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市場調查報告書
商品編碼
1866717
無縫胸罩:全球市場佔有率和排名、總收入和需求預測(2025-2031年)Seamless Bra - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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全球無縫胸罩市場預計在 2024 年達到 67.6 億美元,預計到 2031 年將達到 118.15 億美元,2025 年至 2031 年的複合年成長率為 9.0%。
本報告全面評估了無縫胸罩的跨境產業佈局、資本配置模式、區域經濟相互依存關係,以及近期關稅調整和國際針對供應鏈重組的戰略應對措施。
預計到2024年,全球無縫胸罩市場銷售將達到約5.2億件,平均單價約13美元。無縫胸罩的設計旨在隱形於衣物下,避免出現可見的接縫。無縫胸罩通常採用一整塊布料覆蓋罩杯,沒有任何接縫或縫線,並且通常採用模壓罩杯以塑造胸型並提供支撐。
近年來,無縫胸罩市場穩定成長,這主要得益於消費者對舒適、簡約和多功能內衣的需求,這些內衣既能滿足運動休閒的需求,也能完美搭配日常穿著。與傳統的鋼圈或縫合胸罩不同,無縫胸罩採用先進的編織和成型技術製造,消除了可見的接縫,使穿著更加貼合,穿著舒適。這種設計理念與休閒和健康時尚的潮流相契合,也符合人們對舒適度和時尚感並重的女用貼身內衣需求。此外,布料混紡技術的創新也為市場發展提供了有力支撐,例如富含氨綸的布料、永續纖維。
從區域來看,亞太地區在內衣生產方面主導,這得益於中國、越南和孟加拉國紡織廠的集中以及成本效益高的製造地。該地區的國內消費也十分強勁,這主要得益於年輕化的人口結構和不斷壯大的中產階級,尤其是在中國都市區和東南亞地區,這推動了消費者對價格適中且時尚的內衣的需求。北美和歐洲仍然是強勁的消費市場,這主要得益於消費者對高階無縫內衣的高需求,尤其是那些注重舒適度和尺寸整體性的知名品牌。歐洲,特別是法國和德國,保持其在高階女用貼身內衣領域的聲譽,而美國則受益於直銷和休閒風無縫內衣品牌的成長。同時,拉丁美洲和中東等新興市場的成長受到購買力有限的限制,但消費者對現代女用貼身內衣潮流的認知不斷提高,為其成長提供了支撐。
市場機會圍繞著永續材料的使用、包容性尺寸以及多功能設計展開,這些設計既可作為運動胸罩,也可作為家居服或露臍上衣。電子商務和社群電商的持續成長為成熟品牌和新興品牌創造了巨大的機遇,使其能夠以較低的進入門檻觸達全球受眾。客製化也為品牌差異化提供了空間,例如無縫胸罩(帶可拆卸墊片)、無鋼圈塑形以及孕婦裝和大尺碼服裝等功能。然而,也存在一些風險,例如低成本製造商之間的激烈競爭,這可能會降低利潤率,並使中小企業面臨風險。此外,某些供應商(尤其是線上管道)提供的仿冒品和品質不穩定的產品可能會損害消費者的信任。
當前趨勢表明,人們越來越傾向於選擇無鋼圈的舒適內衣、環保材料以及反映生活方式變化的女用貼身內衣/運動服混搭款式。無縫胸罩的銷售重點不再侷限於內衣,而是作為時尚單品,可以融入日常休閒裝扮。倡導身體積極宣傳活動和包容性行銷的興起,進一步推動了對無縫胸罩的需求,強調其對各種體型的適應性。無縫針織機和3D針織技術的進步提高了生產效率,同時減少了廢棄物,並實現了快速的設計變更。
競爭格局較為分散。主要企業透過品牌、優質布料和尺寸包容性來脫穎而出,而中國和東南亞製造商則在成本和生產規模上展開激烈競爭。最成功的企業將舒適至上的設計理念與強大的行銷策略相結合,充分利用社群媒體影響者和生活風格品牌。隨著休閒和女用貼身內衣類別的不斷融合,競爭預計將會加劇,這既為創新創造了機遇,也給品牌帶來了維持高品質標準和差異化優勢的壓力。
本報告旨在對全球無縫胸罩市場進行全面分析,重點關注總銷售量、收入、價格、市場佔有率和主要企業的排名,並依地區/國家、類型和銷售管道分析無縫胸罩市場。
本報告以2024年為基準年,依銷量(千件)和收入(百萬美元)對無縫胸罩市場規模、估算和預測進行了呈現,並涵蓋了2020年至2031年的歷史數據和預測數據。定量和定性分析將幫助讀者制定業務和成長策略,評估市場競爭,分析自身在當前市場中的地位,並就無縫胸罩業務做出明智的決策。
市場區隔
公司
依類型分類的區隔市場
銷售管道區隔
依地區
The global market for Seamless Bra was estimated to be worth US$ 6760 million in 2024 and is forecast to a readjusted size of US$ 11815 million by 2031 with a CAGR of 9.0% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Seamless Bra cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
In 2024, the global Seamless Bra market reached approximately 520 million units in sales volume, with an average global market price of around US$ 13 per unit. A seamless bra is a bra that is designed to be invisible under your clothes, with no seams that might show through. Seamless bras feature cups that are usually covered with a single piece of fabric that is free of seams or stitching, and these types of Bras typically feature a molded cup for shaping and support.
