotic Lingerie Market size was valued at USD 21.2 billion in 2023 and is poised to grow from USD 22.66 billion in 2024 to USD 38.65 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global erotic lingerie market is witnessing significant growth driven by heightened awareness of body positivity and sexual wellness. The e-commerce boom is facilitating discreet purchasing, while an evolution in societal norms promotes erotic lingerie as a symbol of self-confidence and personal expression. Increasing disposable income enables consumers to explore diverse designs, enhancing revenue for market players. Brands capitalize on social media platforms like Instagram, TikTok, and YouTube to effectively promote their offerings through captivating content and influencer partnerships. However, challenges such as cultural and religious stigmas, high prices for premium products, and concerns over quality and fit may impede market penetration, presenting a complex landscape for growth in this dynamic sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Erotic Lingerie market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Erotic Lingerie Market Segments Analysis

Global Erotic Lingerie Market is segmented by Product Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Bras, Briefs, Bodysuits and Other Product Types. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Erotic Lingerie Market

The Global Erotic Lingerie market is experiencing significant growth driven by increasing consumer demand for luxurious, comfortable, and visually appealing options. Brands are concentrating on incorporating advanced materials such as soft fabrics, lace, and satin while exploring innovative designs featuring transparency, cut-outs, and strappy elements to captivate customers. To stand out in a competitive landscape, companies are focusing on unique textures and exceptional craftsmanship, resulting in distinctive product offerings. This commitment to innovation in both design and manufacturing is not only enhancing brand appeal but also opening up new business opportunities for vendors in the erotic lingerie sector.

Restraints in the Global Erotic Lingerie Market

The Global Erotic Lingerie market faces significant challenges due to the prevailing taboos associated with sexual wellness and expression in various regions worldwide. In many conservative societies, discussions or promotions related to intimate apparel with erotic elements can encounter strict limitations or disapproval. This atmosphere of reluctance often leads to legal restrictions, such as censorship or import bans, and social pressures that dissuade potential buyers. As a result, the intricate interplay of cultural, social, and religious beliefs continues to impede the growth and acceptance of erotic lingerie, potentially hindering its sales and market expansion in diverse environments.

Market Trends of the Global Erotic Lingerie Market

The global erotic lingerie market is experiencing a significant shift towards sustainability and ethical fashion, as consumers increasingly prioritize eco-conscious choices. There is a growing demand for erotic lingerie crafted from sustainable materials such as organic cotton, bamboo, and recycled lace, alongside an emphasis on biodegradable options. This trend emphasizes ethical sourcing practices and transparency in supply chains, attracting consumers who seek to merge sensuality with social responsibility. As these values gain traction, erotic lingerie brands are exploring innovative designs that embody both allure and sustainability, fostering a market where responsible fashion coexists harmoniously with eroticism and personal expression.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Erotic Lingerie Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Bras
• Briefs
• Bodysuits
• Other Product Types

Global Erotic Lingerie Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Erotic Lingerie Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Erotic Lingerie Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Agent Provocateur (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Perla (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coco de Mer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluebella (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleur du Mal (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria's Secret & Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ann Summers (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frederick's of Hollywood (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hunkemoller International B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chantelle Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lise Charmel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adore Me (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boux Avenue (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oh La La Cheri (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rene Rofe Sexy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trashy Lingerie (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yandy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosabella (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations