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封面
市場調查報告書
商品編碼
1729405

日本內衣市場報告（按產品類型、材質、價格範圍、配銷通路和地區）2025-2033

Japan Lingerie Market Report by Product Type, Material, Price Range, Distribution Channel, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 119 Pages | 商品交期: 5-7個工作天內

價格
簡介目錄

2024 年日本內衣市場規模達 53 億美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 98 億美元，2025-2033 年期間的成長率 (CAGR) 為 7%。媒體和行銷影響力的不斷增強、以實惠的價格提供各種產品的電子商務平台的激增、人們對身體形象的看法的轉變、身體積極性的提高以及布料技術的創新代表了推動市場發展的一些關鍵因素。

內衣是指設計為穿在外衣下面的一類貼身服裝，通常出於美觀、舒適或功能目的。它涵蓋了各種各樣的內衣，通常由蕾絲、緞子、絲綢和網眼等精緻布料製成。內衣既是實用的基礎服裝，也是個人表達的一種形式，體現個人風格和喜好。這些服裝包括各種單品，例如胸罩、內褲、吊帶背心、緊身胸衣、連身衣和吊襪帶。內衣設計注重細節，具有複雜的裝飾、裝飾邊和不同程度的覆蓋，以滿足不同的品味。雖然內衣通常旨在增強身體自信和彰顯女性氣質，但它也會在特殊場合穿著，以喚起魅力和性感的感覺。

日本內衣市場趨勢：

不斷發展的時尚潮流是推動日本市場成長的關鍵因素之一。日本以其時尚前衛的文化而聞名，消費者熱衷於追隨潮流並尋求時尚的服裝，這是推動其成長的主要因素。內衣也不例外，因為消費者尋求能夠反映最新時尚潮流並提供個性感的設計，這有助於市場的成長。布料技術、舒適度增強功能和功能性設計的創新也推動了市場的發展。與此相符的是，消費者重視將時尚與創新功能結合的產品，以提高耐磨性和耐用性，這進一步推動了市場的成長。身體形象觀念的轉變和身體積極性的增強正在影響消費者的期望，從而推動市場成長。提供多樣化尺寸和款式的品牌會引起尋求適合自己個人體型的內衣的消費者的共鳴，從而增強包容性和自信心，從而推動市場的成長。電子商務平台的興起正在改變內衣購物方式，使消費者能夠舒適地在家中探索各種各樣的選擇，從而促進了內衣市場的發展。電子商務提高了可及性和選擇性，從而推動了對各種內衣產品的需求。除此之外，人們越來越意識到合適的尺寸和舒適度的重要性，這有助於做出明智的購買決定。女性消費能力的不斷增強推動著市場的成長。除此之外，媒體平台和行銷活動在塑造消費者觀念和推動趨勢方面發揮關鍵作用。有影響力的廣告、代言和社群媒體活動正在影響購買決策和品牌忠誠度，這為全國市場創造了積極的前景。

日本內衣市場區隔：

產品類型洞察：

  • 乳罩
  • 內褲或短褲
  • 塑身衣
  • 其他

材料洞察：

  • 棉布
  • 絲綢
  • 緞
  • 尼龍
  • 其他

價格範圍洞察：

  • 經濟
  • 優質的

配銷通路洞察：

  • 大眾商品零售商
  • 專賣店
  • 網路商店
  • 其他

本報告回答的關鍵問題：

  • 日本內衣市場目前表現如何？未來幾年將會如何？
  • 新冠疫情對日本內衣市場有何影響？
  • 根據產品類型，日本內衣市場是如何分類的？
  • 日本內衣市場依材質如何分類？
  • 日本內衣市場以價格範圍如何分類？
  • 日本內衣市場根據配銷通路如何分類？
  • 日本內衣市場的價值鏈分為哪些階段？
  • 日本內衣市場的主要促進因素和挑戰是什麼？
  • 日本內衣市場的結構是怎麼樣的？主要參與者是誰？
  • 日本內衣市場的競爭程度如何？

本報告回答的關鍵問題：

  • 日本內衣市場目前表現如何？未來幾年將會如何？
  • 新冠疫情對日本內衣市場有何影響？
  • 根據產品類型，日本內衣市場是如何分類的？
  • 日本內衣市場依材質如何分類？
  • 日本內衣市場以價格範圍如何分類？
  • 日本內衣市場根據配銷通路如何分類？
  • 日本內衣市場的價值鏈分為哪些階段？
  • 日本內衣市場的主要促進因素和挑戰是什麼？
  • 日本內衣市場的結構是怎麼樣的？主要參與者是誰？
  • 日本內衣市場的競爭程度如何？

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：日本內衣市場 - 簡介

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭情報

第5章：日本內衣市場格局

  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）

第6章：日本內衣市場-細分：依產品類型

  • 乳罩
    • 概述
  • 內褲或短褲
    • 概述
  • 塑身衣
    • 概述
  • 其他

第7章：日本女性內衣市場-細分：依材質

  • 棉布
    • 概述
  • 絲綢
    • 概述
  • 緞
    • 概述
  • 尼龍
    • 概述
  • 其他

第 8 章：日本內衣市場 - 細分：按價格範圍

  • 經濟
    • 概述
  • 優質的
    • 概述

第9章：日本女性內衣市場-細分：按配銷通路

  • 大眾商品零售商
    • 概述
  • 專賣店
    • 概述
  • 網路商店
    • 概述
  • 其他

第10章：日本內衣市場-競爭格局

  • 概述
  • 市場結構
  • 市場參與者定位
  • 最佳獲勝策略
  • 競爭儀錶板
  • 公司評估象限

第 11 章：關鍵參與者簡介

  • Company A
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 12 章：日本內衣市場 - 產業分析