The seamless bra market has experienced steady development in recent years, fueled by consumer demand for comfort, minimalism, and versatile undergarments that fit into both active and casual lifestyles. Unlike traditional wired or stitched bras, seamless bras are produced using advanced knitting or molding technologies that eliminate visible seams and provide a smooth finish under clothing. This design approach aligns with the shift toward athleisure, wellness-oriented fashion, and lingerie that prioritizes comfort as much as style. The market has also been supported by strong innovation in fabric blends, including spandex-rich and breathable materials, as well as sustainable fibers that appeal to eco-conscious consumers.
Regionally, Asia-Pacific dominates production due to its concentration of textile factories and cost-efficient manufacturing hubs in China, Vietnam, and Bangladesh. This region also shows strong domestic consumption, especially in urban China and Southeast Asia, where younger populations and middle-class expansion are driving purchases of affordable and fashionable bras. North America and Europe remain strong consumer markets with high demand for premium seamless products, often linked to well-established brands that emphasize comfort and inclusivity in sizing. Europe, particularly France and Germany, retains a reputation for premium lingerie, while the United States has become a growth center for direct-to-consumer and athleisure-oriented seamless bra brands. Meanwhile, Latin America and the Middle East are emerging markets, with growth constrained by limited purchasing power but supported by increasing awareness of modern lingerie trends.
Market opportunities are centered around the integration of sustainable materials, inclusive size ranges, and multifunctional designs that double as sports bras, loungewear, or crop tops. The ongoing rise of e-commerce and social commerce creates significant opportunities for both established and new brands to reach global audiences with lower entry barriers. Customization, such as seamless bras with removable pads, wireless shaping, or adaptive features for maternity and plus-size wear, also provides room for differentiation. However, risks include intense price competition among low-cost manufacturers, which can erode margins and challenge smaller players. Additionally, counterfeit products and inconsistent quality from certain suppliers can undermine consumer trust, especially in online channels.
Current trends indicate a shift toward wireless comfort, eco-friendly fabrics, and hybrid lingerie-activewear products that reflect broader lifestyle changes. Seamless bras are increasingly marketed not only as undergarments but also as fashion pieces that can be worn visibly as part of casual outfits. The rise of body-positive campaigns and inclusive marketing has further fueled demand for seamless bras that prioritize adaptability across body types. Technological advancements in seamless knitting machines and 3D knitting techniques are making production more efficient, while reducing waste and enabling rapid design changes.
From a competitive standpoint, the market is fragmented. Leading players differentiate themselves through branding, premium materials, and size inclusivity, while Chinese and Southeast Asian manufacturers compete heavily on cost and production scale. The most successful companies combine comfort-focused design with strong marketing strategies, leveraging social media influencers and lifestyle branding. Competition is expected to intensify as athleisure and lingerie categories continue to converge, creating opportunities for innovation but also pressuring brands to maintain high standards of quality and differentiation.
This report aims to provide a comprehensive presentation of the global market for Seamless Bra, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Seamless Bra by region & country, by Type, and by Sales Channel.
The Seamless Bra market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Seamless Bra.
Market Segmentation
By Company
Segment by Type
Segment by Sales Channel
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Seamless Bra manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Sales Channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Seamless Bra in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Seamless Bra in country level. It provides sigmate data by Type, and by Sales Channel for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.