  • 促進因素、限制因素和機遇
    • 概述
    • 驅動程式
    • 限制
    • 機會
  • 波特五力分析
    • 概述
    • 買家的議價能力
    • 供應商的議價能力
    • 競爭程度
    • 新進入者的威脅
    • 替代品的威脅
  • 價值鏈分析

第 13 章：附錄

簡介目錄
Product Code: SR112025A11343

The Japan lingerie market size reached USD 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.8 Billion by 2033, exhibiting a growth rate (CAGR) of 7% during 2025-2033. The rising influence of media and marketing, the proliferation of e-commerce platforms offering a wide range of products at affordable price points, shifting perceptions of body image, and increasing body positivity, and innovations in fabric technology represent some of the key factors driving the market.

Lingerie refers to a category of intimate apparel that is designed to be worn beneath outer clothing, often for aesthetic, comfort, or functional purposes. It encompasses a diverse range of undergarments, typically crafted from delicate fabrics, such as lace, satin, silk, and mesh. Lingerie serves as both a practical foundation garment and a form of personal expression, reflecting individual styles and preferences. This attire includes various pieces, such as bras, panties, camisoles, corsets, teddies, and garter belts. Lingerie is designed with attention to detail, featuring intricate embellishments, decorative trims, and varying degrees of coverage to cater to diverse tastes. While lingerie often aims to enhance body confidence and celebrate femininity, it is also worn for special occasions to evoke feelings of allure and sensuality.

Japan Lingerie Market Trends:

The evolving fashion trend represents one of the key factors driving the growth of the market across Japan. Japan is known for its fashion-forward culture, with consumers keenly following trends and seeking stylish attire which is acting as a major growth-inducing factor. Lingerie is no exception, as consumers look for designs that reflect the latest fashion trends and offer a sense of individuality which is contributing to the growth of the market. The market is also driven by innovations in fabric technology, comfort-enhancing features, and functional designs. In line with this, consumers value products that blend fashion with innovative features that enhance wearability and longevity which is further boosting the growth of the market. Shifting perceptions of body image and increasing body positivity are influencing consumer expectations, which is driving the market growth. Brands that offer diverse sizing and representation resonate with consumers seeking lingerie that caters to their individual body types, which fosters inclusivity and self-confidence, thus fueling the growth of the market. The rise of e-commerce platforms is transforming lingerie shopping, which enables consumers to explore a wide array of options from the comfort of their homes which is boosting the market. E-commerce enhances accessibility and choice, which is driving demand for a diverse range of lingerie products. In addition to this, the increasing awareness about the importance of proper fit and comfort is leading to informed purchasing decisions. The increasing spending power of women is driving the growth of the market. Apart from this, media platforms and marketing campaigns play a pivotal role in shaping consumer perceptions and driving trends. Influential advertising, endorsements, and social media campaigns are influencing purchasing decisions and brand loyalty, which is creating a positive outlook for the market across the country.

Japan Lingerie Market Segmentation:

Product Type Insights:

  • Brassiere
  • Knickers or Panties
  • Shapewear
  • Others

Material Insights:

  • Cotton
  • Silk
  • Satin
  • Nylon
  • Others

Price Range Insights:

  • Economy
  • Premium

Distribution Channel Insights:

  • Mass Merchandizers
  • Specialized Stores
  • Online Stores
  • Others

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the Japan lingerie market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan lingerie market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan lingerie market?
  • What is the breakup of the Japan lingerie market on the basis of product type?
  • What is the breakup of the Japan lingerie market on the basis of the material?
  • What is the breakup of the Japan lingerie market on the basis of price range?
  • What is the breakup of the Japan lingerie market on the basis of distribution channel?
  • What are the various stages in the value chain of the Japan lingerie market?
  • What are the key driving factors and challenges in the Japan lingerie market?
  • What is the structure of the Japan lingerie market and who are the key players?
  • What is the degree of competition in the Japan lingerie market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Lingerie Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Lingerie Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Lingerie Market - Breakup by Product Type

  • 6.1 Brassiere
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Knickers or Panties
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Shapewear
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Others
    • 6.4.1 Historical and Current Market Trends (2019-2024)
    • 6.4.2 Market Forecast (2025-2033)

7 Japan Lingerie Market - Breakup by Material

  • 7.1 Cotton
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Silk
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Satin
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)
  • 7.4 Nylon
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2019-2024)
    • 7.4.3 Market Forecast (2025-2033)
  • 7.5 Others
    • 7.5.1 Historical and Current Market Trends (2019-2024)
    • 7.5.2 Market Forecast (2025-2033)

8 Japan Lingerie Market - Breakup by Price Range

  • 8.1 Economy
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Premium
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan Lingerie Market - Breakup by Distribution Channel

  • 9.1 Mass Merchandizers
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Specialized Stores
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Online Stores
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Others
    • 9.4.1 Historical and Current Market Trends (2019-2024)
    • 9.4.2 Market Forecast (2025-2033)

10 Japan Lingerie Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Services Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Services Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Services Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Services Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Services Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Lingerie Market - Industry Analysis

  • 12.1 Drivers, Restraints and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix